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Financial Fraud In Mississippi Public Agencies: Case Studies Of Control Failures And Implications On Civic Engagement, Gracie Sullivan Apr 2026

Financial Fraud In Mississippi Public Agencies: Case Studies Of Control Failures And Implications On Civic Engagement, Gracie Sullivan

Honors Theses

This study analyzes the relationship between financial fraud in Mississippi public institutions and its potential impact on civic engagement. While the existing literature explores the mechanics of fraud through frameworks such as the Fraud Triangle and the role of internal controls in preventing misconduct, limited research examines how government corruption influences civic disengagement, particularly in Mississippi. Using a quantitative, comparative research design, this study examines the relationship between major public financial fraud cases and voter turnout in case-linked and comparison counties. These cases include the Mississippi TANF welfare fraud, the Department of Corrections bribery case, and the misuse of funds …


Internal Public Relations Influence On Organizational Citizenship Behaviors: Integrating Social Identity Perspectives In Organizational Contexts, Daewook Kim Mar 2026

Internal Public Relations Influence On Organizational Citizenship Behaviors: Integrating Social Identity Perspectives In Organizational Contexts, Daewook Kim

Asia Marketing Journal

This study examined how internal public relations encourages employees to participate in organizational citizenship behaviors. Using a national survey of employees (N = 339), we tested a conceptual model that proposed linkages among dialogic internal communication, organizational social capital, communal relationships, and organizational citizenship behaviors. The results suggest dialogic internal communication can enhance organizational social capital and encourage internal publics to participate in organizational citizenship behaviors. Additionally, organizational social capital mediated the effects of dialogic internal communication on communal relationships and organizational citizenship behaviors. The findings highlight a critical connection between public relations and social identity perspectives within organizational …


Temporal Dynamics Of Online Shopping: A Multidimensional Clustering Approach For Optimizing Time-Specific Advertising Strategies, Hye Ra Oh, Yunjae Cheong Mar 2026

Temporal Dynamics Of Online Shopping: A Multidimensional Clustering Approach For Optimizing Time-Specific Advertising Strategies, Hye Ra Oh, Yunjae Cheong

Asia Marketing Journal

This study clusters consumers according to their hourly online shopping consumption patterns and develops optimized advertising strategies that can be practically applied by companies. Specifically, we considered multidimensional variables related to consumers, including demographic characteristics, shopping frequency, information search and content consumption characteristics, and lifestyle traits. We explored consumer types by comparing various clustering algorithms and applying the optimal clustering method for each time period. The analysis results show significant differences in payment amounts according to payment time periods. Regarding consumer types, consumption tendencies are distinctly differentiated by payment time periods, with each cluster showing different characteristics. This study is …


Does Ai-Driven Empathy Work In Healthcare Marketing? The Impact Of Cognitive And Affective Empathy In Chatbots And The Moderating Role Of Illness Type, Jee Won Kim, Yeonsoo Kim, Jino Chung Mar 2026

Does Ai-Driven Empathy Work In Healthcare Marketing? The Impact Of Cognitive And Affective Empathy In Chatbots And The Moderating Role Of Illness Type, Jee Won Kim, Yeonsoo Kim, Jino Chung

Asia Marketing Journal

Recognizing the growing potential of AI-generated chatbots in healthcare and healthcare marketing, this study investigates how different types of chatbot-expressed empathy influence user responses in stigmatized versus non-stigmatized health contexts. Perceived authenticity is introduced as a key mediator. Drawing on Mind Perception Theory, a 3 (empathy: none, cognitive, affective) × 2 (illness type: stigmatized, non-stigmatized) online experiment was conducted. The findings show that affective empathy reduced perceived authenticity, which subsequently decreased user satisfaction, perceived understanding, reuse intention, and follow intention. These indirect effects varied by illness type: in stigmatized contexts, non-empathetic communication was viewed most favorably, whereas in non-stigmatized contexts, …


Unpacking Virtual Influencer Persuasiveness: Effects Of Social Attributes, Self-Congruence, And Attachment On Brand Attitude And Purchase Intention, You Jin Song, Sejung Marina Choi Mar 2026

Unpacking Virtual Influencer Persuasiveness: Effects Of Social Attributes, Self-Congruence, And Attachment On Brand Attitude And Purchase Intention, You Jin Song, Sejung Marina Choi

