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13th International Conference On Business, Technology And Innovation 2024, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2024

UBT Annual International Conference is the 13th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

The Art Of Linguistic Marketing: Fields And Prospects. Facebook As An Example., Sara Dannawi

Al Jinan الجنان

The study of the electronic market originates from the most renowned concept of buying and selling globally. The onset of the epidemic mandated social distancing and the necessity to remain at home in most situations. Consequently, work transitioned to home environments instead of traditional institutional settings. This shift propelled society towards mastering the art of e-marketing for all types of commodities. People found this method to be the most convenient for accumulating wealth and attracting customers. The Arabic language emerged as a prominent feature of this modern phenomenon among various marketing tools. Enthusiasts and professionals have harnessed social media to …

The Influence Of Organizational Culture On Mission Drift In A Christian University, Mark Reddy

PhD in Organizational Leadership

This study addressed a critical gap in the literature by investigating the relationship between organizational culture and mission drift within Christian higher education. While mission drift has been widely discussed in popular press, limited academic research has explored the factors influencing it, particularly organizational culture. Utilizing the Denison Organizational Culture Survey (DOCS) and the Mission Drift Survey, this study evaluated how culture influences mission clarity and safeguards against mission drift in a Christian university. Findings reveal that consistency and mission from the DOCS are strong predictors of mission clarity, with both showing statistical significance (p < .001). In addition, the DOCS elements predicted safeguards against mission drift through consistency and mission at the significance level of p < .05. The study’s results highlight the importance of consistency and mission in combating mission drift, offering Christian higher education institutions practical insights for reinforcing their foundational goals. Additionally, the research contributed to validating the Mission Drift Survey in an academic context, broadening its potential application beyond business and into higher education sectors. This topic is growing, and further research is needed to expand on these findings and explore additional organizational cultural factors.

Does Ceo Agreeableness Personality Mitigate Real Earnings Management?, Shan Liu, Xingying Wu, Nan Hu

Research Collection School Of Computing and Information Systems

Despite efforts to mitigate aggressive financial reporting, earnings management remains challenging to parties interested in inhibiting its dysfunctional effects. Using linguistic algorithms to assess CEO agreeableness personality from their unscripted texts in conference calls, we find that it is a determinant that mitigates a firm's real earnings management. Furthermore, such an effect is more pronounced when firms confront intensive market competition and financial distress and have weaker managerial entrenchment or when CEOs face stronger internal governance. Our findings persist even after we utilize several alternative real earnings management metrics and control other confounding personalities in prior earnings management studies. The …

Temporal Relational Graph Convolutional Network Approach To Financial Performance Prediction, Jeyaraman Brindha Priyadarshini, Bing Tian Dai, Yuan Fang

Research Collection School Of Computing and Information Systems

Accurately predicting financial entity performance remains a challenge due to the dynamic nature of financial markets and vast unstructured textual data. Financial knowledge graphs (FKGs) offer a structured representation for tackling this problem by representing complex financial relationships and concepts. However, constructing a comprehensive and accurate financial knowledge graph that captures the temporal dynamics of financial entities is non-trivial. We introduce FintechKG, a comprehensive financial knowledge graph developed through a three-dimensional information extraction process that incorporates commercial entities and temporal dimensions and uses a financial concept taxonomy that ensures financial domain entity and relationship extraction. We propose a temporal and …

Key Factors Of Corporate Expatriates' Cross-Cultural Adjustment – An Empirical Study, Allen D. Engle, Zsuzsanna Szeiner, Sylvia Molnár, József Poór

EKU Faculty and Staff Scholarship

This study investigates the difficulties that expatriates encounter while relocating to a foreign cultural environment. The examination of the issue is based on the results of primary research conducted among the Japanese community living and working in Hungary. Many circumstances make it difficult for an expat to feel at ease in the host country. Integration and thus the success of the posting are greatly hampered by overcoming cultural differences as well as linguistic challenges in a non-English speaking country. Language fluency issues are stated to trigger a series of practical, task-related barriers as well as broader social and emotional difficulties. …

Business Failure Mode And Effects Analysis: A Risk Based Holistic Strategy To Improve Success Rates Of Small Technology Businesses, Krishnakumar R. Nair

