Digital Commons Network^™

Immersive And Generative Technology: New Tools For Marketing, New Tools For Consumer Response, David W. Stewart, Gabrielle Pizzi, Shashi Matta, Federica Caboni

Marketing & Business Law Faculty Works

Immersive technologies, including AR, VR, XR, and generative technologies such as Gen‐AI, are reinventing marketing practice and consumer experience. In this article we provide an introductory review of how these technologies are (re)shaping consumer behavior in domains where the physical and digital converge, and consumers' response to them. Our review finds that while immersive technologies enhance engagement through personalization and multisensory feedback, they also raise concerns about accessibility, authenticity, and digital fatigue. Similarly, Gen‐AI, which is transforming many facets of marketing, including customer service, product development, marketing communications, and consumer research, raises new questions related to attribution, co‐creation, authenticity, and …

Intensive Longitudinal Models, Robert E. Ployhart, Paul D. Bliese, Sam D. Strizver

Faculty Publications

Intensive longitudinal models (ILMs) allow researchers to analyze nested data collected through frequent measurements—typically 20 or more repeated occasions—over densely spaced durations. Rather than being a single statistical approach, ILMs encompass various models unified by their capability to handle densely collected longitudinal data. We briefly summarize the nature of intensive longitudinal designs and why such designs require the use of ILMs. We then provide a classification typology to help readers understand the features of an ILM they should adopt. This classification typology provides the structure for a narrative review of existing ILM research. We conclude with specific recommendations for using …

Exploring The Stem Career Identity Development Of Black Women Across Their Lifespan, Veronica Hurd

Theses and Dissertations

Although STEM is the fastest-growing career sector, Black women are grossly underrepresented as they account for 2.5% of the workforce. Research highlights that this underrepresentation is due to racialized structures in K-12, postsecondary, and career settings that restrict Black girls’ and women’s STEM opportunities. While macrosystems such as hegemonic ideologies, attitudes, and social conditions shape Black girls’ and women’s opportunities in STEM, they continue to persist and achieve their career goals. To explore these barriers and Black women’s persistence in this industry, this study draws from the autobiographical memories of 10 Black women in the field or formerly in the …

Taking The Temperature: What The Acd 2025 Survey Reveals, Mike Graham, Suzan Pitman

Journal of the American College of Dentists

The American College of Dentists surveyed its Fellows to help leadership better understand how our Fellows perceive and interact with the College. The results will be used to determine organizational priorities and help guide the continued implementation of the strategic plan. The key takeaways of the survey were that (1) the 2023 Strategic Plan implementation is on the right track, (2) Fellows value their connection to the ACD, (3) communication between the organization and Fellows has improved, and (4) leadership and staff must continue to develop a better-defined knowledge base to support local leaders.

Theatre For The People: Exploring The Need For A New National Theatre, Kai Yamanishi

Theatre and Dance Honors Projects

The Covid-19 pandemic sent shockwaves through the theater industry that have seen dozens of venues across the country laying off workers, shortening seasons, and even closing altogether. Costs have risen, audiences have been slow to return, and traditional sources of funding have dried up. What then, are theaters to do? By conducting an economic analysis and examining published and original interviews with theater practitioners, this essay explores this crisis as it has affected the regional nonprofit theater sector, specifically the members of the League of Resident Theaters (LORT). It concludes that LORT’s model is no longer sustainable because of its …

Author Biographical Notes

Midwest Social Sciences Journal

No abstract provided.

Risk Factors And Fraud Loss Magnitude: Informing Anti-Fraud Strategies, Robert Elias

Graduate Theses, Dissertations, and Problem Reports (ETD)

Fraud research posits risk factors may be utilized to identify individuals who are predisposed to perpetrate fraud (ACFE 2024). I find perpetrators who exhibit the following risk factors result in statistically higher fraud losses: living beyond their means, excessive pressure to perform within the organization, having excessive control issues regarding their job, are reluctant to take vacations, have a “wheeler-dealer” attitude, or addiction problems. I further find perpetrators who exhibit risk factors which are likely to be observed in a work setting are more likely to result in higher fraud losses. However, perpetrators who exhibit risk factors which are more …

Analysis Of The Public Acceptance Of Cryptocurrency In The Central African Republic, Bruno Gbado

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation explores the public acceptance of cryptocurrency in the Central African Republic (CAR), applying the Technology Acceptance Model (TAM) as the theoretical framework. The study adopts a research model and survey instrument derived from a previous published research paper. Data were collected through paper-based surveys from 357 respondents, mostly students and faculty members at the University of Bangui in the CAR. The responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS software. The results reveal that increased awareness of cryptocurrency significantly boosts its acceptance, with factors such as perceived ease of use and perceived …

The Dark Tetrad And The Intention To Invest In Cryptocurrency, Amy Bauer-Sinicin

Graduate Theses, Dissertations, and Problem Reports (ETD)

The Dark Tetrad comprises four distinct negative personality traits with some overlapping qualities: narcissism, Machiavellianism, psychopathy, and sadism. Characterized as being risky and speculative, cryptocurrencies are not backed by government banks like fiat currencies, nor do they offer the same privacy when engaging in transactions.

