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Full-Text Articles in Entire DC Network
Innovative Approaches To A More Sustainable Global Supply Chain: A Phenomenological Study In The Footwear Industry, Nichole Dwyer
Innovative Approaches To A More Sustainable Global Supply Chain: A Phenomenological Study In The Footwear Industry, Nichole Dwyer
Theses and Dissertations
The global footwear industry faces significant challenges as it navigates the complexities of sustainability, technological advancements, and supply chain resilience. This study examines how innovations in developing technologies, such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), can enhance efficiency, reduce carbon footprints, and promote sustainability within global footwear supply chains. Leveraging a phenomenological approach, the research explores the lived experiences of supply chain professionals to identify practical strategies for integrating technology, enhancing resilience, and mitigating environmental impacts. The study highlights the industry's evolution, driven by factors such as consumer demand for sustainability, disruptions caused by geopolitical …
Introducing Sustainable Development Goals In College Curricula: A Way Forward, Christy Ashley, Jason D. Oliver, Hillary Leonard
Introducing Sustainable Development Goals In College Curricula: A Way Forward, Christy Ashley, Jason D. Oliver, Hillary Leonard
Markets, Globalization & Development Review
The commentary proposes a blueprint to help guide curriculum innovations, partnerships, and teaching interventions that incorporate the United Nations sustainable development goals (SDGs) into the curriculum. It suggests the utilization of AACSB’s Societal Impact Canvas with Ancona et al.’s (2007) Leadership Capabilities (Sensemaking, Relating, Visioning, Inventing) to provide a blueprint for mission-aligned SDG integration at a local level. It provides an illustrative example from the University of Rhode Island (USA), where the focus is on the Blue Economy. It aims to provide practical guidance for how a college or university can efficiently organize to gain stakeholder input that helps enhance …
Regional Tourism Destination Brand Identity Formation Via Social Media: A Mixed Methods Study, Stephanie Meek, Violetta Wilk
Regional Tourism Destination Brand Identity Formation Via Social Media: A Mixed Methods Study, Stephanie Meek, Violetta Wilk
Research outputs 2022 to 2026
This study examines the influence of social media on regional destination brand identity, addressing post-COVID-19 challenges for regional destinations through the Adaptive Control of Thought-Rational (ACT-R) theory framework. We conducted two studies: a qualitative analysis of 2325 social media user-generated content posts using Leximancer, and a quantitative survey of 1239 potential tourists using structural equation modelling (SEM) with AMOS. The qualitative study identified distinctive brand associations for the regional tourism destination, which informed Study 2. The quantitative study demonstrated that electronic word of mouth (eWOM) on social media has a positive influence on perceptions of regional tourism destination brand identity, …
The Metaverse And Sport Fandom: Revolutionising Sport Consumption, Ashlee Morgan, Anthony Kerr
The Metaverse And Sport Fandom: Revolutionising Sport Consumption, Ashlee Morgan, Anthony Kerr
Research outputs 2022 to 2026
This article explores the potential transformative impact of the metaverse on sport consumption. While traditional sport environments cultivate a sense of communitas and liminality, where attendees experience unity and solidarity, the digital shift is redefining these dynamics. The metaverse offers new ways for sport consumers to engage, experience, and enter into an exchange. We present a model that conceptualises the multifaceted elements reshaping how sport is consumed, while also providing a framework to critically assess the implications of this transformation. We address both the opportunities and challenges presented with the expansion of virtual sport consumption and highlight legal and ethical …
The Effect Of Robot Anthropomorphism On Employee Recovery Of Robot Service Failures: The Mediation Of Employee Empathy, Jiangchi Zhang, Chaowu Xie, Songshan Huang
The Effect Of Robot Anthropomorphism On Employee Recovery Of Robot Service Failures: The Mediation Of Employee Empathy, Jiangchi Zhang, Chaowu Xie, Songshan Huang
