Digital Commons Network^™

The Media Report: Media & Entertainment Data In America 2019 To 2025, Nelson Granados, Amy Zwagerman, Dejuan Oliver

Graziadio Working Paper Series

No abstract provided.

Accessibility Disclosure Statements: Best Practices For Documenting Inclusive And Accessible Web-Based Research Design, Alicia Mason, Elizabeth Spencer, Pan Liu, Kristen Livingston, Sakshi Bhati, Angela Ashmore, Tristan A. Spencer, Lauren Shepard

Faculty Submissions

Accessibility disclosure is a core principle of the Project IRIS Best Practice Framework. This instructional resource-- Accessibility Disclosure Statements: Best Practices for Documenting Inclusive Web-Based Research Design-introduces options for reporting accessible web-based research design efforts in scholarly and professional publications. The three forms of accessibility disclosure statements are introduced: summary statements, reports of analysis--both general and specific-, and detailed process descriptions. Each of these strategies including terms, conceptual definitions, and examples are provided. The instructional resource may be of interest to undergraduate and graduate course instructors teaching research methods courses in a variety of social science disciplines.

Integrating Three-Dimensional Mentoring With Workforce Development Training: A Collaborative Autoethnographic Examination Of Skill Transfer, Danny L. Darden, Ramiro Pesina

Human Resource Development Student Publications and Presentations

The increasing demand for skilled professionals in technical fields necessitates innovative educational approaches that integrate skill development with effective mentoring frameworks. This paper presents an autoethnographic analysis of skill transfer within workforce development environments, emphasizing a three-dimensional mentoring model encompassing cognitive, emotional, and behavioral mentoring dimensions. The study examines applications in command-line learning, gamified instruction, and safety training within virtual environments. The research highlights best practices in mentoring sustainability, the role of technology in reinforcing skill acquisition, and the ways in which learning-community engagement enhances workforce readiness. Additionally, this study integrates research on student engagement, community experiences, and retention strategies, …

Antecedents Of Brand Authenticity In Cause-Related Sport Marketing Campaigns, Keevan Statz, Brian Gordon

Journal of Applied Sport Management

Cause-related sport marketing (CRSM) has been a popular managerial technique over the last two decades. There is a common perception that for CRSM to be effective, consumers must perceive the sponsoring brand to be authentic in its actions. Minimal empirical research has analyzed the antecedent factors that lead consumers to perceive a brand as authentic in CRSM. Using multiple linear regression, six antecedent factors’ impact on brand authenticity were tested. Perceptions of the brand’s motives and brand transparency were found to have a statistically significant impact on brand authenticity.

The Role Of Fans’ Responses To Sponsorship Activation In Shaping Sport Sponsorship Effectiveness, Junyi Bian, Benjamin Colin Cork

Journal of Applied Sport Management

The study explored how types of benefit in sponsorship affect fans’ inference of sponsors’ motives and their consequences on sponsorship effectiveness. A total of 1,478 National Basketball Association fans were recruited via Amazon Mechanical Turk and completed surveys through Qualtrics. Findings indicated that sponsors’ motives varied with types of benefit, with egoistic motives linked to utilitarian benefit and altruistic or normative motives tied to hedonic and social benefit. These results extended previous research by exploring more than the altruistic-egoistic motive dichotomy in linking benefit types to sponsorship effectiveness, highlighting the importance of aligning benefit with fan preference to boost relevance.

Wingspan: Taking Digital Learning To New Heights, Adam Tatarynowicz, Wee-Kiat Lim, Mahima Rao-Kachroo

Asian Management Insights

How an internal learning platform became a market success. Launched in April 2018, the learning experience platform (LXP) Wingspan was the brainchild of Infosys Co-Founder and Chairman Nandan Nilekani. He had observed that several critical trends were reshaping the world economy. For instance, digital natives were increasingly expecting the learning environment at their workplace to be available 24/7. The late 2000s were also a time when Infosys’ corporate clients had just started on their digital transformation journey. Hence, capturing talent and market share was a strategic priority for the company. In contrast, the learning delivery landscape at Infosys then was …