Asia Marketing Journal

As virtual influencers (VIs) increasingly function as prominent intermediaries in brand–consumer interactions, there is a critical need for systematic investigation into their impact on consumer behavior. This study empirically explores how specific attributes of VIs—competence, warmth, and eeriness—shape consumer perceptions, attachment, and brand engagement. Results indicate that competence and warmth significantly enhance VI attractiveness, whereas eeriness diminishes attractiveness and weakens consumer responses. Furthermore, attractiveness emerges as a primary determinant of consumer attachment to VIs, with actual self-congruence acting as a moderator that reduces this attachment. Notably, stronger consumer attachment fosters more positive brand attitudes, which subsequently elevate purchase intention. These …


Are You Ready To Embrace Ai-Generated Art? Exploring The Differential Effects Of Ai Versus Human Agents On Consumer Response, Seojin Stacey Lee, Yaeri Kim, Kiwan Park Mar 2026

Are You Ready To Embrace Ai-Generated Art? Exploring The Differential Effects Of Ai Versus Human Agents On Consumer Response, Seojin Stacey Lee, Yaeri Kim, Kiwan Park

Asia Marketing Journal

With a growing integration of artificial intelligence (AI) into creative domains, understanding its impact on consumer responses remains a critical area of inquiry. This research examines how agent type (AI vs. human) and art type (fine art vs. art-infused product) influences consumer purchase intention, along with the underlying psychological mechanism. Across three empirical studies, we find that consumers report higher purchase intention for art-infused products compared to fine art when created by AI. In contrast, this difference in purchase intention is diminished when the products are created by human artists. Perceived incompatibility functions as a moderated mediator in this process. …


Building Ground Work Agency: The Power Of Applied Learning Through A Student-Run Marketing Agency, Laurie Michaelson Mar 2026

Building Ground Work Agency: The Power Of Applied Learning Through A Student-Run Marketing Agency, Laurie Michaelson

Atlantic Marketing Association Proceedings

No abstract provided.


College Football Free Agency: The Transactional Nature Of Big-Time College Football Recruiting, Chris Corr, Branden Johnson, Amanda L. Paule-Koba Mar 2026

College Football Free Agency: The Transactional Nature Of Big-Time College Football Recruiting, Chris Corr, Branden Johnson, Amanda L. Paule-Koba

Journal of Issues in Intercollegiate Athletics

This study explored how the transfer portal has transformed college football recruiting by disrupting traditional relationship-based practices and accelerating the shift toward a transactional performance-driven model. Drawing on Bourdieu’s concepts of habitus, field, and capital, the research examines how recruiting coordinators navigate evolving pressures around talent acquisition, NIL compensation, and compressed recruiting timelines. Findings from comprehensive interviews with five Power-4 recruiting personnel reveal that relationships are increasingly leveraged for short-term gain. The findings of this study indicate the transfer portal has created an opaque high-stakes marketplace where trust is limited, valuation is speculative, and institutional pedigree/resources heavily influence opportunities. The …


An Exploration Of College Athletes' Action To Change The Eyes Of Texas. A Chronological Case Study, Charles Macaulay, Jessica K. Brougham, Christopher M. Mcleod, Ajhanai C. Keaton Mar 2026

An Exploration Of College Athletes' Action To Change The Eyes Of Texas. A Chronological Case Study, Charles Macaulay, Jessica K. Brougham, Christopher M. Mcleod, Ajhanai C. Keaton

Journal of Issues in Intercollegiate Athletics

This study presents a chronological case study exploring the University of Texas Austin wherein a broad coalition of students, college athletes, marching band members and others from the UT community engaged in several forms of activism challenging the university to address racial inequities. Unlike other sport organizations that swiftly supported activist efforts, the University of Texas serves as a case where leadership attempted to uphold the status quo and stifle dissent. Thus, this manuscript explores the oscillating dynamic between sport activism and organizational responses when a broad coalition of actors, lacking status, influence, and power, engage in continued efforts to …


Marketing Collegiate Women’S Sports In A Shifting Landscape: Opportunities And Obstacles, Liz Sattler Dr., Eric Kramer, Micaela Bradley Mar 2026

Marketing Collegiate Women’S Sports In A Shifting Landscape: Opportunities And Obstacles, Liz Sattler Dr., Eric Kramer, Micaela Bradley