Research outputs 2022 to 2026
Purpose: This study aims to investigate employee responses to robot service failures. It examines how employees recover from such failures at varying levels of robot anthropomorphism, considering the mediating role of employee empathy and the moderating role of service failure type. Design/methodology/approach: Three scenario-based experiments were designed and implemented. The statistical analysis techniques adopted were independent samples t-test, multivariate analysis of variance and regression. Findings: Findings reveal: a curvilinear relationship exists between employee proactive/reactive recovery and robot anthropomorphism; employee empathy mediates this relationship; and physical affordance failures prompt low proactive and high reactive recovery for low-anthropomorphism robots, while cognitive affordance …
The Paradoxical Effect Of Job Autonomy On Communication Overload: A Pathway To Innovative Work Behaviour, Oualid Abidi, Rupali Bhagat, Hamsa Sarhan, Mirna Safi
The Paradoxical Effect Of Job Autonomy On Communication Overload: A Pathway To Innovative Work Behaviour, Oualid Abidi, Rupali Bhagat, Hamsa Sarhan, Mirna Safi
Research outputs 2022 to 2026
Purpose: This research aims to propose autonomy as a job characteristic that alleviates communication overload, thereby fostering the innovative work behaviours exhibited by knowledge workers. Design/methodology/approach – An empirical survey was administered to 277 knowledge workers from diverse sectors in Kuwait. To analyse the interrelations among the three constructs of the research model, i.e. job autonomy, innovative work behaviours and communication overload, the structural equation modelling method was applied, and mediation analysis was conducted using a bootstrapping method to examine the indirect effect of communication overload. Findings – The findings indicate that the level of job autonomy has a significant …
Scale Development For Measuring Sustainability Of Urban Destinations From The Perspectives Of Residents, Tourists, Businesses And Government, S. M. Rasoolimanesh, Shi Y. Chee, Atchara Salee
Scale Development For Measuring Sustainability Of Urban Destinations From The Perspectives Of Residents, Tourists, Businesses And Government, S. M. Rasoolimanesh, Shi Y. Chee, Atchara Salee
Research outputs 2022 to 2026
This study develops four subjective scales to measure a destination’s sustainability from the perspectives of residents, tourists, businesses and government agencies. Using the expert opinion survey, participants were asked to evaluate the initial list of indicators based on five aspects of sustainability, including economic, socio-cultural, environmental, political and technological sustainability for each stakeholder group. Then, the scales were validated using partial least squares - structural equation modeling (PLS-SEM) and confirmatory composite analysis (CCA). This article has a unique theoretical contribution by developing four scales to measure the sustainability of destinations from the perspective of four main stakeholders. Moreover, this article …
From Mindset To Practice: How Employees’ Attitudes Impact Tourism Businesses’ Sustainability Practices, S. Mostafa Rasoolimanesh, Shi Y. Chee, Neethiahnanthan A. Ragavan
From Mindset To Practice: How Employees’ Attitudes Impact Tourism Businesses’ Sustainability Practices, S. Mostafa Rasoolimanesh, Shi Y. Chee, Neethiahnanthan A. Ragavan
Research outputs 2022 to 2026
Recognizing that attitudes can drive positive behavioral intentions, the study examines the effects of tourism business employees’ attitudes toward sustainable tourism on their involvement in economic, socio-cultural, environmental, political, and technological sustainability practices. The results of the 389 questionnaires completed by the employees revealed that employees’ attitudes toward sustainable tourism significantly affect the involvement of tourism businesses in sustainable practices. Importantly, these insights suggest that tourism businesses should prioritize cultivating a pro-sustainable mind-set among employees, enhancing training that links sustainability and business viability, and continuously aligning their sustainability strategies with changing societal standards. This study contributes to the literature on …