Narcissists may view cryptocurrency investment as an opportunity to showcase their financial acumen, reinforcing their self-image. Machiavellians see the decentralized, loosely regulated market as ideal for exploiting opportunities through strategic manipulation. Psychopaths, drawn by the market’s volatility, may engage in exploitative schemes for personal gain. Sadists may find satisfaction in the power and control they …

Reconciling Jekyll And Hyde: The Future Of Masculinity Research Within The Domestic Violent Extremism Context, Sam T. Hunter, Brett H. Neely, Carter Welch, Amanda N. Moeller

Department of Management: Faculty Publications

Violence among young men in the United States has escalated in recent years, leading to two contrasting perspectives of young men—either as (a) agentic aggressors or (b) by-products of societal shifts that have caused disadvantage. The first perspective characterizes men as entitled and reactionary, prone to aggression when their societal expectations are unmet. This view aligns with the frustration-aggression hypothesis in which unmet desires lead to hostile behaviors, particularly among individuals who perceive a loss of status and significance. Conversely, the second perspective views men as victims of rapid societal changes, such as job displacement, educational disparities, and shifting gender …

Predicting Crises On The African Frontier Stock Markets With Investor Sentiment Indicators: A Machine Learning Approach, David Korsah, Lord Mensah

Journal of International Technology and Information Management

This study examined the predictive ability of machine learning algorithms in identifying crises within African stock markets. The study employed seven distinct machine-learning models, analyzing historical stock prices from eight stock markets, three major sentiment indicators, and the exchange rates of local currencies against the US dollar, with each data spanning from May 1, 2007, to April 1, 2023. Extreme Gradient Boosting (XGBoost) emerged as the most effective algorithm for predicting crises. Historical stock prices and exchange rates were identified as the most critical features for prediction. On the sentiment side, investors’ perceptions of potential volatility on the S&P 500, …

Preventive Health Care Information Seeking Behaviors Among Baby Boomers In Taiwan, Alexander N. Chen, Michael J. Rubach, Tracy Suter, Hsin Ke Lu, Mark E. Mcmurtrey

Journal of International Technology and Information Management

Preventive health care is widely acknowledged as one of the most effective ways to reduce medical costs and enhance people's health. Preventive health care information (PHCI) is a crucial component. This study examines the PHCI-seeking behaviors of Taiwanese baby boomers. The study found some support for the idea that the preferred media used influenced the likelihood of Information seeking behavior. People with good health conditions were found to be more likely to seek PHCI, while people with greater health care needs sought out PHCI less frequently. The study examined social influences, which were found to be important. Three different types …

Pedagogy In The Age Of Ai: Exploring Generative Ai For Higher Education, Alison Munsch Phd

Journal of International Technology and Information Management

Generative Artificial Intelligence (AI) presents transformative opportunities for higher education, enabling personalized learning, enhanced student engagement, and efficient pedagogical practices. This tutorial-style article guides educators in integrating generative AI into their classrooms through hands-on activities, practical strategies, and reflective exercises. It explores the capabilities of AI tools such as ChatGPT, their applications across disciplines, and the ethical considerations for their use. By cultivating critical thinking and fostering student readiness for AI-driven futures, this article underscores the transformative potential of generative AI in higher education with an emphasis on the academic areas of business analytics, information systems, and computer science.

Surviving And Thriving In The Hybrid Cloud: A Review Of The Current Cloud Computing Landscape, Peter Munsch, Alison Munsch

Journal of International Technology and Information Management

Background and Purpose

Both academic and industry institutions have increasingly migrated essential services to public cloud providers (e.g., Microsoft, AWS, Google) with mixed outcomes. Some industry leaders attempted to fully replace their on-premises data centers with public cloud services, a move not advised without thorough performance and cost analyses (Potel, 2023). Despite some organizations pulling back from the “Cloud First” strategy, the public cloud services market continued to grow, with revenue increasing by approximately 20% year-over-year since 2020 and surpassing half a trillion dollars in 2022 (IDC Worldwide Semiannual Public Cloud Services Tracker, 2H 2022). Cloud technologists suggested that hybrid …

Predicting Global Healthcare Supply Chain Delays: A Machine Learning Approach Leveraging Country-Level Logistics Metrics, Jeevan Sai Gali, Nima Molavi, Sepideh Alavi

