Digital Commons Network^™

Using A Digital Marketing Simulation For Immersive Learning, Denny Mccorkle, Joe Alexander, Memo Diriker

Atlantic Marketing Association Proceedings

No abstract provided.

Development Of Artificial Intelligence (Ai) Utilization Scale In Business To Business (B2b) Sales Process And Conceptual Model: Exploratory Study, Michael Rodriguez

Atlantic Marketing Association Proceedings

No abstract provided.

Buyer-Seller Relationships In The Post-Pandemic Era, Stephen Carlson, Morgan Sales

Atlantic Marketing Association Proceedings

No abstract provided.

Music And Authenticity: The Emerging Role Of Ai In Music Creation, Education, And Consumption, Jon Littlefield, William Williams, Kimball P. Marshall

Atlantic Marketing Association Proceedings

No abstract provided.

The Mba In Music Industry: An Introduction, William T. Neese, Robert W. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Demystifying Team Creation, Kelly G. Atkins, Michelle S. Freeman

Atlantic Marketing Association Proceedings

No abstract provided.

Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.

Integrating The Digital Marketing Side-Hustle Platform Economy Into Aacsb-Accredited Undergraduate Marketing Programs, Paige Gardiner

Atlantic Marketing Association Proceedings

No abstract provided.

Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave

Atlantic Marketing Association Proceedings

No abstract provided.

Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Association Proceedings

No abstract provided.

Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.

The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner

Atlantic Marketing Association Proceedings

No abstract provided.

Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar

Atlantic Marketing Association Proceedings

No abstract provided.

How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq

Atlantic Marketing Association Proceedings

No abstract provided.

Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens

Atlantic Marketing Association Proceedings

No abstract provided.

Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Healthcare Supply Chain Optimization Techniques: Case Studies Of Pittsburgh-Area Healthcare Centers, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

The Body Positivity Movement: Bettering College Women’S Body Image And Health, Emilie Conners, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.

Implicit Bias In Hiring: Leveraging Avatars To Foster More Inclusive Hiring Practices, Alexa Trifilo, Gary Blau, Crystal Reeck

Engaged Management ReView

This research investigated implicit racial in-group bias in hiring and examined extended reality (XR) as a mechanism for masking visual identity cues during the interview process. By introducing avatars that obscure physical characteristics, such as race, the study extends the concept of “blind” hiring into immersive virtual environments. In our experimental design, randomly assigned participants evaluated job candidates represented by avatars that had three variations of racial identifiability (White, Asian, or racially unidentifiable avatar) and two qualification levels (strong and ambiguous). We controlled for gender by including only experienced, full-time female professionals as participants in the evaluation of female avatars …

The Tax Adviser, Volume 18, Number 1, January 1987, American Institute Of Certified Public Accountants

Tax Adviser

No abstract provided.

Home Office And Hobby Loss Deductions After Tax Reform, Christine L. Courtnage, Lisa Estes

Tax Adviser

No abstract provided.

Stablecoins, Geopolitical Shocks, And Imperfect Arbitrage: A Case Study Of Türkiye, Vincient Arnold

Master in Public Policy Theses

On March 19, 2025, a key Turkish opposition political figure was unexpectedly arrested on what were presumed to be politically motivated charges. In response, the lira depreciated sharply. Meanwhile, Türkiye has a large and active dollar stablecoin market. Using a time series dataset of trade-frequency Tether vs. lira trading, I exploit this natural exogenous geopolitical risk-off event to investigate the response function of stablecoin traders active in Türkiye to this shock. I find that the shock is associated with a large (5.33% ) abnormal depreciation of the lira. Further, I show that the shock is associated with an abnormal widening …

Uneven Ranks: Geographic Deepening Of The All-Volunteer Force, Christine Hogestyn

Master in Public Policy Theses

Who is enlisting in Fiscal Year 2025, and what state-level characteristics are associated with military enlistment rates, service selection, and recruit quality? This study documents the geographic landscape of U.S. military accessions during a period of recruiting recovery, filling a gap in the literature by providing a current, empirical description of who enlists and from where in today’s All-Volunteer Force. Drawing on personnel data from the Department of War, the U.S. Census and Bureau of Labor Statistics estimates, and a federal dataset of military installations, I analyze 203,987 new accessions across the Army, Navy, Air Force, and Marine Corps from …

Silicon Rivalry: Understanding The U.S.-China Ai Competition In Southeast Asia, Daniel Christopher Kent

Master in Public Policy Theses

In the rising global strategic competition between China and the United States, artificial intelligence (AI) has taken on a special significance given its potentially transformative impact upon economics and security. Yet while the dialogue around the “AI race” is typically centered on foundational model capability enhancement, application in security contexts, and chip design and manufacturing, there is much less attention paid to its impact on geopolitics. In particular, AI diplomacy—the work of a state to spread its model of AI governance, evangelize its AI companies, and develop critical AI interdependencies and linkages around the world—is far less studied. Nowhere is …

The Digital Rentier State: Saudi Arabia, George Ngoh

Master in Public Policy Theses

As artificial intelligence reshapes Great Power Competition, control over digital infrastructure has become a key measure of global hegemony. In this context, Saudi Arabia is using its Vision 2030 strategy to pivot from traditional hydrocarbon reliance toward diversification into the AI and emerging technology sector, seeking to secure a position of power in an increasingly multipolar world.

This thesis analyzes whether Saudi Arabia’s AI investments signal a transition away from traditional resource rentierism or the creation of a new digital rentier model. Through primary and secondary research, this study argues that the Kingdom is establishing a sustainable pathway toward a …

Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson

Atlantic Marketing Association Proceedings

No abstract provided.