A Framework For Understanding The Influence Of The Lifeworld Concept On Small Business Utilisation Of Linkedin, Jalleh Sharafizad, Janice Redmond, Craig Standing, Richard Fulford
A Framework For Understanding The Influence Of The Lifeworld Concept On Small Business Utilisation Of Linkedin, Jalleh Sharafizad, Janice Redmond, Craig Standing, Richard Fulford
Research outputs 2022 to 2026
LinkedIn is a professional platform used as a collaborative tool by small business entrepreneurs to acquire crucial resources needed to sustain and grow their business. However, there is limited research to explain the influence of the lifeworld on entrepreneurs’ LinkedIn use. Using qualitative interviews we address this research gap. The findings reveal evidence of a developing lifeworld within LinkedIn, comprising three key components: culture, social integration, and socialisation. The core small business LinkedIn culture is endorsing and advocating for business brand within a strictly professional ethos, rejecting any deviation from this approach. Social integration is based on strategic actions to …
Hot Management Trends, Vanessa Ratten, Marthin G. Nanere, Miguel Pina E Cunha, Yuka Fujimoto, Ali Intezari, Jerónimo García-Fernández, Subas Dhakal, Waleed Omri, Jose Ramon Saura, Andrei Lux, Aymen Sajjad, Ana Lisboa, Clare D’Souza
Hot Management Trends, Vanessa Ratten, Marthin G. Nanere, Miguel Pina E Cunha, Yuka Fujimoto, Ali Intezari, Jerónimo García-Fernández, Subas Dhakal, Waleed Omri, Jose Ramon Saura, Andrei Lux, Aymen Sajjad, Ana Lisboa, Clare D’Souza
Research outputs 2022 to 2026
No abstract provided.
Unveiling The Charisma Of Artificial Intelligence: How Voice Assistants Captivate Users And Emotionally Influence User Experience, Bibaswan Basu, Sanjit K. Roy, Chrysostomos Apostolidis
Unveiling The Charisma Of Artificial Intelligence: How Voice Assistants Captivate Users And Emotionally Influence User Experience, Bibaswan Basu, Sanjit K. Roy, Chrysostomos Apostolidis
Research outputs 2022 to 2026
Although studies have explored user experience (UX) with artificial intelligence (AI)-powered voice assistants (VAs), the cognitive, psychological, and emotional factors affecting user engagement and experience with VAs have yet to be investigated in depth. Drawing on cognitive absorption and broaden-and-build theories, this study investigates how VAs captivate users, enhance positive emotions, and influence the overall UX. To address these questions, we conduct three types of analyses—exploratory, confirmatory, and configurational—utilizing data from 125,600 user reviews on a popular VA platform (Google Assistant) from 2017 to 2024. First, we employ bidirectional encoder representations from the transformers (BERT)topic modeling to unearth relevant cognitive …
The Impact Of Technological Innovations On Consumer Behavior In E-Commerce: A Systematic Review, Yue Wang, Jianzheng Shi, Terence T. Ow, Jia Yun, Yuanyu Yang
The Impact Of Technological Innovations On Consumer Behavior In E-Commerce: A Systematic Review, Yue Wang, Jianzheng Shi, Terence T. Ow, Jia Yun, Yuanyu Yang
Management Faculty Research and Publications
This study systematically reviews the literature on the impact of technological innovations in e-commerce on consumer behavior, using the SPAR-4-SLR methodology and TCCM framework. It consolidates research across various technologies, including websites, social media, live streaming, AR/VR, and AI. The analysis reveals a growing interest in this field post-2017, with a focus on websites and social media, but highlights a research gap in emerging technologies. Key theoretical frameworks are identified, emphasizing the need for integration to comprehensively understand consumer behavior. The review maps out antecedents, mediators, moderators, and outcomes, stressing the importance of longitudinal studies and advanced analytics. This approach …
Emboldened In The Rap “Game”: How Severely Stigmatized Video Models Navigate Disrespect And Vulnerability To Workplace Mistreatment., Payal Sharma, Kristie M. Rogers, Blake E. Ashforth
Emboldened In The Rap “Game”: How Severely Stigmatized Video Models Navigate Disrespect And Vulnerability To Workplace Mistreatment., Payal Sharma, Kristie M. Rogers, Blake E. Ashforth
Management Faculty Research and Publications