Journal of International Technology and Information Management

In global healthcare logistics, ensuring the timely delivery of medical commodities is critical, particularly in low- and middle-income countries characterized by infrastructural limitations and operational uncertainties. This research introduces an advanced, data-driven predictive framework designed to forecast delivery delays by synthesizing granular, internal shipment-level data from the USAID Global Health Supply Chain Program (GHSC-PSM) with external country-level logistics capabilities indicators derived from the World Bank’s Logistics Performance Index (LPI). Rather than relying on retrospective trend analyses, this study employs machine learning algorithms such as Random Forest, XGBoost, Support Vector Machines (SVM), and Multi-Layer Perceptron (MLP) to detect …

How Can Chinese Culture Go Abroad? Evidence From Successful Establishment Of Chinese Academic Foreign Translation Projects, Tian Lan

Dissertations and Theses Collection (Open Access)

Compared to Chinese economy scale, the global understanding and recognition of Chinese culture are quite superficial, it is crucial to promote Chinese culture go abroad through academic exchanges between China and other countries. This study explores and validates the relationship and applicability of Chinese culture “Going Global” based on the translation project of Chinese academic works. Through case analysis and the development of data models, it aims to provide theoretical guidance and practical tools for relevant institutions and individuals.

The study begins with qualitative research on cases, describing and analyzing typical examples to demonstrate how Chinese Academic Translation (CAT) projects …

Voluntary Carbon Markets: Potential For Social Entrepreneurship?, Kathy K. Dhanda, Mahfuja Malik

WCBT Faculty Publications

No abstract provided.

The New Professional: Intentional Goal-Setting For 2025, Amrita Patel D.D.S.

The Journal of the Michigan Dental Association

The article emphasizes the importance of intentional goal setting, networking, and leadership for new dentists to achieve long-term success. It advocates for setting clear, measurable goals, breaking them into manageable milestones, and focusing on building strong professional relationships. Networking with mentors and peers, engaging in social media, and participating in dental organizations are highlighted as ways to foster growth and opportunities. Leadership roles, even in small capacities like volunteering or joining committees, are seen as critical steps toward personal development and career advancement. These strategies collectively help new dentists establish a solid foundation for achieving their professional aspirations.

Mda Services: Let Your Mda Membership Put Money Back In Your Pocket, Reva Darling

The Journal of the Michigan Dental Association

MDA membership offers significant financial savings through partnerships with endorsed vendors, providing products and services to enhance dental practice success. Members can save over $30,000 annually by utilizing resources like PPO Negotiation Solutions, Best Card for credit processing, ProSites for digital marketing, Eagle Associates for compliance, and iCoreConnect for cloud-based software. Additional discounts are available on dental supplies, accounting, and in-house dental plan administration, among other services. These benefits demonstrate the value of MDA membership in streamlining operations and improving profitability.

J Mich Dent Assoc January 2025

The Journal of the Michigan Dental Association

Each month, the Journal of the Michigan Dental Association provides news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. It is the primary publication reaching Michigan dentists. The January issue sets the tone for February, the observance of Children’s Dental Health Month.

Michigan Academy of Pediatric Dentistry President Jessica Bentoski welcomes readers to this special issue, which features a cover feature on “Approaches to Care for Children with Special Needs in Dental Settings: Desensitization and Teledentistry” and a supporting article on “General Dentists’ Education, Knowledge, Attitudes, and Behavior Concerning the Effects …

To Compare Is Human: A Review Of Social Comparison Theory In Organizational Settings, Michael J. Matthews, Thomas K. Kelemen

Management Faculty Publications

Social comparisons are one of the most ubiquitous behaviors that individuals, groups, and firms undertake. In particular, social comparison theory is based upon the premise that actors are motivated to engage in comparisons and that decisions throughout this process impact employees’ core self-evaluations, team relations, executives’ behaviors, firm prestige, and more. However, despite the prevalence of the phenomenon—and thereby the frequent application of the theory in organizational studies—a synopsis of the theory’s underpinnings and extant findings remains absent. Here, we present a state-of-the-art review that summarizes the theory’s history and mechanics and critically examines how social comparison theory has been …

Hutchison Family Papers - Accession 19, Hutchison Family

Manuscript Collection

This collection is a valuable source on colonial life in the Carolinas, the southern antebellum plantation system, early relations with the Catawba Indians, post Civil War cotton manufacturing, especially in relation to the Rock Hill Cotton Mill established by Captain A. E. Hutchison, and the World War I era in Rock Hill. While the papers range from 1785 to 1968, the greatest part of the collection extends from the late 1780s to the early twentieth century. In addition to genealogical information, diaries, speeches, financial records, etc., located in a separate series, there are also included in the “General Correspondence and …

The Impact Of Key Audit Matters On Earnings Quality: The Moderating Role Of Ownership Structure In Egyptian Listed Companies., Dina Hassouna, Rasha Elhaddad, Rasha Elbolok

