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Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino

Publications and Research

Purpose

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

Design/methodology/approach

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …

Does Abstract Thinking Facilitate Information Processing? Evidence From Financial Analysts, Frank Weikai Li, Rong Wang, Yang Yu, Gloria Yang Yu

Research Collection Lee Kong Chian School Of Business

We study whether abstract thinking – an essential cognitive trait established by psychological and neuroscientific studies – facilitates analysts’ information processing. Exploiting analysts’ questions during earnings calls, we construct an Abstract Thinking Index (ATI) that measures their tendency to involve abstract words, logical reasoning, broader topics, and future outlooks. We find that abstract thinking improves analysts’ forecast accuracy and recommendation informativeness. Consistent with abstract thinking featuring identifying central characteristics and comprehending intangible things, ATI has stronger effects for firms with fundamentals co-moving more with peers and less tangible information. Additional analyses suggest that ATI captures analysts’ cognitive traits rather than …

It Governance Matter: A Structured Literature Review, Nariman Osama Kandil, Ehab Kamel Abou-Elkheir, Amr M. Kotb

All Works

The aim of this paper is to critically explore information technology governance (ITG) context, its consequences, its various aspects, its determinants, disclosure, maturity, and challenges. There are some motivations that urge the researchers to carry out this study. First, the review of prior relevant literature reveals a limited number of studies addressing the IT governance context, its consequences, its various aspects, its determinants, and challenges. Second, very little is known about the potential implications of IT governance within the business and how it is significant to the decision-makers (e.g., shareholders, board of directors, executives, etc.). Finally, little research employs the …

Representation Of Pre-Christian Baltic Religion In The Balts’ Road Tourism Route In Lithuania And Latvia, Michael Strmiska

International Journal of Religious Tourism and Pilgrimage

The Balts’ Road tourism route in Latvia and Lithuania is an interesting example of how religious tourism may be packaged within a framework of cultural heritage tourism. The Balts’ Road offers travellers insight into the medieval Baltic world before the coming of Christianity. In this context, pre-Christian religious beliefs and practices constitute but one dimension of the historical tableau that the tourism route is intended to conjure. This article examines the manner in which the pre-Christian Baltic religion is represented on the Balts’ Road, displaying a certain ambivalence that seems related to the past religious history and current religious power …

Potential Of The European Cultural Route Of Saints Cyril And Methodius For The Development Of Cultural Tourism, Peter Ivanič, Hilda Kramáreková, Alfred Krogmann, Henrich Grežo, Lucia Petrikovičová

International Journal of Religious Tourism and Pilgrimage

The Cultural Route of Saints Cyril and Methodius was established in 2021 as a certified route within the program of Cultural Routes managed by the Council of Europe. The idea was to connect places with the Cyrillo-Methodian and Great Moravian traditions. The development of this cultural route is managed by the European Cultural Route of Saints Cyril and Methodius with a Permanent Secretariat in Zlín in the Czech Republic. The association currently has 23 members from 8 countries (CZ, SK, GR, SI, HU, BG, HR and IT). The Cultural Routes Program of the Council of Europe, which has been in …

2023-August-28-Second Season Of Broadway Coming To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

(August 28, 2023)

Six shows will headline the 2024 Spring Broadway Season at the ETSU Martin Center for the Arts.

“Our inaugural Broadway season earlier this year was a landmark success,” said Jennifer Clements, executive director of the Martin Center at East Tennessee State University. “The season included four shows – all performed to sold-out audiences.  Because of this overwhelming response, and with the tremendous generosity of our sponsors, we are expanding our season to include six shows.

 “We are thrilled to bring Broadway to the Appalachian Highlands again this year and look forward to experiencing the magic of live …

How To Attract Low Prosocial Funders In Crowdfunding? Matching Among Funders, Project Descriptions, And Platform Types, Yuanqing Li, Frank Cabano, Pingshu Li

Management and Decision Sciences

The amount of crowdfunding research that investigates funding success factors has been increasing. The existing research shows inconsistent evidence regarding how a prosocial project description affects funding success and largely ignores the issue of alignment/misalignment among different factors in affecting funding success. We suggest that funders’ prosocial motivation can be an important factor for this inconsistent evidence. We integrate the elaboration likelihood model and language expectancy theory and demonstrate distinct decision-making patterns from high and low prosocial motivation funders. Through three experiments, we provide evidence for alignment/misalignment effects among funders’ prosocial motivation, prosocial project descriptions, and platform types (donation-based vs. …

Seeking Tourism In A Social Context: An Examination Of Chinese Rural Migrant Workers’ Travel Motivations And Constraints, Guanghui Qiao, Songshan Huang, Oscar Vorobjovas-Pinta