Moral stigma attached to an occupation can scar workers through discrediting, shaming, and denying respect. It can also open the door to interpersonal mistreatment, but little is known about how morally stigmatized workers navigate anticipated disrespect to potentially avoid harm. We explore this issue in a study of an occupation carrying severe moral stigma and where disrespect and workplace mistreatment are pervasive: models in hip-hop and rap music videos. Through analyses of 71 interviews with 48 video models and 19 industry informants, field observations, and archival data, we show how severe moral stigma and industry constraints promote generalized disrespect of …
Llms Enhance Emotional Expression While Maintaining Analytical Depth In News Writing, Samuel Mazzone, Jonah Harlan, Larry Zhiming Xu, Terence T. Ow
Llms Enhance Emotional Expression While Maintaining Analytical Depth In News Writing, Samuel Mazzone, Jonah Harlan, Larry Zhiming Xu, Terence T. Ow
Management Faculty Research and Publications
As the impact of generative artificial intelligence (GenAI) becomes increasingly evident in automated journalism, leveraging its potential while mitigating the risks becomes a priority in research. To address this need, our study evaluated the performance of large language models (LLMs) in news writing. We tested 11 LLMs by having them rewrite headlines and content from articles published by Milwaukee Neighborhood News Service (NNS) between 2011 and 2023. The analysis and comparison of 3,623 human-written and 39,853 AI-adapted news pieces showed that different LLMs consistently enhanced emotional expression in headlines (Cohen’s d = .33) and in news content (Cohen’s d = …
The Impacts Of Digital Technology Use And Tourism Expenditure On Women’S Family Status: Evidence From China, Jinwei Wang, Juan Hu, Yachen Zhang, Xin Wang, Alastair M. Morrison
The Impacts Of Digital Technology Use And Tourism Expenditure On Women’S Family Status: Evidence From China, Jinwei Wang, Juan Hu, Yachen Zhang, Xin Wang, Alastair M. Morrison
Research outputs 2022 to 2026
The status of women is an influential factor in supporting the stable development of families and societies. How to improve women’s status has become a focus in gender studies, with emerging digital technologies and tourism expenditure thought to have potential impacts. This research investigated relationships among digital technology use, tourism expenditure, and women’s family status using survey data from the China Family Panel Studies (CFPS). The impacts were determined through developing baseline regression and stepwise regression models. The main findings were: (1) Digital technology use had a significant and positive effect on women’s family status, and there were differences among …
Australia’S Rare Earths Lie Between Economic Security And Liberal Markets, Naoise Mcdonagh
Australia’S Rare Earths Lie Between Economic Security And Liberal Markets, Naoise Mcdonagh
Research outputs 2022 to 2026
China’s dominance over the global supply of processed critical minerals and rare earth elements is well documented, as is its willingness to use such dominance for geopolitical leverage. Beijing has applied export controls to restrict supply on numerous occasions. Recent examples include new restrictions applied to gallium and germanium in 2023, antimony in 2024, and seven rare earths in 2025. This has constrained global supply and elevated spot prices of these metals that serve as critical inputs to advanced industry. The frequency of restrictions is growing, as geoeconomic competition heats up and Beijing turns its mineral dominance into a key …
Dei And Discrimination In The Marketing Industry: Exploring The Lived Experiences In The Workplace. Evidence From Western Australia, Ashlee Morgan, Melissa Fong-Emmerson, Steven D’Alessandro, Marie Ryan
Dei And Discrimination In The Marketing Industry: Exploring The Lived Experiences In The Workplace. Evidence From Western Australia, Ashlee Morgan, Melissa Fong-Emmerson, Steven D’Alessandro, Marie Ryan
Research outputs 2022 to 2026
This paper explores the lived experiences of individuals in the Western Australian marketing industry, focusing on diversity, equity and inclusion (DEI) within the workplace. Through a survey of 573 marketing professionals, the study gathered both qualitative and quantitative data on perceptions and attitudes towards DEI, and personal experiences of discrimination. The findings indicate strong support for DEI within the marketing workforce, with 76.6% agreeing that diversity and inclusion are important in the workplace, and 78.1% affirming that DEI should be a business priority. Yet, 25% reported personal experiences of workplace discrimination, underscoring the urgent need for organisations to listen to …