USF Tampa Graduate Theses and Dissertations

Multiple US and global statistics show that small businesses are vital to economic development but fail at a startling rate. Small technology businesses (STBs) are around 35% of this small business segment. The central problem addressed in this research is to reduce their short lives and enable growth and stability. The solution is a significant business management strategy iteratively developed by working with business owners and practitioners. A holistic approach to view the business as a whole to address premature failures is not available, and this research presents a comprehensive approach to solving that problem. The study developed a novel …

Stakeholder Perceptions Of A New Learning Management System Implementation At A South African University, Lazola Taho, Walter Uys

African Conference on Information Systems and Technology

Learning Management Systems (LMSs) investments are increasing in response to internal and external factors such as technology and market trends, laws, and regulations. Many LMS implementation initiatives fail despite decades of research on IS success. Challenges faced by sub-Saharan Africa Higher Education Institutions (HEI’s) LMS implementations are becoming context-specific to each institution. Studying implementation success quantitatively has however not provided adequate contextual insights into the complex dynamics of implementation. Research often investigates lecturers and students at the exclusion of other stakeholders. Using Critical Hermeneutics (CH) as a guiding perspective, semi-structured interviews were conducted with decision-makers, administrators, support staff, students, and …

The Importance Of Online Reviews In Developing Economies: Investigating The Perspective Of Consumers In North Africa, Kim Fröhnel, Asma Souissi, Rüdiger Zarnekow

African Conference on Information Systems and Technology

Online reviews play a crucial role in consumers’ online decision-making. While the importance of reviews for consumers in developed economies is well understood, little is known about their importance for consumers in developing economies. Due to different cultural dimensions like uncertainty avoidance, power distance, and individualism, consumers’ review reading and writing behavior in developing economies may differ from that in developed economies. Moreover, e-commerce in Africa will potentially grow in the coming years, raising the interest in understanding the key factors that influence consumers’ online decisions. To fill the research gap, we investigate online reviews’ importance for consumers in North …

Duramazwi Digital System (Modules Integration), Laiza Mumiriki, Surprise Prosper Chikotsi, Tafadzwa Muchaiwa

African Conference on Information Systems and Technology

This research paper explores the development of the Duramazwi Digital System, a comprehensive platform that integrates digital tools and technologies to enhance the experience of linguists and language learners. By combining the use of a dashboard, API, mobile app, and chatbot to provide users with seamless and interactive language learning experience. The study adopted the Activity Theory as its guiding theory for theoretical insights on natural language processing systems, language and learning. The methodology employed in this research follows the Design Science Research approach. The study utilizes various data collection techniques. The paper presents the system design and implementation details, …

A Breadth Review Of Digital Landscape And Related Foundational Theories, Jie Gao Fowler, Amy Watson

Atlantic Marketing Journal

The dominating information technology of the present time is digital media. Platforms, like Facebook, Instagram, and TikTok encourage new types of connection, influencing friendships, family and peer groups, and business relationships while reshaping public involvement and discourse through influencers, memes, and viral media. However, algorithms dictate how social media is consumed, as well as the influence these platforms can have on individuals and society. As a result, the primary goal of this study is to investigate the impact of social media/artificial intelligence on society. This study examines the digital media ecosystem and its interaction with today's customers in depth. Furthermore, …

Artificial Intelligence In Human Resource Development: An Umbrella Review Protocol, Sangok Yoo, Kim Nimon, Sanket Ramchandra Patole

Human Resource Development Faculty Publications and Presentations

The recent surge in artificial intelligence (AI) has significantly transformed work dynamics, particularly in human resource development (HRD) and related domains. Scholars, recognizing the significant potential of AI in HRD functions and processes, have contributed to the growing body of literature reviews on AI in HRD and related domains. Despite the valuable insights provided by these individual reviews, the challenge of collectively interpreting them within the HRD domain remains unresolved. This protocol outlines the methodology for an umbrella review aiming to systematically synthesize existing reviews on AI in HRD. The review seeks to address key research questions regarding AI’s contributions …

Education Crowdfunding Success: Studies On Information Asymmetry And Information Overload In Online Platforms, Mingyan Xu

Dissertations, Theses, and Capstone Projects

Online education crowdfunding attracts public school teachers with its enormous outsourcing opportunities, but its success is constantly challenged by information asymmetry and information overload. To assist the teachers in successfully collecting teaching funds in crowdfunding, three studies are conducted to address the two challenges.