Disaster Relief, Inc.: When Is Corporate Philanthropy Good Or Bad For Shareholders?, Hao Liang, Cara Vansteenkiste

Research Collection Lee Kong Chian School Of Business

A long-standing question in finance is why companies donate to charity, often attributing it to either managerial agency problems or strategic behavior. Based on a global sample of donation announcements by firms providing relief to disaster-affected communities, we test the relative importance of these two motives and the conditions under which each dominates. We exploit disaster-specific factors in an event study setting around corporate donation announcement dates to show that, on average, relief donations decrease returns. However, the strategic benefits of donating around salient events can mitigate these negative effects. To account for firms’ donation decisions, we rely on exogenous …

Developing A Successful Pr Campaign With Crisis Management And Competitive Positioning, Anna V. Gutierrez

Marketing

This senior project examines the key elements that contribute to the success of a public relations campaign and how these elements can be leveraged to help a company effectively respond to and recover from a crisis. By analyzing high-profile campaigns like Spotify to Wicked, the project identifies best practices in brand communication, audience connection, and narrative control. Marketing research and a professional interview provide additional insight into real-world applications of PR strategies, offering a deeper understanding of how brands maintain trust and visibility during challenging times. Ultimately it provides a framework for how businesses can craft compelling PR campaigns that …

Advanced Variable Data Publishing: Vdp Application For Selkirk Sport, Natalie L. Barnes

Graphic Communication

Personalization acknowledges each customer's uniqueness by offering tailored products that match their preferences. It creates relevant, individualized interactions that enhance the customer experience. Selkirk Sport began as a small startup specializing in pickleball paddles and accessories, founded by my family members—Jim, Mike, and Rob Barnes. Their passion for the sport quickly became my own! As Selkirk has grown, there is an opportunity to enhance personalization in its messaging to better engage recipients and drive stronger responses. For my senior project, I analyzed Selkirk’s past marketing efforts and developed a campaign that leverages consumer data and personalized Variable Data Publishing (VDP) …

Sustainability Orientation, Sustainability Implementation, And Brand Image In Service Firms, Sandeep Jagani, Vafa Saboori-Deilami

Faculty Publications – Management

This paper uses legitimacy theory and cognitive dissonance theory to explore the relationship between sustainability orientation, sustainability implementation, and brand image in the service sector. Specifically, we examine the mediating role of implementation—the translation of strategic intent into actionable practices—on customers' perceptions. Using multilevel analyses of 31 US service firms and a survey of 6891 customers, we find that sustainability implementation is a strong positive predictor of brand image. However, sustainability orientation alone has a negative direct effect on brand image, suggesting that stated commitments without corresponding action can harm perceptions. Crucially, sustainability implementation positively mediates the relationship between orientation …

Csr As Hedging Against Institutional Transition Risk: Corporate Philanthropy After The Sunflower Movement In Taiwan, Yishu Cai, Lori Yue, Fangwen Lin, Shipeng Yan, Haibin Yang

Research Collection Lee Kong Chian School Of Business

Firms with political connections to a regime with an authoritarian history face a dilemma when the regime undergoes a democratic transition. Such connections provide an essential competitive advantage when the regime is in power but become a liability when an institutional transition brings democratic change. This study theorizes that when mass protests expose a regime’s distorted policies favoring elites over others and signal a high probability of regime turnover, firms may hedge against the risks associated with their political connections by engaging in philanthropy. We further contend that this effect is stronger for firms located in regions characterized by the …

The Regenerative Future Of Loyalty: A Guide For Green Loyalty Programs To Engage Eco-Consumers, Simon J.D. Schillebeeckx, Ryan Merrill

Research Collection Lee Kong Chian School Of Business

Loyalty programs are challenged to attract and retain consumers who increasingly value purpose-driven engagement and environmental impact alongside traditional rewards. With growing awareness of climate issues, many customers expect brands to integrate sustainability and eco-conscious actions into their loyalty offerings.
 71% of consumers believe loyalty programs should support sustainable practices, and this expectation is particularly strong among younger demographics like Gen Z and Millennials. As companies respond by integrating eco-conscious actions — like recycling incentives, carbon offsets, and donations to green causes — these efforts foster emotional loyalty, drive repeat purchases, and ensure long-term retention. Loyalty programs that align with …

