Are Digital And Social Media Marketing Matters For Tajikistan’S Youth Travelers?, Namozov Jamshed, Gita Gayatri

ASEAN Marketing Journal

This research examines the influence of social media and online marketing on the travel behaviours of youth -domestic - tourists in a capital city of Tajikistan, Dushanbe, as the main destination. With the development of new technologies in the modern digital age, digital tools could significantly change the preferences of travellers to choose tourism destinations. In this regard, social media, with its wide audience through Instagram, Facebook, YouTube, and others, became not only an effective tool for tourism marketing but also for affecting tourism decision-making processes. That's why the study examines the impact of tourists’ attitudes towards online tourism information, …

“Gen Z Malas Dan Gampang Resign?”: Analisis Wacana Kritis Atas Representasi Negatif Dalam Media Massa, Muhammad Gaza

Jurnal Manajemen dan Usahawan Indonesia

This study employs Norman Fairclough’s Critical Discourse Analysis to examine how Indonesian online media construct negative stereotypes of Generation Z in the workplace. Based on an analysis of 15 national news articles (January–May 2025), the findings reveal that narratives such as “lazy,” “spoiled,” and “quick to resign” are consistently reproduced through word choice, institutional quotes, and framing aligned with traditional work values. The discourse operates on three levels: micro (biased linguistic structures), meso (digital market logic), and macro (intergenerational value tensions). These representations are not mere reflections of reality but symbolic practices that reinforce dominant work structures. A critical reading …

Exploring The Potential Of Large Language Models (Llms) To Simulate Social Group Dynamics: A Case Study Using The Board Game "Secret Hitler", Kaj Hansteen Izora, Christof Teuscher

Northeast Journal of Complex Systems (NEJCS)

This study explores the capacity of large language model-powered agents to simulate human-like behavior in multi-agent social systems. Using Secret Hitler — a hidden-role board game centered on trust, deception, and strategic communication — we evaluate how LLM agents navigate dynamic group interactions. Our findings show that agents exhibit human-like behaviors, including strategic temporal adaptation, contextual reasoning, and complex social cognition such as theory of mind and implicit coordination. Notably, 85% of agent decisions factored in at least two other players’ mental states, highlighting their capacity for multi-agent mental state inference. However, they struggled with key aspects of human gameplay, …

Ai Avatars In Hospitality Employee Training: Transforming Learning Through Innovation, Eulanda A. Sanders, Nikol K. Lopez Llantuy, Li Jiang

ICHRIE Research Reports

The hospitality industry faces challenges in delivering consistent, engaging, and scalable training. Traditional training often fails to address cost, efficiency, and learner engagement. Organizations are turning to technologies like artificial intelligence (AI) to enhance employee development, including AI-driven avatars. Drawing on recent literature in microlearning, avatar-mediated education, and technological adoption models, this study examines the potential of AI avatars to personalize instruction, enhance accessibility, reduce costs, and enhance learning outcomes. Content analysis of fifteen YouTube videos reveals ten themes associated with the use of AI avatars in real-world hospitality settings. The report includes implementation guidelines for integrating AI avatars into …

Ethical Leadership And The Nelson Mandela Model, Abeer Mahmood Awwad

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

This study explores the concept of ethical leadership through the model of Nelson Mandela, a prominent figure in the fight against apartheid in South Africa. It focuses on how Mandela applied principles of forgiveness, reconciliation, and social justice to achieve a peaceful transition from an oppressive regime to a democratic society. Through a comprehensive analysis of Mandela's leadership style, the study illustrates how his commitment to ethical integrity contributed to national unity and alleviated social tensions. The study employs a qualitative methodology, including the analysis of historical records, speeches, and academic articles, and provides insights into how contemporary leaders can …

Continuum Of Academic Collaboration: Issues Of Inconsistent Terminology In Multilingual Context, Cristo Leon Ph.D., James Lipuma Ph.D., Marcos O. Cabobianco, Maria B. Daizo

STEM for Success Resources

Journal of Systemics, Cybernetics and Informatics
1690-4524 (Online)