Research outputs 2022 to 2026

This study examines travel motivations and constraints of rural migrant workers in China as a socially disadvantaged group. Through 20 in-depth interviews, the study identified 21 motivations in three categories: personal seeking, interpersonal seeking and personal escaping. Nine travel constraint factors were also identified. The identified motivations and constraints were interpreted through the Escaping-Seeking tourism motivation framework and the Hierarchical Constraint Model. The study concludes that personal seeking motivations predominate rural migrant workers’ travel motivations, whereas structural constraints are more influential than intrapersonal and interpersonal constraints. Social context was found to be a significant confounding factor in determining travel motivations …

The Radical Relationality Of Complex Partnerships: Community-Member Experiences In Critical Community-Based Learning, Amie Riley

Dissertations and Theses

Through a radical relationality within the social-ecological systems that sustain us, critical community-based learning (CBL) in higher education offers a praxis for engaging the demanding pedagogical and community challenges we face. When CBL is implemented as both a critical and sustainability pedagogy, as a strategy for social change, the relationships created by CBL partnerships have the potential to generate transformational outcomes for all partnership agents. Using a critical complexity theoretical framework, a bricolage of complexity science and critical theory, this critical qualitative study sought to understand the systemic patterns and behaviors of a community-based learning partnership by elevating community-member voices. …

Organizational Information Systems (Is) Strategy, It Governance, And Firm Performance: Two Essays On How It Firms Utilize The Roles Of Is Strategy And It Governance To Improve Firm Performance, Xiaqing He

Information Systems & Operations Management Dissertations - Archive

This dissertation includes two essays. For essay one, we investigate the implications of organizational wireless and mobile strategy on firm performance in the context of publicly traded information technology firms in the United States. A research model is developed to examine the roles of information technology investment and chief information officer compensation in moderating the relationship between wireless and mobile strategy and firm performance. Topic modeling techniques and ordinary least squares regression are employed to analyze the data. The results support the positive effects of wireless and mobile strategy on firm performance. Additionally, chief information officer compensation is found to …

Scripting The Meaning: The Influence Of Brand Name Script On Brand Meaning And Brand Attitude, Olga Roshchupkina, Gi-Du Kang

Asia Marketing Journal

The present study examines the role of the script used for the graphical representation of a brand name in creating brand meaning. The study results demonstrate that each script contributes to forming different aspects of the brand meaning in multi-script environments. However, the process of meaning transfer is also influenced by the context of the product category, which can impact some of the aspects of meaning related to norms and familiarity. Furthermore, the study indicates that if the brand meaning aligns with the product category schema, it positively impacts brand attitude. This study adds to the branding literature by introducing …

Smart Tourism Using Cryptocurrency Based On Fuzzy Logic, Yulius Eka Agung Seputra

Journal of Indonesian Tourism and Policy Studies

Smart tourism is a rapidly emerging field that combines innovative technologies and tourism practices to enhance the overall travel experience. This journal article investigates the integration of cryptocurrency based on fuzzy logic in the context of smart tourism. The study aims to explore the potential benefits and challenges associated with using cryptocurrency as a payment method and decision-making tool in the tourism industry.

By applying fuzzy logic principles, this research examines how cryptocurrency can enhance transaction security, improve financial transparency, and facilitate personalized travel recommendations. The study analyzes the implications of incorporating cryptocurrency based on fuzzy logic in smart tourism, …

The Purpose Of Education: Dewey And Maritain Re-Visited, Tony Shannon

International Journal for Business Education

This paper touches on the views of John Dewey and Jacques Maritain on the purpose of the process of formal education, particularly its social dimension in relation to the environment, which for Dewey means “those conditions that promote or hinder, stimulate or inhibit, the characteristic activities of a living being”. Dewey is concerned with communication and the conditions of growth of the child from every point of view. He was very opposed to those who see education as preparation for something else: he focused on what he saw as the existential needs of the student. Some of Dewey’s views are …

The Frontier For Human Experience Is Closer Than We Think, Jason A. Wolf

Patient Experience Journal

When we think of frontiers, we think of boundaries between the known and unknown, the edge we see in the distance, something that is always just over the horizon. Yet when we step into what was once the frontier, the horizon moves on us, with new distances to cross, edges to reach. It is this dynamic of frontiers, wrapped in our individual and shared experiences of the last few years that shape this very special issue. It is also why now more than ever frontiers are an important part of our transformation. Frontiers that push us beyond where we can …

2022 St. John’S University Biennial Poverty Conference Abstracts, Patrick Griffin, John M. Conry

Journal of Vincentian Social Action

No abstract provided.