Unexpected Defaults: The Role Of Information Opacity, Aytekin Ertan, Yun Lee, Regina Wittenberg-Moerman

Research Collection School Of Accountancy

Bond defaults are undesirable yet natural outcomes of risky investments. What is also crucial but hitherto underexplored is the unexpectedness of defaults. We develop a parsimonious measure of default unexpectedness and highlight its economic importance by demonstrating that unexpected defaults are associated with unfavorable recovery outcomes and adverse price changes in peer firm bonds. We then examine how default unexpectedness relates to information opacity. We find that firms with opaque financial reporting and weak voluntary disclosure experience more unexpected defaults. Defaults also occur more unexpectedly when the external information environment is opaque—when rating agencies disagree on a firm’s credit risk …

Artificial Intelligence Will Never Feel What We Feel, Michelle C. Dziurgot D.D.S.

The Journal of the Michigan Dental Association

The editorial discusses the fundamental difference between human emotions and artificial intelligence, using "The Jetsons" character Rosie as a metaphor. While acknowledging AI's superior performance in certain tasks and its growing industry presence, the author emphasizes that AI lacks true feelings and cognitive common sense. The piece argues that while AI is a valuable tool for enhancing productivity and bridging skill gaps, it should be embraced as an aid rather than a replacement for human emotional intelligence.

J Mich Dent Assoc March 2025

The Journal of the Michigan Dental Association

Each month, The Journal of the Michigan Dental Association provides news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. It stands as the primary publication reaching Michigan dentists. This month’s issue offers an insightful article on general-purpose AI to boost creativity and efficiency in dental practice. Helpful tips on protecting your reputation are provided in an article on Myths, Tips, and Tricks to manage online reviews. Readers then learn that ADA Commons provides much more than access to current and past articles and issues of the Journal of the Michigan Dental …

Harnessing General Purpose Ai In Dental Practice: Strategic Solutions For A Burdened Workforce, Christopher J. Smiley D.D.S.

The Journal of the Michigan Dental Association

Artificial intelligence (AI) is reshaping dental practice administration by enhancing efficiency and providing solutions to address workforce shortages. Free-to-use generative AI (GenAI) tools, such as ChatGPT and Claude, can streamline routine tasks, support creative workflows, and reduce the burden on office teams. However, dental professionals must understand AI’s limitations and ethical boundaries, including risks to patient confidentiality and the potential for inaccurate or misleading outputs. Proprietary dental-specific AI systems demonstrate a safer approach by providing specialized diagnostic support and practice analytics in more secure environments to meet HIPAA standards. Yet even these dentistry-based AI solutions carry a risk of bias …

Articulator Q1 2025

Metro Denver Dental Society Articulator Magazine

This issue features speakers from the 2025 Rocky Mountain Dental Convention (RMDC) and additional content including:

• A feature from Prof. Dr. Anne O'Connell on traumatic dental injuries in pediatric patients.
• A recap from Dr. Jack Nguyen of cutting-edge dental products and technologies presented at Innovation 360 during the 2025 RMDC.
• A feature from Drs. Karen Tindall and Laura Schwindt exploring science-backed strategies for stress management, mindfulness and fostering a positive workplace culture.
• An article from Mr. David Bashford detailing the ins and outs of Colorado's regulations on paid leave.
• An exploration of AI in dentistry from Ms. Laura Ramsey from …

“The Only Ones I Could Rely On”: An Exploration Of The International Athlete Experience At Ncaa Division I Institutions, Chris Corr, Nicole Sellars, Christopher Atwater, Charles Macaulay, Karina Jolly, Sarah Stokowski, Marek Taškár

Journal of Applied Sport Management

International athletes constitute a significant demographic within NCAA Division I athletics, offering diverse cultural perspectives and often enhancing team performance. Despite the documented importance of social support structures in facilitating their socio-cultural adaptation, the role of institutional and organizational support remains underexplored. This study aims to bridge this gap by examining the experiential satisfaction of international athletes competing in NCAA Division I sports, with a particular focus on their perceptions of institutional and organizational support. Utilizing a qualitative approach, semi-structured interviews were conducted with 33 international athletes across multiple NCAA Division I institutions. The findings reveal varying degrees of dissatisfaction, …