Journal of Issues in Intercollegiate Athletics

This research explores the promotion of women’s sports programs across Division I athletic departments by specifically looking at the strategies, barriers, and opportunities identified by practitioners. Interest in women’s sports is growing, in large part thanks to popular women athletes such as Caitlin Clark, Juju Watkins, and Olivia Dunne. Despite that growing interest and investment in women’s sports globally, women collegiate athletes still face significant disparities in funding, media coverage, and overall promotion compared to their counterparts who are men. The industry faces a unique pivot point with the introduction of Name, Image, and Likeness (NIL) and the pending implications …


Mentorship As Identity Work: The Meaning Black Queer Men Ascribe To Mentorship In Identity Development And Professional Identity Formation, Kai Christian Mar 2026

Mentorship As Identity Work: The Meaning Black Queer Men Ascribe To Mentorship In Identity Development And Professional Identity Formation, Kai Christian

JWU Dissertations & Theses

This descriptive-phenomenological study examined the role of mentorship in shaping identity. There is limited literature that examines mentorship as an identity-shaping process among Black queer men (BQM). Intersectional and Black queer theory provided the theoretical framework for thematic analysis.

Within the workplace, BQM must negotiate the effects of double marginalization resulting from racism and anti-queer biases. The effects of racism and anti-queer biases can lead to adverse psychological and physical health outcomes, negatively impacting the careers of Black and queer individuals. BQM benefit from support that addresses and acknowledges how their identity shapes their experiences. Mentorship can provide …


Analyzing The Impact Of Applying Ipsas 42 On Social Benefits In Enhancing Reporting Quality And Promoting Financial Sustainability, Burhan Hussein Khalaf Al-Rawi, Hasan Saleh Yusuf Al-Bajari Mar 2026

Analyzing The Impact Of Applying Ipsas 42 On Social Benefits In Enhancing Reporting Quality And Promoting Financial Sustainability, Burhan Hussein Khalaf Al-Rawi, Hasan Saleh Yusuf Al-Bajari

Muthanna Journal of Administrative and Economics Sciences

The study aims to explore the impact of applying IPSAS 42 on social benefits in enhancing the efficiency of financial reporting and strengthening the sustainability of financial capabilities within Iraqi government institutions. The study objectives were achieved by examining the nature and objectives of IPSAS 42, assessing the current state of disclosure of social benefits in government financial reports, and measuring the extent to which the social benefits standard contributes to promoting financial sustainability. The study relied on secondary financial data from a set of Iraqi government entities, including current expenditures, capital/investment expenditures, oil revenues, non-oil revenues, fiscal deficit, and …


Blockchain Technology As A Tool To Enhance Information Security Elements In The Government Organizations Sector: An Exploratory Study In The Nineveh Governorate Traffic Directorate, Saif Khalid Zakaria Mar 2026

Blockchain Technology As A Tool To Enhance Information Security Elements In The Government Organizations Sector: An Exploratory Study In The Nineveh Governorate Traffic Directorate, Saif Khalid Zakaria

Muthanna Journal of Administrative and Economics Sciences

Purpose: The objective of this study is oriented to investigate what are the determinant features of Blockchain Technology (BCT) that contribute in boosting ISE factors in governmental institutions. The research work is grounded on referring to the most popular features of Blockchain (BC) in enhancing the core and supportive (ISE). Research Design/ Methods and approach: The data for this research was based on a crosssectional and correlational survey (95 responses were finally analyzed). The collected data were first analyzed using SPSS v.26 and then through variance based structural equation modeling (SEM; Smart PLS v.4) for assessing validity and …


Using The Four-Quadrant Model Of Think/Feel/Fast/ Slow To Understand The Decision-Making Of Self-Managed Superannuation Fund Trustees, Roger Colbeck, Steven D’Alessandro, John Minas Mar 2026

Using The Four-Quadrant Model Of Think/Feel/Fast/ Slow To Understand The Decision-Making Of Self-Managed Superannuation Fund Trustees, Roger Colbeck, Steven D’Alessandro, John Minas

Research outputs 2022 to 2026

This research focuses on decision-making by trustees of self-managed superannuation funds (SMSFs) in Australia. Behavioral attributes are examined using the four-quadrant model (FQM) developed by Lovric et al. (2010), comprising the cognitive, affective, controlled, and automatic quadrants. The FQM integrates two closely related dual-process theories (DPT). Both the DPT framework and the FQM draw on foundational principles from the cognitive and behavioral sciences. The result of the mixed methods study uses the FQM to explain investment decision-making. The dataset was examined using cluster analysis to identify underlying group structures, followed by regression modelling to assess the relationships between key variables. …