Examining Entrepreneurial Passion Within Online Communities, Fredrick Rice

Business Administration Dissertations - Archive

Examining Entrepreneurial Passion Within Online Communities

Cyber Risk Exposure Through Supply Chain Information Network: An Application Of Social Network Analysis, Long Thai Bui

Information Systems & Operations Management Theses - Archive

In this paper, I study the impact of supply chain information networks on cyber risk exposure. I document that firms that are more central in the supply chain information network have higher cyber risk exposure. The rapid advancement of information and communication technology (ICT) has led to increased interconnectedness within global supply chain networks. While this enhances efficiency and profitability, it also exposes these entities to systematic and contagious risks, as cyber criminals exploit the connectedness to infiltrate multiple firms simultaneously. High-profile cyber-attacks like NotPetya, SolarWinds, and Colonial Pipeline have devastating effects on organizations and pose threats to national security. …

Impact Of Management Polyphony In Family Business: A Review, Ali S. Cetinkaya, Serife Sogancioglu

University of South Florida (USF) M3 Publishing

The link between family and family-owned enterprise has persisted for generations within the framework of family, ownership, management, and business. Family-owned companies are created in order to generate revenue and preserve the family's tradition. With the proper management strategy, family businesses can survive and be passed down to future generations. In family businesses, the founders and family member managers are the only ones who carry out main management tasks including planning, organizing, coordinating, leading, supervising, and controlling. Management polyphony can happen in a family-owned firm when more than one family member is designated as the manager. Although managerial polyphony may …

Essays On The Influence Of Review And Reviewer Attributes On Online Review Helpfulness: Attribution Theory Perspective, Rakesh Guduru

Theses and Dissertations

With the emergence of digital technology and the increasing availability of information on the internet, customers rely heavily on online reviews to inform their purchasing decisions. However, not all online reviews are helpful, and the factors that contribute to their helpfulness are complex and multifaceted. This dissertation addresses this gap in the literature by examining the antecedents that determine online review helpfulness using attribution theory. The dissertation consists of three essays. The first essay examines the impact of authenticity (review attribute) on review helpfulness, showing that the expressive authenticity of a review enhances its helpfulness. The second essay investigates the …

Cross-Cutting Skills: The Role Of Major, Maureen Snow Andrade, Eugene Seeley, Ron Miller

International Journal for Business Education

Employers want recent college graduates prepared with skills that cut across majors, such as written and oral communication, teamwork, ethical decision-making, critical thinking, and applying knowledge in real-life situations. What is largely unknown is if some fields of study lend themselves to producing these desired skills over others. This is particularly relevant to schools of business, which strive to help students develop professional career skills and often emphasize a range of practical, hands-on, engaged learning activities. This study focused on obtaining the insights of hiring managers about desired skills and areas of study that prepare students with these skills. Survey …

Application Of Business Analytics Approaches To Address Climate-Change-Related Challenges, Donald J. Jenkins

Graduate Doctoral Dissertations

Climate change is an existential threat facing humanity, civilization, and the natural world. It poses many multi-layered challenges that call for enhanced data-driven decision support methods to help inform society of ways to address the deep uncertainty and incomplete knowledge on climate change issues. This research primarily aims to apply management, decision, information, and data science theories and techniques to propose, build, and evaluate novel data-driven methodologies to improve understanding of climate-change-related challenges. Given that we pursue this work in the College of Management, each essay applies one or more of the three distinct business analytics approaches (i.e., descriptive, prescriptive, …

Corporate Trade War Uncertainty And Patent Bubble, Xu Yang, Nan Hu, Peng Liang

Research Collection School Of Computing and Information Systems

This paper draws upon resource dependence theory and investigates how trade policy uncertainty affects firm strategic innovation management in China. Adopting a machine learning approach called Word2Vec from computational linguistics, we construct and validate a measure of firm-level managers’ perceived trade war uncertainty (TWU). We find that TWU has a positive effect on the number of total patent applications, but this positive effect is totally driven by low-quality patents instead of high-quality patents. Moreover, we document that firms have stronger incentives for such strategic innovation behavior when the underlying firms are more financially constrained, and/or when the management is more …

More Voices Persuade: The Attentional Benefits Of Voice Numerosity, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

The authors posit that in an initial exposure to a broadcast video, hearing different voices narrate (in succession) a persuasive message encourages consumers’ attention and processing of the message, thereby facilitating persuasion; this is referred to as “the voice numerosity effect.” Across four studies (plus validation and replication studies)—including two large-scale, real-world datasets (with more than 11,000 crowdfunding videos and over 3.6 million customer transactions, and more than 1,600 video ads) and two controlled experiments (with over 1,800 participants)—the results provide support for the hypothesized effect. The effect (1) has consequential, economic implications in a real-world marketplace, (2) is more …

Mastering Stock Markets With Efficient Mixture Of Diversified Trading Experts, Shuo Sun, Xinrun Wang, Wanqi Xue, Xiaoxuan Lou, Bo An