Examining Consumer Adoption Of Social Commerce: An Extended Meta-Utaut Model, Prianka Sarker, Laurie Hughes, Tegwen Malik, Yogesh K. Dwivedi

Research outputs 2022 to 2026

Social commerce has evolved into a mainstream channel for marketers and businesses for selling products online. However, consumers in many developing economies have yet to fully adopt social commerce technology. This research, therefore, aims to develop and empirically validate a conceptual model for understanding the factors influencing consumer adoption of social commerce in Bangladesh using an adapted and extended version of the Meta-UTAUT model. Analysis was undertaken to determine the appropriateness of external constructs such as trust, social support, anxiety, grievance redressal, innovativeness, and continuous participation intention. This research collected data from 402 social commerce users from Bangladesh to test …

Identical Ratios: A Red Flag Of Ratio Management, Qianhua Ling, Andrea Alston Roberts

Accounting Faculty Research and Publications

This paper identifies a helpful red flag stakeholders can use to detect whether a nonprofit has managed its financial information. This red flag is reporting an identical program ratio—that is, the nonprofit organization reports the exact same ratio in multiple years—while reporting a large change in total spending. We find nonprofits are more likely to report identical program ratios when resource providers rely on ratios; pay is determined, at least in part, by performance; and the potential for regulatory interference is high. This paper also identifies the cost allocation techniques and the specific expenses nonprofits likely manage. We find most …

Are Environmentally Sensitive Firms More Likely To Release Corporate Environmental Disclosures? Evidence From Environmental Risk Management, Chune Young Chung, Incheol Kim, Rong Yang

Finance Faculty Publications

This study examines the environmental risk management practices of US firms operating in environmentally sensitive industries. Using two proxy variables for ex ante environmental policy risk—firm-level toxic chemical emissions and climate-related keywords in annual financial statements—we demonstrate that firms facing high ex ante environmental policy risk tend to increase the frequency and length of their voluntary sustainability reports. Additionally, we find that proactive sustainability disclosures significantly mitigate firm-level systematic risk (beta) and associated litigation risk. This risk reduction is more pronounced among firms with substantial green innovations and stronger corporate governance practices. Overall, this study highlights the causes and consequences …

Emoji Marketing: Toward A Theory Of Brand Paralinguistics, Jacob Almaguer, Reto Felix, Colleen M. Harmeling

Marketing Faculty Publications

Emojis, or pictographs that supplement or replace written language, have become ubiquitous in contemporary communication, including emoji marketing. Drawing on insights from linguistics and sign theory, the current research proposes an emoji marketing framework in which emoji symbolism (symbolic vs. iconic emoji use) affects consumers’ message appraisals (perceived message intimacy and clarity), which in turn influence brand cultural relevance (propositions P1 and P2). Emoji syntax (i.e., whether emojis are supplemented with text or not) and marketer-consumer group relatedness (shared vs. unshared group membership) moderate the relationship between emoji symbolism and consumers’ message appraisals. The framework suggests that messages that use …

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …

Research On The Impact Of Factors For Successful Digital Transformation On Performance: A Case Study Of The Clothing Industry, Xiaoyun Qian

Dissertations and Theses Collection (Open Access)

In recent years, enterprises in the clothing industry have experiencedvarying degrees of performance decline, primarily influenced bymacroeconomic cyclical factors and intrinsic industry issues. Firstly, under the influence of macroeconomic cycles, the clothing industry has demonstratedstrong cyclical characteristics. Since 2019, weakened global macroeconomic conditions have negatively impacted both clothing exports and domestic sales, coupled with a slowdown in China's macroeconomic growth, puttingsignificant pressure on the overall growth of the clothing sector. Secondly, the industry faces several internal challenges, including rising labor costs, severe supply-demand mismatches, overcapacity on the production side, and longinventory cycles. Digital transformation has emerged as an important optionfor …

An Analysis Of Unstructured Marketing Data To Aid Online Platforms, Qingli Zeng

Dissertations and Theses Collection (Open Access)

As digital platforms increasingly rely on unstructured data such as images, audio, and video to engage users, understanding how these sensory elements influence consumer behavior has become essential. This dissertation investigates the role of visual and auditory cues in shaping user engagement and decision-making in digital environments. Specifically, it examines how image distinctiveness and vocal tone characteristics affect consumer attention, interaction, and commitment across different online contexts.

