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Articles 421 - 450 of 33406
Full-Text Articles in Entire DC Network
An Investigation Of Key Factors In Promoting A New Collegiate Recreation Facility: If You Build It - Will They Come?, Paul J. Costanzo, Cynthia P. Costanzo
An Investigation Of Key Factors In Promoting A New Collegiate Recreation Facility: If You Build It - Will They Come?, Paul J. Costanzo, Cynthia P. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld
Atlantic Marketing Association Proceedings
No abstract provided.
Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner
Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia
Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr
Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Learning In A Hyflex Model, Kirsten Passyn
Learning In A Hyflex Model, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom
Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom
Atlantic Marketing Association Proceedings
No abstract provided.
Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich
Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich
Atlantic Marketing Association Proceedings
No abstract provided.
Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson
Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee
A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee
Atlantic Marketing Association Proceedings
No abstract provided.
When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang
When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang
Atlantic Marketing Association Proceedings
No abstract provided.
How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol
How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Sociopolitical Activism On Instagram: Brand Responses To Covid-19 And Black Lives Matter, Cynthia B. Hanson
Corporate Sociopolitical Activism On Instagram: Brand Responses To Covid-19 And Black Lives Matter, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim
Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim
Atlantic Marketing Association Proceedings
No abstract provided.
Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith
Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander
Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How, Harvey Simon
A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How, Harvey Simon
Atlantic Marketing Association Proceedings
No abstract provided.
Divided By Truth: Legislative Consequences Of Presidential Signaling On Social Media, Christian D. Pereira
Divided By Truth: Legislative Consequences Of Presidential Signaling On Social Media, Christian D. Pereira
Bryant University Undergraduate Journal
How does presidential communication on social media shape legislative behavior in Congress? While presidents have traditionally been seen as capable of mobilizing coalitions through public appeals, this dynamic may no longer hold in the contemporary media environment. Focusing on posts from President Donald Trump’s platform, Truth Social, we examine whether presidential commentary referencing Congress affects subsequent legislative activity. Drawing on theories of agenda setting and elite signaling, we argue that visible presidential communication increases the partisan salience of issues and alters legislators’ incentives. Using an original dataset of Trump’s Truth Social posts merged with measures of congressional activity, we find …
Hospital Concentration And Aca Premiums, Lucas Piselli
Hospital Concentration And Aca Premiums, Lucas Piselli
Bryant University Undergraduate Journal
PowerPoint presentation about Hospital concentrations and the ACA marketplace.
Table Of Contents
Bryant University Undergraduate Journal
Table of Contents for the Bryant University Undergraduate Journal Volume 6, Spring 2026.
Verso
Bryant University Undergraduate Journal
Verso for the Bryant University Undergraduate Journal Volume 6, Spring 2026.
The Efficacy Of Emotional Reframing As An Intervention To Promote Adult Transformational Growth, Linda Rossetti
The Efficacy Of Emotional Reframing As An Intervention To Promote Adult Transformational Growth, Linda Rossetti
Educational Studies Dissertations
This study investigates the underexplored relationship between adult developmental growth and emotions. Developmental growth requires an individual to respond to self-concept instability by adopting new meaning structures and navigating oppositional emotions. This quantitative study examined the relationship between an emotional reframing intervention and perspective shifts, an indicator of developmental progression. Data collected on three college campuses in the 2024-2025 academic year revealed a strong positive relationship between the intervention and perspective shifts, as evidenced by differences in pre- and post-assessment responses within the studied population, both in aggregate and in specific use cases. The findings contribute to three academic arenas: …
The Dehumanization Of Nfl Players In The Media, Destiny D. Farley
The Dehumanization Of Nfl Players In The Media, Destiny D. Farley
UNLV Theses, Dissertations, Professional Papers, and Capstones
This creative thesis aims to bridge the gap in sports journalism by humanizing National Football League (NFL) players, showcasing their lives outside of sports, and exploring their nuanced relationships with the media. NFL players are objectified in the press in a variety of ways, with some common themes including coverage of drafting/trading, performance statistics, salary/contracts, and their overall celebrification. Through an episodic visual narrative podcast, the project grants autonomy back to the players by providing them with a platform to showcase their personalities, discuss media experiences, and share untold stories. This podcast series—featuring a blend of A-roll and B-roll—immerses audiences …
Exploring Non-Native English Learners’ Attitudes Towards Ai And Online Multimedia Persuasive Opinions And The Role Of Sentiment, Zvetomira N. Svetleff
Exploring Non-Native English Learners’ Attitudes Towards Ai And Online Multimedia Persuasive Opinions And The Role Of Sentiment, Zvetomira N. Svetleff
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study and various other studies use quantitative models to identify which persuasive features predict persuasiveness. Most studies in the field do not explain why participants responded as they did nor do they focus on studying adult non-native English learners also referred to as second language (L2) English learners. Despite seemingly remarkable progress on research related to how to convey persuasive messages, there has been little work related to persuasive messaging targeted at second language learners or non-native speakers. In addition, despite the increasing reliance on AI technologies and tools in language learning within educational and work settings, there has …
How Perceived Movement Influences Consumer Responses To Brand Failures, Laura Boman, Lam An, Ganga Urumutta Hewage, Jonathan Hasford
How Perceived Movement Influences Consumer Responses To Brand Failures, Laura Boman, Lam An, Ganga Urumutta Hewage, Jonathan Hasford
Atlantic Marketing Association Proceedings
No abstract provided.
Composing Art For Reflexivity: Still Life Photography As A Medium For Reflexive Management Learning, Emi Makino, S. R. Aurora, Chantal Van Esch
Composing Art For Reflexivity: Still Life Photography As A Medium For Reflexive Management Learning, Emi Makino, S. R. Aurora, Chantal Van Esch
Management Faculty Publications
Engaging in reflexive practice is crucial for both management students and professionals. Teaching the core skills of reflexivity can be difficult, however. We describe the Still Life Photo Exercise, a simple yet powerful reflexive activity grounded in art-based pedagogy. In this unconventional method for stimulating deep reflection and engaged discussion, students choose and arrange everyday objects into a work of art in line with a given theme, learning to critically reflect upon their lived experiences through creative skills, projective techniques, illustration of essence, and the physical act of making. The exercise’s versatility, its ability to draw out deep personal reflection …
Redefining Skincare For Sensitive Lives, Ashlyn G. Sierra Ms
Redefining Skincare For Sensitive Lives, Ashlyn G. Sierra Ms
Honors College Theses
This study outlines how a skincare company that is both ethically and effectively developed for people suffering from eczema could create accessible, affordable products as well as maintain its commitment to being inclusive. The study uses scientific data regarding eczema in order to examine why certain aspects of skin care are helpful or dangerous when it comes to individuals who suffer from eczema, in addition, it provides an assessment of current skin care product offerings that are designed for people with eczema. Using the Wise Leadership Framework, the study presents a hypothetical business plan for a new, eczema-based skin care …