Deinfluencers As Institutional Actors: Dramaturgical Work And The Embedded Contestation Of Consumerism, Gokcen Coskuner-Balli, Charlene Chu, Niklas Myhr, Cristina Nistor Mar 2026

Deinfluencers As Institutional Actors: Dramaturgical Work And The Embedded Contestation Of Consumerism, Gokcen Coskuner-Balli, Charlene Chu, Niklas Myhr, Cristina Nistor

Business Faculty Articles and Research

"In the sections that follow, we develop theoretical scaffolding for our analysis. We begin by reviewing the literature on institutional work, focusing on how embedded actors engage in purposive actions to disrupt taken-for-granted norms. Next, we examine theoretically how influencers operate, setting the stage for understanding how deinfluencers leverage and subvert these roles. We then review scholarship on anti- consumption and consumer resistance, highlighting how deinfluencers depart from conventional activist modes by adopting culturally embedded, everyday practices. Collectively, these literatures inform our conceptualization of deinfluencing as a dramaturgically enacted form of institutional work. Subsequently, we present our methodology, followed by …


A Place To Perform: Designing Spaces For Student Artists Through Event Planning, Ava R. Jacobsen Mar 2026

A Place To Perform: Designing Spaces For Student Artists Through Event Planning, Ava R. Jacobsen

Honors Program: Senior Projects (Public)

This thesis examines the creation of accessible performance spaces for student artists not enrolled in formal music programs. To address this gap, two First Friday events were hosted at The Gathering Grove in Lincoln, Nebraska, providing platforms for local student performers and engaging the community in live art experiences. The first event, an open mic night, highlighted the challenges of spontaneous performances, while the second, featuring designated performers, tested more structured event planning strategies.

Both events emphasized the importance of marketing, venue layout, audience engagement, and operational organization. Key lessons included the need for contingency planning, multi-channel promotion, and clearly …


Community Pharmacies Face Critical Sustainability Challenges In The United States: Academic Pharmacy Can Help, Karl M. Hess, Peter Lim Mar 2026

Community Pharmacies Face Critical Sustainability Challenges In The United States: Academic Pharmacy Can Help, Karl M. Hess, Peter Lim

Pharmacy Faculty Articles and Research

Community pharmacies in the United States (US) face an increasingly unsustainable future due to declining third-party reimbursement (remuneration) and ongoing cash flow challenges following the elimination of retroactive direct and indirect remuneration (DIR) fees. These pressures have contributed to widespread pharmacy closures, the emergence of pharmacy deserts, and reduced access to care for millions of patients. Despite these challenges, community pharmacy remains the most common employment setting for pharmacy school graduates in the US. However, currently required community pharmacy Advanced Pharmacy Practice Experience (APPE) student rotations may offer limited exposure to business, management, and entrepreneurial activities, potentially leaving students underprepared …


2026-03-27 Agenda Booklet, Morehead State University. Board Of Regents. Mar 2026

2026-03-27 Agenda Booklet, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of March 27, 2026, held in Prestonsburg, which includes the meeting minutes of the meeting held on February 13, 2026.


Teaching Children Money Management, Melanie Jewkes, Amanda Christensen, Andrea Schmutz, Vincenza Vicari-Bentley, Kelan Combe, Rochelle Allen, Lauren Olsen, Jenny Weller, Mckenzie Walsh Mar 2026

Teaching Children Money Management, Melanie Jewkes, Amanda Christensen, Andrea Schmutz, Vincenza Vicari-Bentley, Kelan Combe, Rochelle Allen, Lauren Olsen, Jenny Weller, Mckenzie Walsh

All Current Publications

Don't fret if, as a parent, you don't feel qualified to teach your children about money. Talking about money and choices made with money (for better or worse) is a great place to start. This publication covers what and how to teach children about money management skills, and gives every-day parents ideas to start the conversation.