Risk And Crisis Communication Research In Singapore, Augustine Pang, Jerena Ng, Jason Shi-Yang Lim
Risk And Crisis Communication Research In Singapore, Augustine Pang, Jerena Ng, Jason Shi-Yang Lim
Research Collection Lee Kong Chian School Of Business
This chapter aims to capture the latest insights on the state of risk and crisis communication research in Singapore, examined through the theoretical lens posited by Situational Crisis Communication Theory (SCCT) (Coombs, 2023). This chapter is divided into three sections: the first, consolidates risk and crisis communication research studies, the second examines the state of research, and the third offers a case study on the research conducted. Last but not least, we offer some suggestions on how research can grow. It is hoped that this chapter can offer a comprehensive view of risk and crisis communication research in Singapore and …
Adaptive Crisis Management At The Operational Level: Responses To Covid-19 In The Australian Resources Sector, Michael M. Ajith, Andrei A. Lux, Tim Bentley, Michelle Striepe
Adaptive Crisis Management At The Operational Level: Responses To Covid-19 In The Australian Resources Sector, Michael M. Ajith, Andrei A. Lux, Tim Bentley, Michelle Striepe
Research outputs 2022 to 2026
The COVID-19 pandemic in 2020 significantly impacted Australia’s resources sector, particularly mining, oil, and gas industries, posing challenges for operational leaders. This study applied Adaptive Crisis Management Theory (ACMT) to understand how these leaders adapted during the crisis. Through interviews with 32 operational leaders, it was found that their roles evolved as crisis demands changed. Initially, they addressed immediate needs, then shifted focus to remote work facilitation and digital transformation, and finally emphasised recovery, trust, and resilience. These adaptations influenced leaders’ behaviours, highlighting the importance of flexibility in supporting employee wellbeing and organisational continuity during crises.
Preparing Tourism, Hospitality And Events Graduates To Be Industry Ready: Extending The Three-Factor Model Of Authentic Learning, Eliza Kitchen, Edmund Goh, Effie Steriopoulos, Tracy Harkison, Colin Drake, Martin Robertson, Erwin Losekoot, Lynn Waterston
Preparing Tourism, Hospitality And Events Graduates To Be Industry Ready: Extending The Three-Factor Model Of Authentic Learning, Eliza Kitchen, Edmund Goh, Effie Steriopoulos, Tracy Harkison, Colin Drake, Martin Robertson, Erwin Losekoot, Lynn Waterston
Research outputs 2022 to 2026
Authentic learning is a critical pedagogy and curriculum requirement in higher education to better prepare students for future workforce requirements. As such, educators adopt a range of authentic learning tasks such as work-integrated learning, industry reports, and field trips to enable student engagement in current industry issues. Although such actions are practical and have valuable impact on students, there has been little effort to narrow the theoretical gap. The present study addresses this by extending the authentic learning three-factor model (construction of knowledge, disciplined inquiry, and value beyond school) to evaluate the perceptions of educators in THE higher education towards …
Value Co-Creation In Live Streaming Through Tourism Scenes: A Contextual Marketing Perspective, Jun Yu, Chaowu Xie, Songshan Huang
Value Co-Creation In Live Streaming Through Tourism Scenes: A Contextual Marketing Perspective, Jun Yu, Chaowu Xie, Songshan Huang
Research outputs 2022 to 2026
Purpose: This study aims to identify a value co-creation framework for live streaming through tourism scenes (LStTS). It also clarifies the value attributes of LStTS and makes an empirical test. Design/methodology/approach: The study used a mixed-method approach. In Study 1, a total of 12,216 pieces of viewers’ comments and ten web news reports were coded and analyzed employing a grounded theory approach. In Study 2, data were collected from 587 Douyin e-commerce users. Exploratory factor analysis and partial least squares structural equation modeling were used to test the value co-creation framework of LStTS. Findings: In Study 1, six value attributes …