Information asymmetry exists between the fundraising teachers and the potential donors and challenges the education crowdfunding success. Virtual communication setting of online context further exacerbates this issue. Following signaling theory, it is critical for the informed teachers to create and send quality signals to the less-informed donors to enhance communication and establish mutual understanding. To understand …

Macro Level Sensegiving Of Disruptive Innovation In Sterile Processing, Marjorie Wall

Executive DBA Dissertations

This dissertation examines how macro-level actors in the sterile processing industry utilize social connectedness and experiential surfacing to facilitate the sensegiving process in the adoption of disruptive technologies. Drawing on the institutional work theory, this study focuses on the actions of individual actors aimed at creating, maintaining, and disrupting institutions in the context of sterile processing—a critical yet often overlooked sector of healthcare.

This research specifically explores how the sterile processing industry responded to the adoption of disruptive technologies during the COVID-19 pandemic. By analyzing over 1,100 podcast episodes, the study examines the rhetorical strategies used by industry leaders and …

Advancing Sustainable Investing: A Deep Learning Model For Multi-Source Stock Prediction, Hongxuan Yu, Tingting Zhang, Murat Kizildag

Journal of Global Business Insights

The burgeoning role of the stock market within the national economy elevates the importance of precise stock price analysis and prediction, a field that has garnered substantial interest in academic research. Stock price fluctuations, influenced by many factors, including company fundamentals, market sentiment, capital flows, industry news, and macroeconomic policies, present a highly dynamic and complex challenge for predictive modeling. Addressing this challenge, our study introduces an innovative method that capitalizes on the synthesis of news text and stock price data for forecasting market movements. We employ GloVe embeddings to capture semantic nuances from news text and integrate them with …

The Effect Of Nationalism On Governance Choices In Cross-Border Collaborations, Gokhan Ertug, Ilya R. P. Cuypers, Douglas Dow, Jesper Edman

Research Collection Lee Kong Chian School Of Business

We examine how nationalism influences governance choice in cross-border collaborations. While nationalism has historically been within the purview of political scientists, we demonstrate its relevance to management scholars by theorizing how nationalist attitudes and behaviors among decision-makers might shape strategic decisions about collaborations with foreign partners. Drawing on insights from the social psychology literature, we theorize how two attitudes commonly associated with nationalism, i.e., lower levels of trust and an unwillingness to work with foreigners, may increase decision-makers’ concerns about opportunistic behavior and invasiveness in cross-border collaborations. Integrating these insights into two key theories of governance choice, i.e., transaction cost …

Determinants Of Subjective Well-Being Of Migrants: A Systematic Review, Dombagaha Pathiranage Marian Shavini Medonka Peiris

International Journal of Management, Finance and Accounting

The study aims to comprehensively analyze existing literature to derive insights into the determinants of Subjective Well-being (SWB) among migrants and identify underexplored areas within the research landscape, proposing directions for future studies. Utilizing the PRISMA framework, 22 relevant peer-reviewed articles published between 2000 and 2024 were selected, excluding books, conference proceedings, and dissertations. The analysis considered factors such as publication year, geographical scope, methodology, and sector. The findings of this investigation reveal that research on migrants’ SWB is predominantly quantitative, with a significant lack of nuanced perspectives. Most studies focus on developed countries, resulting in an underrepresentation of developing …

A Force To Be Reckoned With: Testimonios From Latina/E Senior Leaders Across Psychology Contexts, Sandra Bertram Grant

Electronic Theses and Dissertations

Latinas currently make up 76% of overall Latino/a/e participation in psychology (American Psychological Association, 2022); however, the numbers of Latinas in top echelon leadership positions are low (National Center for Education Statistics, 2021, 2022). Notedly, the information on the current state of Latine representation in the field of psychology is even more limited. The purpose of this qualitative study is to explore the testimonios of eight Latina/es regarding their professional development, decision making process, pursuit, and persistence in leadership positions, particularly within the field of psychology. This study is guided by Testimonio (Huber, 2009) as the methodological approach and analysis, …