Challenging The Deliberative Consensus: Participatory Strategies, Transparency And Citizen Trust Across Municipal Contexts, Fadel Al-Marsoumi Mar 2026

Challenging The Deliberative Consensus: Participatory Strategies, Transparency And Citizen Trust Across Municipal Contexts, Fadel Al-Marsoumi

USF Tampa Graduate Theses and Dissertations

This dissertation examines the relationships between participatory governance strategies and multidimensional citizen trust in municipal contexts. Although local governments have implemented deliberative forums, digital platforms and hybrid participation approaches to restore declining public confidence, inconsistencies between theoretical predictions and empirical outcomes have raised questions about participatory governance effectiveness. Motivated by this gap between deliberative democracy theory's optimistic predictions and limited empirical support, the study investigates the psychological, political and contextual mechanisms that shape trust formation through civic engagement. Drawing on an integrated framework combining organizational trust theory and deliberative democracy frameworks, the research conceptualizes trust as a multidimensional construct involving …


Aiw26s: Prompt Engineering, Ila Lama Mar 2026

Aiw26s: Prompt Engineering, Ila Lama

Paul English Applied Artificial Intelligence (AI) Institute Publications

This workshop introduced participants to prompt engineering and how to effectively communicate with AI systems. Led by Ila Lama, the session covered key strategies such as defining goals, providing examples, setting constraints, and refining prompts to improve AI-generated outputs.

Participants explored applications of AI across domains, including education, business, and social media, while also discussing responsible AI use. The workshop emphasized that strong prompt design leads to more accurate, structured, and useful results, and that AI should be used to enhance human creativity and decision-making.


Fierce Leadership-Perspectives Of Black Women Educational Leaders: A Transcendental Phenomenological Study, Janice Taylor, Dianne Reed Mar 2026

Fierce Leadership-Perspectives Of Black Women Educational Leaders: A Transcendental Phenomenological Study, Janice Taylor, Dianne Reed

Tapestry: Journal of Research in Education

The authors of this transcendental phenomenological study aimed to describe the lived experiences of Black women based on their perceptions, values, and beliefs about the complexities of leadership and the kind of leadership required to succeed in their respective roles, as educational leaders. This study was framed by the adaptive leadership theory. Adaptive leadership recognizes the need for leaders to stay flexible and resilient in fast-paced environments (Nelson & Squires, 2017). The three Black women leaders in this study were fierce adaptive leaders. The information acquired from this study is significant and highlights how Black women educational leaders developed the …


Spatial Narrative Beyond The Proscenium: Set Design As A Tool For Wellness, Christina Griffey Mar 2026

Spatial Narrative Beyond The Proscenium: Set Design As A Tool For Wellness, Christina Griffey

LSU Master's Theses

Inspired by a health crisis that led to spending time in medical settings, this thesis examines how our surroundings impact our well-being. By developing a framework that explores the topics of storytelling, space, place, theatre, and expanded scenography, I propose that set design can be used as a tool for wellness. I explore several disciplines through the lens of set design and highlight the disciplines, professionals, and designers that are contributing to the creation of therapeutic environments using scenographic practices.


2025 San Diego Regional Climate Collaborative Annual Report, San Diego Regional Climate Collaborative Mar 2026

2025 San Diego Regional Climate Collaborative Annual Report, San Diego Regional Climate Collaborative

San Diego Regional Climate Collaborative

The San Diego Regional Climate Collaborative is a network for public agencies that serves the San Diego region to share expertise, leverage resources and advance comprehensive solutions to facilitate climate change planning. By partnering with academia, nonprofits, and businesses, the SDRCC also works to leverage the profile of regional leadership. This is the 2025 San Diego Regional Climate Collaborative Annual Report.


The Writing On The Wall: The Rise Of Applied Ai And The Life-Or-Death Choice Every Ceo Must Make Now, Gary Sheng, Ron Roberts Mar 2026

The Writing On The Wall: The Rise Of Applied Ai And The Life-Or-Death Choice Every Ceo Must Make Now, Gary Sheng, Ron Roberts

Digital Laboratory: Publisher of Internet Journal

Applied AI is putting AI to its highest and best use: running your organization as autonomously as possible so you can deliver value for humanity while maximizing the scale of the value. The economy is splitting. Organizations that adopt applied AI are expanding their capacity, accelerating their impact, and pulling ahead. Those that don't are quietly becoming irrelevant, not because they're doing bad work, but because the gap between what they can do and what the moment requires is widening every day. This is not a technology question. It is a leadership question. This paper is written for organizational leaders, …


From Field To Marketplace: Nil, Identity Dynamics, And Well-Being Among College Athletes, Kathryn Heinze, Landy D. Lu, Hairou Ren, Sara Soderstom Mar 2026