The first essay explores the impact of image distinctiveness on consumer search behavior within a Southeast Asian real estate platform. Grounded in the Theory of Visual Attention (TVA), this study develops a novel …

How Do Firms Respond To Reduced Private Equity Buyout Activity?, Yi-Hsin Lo

Dissertations and Theses Collection (Open Access)

I investigate how firms respond to reduced private equity buyout activity in their home states by exploiting the state-by-state adoption of laws that increase the cost of buyouts. I find evidence suggestive of reduced firm efficiency. The firms also become less likely to go bankrupt or to relocate to other states. These findings suggest that the firms' managers may be starting to enjoy the quiet life. I also find a reduction in layoffs. Overall, the results indicate a trade-off: Whereas reduced private equity buyout activity increases managerial entrenchment, it also lowers firm exits and strengthens employees' job security.

Trade War And The Reshaping Of Global Supply Chain In The Automotive Industry, Feng Wang

Dissertations and Theses Collection (Open Access)

The China-US trade war disrupted nearly half a century of trade liberalization, impacting the global distribution of production and the configuration of supply chains. This paper focuses on automobile production and tire supply to analyze the impact of industrial layout changes during the China-US trade war on the global supply chain structure. The study finds that for US automobile production, the trade war presents both positive and negative effects. While tariffs on automobiles protect the local automotive market, the increased production costs due to tariffs on components place US-made cars at a competitive disadvantage in the global market, negatively affecting …

Research On Inheritance And Innovation Of Chinese Time - Honored Brands On Brand Attachment, Jiangbo Yin

Dissertations and Theses Collection (Open Access)

Balancing inheritance and innovation to achieve brand revitalization is a pressing practical issue for both academia and industry. This study adopts a dual perspective of enterprises and consumers, selecting the Cantonese cuisine time-honored brand "Tao Tao Ju" as the research subject, and employs a mixed-methods combining qualitative and quantitative research to explore the mechanism on inheritance and innovation of Chinese time-honored brands on brand attachment.

Study 1 utilizes grounded theory to construct a multidimensional structure of inheritance and innovation of Chinese time-honored brands: inheritance dimensions include product and service inheritance, brand spirit inheritance, and historical and cultural inheritance; innovation dimensions …

Research On Motivations For Corporate Voluntary Environmental Transformation: An Analysis Based On Wwf, Lunyan Lu

Dissertations and Theses Collection (Open Access)

This study investigates the multidimensional motivations driving corporate voluntary environmental transformation and its subsequent impacts, with a focus on political contexts, industry characteristics, and leadership traits. Situated within the framework of additional transformation requirements proposed by environmental non-profit organizations (e.g., WWF), the research examines how environmental transformation serves as a strategic vehicle for corporations to demonstrate social responsibility practices and enhance market competitiveness through philanthropic engagements. By integrating theoretical construction and empirical analysis, this study advances the explanatory frameworks of corporate social responsibility (CSR) theory, stakeholder theory, and resource dependence theory.

This research first identifies intrinsic motivations for corporations to …

The Impact Of Marriage Status On Career Aspiration And Performance, Qiang Yi

Dissertations and Theses Collection (Open Access)

This study explores the impact of marital status on employee workplace behavior and job performance. Specifically, it finds that compared to unmarried employees, married employees demonstrate higher career aspirations and job performance. Further analysis reveals that this effect is primarily driven by the enhancement of family and career commitments brought about by marriage. These increased commitments significantly contribute to the improvement of employees' career aspirations and job performance. Moreover, this study examines the gender differences in the influence of marital status on family and career commitments.

The results show that marriage has a stronger effect on promoting family commitments among …