Coffee In Brasil: Sustainability And The Role Of Intermediaries, Livia Petzinger

Capstone Collection

ABSTRACT

Coffee is traded in a highly complex global value chain where countless sustainability initiatives have emerged to address social, economic, and environmental issues, challenges which persist due to dominance of the market structure by largescale traders and roasters. Specialty coffee and direct trade have emerged as alternative trade arrangements that promote high-quality coffee through the use of sustainable practices, transparency, and a shortened supply chain. This research analyzes the role that intermediaries in the Brazilian specialty coffee supply chain play in the implementation of sustainability initiatives asking what kinds of sustainability practices they implement and why, and how this …

Accompanying People Affected By Cancer In Their Return To Life After Treatment: A Report On An Experiment Conducted In Canada, Christine Arsenault, Saskia Hazout, John Calogerinis, Françoise Poirier, Louise Normandin, Cécile Vialaron, Monica Iliescu Nelea, Marie-Pascale Pomey

Patient Experience Journal

This study aims to assess family doctors' perceived needs for improved patient follow-up post-acute treatment in oncology departments, specifically focusing on the Patient Oriented Discharge Summary (PODS) for individuals living with cancer. A cross-sectional quantitative survey targeted family doctors, and a before/after exploratory study was conducted with patients to measure their needs pre- and post-PODS implementation. Twenty-one out of 42 family doctors participated in the survey (50%). Patient data was collected at three points in time: prior to PODS implementation (T1, n = 20/30; 77%), one month later (T2, n = 20/26; 77%), and six months later (T3, n = …

Identifying And Mitigating The Challenges Of Relocating Facilities From America To Southeast Asia Region Through The Case Study Of Transferring Nail Polish Factories From Mexico To Vietnam, Thanh Dinh

Harrisburg University Dissertations and Theses

Market globalization and increased competitiveness in the manufacturing region have prompted several enterprises to contemplate shifting their operations. The decision to relocate manufacturing infrastructures to countries in the Southeast Asia regions has been a recent trend to capitalize on lower labor costs, favorable tax incentives, and cheaper material. To reflect this global trend, the paper will centralize around one detail case of relocating nail polish manufacturing from Mexico to Vietnam, considering multiple aspects such as pricing efficiency, market access, and strategic positioning. This study aims to analyze the complex web of factors that influence the kind of selection and to …

How To Read A Patent: A Survey Of The Textual Characteristics Of Patent Documents And Strategies For Comprehension, Graham Sherriff

Journal of the Patent and Trademark Resource Center Association

Reading patents is an important activity for inventors and anyone seeking to file or defend a patent, as well as for “exploratory” researchers such as students in a range of disciplines. However, they are notoriously difficult to read. This paper examines the characteristics of patent documents that impair their readability and seeks to identify comprehension strategies and techniques that may alleviate this difficulty. Insights were gathered from a review of the scholarly literature on reading and patent literacy, a survey of patent educators affiliated with the US Patent and Trademark Office (USPTO)’s Patent and Trademark Research Center (PTRC) Program, and …

Nodding As A Catalyst For Improving Attitudes And Purchase Intentions In Online Context, Yusu Lee, Jinhee Choi

Asia Marketing Journal

This study investigates the influences of the head movement (nodding vs. head shaking vs. nothing) on consumer attitude and purchase intention toward the product in an online shopping context and introduces the consumer motivation (need vs. want) as a moderating factor for this relationship. Through two studies, this article finds that nodding, as opposed to head shaking or no movement, leads to more positive attitudes and higher purchase intentions toward the product, and this effect is strengthened when the shopping is pursued with a need compared to a want motivation. The effect is found specifically in the fashion industry, where …

The Effect Of Ewom On Movie Sales Considering Competition And Culture, Jungwon Lee, Cheol Park

Asia Marketing Journal

This paper aims to empirically analyze how competitive and cultural factors moderate the relationship between electronic word-of-mouth (eWOM) characteristics and sales in the US and Korean film industries. A conceptual model was developed based on the cue utilization theory (CUT) to analyze the role of cultural and competitive factors that moderate the relationship between three characteristics of eWOM (volume, valence, and variance) and movie sales. Data of 45 days of 163 films released in Korea and the US were collected and a total of 7,335 samples were analyzed by panel regression. As results, competitive factors enhanced the influence of the …

The Decline Of Republican Democracy And Rise Of The Techno-Authoritarian State: Reading Dystopian Novels In Hindi Literature, Manindra Nath Thakur

