Digital Commons Network^™

Operational Energy Education: A Thematic Analysis Of Knowledge Area Needs And Educational Gaps, Nana Hene

Theses and Dissertations

Operational Energy (OE) education is vital for national security, military readiness, and fuel energy efficiency. This thesis analyzes the current landscape of OE education and identifies key gaps in awareness, energy knowledge, and curriculum structure. Through a reflexive thematic analysis of interviews with Subject Matter Experts (SMEs), the study underscores the necessity of integrating OE concepts into both educational and professional training programs. A framework is proposed to enhance OE education across various levels in the Air Force, aiming to cultivate a more energy-conscious and strategically prepared force. The findings highlight the critical need for targeted training, curriculum enhancements, and …

Transforming Defense: A Case Study On Digital Cots Implementation, Dara A. Armstrong

Theses and Dissertations

While research on digital transformation efforts and their challenges are widespread, the introduction and use of digital commercial off-the-shelf (COTS) tools in the Department of Defense (DOD) remains under explored. To investigate this problem, this research focuses on a fledgling digital transformation effort within a division of the Air Force Nuclear Weapons Center. Due to inefficiencies caused by fragmented workflows, management introduced Jira and Confluence, two digital tools known for their broad use in various industries, to the workforce.

Manage External And Internal Threats To Commercial Spaces, Alan Saquella

Publications

Securing commercial buildings is a multifaceted challenge that demands a comprehensive and proactive approach. From office complexes and retail hubs to industrial facilities and healthcare institutions, these spaces serve as critical pillars of commerce, administration, and service delivery. Protecting them requires a blend of physical safeguards, advanced technologies and well-defined operational protocols.

2025 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2025.

The Relationship Between Industry Regulation And The Quality Of Micro-Dramas, Shuoyu Yao

Dissertations and Theses Collection (Open Access)

This paper is a study on the micro-drama industry, exploring the reasons for a large number of low-quality micro-dramas. Specifically, there are two potential problems: (1) the industry value allocation model is unreasonable, so producing high-quality micro-dramas does not receive sufficient returns; (2) regulatory oversight of the industry is insufficient. To investigate this recent phenomenon and the underlying problems, we collected a dataset of 165 micro-dramas and use the newly introduced regulation on the micro-drama industry in June 2024 as a policy shock. The findings show that, before the new regulations were introduced, micro-dramas with higher quality in expression received …

Digital Twin Dynamics: Employee’S Willingness To Adopt Ai Digital-Twin In A Craftsmanship Environment, Seow Hoon Tee

Dissertations and Theses Collection (Open Access)

Singapore’s manufacturing sector, contributing 22% to the nation’s GDP, is undergoing a strategic transformation under the Manufacturing 2030 vision, which aims to increase sector value by 50%. However, a critical challenge emerges in the widening age gap among craftsmen, particularly between 30 and 50 years old, misaligning with succession planning efforts. As senior craftsmen approach retirement, the urgency to transfer specialized expertise significantly increases. In response, initiatives such as the National AI Strategy (NAIS) 2.0 and Industry 5.0 efforts by the Singapore Manufacturing Federation (SMF) and Advanced Remanufacturing and Technology Centre (ARTC) emphasize AI-driven solutions to enhance knowledge retention and …

A Study Of The Impact Of Brand Management Strategies On Brand Rejuvenation - Evidence Based On Chinese Baijiu Brands, Hao Chen

Dissertations and Theses Collection (Open Access)

In recent years, China Baijiu industry has faced the challenges of a shrinking consumer market, aging and the rise of young consumers, prompting Baijiu brands to seek new growth points, especially to attract younger groups. As a result, brand rejuvenation has become a key strategic objective for spirits companies. Given that brand extension and brand alliance are effective strategies for traditional brands to expand into new markets, this study develops a model to explore the impact of these two brand management strategies on Baijiu brand rejuvenation and analyses the mediating roles of brand image and brand awareness as well as …

Rome Was Not Built In A Day — Impact Of Market Agility And External Awareness On Iterative Innovation In Online Gaming Industry, Li Ming Gu

Dissertations and Theses Collection (Open Access)

Despite the prosperity of online gaming industry in China, online gaming firms cannot ignore the survival crisis brought by fierce competition. It is quite common for game developers to face issues like low game survival rates and poor performance, with some games even failing upon launch. To address these challenges and gain competitive advantages, game developers accelerate iteration speed and continuously provide users with new content or services. Since most companies found they cannot meet their development needs through traditional innovation models, understanding how to achieve high performance through iterative innovation has become crucial for game developers. Innovation starts with …