Live Streaming In Hospitality And Tourism: A Hybrid Systematic Review And Way Forward, Yuhong Shao, Songshan (Sam) Huang
Live Streaming In Hospitality And Tourism: A Hybrid Systematic Review And Way Forward, Yuhong Shao, Songshan (Sam) Huang
Research outputs 2022 to 2026
Purpose: This study aims to provide a timely review of hospitality and tourism live streaming (HTLS) research, aiming to understand the intellectual foundation in the past and identify opportunities for future research. Design/methodology/approach: This study collected 56 papers from journals in the Social Science Citation Index database or the Australian Business Deans Council journal quality list and adopted a hybrid systematic literature review combining bibliometric analysis and the theory-context-characteristics-method framework-based approach. Additionally, a cross-tabulation analysis was conducted to compare the research on two specific forms of HTLS – tourism e-commerce live streaming (TEcLS) and travel live streaming. Findings: The study …
The Rise Of Women In Mining - How To Improve Inclusion And Diversity Through Organisational Programs, Ashley Mcgrath
The Rise Of Women In Mining - How To Improve Inclusion And Diversity Through Organisational Programs, Ashley Mcgrath
Theses: Doctorates and Masters
The inclusion and diversity (I&D) of women has become a priority for organisations due to the positive association with business performance and rising expectations of employees and shareholders for fair outcomes for all genders. Improving the I&D of women is also being driven by the evolving Australian legal framework which has heightened the responsibility of organisations regarding psychological safety and the prevention of sexual harassment and sex-based discrimination. Companies operating in male dominated industries in Western Australia (WA) are under particular pressure due to lagging performance in addressing equity issues at a state level. Existing research correlates the I&D of …
Industry 4.0 Digital Transformation And Opportunities For Supply Chain Resilience: A Comprehensive Review And A Strategic Roadmap, Morteza Ghobakhloo, Mohammad Iranmanesh, Behzad Foroughi, Ming Lang Tseng, Davoud Nikbin, Ahmad A.A. Khanfar
Industry 4.0 Digital Transformation And Opportunities For Supply Chain Resilience: A Comprehensive Review And A Strategic Roadmap, Morteza Ghobakhloo, Mohammad Iranmanesh, Behzad Foroughi, Ming Lang Tseng, Davoud Nikbin, Ahmad A.A. Khanfar
Research outputs 2022 to 2026
Despite interest in opportunities that Industry 4.0 offers for Supply Chain Resilience (SCR), little is known about the underlying mechanisms for such contributions. The study develops a roadmap that explains how supply chains can capitalize on Industry 4.0 SCR functions. The study conducted a content-centric literature review and identified 16 functions through which Industry 4.0 enhances SCR. Results reveal that the Industry 4.0 SCR functions identified are highly interrelated, and supply chain members should align their digitalization strategies with the sequence in which Industry 4.0 delivers these functions. Industry 4.0 contribution to SCR first involves delivering data-centric functions such as …
Anatomical Depiction: How Showing A Product's Inner Structure Shapes Product Valuations, Seo Yoon Kang, Junghan Kim, Arun Lakshmanan
Anatomical Depiction: How Showing A Product's Inner Structure Shapes Product Valuations, Seo Yoon Kang, Junghan Kim, Arun Lakshmanan
Research Collection Lee Kong Chian School Of Business
Anatomical depiction is a technique where the product is decomposed into components that are spatially arranged in a layer-by-layer manner to visually explicate its inner structure. The authors demonstrate that anatomical depiction, compared to non-anatomical depiction, enhances product valuation. This effect occurs because anatomical depiction elicits a ‘coming together’ of the inner components in consumers’ minds thereby evoking a gestalt image of the product – a process labeled simulated assemblage. The elicitation of simulated assemblage in turn boosts their confidence in the product’s performance. Two field experiments first demonstrate that anatomical depiction leads to greater engagement in online settings such …
The New Professional: Intentional Goal-Setting For 2025, Amrita Patel D.D.S.