Midwest Social Sciences Journal

In the past few decades, the nature of capitalism has changed fast as it has lost its philosophical justification based on the principle of the common good. There have been many avatars of the idea of the “common good”: “white man’s burden to civilize the world,” “welfarism,” and “neoliberal concept of freedom of choice.” Capitalism now seems to have moved in a new direction, however, and it has failed to produce any further philosophical justification for its existence as a mode of production despite generating unprecedented economic inequality. Consequently, there is a rising tension between capitalism and democracy in societies …

Understanding The Dynamics Of Chatbot Design, Transparency, And Ethical Implications In Customer–Brand Relationship In Hospitality And Tourism Industry, Shakera Parveen

Electronic Theses, Projects, and Dissertations

This culminating experience project investigated the impact of chatbot interactions on customer perceptions, ethical considerations, and transparency within the hospitality and tourism industry. The research questions are: Q1: how do the specific visual and verbal aspects contribute to shaping customer perceptions within the context of chatbot marketing efforts? Q2: what steps can companies take to address and mitigate ethical concerns surrounding interactions with chatbots? Q3: To what extent does the level of transparency and explainability in chatbot interactions influence customer trust and satisfaction? The findings are: Q1: the study revealed that visual and verbal aspects of chatbot design significantly shape …

Unveiling Key Features: A Comparative Study Of Machine Learning Models For Alzheimer's Detection, Cailean Bushnell

All Graduate Reports and Creative Projects, Fall 2023 to Present

This thesis rigorously evaluates the application of an array of natural language processing (NLP) techniques and machine learning models to identify linguistic signatures indicative of dementia, as sourced from the DementiaBank Pitt corpus. Utilizing a binary classification paradigm, this study meticulously integrates sophisticated embedding methods—including Doc2Vec, Word2Vec, GloVe, and BERT—with traditional machine learning algorithms such as Random Forest, Multinomial Naïve Bayes, ADA boost, KNN classifier, and Logistic Regression, alongside deep learning architectures like LSTM, Bi-LSTM, and CNN-LSTM. The efficacy of these methodologies is evaluated based on their capacity to differentiate between transcribed speech impacted by dementia and that from control …

A Theory Of Host Country Sentiments: An Illustration In Cross-Border Acquisitions, Daphne W. Yiu, William P. Wan, Xiaocong Tian, Kelly Xing Chen

Research Collection Lee Kong Chian School Of Business

Capitalizing on massive sentiment diffusion and mobilization aided by mass media and social media nowadays, we introduce a general theory of host country sentiments to illuminate the granular, context-situated, and time dynamic power of social sentiments. We posit that host country is a value-laden context wherein a foreign entity’s strategic action stimulates host country stakeholders’ social sentiments and engagement in systems of discourses (“sentiment arousal”), mobilizes social sentiments toward the foreign entity (“sentiment competence”), and legitimizes social sentiments and the strategic action of the foreign entity (“sentiment resonance”). To test our theory, we employ a context of inward acquisitions by …

Enhancing The Visibility Of Traditional Craft Puspa Rinengga Batik Through Online Marketing Approaches, Mimi Savitri, Hayatul Cholsy, Uswatun Hasanah

ASEAN Journal of Community Engagement

This study addresses the visibility of traditional craft and focuses on developing a strategy to increase its exposure through online marketing platforms. Puspa Rinengga Batik Studio, a small and medium-sized enterprise in Sleman, Yogyakarta, Indonesia, specializes in creating batik with jangkang motifs. Despite their unique craft, the studio struggled with marketing their products, resulting in an imbalance between production and sales. This study explores a strategy to boost sales by leveraging social media for digital marketing. The approach involves empowering the community through workshops and implementing a sustainability program. As a result of this initiative, the studio successfully utilized social …

Book Review: Credible: The Power Of Expert Leaders, Carl L. Tolbert

The Journal of Values-Based Leadership

Amanda Goodall’s (2023) book Credible: The Power of Expert Leaders argues why expert leaders are needed more now than ever across all organizational domains. Goodall describes the book as a chronicle of the “natural experiment” showcasing failures of nonexperts leading various sized groups and organizations, also citing parallel success by expert leaders (p. 1). The book is divided into eight chapters, starting with the introduction and examining the need for experts, the recruitment and development of experts, and finally, the organizational environment to sustain experts. The introduction begins as a corollary to Nichols’ (2024) work regarding how society no longer …