Understanding And Implementing Fashion Sustainability: An Academic Course, Paige M. Baldwin

Theses

This project outlined a fashion sustainability course meant to be taught at a degree-awarding educational institution. The course explores the environmental, social, and economic impacts of the fashion industry. Students learn about sustainable practices, materials, and design principles. Students also study consumer behavior, supply chain management, and government policies related to sustainable fashion. The literature and research looked at the current fashion industry landscape and the sustainability issues that are being addressed, the current educational landscape of fashion programs in the United States of America, and the current literature regarding building an effective curriculum in the 21st century.

Amazon Versus Walmart: Clash Or Strategic Complementarity, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Nirmalya Kumar explains why Amazon and Walmart will continue to coexist, with Amazon dominating online retail and Walmart shifting to an omnichannel strategy.

Green Human Resource Management (Ghrm) And Sustainability: A Mini Review, Kevser B. Meric Atakan

Journal of Global Business Insights

This mini review explores the evolving role of Green Human Resource Management (GHRM) in advancing sustainability within organizational structures. As environmental concerns become increasingly central to global business agendas, organizations are compelled to expand their focus beyond profitability to incorporate ecological responsibility. Within this shift, GHRM emerges as a strategic approach that integrates environmental considerations into core human resource functions. The review synthesizes current literature to evaluate how HR practices such as recruitment, training, performance evaluation, and incentive systems are being adapted to support environmental goals. Evidence from qualitative analyses suggests that organizations are gradually embedding sustainability into their internal …

Something’S Gotta Give: An Analysis Of Team Derogation And Deviant Behavior Surrounding Rivalry Games, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson

Findings in Sport, Hospitality, Entertainment, and Event Management

This case analysis discusses the ever-growing concern over players and participants showing derogation and negative behavior toward competitors before, during, and after rival contests. We discuss examples taken from the 2024 Rivalry Week in college football, along with underlying literature addressing out-group derogation, in-group bias, and the impacts of competition and rivalry on participant and fan behavior. A call for additional research on the phenomenon of increasingly negative behavior is provided.

The Influence Of Service Marketing Mix On Customer Loyalty Towards Travel Agents Post Covid-19 Pandemic, Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, Nurazlin Binti Mohd Fauzi

International Journal of Management, Finance and Accounting

This study examines the impact of the service marketing mix on customer loyalty towards travel agents in Oman after the COVID-19 pandemic. The study seeks to comprehend the influence of the service marketing mix (7Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence) on customer loyalty to travel agents in Oman in the post-COVID-19 pandemic era in a swiftly changing market. The study uses a quantitative research methodology, sending a self-administered survey questionnaire to travel agencies in Oman. The data are examined using Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate the presented hypotheses. The results are anticipated …

تشخيص واقع مواقع التواصل الاجتماعي وفاعلية الرسالة التسويقية الإلكترونية: حالة دراسية لعينة من طلاب جامعة بغداد, ماهر فاضل محمد

Muthanna Journal of Administrative and Economics Sciences

تتناول هذه الدراسة تشخيص مواقع التواصل الاجتماعي و فاعلية الرسالة التسويقية الإلكترونية، وذلك من خلال دراسة حالة لعينة من طلاب جامعة بغداد. يهدف البحث إلى تحليل دور منصات التواصل الاجتماعي في تحسين التفاعل مع الإعلانات التجارية وزيادة الوعي بالعلامة التجارية. اعتمدت الدراسة على المنهج الوصفي التحليلي، حيث تم جمع البيانات باستخدام استبيان وزع على 200 طالب، وتم تحليلها إحصائيًا باستخدام معامل ألفا كرونباخ لاختبار الثبات، بالإضافة إلى اختبار التوزيع الطبيعي.