Research Collection School Of Computing and Information Systems

Quantitative stock investment is a fundamental financial task that highly relies on accurate prediction of market status and profitable investment decision making. Despite recent advances in deep learning (DL) have shown stellar performance on capturing trading opportunities in the stochastic stock market, the performance of existing DL methods is unstable with sensitivity to network initialization and hyperparameter selection. One major limitation of existing works is that investment decisions are made based on one individual neural network predictor with high uncertainty, which is inconsistent with the workflow in real-world trading firms. To tackle this limitation, we propose AlphaMix, a novel three-stage …

Two Essays On Investor Sentiment, Amin Amoulashkarian

Theses and Dissertations in Business Administration

The body of literature on investor sentiment underlines its impact on future stock returns, with general consensus that investor sentiments and future returns are negatively correlated (Baker and Wurgler, 2006; Brown and Cliff, 2004). This extends to the notion that a bullish investor would expect returns to be above average, while a bearish investor anticipates below-average returns (Brown and Cliff, 2004).

The first essay proposes a model to examine the influence of unexpected volatility of investor sentiment on the equity risk premium. Assumptions underpinning the model include risk-averse investors, homogeneous expectations regarding asset returns and price changes, and sentiment-influenced expectations …

The “Other” Nil And Sportcrit: Narrative Identity And Liminality Of Black Gendered Scholar-Athletes, Joseph L. Herman Ii

Journal of Athlete Development and Experience

The purpose of this conceptual manuscript is to advance a new integrated model: the Narrative Identity (NI), and Liminality Model (NILM). The NILM advances narrative as an intervention tool for Black gendered scholar-athletes (BGSAs) by integrating NI theory (Adler et al., 2017) with the Community Cultural Wealth (CCW) model (Yosso, 2005) for positive outcomes intra-intercollegiate career. The developmental characteristic of sense-making of one’s life via the life story model and life stage phases (McAdams, 1985, 2011) are paramount to BGSAs’ articulation and development during their liminal condition (Sutton, 2017) as athletes in their orientation to sport. More specifically, orienting the …

Online Real-Life Situation Questionnaires To Develop Top-Down Reading Skill, Erni Adelina, Peny Meliaty Hutabarat

Jurnal Vokasi Indonesia

The top-down reading approach is generally applied in upper-intermediate to advanced ESL classes. The approach is thought to be too overwhelming for students who are at pre-intermediate, intermediate, or even beginner levels. Instructors may think that involving students’ background information or past knowledge in a passage topic will be burdensome for ESL students in a lower-level class. As a matter of fact, many students in any level of English class were experiencing or questioning the same issues in their routines. Separating students’ past knowledge from reading activity is impossible. This study was conducted to find out students’ past experience or …

“What It Do?” The Effects Of Racial Code-Switching On Industry Turnover Intention, Jaimi Garlington, Cass Shum, Gloria Wong-Padoongpatt, Laura Book

Hospitality Faculty Research

Purpose: Racial code-switching is an impression management behavior for people to blend into social and professional situations by adhering to norms outside their own. Drawing on the identity threat perspective, this study aims to examine the harmful effects of racial code-switching on employee psychological depression and hospitality industry turnover intentions.

Design/methodology/approach: The current study used a two-wave time-lagged survey of 286 restaurant frontline employees. Participants were asked to rate their racial code-switching, identity threat and shame in the first survey. Participants reported their depression and industry turnover intention in the second survey one week later.

Findings: The results showed that …

Customer Value Co-Creation: Environmental Sustainability As A Tourist Experience, Esi A. Elliot, Russell P. Adams, Ernest Kafui Kwasi Tsetse

International Business and Entrepreneurship Faculty Publications

Increasingly, environmental sustainability has become an important consideration for customer value co-creation, which is collaboration between a firm-provider and its customers to jointly create value. Our research question is therefore “how does customer value co-creation (CVC) enhance environmental sustainability?” We argue that attention to CVC globally would significantly enhance environmental sustainability in emerging markets. The findings of the study revealed that firms that do not enhance customer engagement and their environmental sustainability will lose patronage. Secondly, the attitude of most of these tourists who continually visit unclean tourism destinations such as littered beaches and polluted water bodies would continue to …

Non-Invasive Measurement Of Trust In Group Interactions, Lee A. Spitzley, Xinran Wang, Xunyu Chen, Steven J. Pentland, Jay F. Nunamaker, Judee K. Burgoon, Norah E. Dunbar

IT and Supply Chain Management Faculty Publications and Presentations

Trust between group members has many implications for how well a group performs. In this study, we predict perceived trustworthiness of group members when there are subversive group members. We collected multimodal verbal and nonverbal data from a group interaction experiment. During the interaction, we periodically surveyed the group members about their perceptions of trustworthiness of other group members. We used this data to model the relationship between observable behavior and perceptions of trustworthiness. We report the most predictive features and describe them in the context of existing literature on verbal and nonverbal correlates of trust. This research advances the …