The New Professional: Intentional Goal-Setting For 2025, Amrita Patel D.D.S.
The Journal of the Michigan Dental Association
The article emphasizes the importance of intentional goal setting, networking, and leadership for new dentists to achieve long-term success. It advocates for setting clear, measurable goals, breaking them into manageable milestones, and focusing on building strong professional relationships. Networking with mentors and peers, engaging in social media, and participating in dental organizations are highlighted as ways to foster growth and opportunities. Leadership roles, even in small capacities like volunteering or joining committees, are seen as critical steps toward personal development and career advancement. These strategies collectively help new dentists establish a solid foundation for achieving their professional aspirations.
Mda Services: Let Your Mda Membership Put Money Back In Your Pocket, Reva Darling
Mda Services: Let Your Mda Membership Put Money Back In Your Pocket, Reva Darling
The Journal of the Michigan Dental Association
MDA membership offers significant financial savings through partnerships with endorsed vendors, providing products and services to enhance dental practice success. Members can save over $30,000 annually by utilizing resources like PPO Negotiation Solutions, Best Card for credit processing, ProSites for digital marketing, Eagle Associates for compliance, and iCoreConnect for cloud-based software. Additional discounts are available on dental supplies, accounting, and in-house dental plan administration, among other services. These benefits demonstrate the value of MDA membership in streamlining operations and improving profitability.
Engaging The Plus-Size Community Through Social Media And Public Relations, Esperanza Chavez
Engaging The Plus-Size Community Through Social Media And Public Relations, Esperanza Chavez
University of the Pacific Theses and Dissertations
This thesis explores which platform, TikTok or Instagram, best supports engagement andcommunity building for the plus-size audience. Grounded in theories by Goffman, Berger & Luckmann, and David Meerman Scott’s 85-10-5 Rule, the study combines strategic PR methods with digital media tools to elevate plus-size voices. The campaign included 30 Instagram posts, 35 TikToks, street interviews, and a podcast series, all designed and executed for this project. Engagement was measured through likes, comments, shares, saves, follower growth, and qualitative audience feedback.
Investigating Brand Awareness, Brand Image, And Perceived Quality On Customer Loyalty, Antaja Nadjwa, Diandra Srivania, Hasna Rizki Mardhiana
Investigating Brand Awareness, Brand Image, And Perceived Quality On Customer Loyalty, Antaja Nadjwa, Diandra Srivania, Hasna Rizki Mardhiana
Jurnal Vokasi Indonesia
This study investigates the impact of brand awareness, brand image, and perceived quality on customer loyalty, with a focus on Telkomsel users within the Creative Business program at Universitas Indonesia. Employing a quantitative research methodology, data were collected from 50 respondents using a structured questionnaire and analyzed using SPSS 26. The findings reveal that all three factors—brand awareness, brand image, and perceived quality—positively influence customer satisfaction, which in turn significantly enhances customer loyalty. Specifically, perceived quality emerged as the most influential factor driving customer satisfaction, followed by brand image and brand awareness. The study underscores the critical role of perceived …
Qualitative Characteristic Of Financial Statement Information And Implementation Psak 73 : Case Study In The Advertising Services Pt Abc, Hasnawati Hasnawati, Marsdenia Marsdenia, Trie Wiesty Cindy Salsabila
Qualitative Characteristic Of Financial Statement Information And Implementation Psak 73 : Case Study In The Advertising Services Pt Abc, Hasnawati Hasnawati, Marsdenia Marsdenia, Trie Wiesty Cindy Salsabila
Jurnal Vokasi Indonesia
The quality of information presented in the financial statement is the most important thing for stakeholders in the business decision-making context. There has been a significant change in lease accounting practices due to changes in lease accounting standards for all business entities in countries that adopt IFRS. In 2017 the IASB published IFRS 16 Leases as new guidance on leases replacing IAS 17. DSAK IAI made adjustments related to IAS 17 to become PSAK 30, then based on the changes that emerged PSAK 30 was revoked and adjustments were made to IFRS 16 to become PSAK 73. These changes were …