وتتمثل مشكلة البحث تعد الرسائل التسويقية التي تُرسل عبر منصات التواصل الاجتماعي و فاعليتها في استهداف الجمهور، خصوصًا في بيئة العراق الجامعية. ومن هنا، يطرح هذا البحث تساؤلًا رئيسيًا: ما …

Ai-Assisted Cultural And Creative Product Design Framework And Case Study, Daocai Han, Siow Kian Tan, Booi Chen Tan

International Journal of Management, Finance and Accounting

This paper presents an AI-assisted design framework for the development of cultural and creative products, using the Ya Chou Yue, a renowned artifact from the Shandong Museum, as a prototype for designing a cultural creative doll. The framework is structured around key steps: clarifying design objectives, creating a design plan, generating AI images, and revising the design plan. The final design outcome illustrates the practical application of AI in cultural product development. This study highlights both the advantages and limitations of AI technology in the design process, offering new approaches and methodologies for the cultural and creative industries. Furthermore, it …

Exploring The Experiences And Challenges Of Online Learning At A Private University In Malaysia, Harpaljit Kaur, Kyra Ley Sy Law

International Journal of Management, Finance and Accounting

This study explores online learning experiences, focusing on their advantages and disadvantages through a qualitative analysis of responses from 30 students at a private institution in Malaysia. The data was collected to gain insight into students' positive impacts and challenges during online learning. The study identified key positive impacts of online learning, including flexibility and accessibility, which allowed students to attend classes from any location and manage their schedules effectively. Students appreciated the opportunity to review recorded lectures and access various online resources. However, the research also highlighted significant negative impacts, such as feelings of isolation, technical issues like unstable …

Factors Affecting Vietnamese Young People’S Impulsive Purchasing Intention On Live-Streaming Commerce, Thien My Ngo, Thi Mai Le

International Journal of Management, Finance and Accounting

This paper examines the factors affecting Vietnamese young people’s impulsive purchasing intention in the live-streaming commerce environment. Adopting the S-O-R research model with influencing factors is the Streamer’s Attractiveness (AT), Streamer’s Trustworthiness (TR), Streamer’s Expertise (EP), Perceived Price (PP), Product Usefulness (PU), and Facility Condition (FC). The mediating variables, or the O elements, are Perceived Enjoyment (PCE) and Perceived Usefulness (PCU). Lastly, the response that buyers deliver is Impulsive Purchasing Intention (IPI). The research focused on young Vietnamese people, particularly Millennials and Generation Z, born from 1980 to 2006 (18 to 44 years old). The quantitative research used a snowball …

Unveiling The Pathways: Exploring Influential Factors Shaping The Intentions To Engage With Chatgpt, Nurul Izzah, Anusuyah Subbarao

International Journal of Management, Finance and Accounting

Artificial intelligence (AI), notably embodied in ChatGPT, has transformed various sectors, including education and content creation. Initially conceptualized in the 1950s, AI’s integration into education has facilitated personalized learning and dynamic evaluations. ChatGPT, an AI language model, exhibits advancements in natural language processing, aiding users in generating custom content. ChatGPT has rapidly gained popularity, reaching over 100 million monthly users. Its educational potential lies in providing tailored learning experiences and streamlining administrative tasks. However, there is a lack of research in the literature on factors influencing the use of ChatGPT among university students in Malaysia for educational purposes. Therefore, the …

استخدام تقنيات الذكاء الاصطناعي في تحسين جودة التدقيق في المصارف التجارية العراقية (بحث تطبيقي), عقيل دخيل كريم

Muthanna Journal of Administrative and Economics Sciences

هدفت الدراسة الى تعزيز معرفة تقنيات الذكاء الاصطناعي في تحسين فاعلية جودة التدقيق لما لها من دور كبير في تحسين الأداء المالي للمصارف العراقية، من خلال تقليل الروتين في العمل فضلا عن معالجة الأخطاء وكذلك تحليل البيانات الكبيرة وتحديد الانحرافات وإيجاد الحلول المناسبة والضرورية لها .

كما تعد جودة التدقيق هدفا مهما لمن يقومون بممارسة مهنة اعمال التدقيق ، اذ ان اهتمت المنظمات المهنية بذلك وقامت بتشكيل لجان التي بدورها قامت بإصدار معايير من اجل الارتقاء بجودة التدقيق . اذ ان جودة التدقيق ترتبط بشكل مباشر بمدى قدرة المدقق على اكتشاف الأخطاء في البيانات والمعلومات المالية وان هذا يعتمد على …