Business Administration

This study investigates the influence of key audit matters (KAMs) on earnings quality, measured by earnings per share (EPS), in Egyptian listed companies, with a particular focus on the moderating role of ownership structure. To address potential endogeneity concerns, the study employs the generalized method of moments (GMM) for panel data analysis. The findings indicate that KAM disclosures have a significant negative impact on EPS, suggesting that increased disclosure of critical audit matters is associated with a decline in earnings quality. However, this relationship is moderated by ownership structure, as concentrated ownership helps mitigate the adverse effects of KAMs on …

The Impact Of Using Artificial Intelligence (Ai) On Employer Branding, Doaa Ayoub, Sherine Fathy El-Fekey, Malak Walid

Business Administration

Artificial Intelligence (AI) is revolutionizing Human Resource Management, enhancing efficiency, accuracy, and strategic capabilities as companies want to stay competitive in the global market. In recent years, AI has transformed numerous facets of business operations, especially in the development of employers’ branding strategies. Additionally, one-third (36%) of HR professionals anticipate a high use of AI in the next two years, while 61% expect at least moderate use within a year. AI enhances employers’ branding - fostering a work culture that attracts and retains top talent in the global market. Furthermore, the contribution of AI in improving employers’ branding strategies has …

Volume 28, Issue 1 Full Contents

Midwest Social Sciences Journal

No abstract provided.

Transit-Oriented Development On Aquidneck Island: Considering The Costs And Benefits Of Restoring Passenger Rail Between Fall River, Massachusetts, And Newport, Rhode Island, Maeve M. Newton

Pell Scholars and Senior Theses

This thesis considers the costs and benefits of restoring historic infrastructure as transit-oriented development on Aquidneck Island, and its potential to bridge social and economic gaps between the urban communities of Newport, Rhode Island, and Fall River, Massachusetts. There is a direct need for more robust public transportation on Aquidneck Island along with environmentally friendly planning initiatives, and reinstating the Newport Secondary Rail Line for passenger rail service to the new Fall River MBTA station is one important way for historic preservation to be utilized for the improvement of sustainability and socioeconomic equity in the region. Original research will be …

Can Commercials Be Art? An Analysis Of Intellectual Property Preawareness In The Barbie Era, Shreya Kalidindi

Cardozo Arts & Entertainment Law Journal

The note examines the evolution of advertising, particularly native advertising, and critiques the inadequacy of current regulatory frameworks in addressing its deceptive potential. It highlights how modern advertising practices, such as product placement in films like Barbie, blur the line between commercial speech and artistic expression, challenging the Federal Trade Commission’s (FTC) ability to protect consumers. The analysis argues that strengthening existing regulations is insufficient and advocates for empowering consumers to make informed decisions, as the legal system struggles to keep pace with innovative advertising strategies.

“Tw-Ironic": The Ironic Consumption Of Media Examined Through Twilight, Sydney J. Rooney

Pell Scholars and Senior Theses

“It’s so bad it’s good” is a phrase often uttered in order to justify watching, reading, or listening to a piece of media with a poor reputation. In the 20 years since the first novel’s debut, the Twilight saga has become renowned for its massive level of popularity and influence. However, it has also faced a great deal of backlash and criticism for a variety of reasons, which affected the nature of the fan base. Through analysis of short-form content, the ironic consumption of Twilight media is observed in contemporary times.

A New Frontier In Political Communications: Analyzing The Electoral Influence Of The 1960 Televised Presidential Debates, Leah Spengler

Pell Scholars and Senior Theses

Although Kennedy’s success in the 1960 election is often attributed to his performance in the first televised presidential debates, I contend that the party affiliation of voters and proposed policies by Kennedy, specifically those targeting civil rights, held more weight in securing his victory. The Kennedy image had been carefully curated for over a decade prior to the election, and Kennedy’s performance in the first televised debates reinforced the calm and collected impression he wanted to make to the American people. While his debate performance held significance as it was the first to be televised and led to a discrepancy …

The Follower Fallacy: Revisiting Engagement Hypothesis By Evidencing Nonlinear Dynamics In Influencer Marketing, Pranjal Jain, Pooja Jain, Anju Jain

DLSU Business & Economics Review

The traditional premise posits a positive correlation between influencer following (indegree) and engagement metrics, covering likes, shares, comments, and so forth. This study aims to either affirm or dent this engagement hypothesis. Through a methodical analysis of engagement data, this research recognizes potential deviations from the anticipated linear trajectory. Contrary to antecedental social influence, campaign customization, indegree composition, and post components define diverse nonlinear trajectories, empirically challenging the existing research assumptions underlying hypothesis. By evidencing the multifaceted dynamics of influencer engagement, this study offers critical insights for marketers navigating the complexities of contemporary digital marketing landscapes, facilitating the optimization of …