From Field To Marketplace: Nil, Identity Dynamics, And Well-Being Among College Athletes, Kathryn Heinze, Landy D. Lu, Hairou Ren, Sara Soderstom

Journal of Issues in Intercollegiate Athletics

The rapid expansion of name, image, and likeness (NIL) opportunities has reshaped the U.S. college sport landscape, yet limited research has examined how NIL engagement affects athlete identity and well-being. This study investigates the relationships among NIL engagement, identity salience, and stress. Survey data were collected from 351 Division I athletes across four major conferences. Regression analyses indicated that greater NIL commitment was associated with heightened athlete identity salience and increased NIL-related stress. NIL satisfaction emerged as a protective factor, predicting lower stress, whereas perceptions of fairness were not significantly related to stress. Brief open-ended survey responses provided explanatory context, …


Enhancing Cyber Hygiene Among Communities Through Experiential Cyber-Security Awareness Programs, Dr Atul Bamrara, Partha Roy, Vishwanath Gargote, Khandu Thungon Mar 2026

Enhancing Cyber Hygiene Among Communities Through Experiential Cyber-Security Awareness Programs, Dr Atul Bamrara, Partha Roy, Vishwanath Gargote, Khandu Thungon

Journal of Cybersecurity Education, Research and Practice

Human error remains the most frequently exploited vulnerability in the cyber-security ecosystem. Despite substantial investments in technical safeguards, cybercriminals increasingly rely on social engineering, misinformation, and emotionally manipulative tactics to compromise users. This study examines behavioral changes among participants who underwent structured cyber-security workshops addressing both conventional cyber hygiene practices and emerging digital threats. The training modules covered digital arrest scams, identity theft, sextortion, fake technical support fraud, fake social media profiles, online gaming related risks, and deep fake manipulation. The workshops were designed using interactive simulations, real world case studies, and hands on problem based exercises, with the explicit …


Pull Factors Of College Selection: The Role Of Club Sports In Student Enrollment Decisions, Brett A. Anderson, Sean Seiler, Thomas Baker Mar 2026

Pull Factors Of College Selection: The Role Of Club Sports In Student Enrollment Decisions, Brett A. Anderson, Sean Seiler, Thomas Baker

Journal of Issues in Intercollegiate Athletics

The relationship between club sports in intercollegiate athletics and their influence on student recruitment and retention remains underexplored within the broader participatory sport ecosystem. Guided by push–pull models of college selection, this study examines whether the availability of club sports functions as a meaningful pull factor in students’ decisions to enroll in and remain at an institution. Survey data were collected from 151 current undergraduate and graduate club sport athletes across the United States. Exploratory factor analysis identified a distinct Club Sports factor, demonstrating strong construct validity and internal consistency. Multiple regression analyses revealed that club sport availability was a …


Check-In With A Chatbot: How Robots Are Redefining The Smart Hotel Experience, Jiaxin Sylvia Wang, Xiaoxiao Fu Mar 2026

Check-In With A Chatbot: How Robots Are Redefining The Smart Hotel Experience, Jiaxin Sylvia Wang, Xiaoxiao Fu

Rosen Research Review

The research by Wang and Fu explores how guests perceive and experience smart hotels, with a particular focus on human–robot interaction. Analyzing 546 online reviews from Chinese travelers, the study identifies five key dimensions of guest gratification: utilitarian, sensual, social, experiential, and overall satisfaction. Guests praised smart servicescapes, robot efficiency, and novelty, while also expressing emotional connections and expectations for personalized interaction. The findings offer hospitality leaders a roadmap for designing smart hotel experiences that are not only functional but emotionally engaging.


Paws And Persuasion: How Dog Influencers Shape Hotel Booking Decisions, Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng Mar 2026

Paws And Persuasion: How Dog Influencers Shape Hotel Booking Decisions, Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng

Rosen Research Review

The research by Wei, Zhang, Ying, and Zheng explores how pet influencers—specifically dog influencers on Instagram—impact hotel booking intentions. Through two experiments, the study reveals that message appeal (rational vs. emotional) interacts with audience characteristics like prior experience and perceived attractiveness of the pet influencer. Rational messages are more persuasive for less experienced travelers and when the pet influencer is perceived as less attractive. Emotional messages, while engaging, are less effective in these contexts. This research uncovers the nuanced power of pet influencer marketing and offers practical strategies for hospitality marketers seeking to tap into the booming “cute economy” of …