Marketing Strategies To Engage Multicultural Consumers, Nazanin Weck

Walden Dissertations and Doctoral Studies

The lack of marketing strategies that engages multicultural consumers is a concern for marketing managers because it can adversely impact their business profitability and sustained market competitiveness. Grounded in identity management theory (IMT), this qualitative pragmatic inquiry was conducted to explore the marketing strategies that successful marketing managers use to engage multicultural consumers. The participants were six marketing managers from distinct companies in the southeastern United States who specialize in acquiring and engaging multicultural customers. Data were collected through semistructured interviews, analysis of public company documents, and a systematic review of secondary sources, including social media content and corporate websites. …

أثر التسويق الخفي في تعزيز العوامل النفسية لسلوك السائح: دراسة استطلاعية لعينة من زبائن شركات السياحة والسفر في مدينة بغداد, محمد حسن عبد الله

Muthanna Journal of Administrative and Economics Sciences

يهدف البحث الحالي إلى تقصي اثر تقنيات التسويق الخفي في تعزيز العوامل النفسية المؤثرة في سلوك السائح، وقد تم اختيار عينة عشوائية بسيطة من زبائن شركات السياحة والسفر في مدينة بغداد، بلغ حجمها (120) زبوناً ، وتم الاعتماد على مقاييس تجريبية معتمدة في دراسات سابقة من اجل التحقق من الفرضيات، وذلك عن طريق مجموعة من الأدوات والأساليب الإحصائية لتحليل ومعالجة البيانات والمعلومات باستخدام برنامج التحليل الاحصائي الجاهز (Spss,v25 ) ، وتوصل البحث إلى مجموعة من الاستنتاجات أهمها كانت (أظهرت نتائج التحليل الوصفي إلى وجود علاقة تأثير معنوي لتقنيات التسويق الخفي في العوامل النفسية المؤثرة في سلوك السواح) ، وفي ضوء …

Green Skill Needs Of Business Education Graduates For Self-Reliance In The Twenty-First Century Economy In South Eastern Nigerian State, Oliver Okechuwu Okanazu, Okanazu Promise Uchechukwu, Vero Omonor Ihunde

Journal of Graduate Education Research

Unemployment among business education graduates in Enugu State has led to adverse effects such as underdevelopment and increased crime rates leading to the need for solutions. Green skills are important requirement for employment in the twenty-first century. Hence, the study sought to ascertain the green skill needs of business education graduates for self-reliance in the twenty-first century in Enugu State. Two research questions guided the study, while two null hypotheses were tested at a 0.05 level of significance. The study adopted a survey research design. It was carried out in government-owned tertiary institutions in Enugu state that offer business education. …

Greening The Workplace: Can Sustainable Practices Reduce Anxiety And Enhance Meaningful Work Engagement?, Cyril Tom T. Sunny, Peter Muttungal, Benny G. Davidson

Northeast Journal of Complex Systems (NEJCS)

This academic research examines the relationship between job engagement, green work climate, job-related anxiety, meaningfulness at work within the organization. It draws attention to identify the significant relations among all these factors and highlights the role of a green work climate in promoting meaningful work and alleviating job-related anxiety. The research emphasizes a diverse sample of employees from various organisations using structural modelling to find the mediating roles of job engagement and work meaningfulness in the correlation between organizational practices, environmental sustainability, and employee satisfaction. The study finds that a green work climate significantly enhances meaningful work experiences and reduces …

The Ability Of Chatgpt To Aid In The Rapid Development Of Inoculation Message Treatments: A Case Study And Recommendations, Alicia Mason, Josh Compton, Griffin Cooper

Faculty Submissions

One of the most widely known types of AI technologies in recent years is ChatGPT. ChatGPT is a state-of-the-art language model that has revolutionized natural language processing by generating human-like text with context and coherence, enabling new possibilities for human-AI interaction (Brown et al., 2020). This case study reports on a 10-week conversational AI training initiative to assess whether ChatGPT4 can (a) identify the structural elements and features of conventional inoculation messages (i.e., forewarnings and preemptive refutations); (b) augment inoculation message design features (i.e., linguistic signatures, language, and length); (c) adapt messages for specific audiences (i.e., younger populations, experts); and …

Sweet Lies: Influence Of Food Marketing On Childrens’ Health And The Need For Reform, Mollie M. Warrington

Honors Theses

Markedly, there is heavy marketing of unhealthy food to children. This has become a significant public health concern because of escalating rates of child obesity, which have long-term consequences for physical health and severe mental health repercussions, such as body image concerns and low self-esteem. This thesis explores how food marketing strategies, historically rooted in television ads and evolving through digital platforms, are linked to children's dietary choices and broader public health implications. It analyzes various manipulative tactics, such as digital advertising, influencer endorsement, and gamification, showing how companies take advantage of the cognitive vulnerabilities of children to propagate unhealthy …

Ultrasound-Triggered Release Of Vancomycin From A Novel Spinal Device: Antibiotic Release And Efficacy In Vivo, Lauren J. Delaney, Priscilla Machado, Ji-Bin Liu, Rachel Evans, Asia Winslow, Neil Zhao, Christopher K. Kepler, Rajkishen Narayanan, Teeto Ezeonu, Viren Soni, Gagan Kaushal, Rachel Hilliard, Thomas P. Schaer, Noreen J. Hickok, Flemming Forsberg

Department of Orthopaedic Surgery Faculty Papers

Post-surgical spinal infection occurs in up to 20 % of patients, despite aggressive peri-operative antibiotic treatments. To improve prophylaxis, we have designed and evaluated an ultrasound-activated prophylactic antibiotic release system to combat post-surgical bacterial survival. Polylactic acid (PLA) clips (1 cm³) were 3D-printed with an interior reservoir (0.8 cm³) for carrying drug payload, specifically vancomycin (VAN). Under IACUC approval, clips were surgically implanted into the spines of sheep (n = 9) and swine (n = 2) by removing the spinous process at several levels of the lumbar spine. In the sheep, clips were insonated and the …

Investigating Overtourism Approaches In National Wildlife Refuges: The Case Of New Jersey, Zachary Lorenz, Noel Criscione-Naylor

ICHRIE Research Reports

The COVID-19 pandemic of 2020 has had rippling effects on a plethora of industries, with outdoor tourism being one of the greatest examples. As United States citizens left their homes, they yearned for their natural resources, leading to a palpable uptake in visitation as public parks reopened. While there is municipal, county, state, and federal lands accessible to visitation, the following commentary is focused specifically on National Wildlife Refuges (Federal). New Jersey is an appropriate case to demonstrate the pros and cons of shared resources, which have been impacted by anthropogenic factors. Additionally, Wildlife Refuges planning, and practices were examined …

An Essay Of Images From Playlab Inc., Playlab Inc., Archie Lee Coates Iv

Digital Laboratory: Publisher of Internet Journal

A series of images depicting the illustrious Playlab Inc. as a collection of projects in different mediums. The LA-based design studio has contributed to fashion, art, and urban culture through collaborations with major institutions and emerging artists. The photo essay highlights Playlab Inc.’s diverse projects and installations, embodying its core philosophy: no focus. This principle guides the studio to the cutting-edge of contemporary culture, where innovation meets execution. The creative powerhouse has demonstrated a capacity to engage with contemporary cultural movements through its projects. For instance, in the OTW Vans project, the firm acquired images from notable skate photographers Atiba …

Materiality In The Csr-Investor Reaction Relationship: A Replication And Extension Of Flammer (2013), Steven D. Kofford, Myles Melancon, Ben W. Lewis

Faculty Publications

We replicate and extend Flammer’s (2013) event study of investor reaction to environmental corporate social responsibility (CSR). Flammer found that investors reacted positively to eco-friendly events and negatively to eco-harmful events from 1980-2009 and that reaction to positive events decreased while reaction to negative events increased over time. We find similar results for Flamer’s original sample and an expanded sample including the same type of firms (U.S.-listed public firms) from 1980-2019. We then extend Flammer’s results by examining how materiality affects investor reaction over time. We find that investors only react to material events and that positive reaction to material …

Educating Students On The Behavioral And Psychological Aspects Of Romance Scam Victimization Via A Social Engineering Competition, Rachel Bleiman, Hwanhee Park, Aunshul Rege

Journal of Cybersecurity Education, Research and Practice

The online dating industry generated 2.98 billion USD in 2023 and is estimated to reach 3.6 billion USD by 2025. Not surprisingly, online dating platforms are rife with romance scams that cause financial damages, with estimated losses of 1.3 billion USD in 2022 alone. Additionally, victims suffer emotional and psychological harms. This paper shares findings from a 2023 Romance Scam and Social Engineering Competition (RSSEC) that introduced students to the behavioral and psychological aspects of romance scams. Specifically, the competition aimed to expose students to (i) understanding how victims experience social engineering (SE) - the psychological manipulation of human behavior, …