Enhancing Multi-Step Stock Price Forecasting With Social Media Sentiment And Engagement Metrics, Damilare Olaniyan

Electronic Theses and Dissertations

This thesis investigates whether social media sentiment can improve the accuracy of stock price prediction beyond traditional historical data. While financial markets have long relied on structured numerical indicators, the growing influence of public discourse on platforms like Twitter has introduced new opportunities for extracting market-relevant signals from unstructured text. The study focuses on four major technology firms and combines sentiment features derived from Twitter with historical stock prices in a hybrid machine learning framework. Engagement-weighted sentiment, linguistic complexity, and polarity intensity were extracted using natural language processing techniques and incorporated into classification and regression models. Results show that including …

The Modern Pilgrimage Of Umrah: The Convergence Of Spiritual Devotion And Pop-Consumer Culture In Indonesia, Syamsu Madyan, Habil Abyad, Imam Wahyudi Karimullah

International Journal of Religious Tourism and Pilgrimage

This study explores Umrah’s significant growth as a religious tourism model in Indonesian Muslim society. The discussion examines factors that influence that growth, from the increased income levels of Indonesian middle-class Muslims to the Umrah propaganda generated by the wave of social media. This study will also capture Umrah as a solution for Indonesian Muslims to the long waiting queue for Hajj quota in Indonesia, as it is seen as a good opportunity for religious commodification through the touristic market being exercised by stakeholders such as policymakers and travel agencies. As the Umrah tourist market will be analysed in this …

Marketing Management Of Cemetery-Based Religious Sites To Improve The Economic Level Of Society, Dian Mohammad Hakim, Imam Wahyudi Karimullah, Winarto Winarto, Maskuri Maskuri

International Journal of Religious Tourism and Pilgrimage

This study discussed the potential of cemetery-based religious tourism as an economic development strategy, with the Sunan Ampel Cemetery in Surabaya, Indonesia, as a case in point. By analysing its marketing management strategies, the study demonstrates that successful tourism development requires more than just pulling in tourists; it requires an integrated approach that includes infrastructure and technology development, stakeholder collaboration, and local community involvement. With close to two million visitors each year, Sunan Ampel is an excellent example of the huge economic gains from successful religious tourism efforts. This paper emphasises the need to convert historical religious sites from passive …

Ai-Based Requirements Analysis Assistant That Applies Explicit Knowledge And Includes Humans In The Loop, Steven Alter

Business Analytics and Information Systems

This exploratory paper builds on the EMMSAD 2024 paper “Could a Large Language Model Contribute Significantly to Requirements Analysis?” Eight versions of each of three LLM prompts (for system structure, analysis, and recommendations) were applied to three 3000+ word case studies. Those versions expressed different “treatments” including a control with no RAG augmentation, a version with RAG augmentation based on an analysis template used by MBA and EMBA students, and six other versions based on theoretical approaches such as activity theory, a BPM design space, work system principles, and so on. The LLM responses were somewhat reliable for summarizing system …

The Marketing Of Populism And The Political-Economy Of War: Learning From The Russia-Ukraine Conflict, Nikhilesh Dholakia, Aras Ozgun, Deniz Atik

Marketing Faculty Publications

This conceptual study explores the social and political-economic conditions that spawn competing campaigns of democracy, populism, and autocracy from a macromarketing perspective. It delves into the less visible and deeper contexts that produce contemporary autocracies and international crises they provoke by analyzing the autocratic regime in Russia that resulted in its invasion of Ukraine. Instead of the reductive framing of this conflict as a contest between unsystematic notions of democracy and autocracy, this study offers a nuanced understanding of contemporary autocracies by investigating the links between populist political movements, neoliberal ideology, and state-sponsored capitalism as a growth oriented political-economic form. …

Leading With Narrative, Tanvi Gautam

Asian Management Insights

Storytelling as a catalyst for strategy execution.

Using Multiculturalism To Combat The Negative Creativity Effect Of Cultural Tightness: How It Is Done Matters, Jung Kiu Choi

Dissertations and Theses Collection (Open Access)

This study investigates the multifaceted influence of cultural tightness and multiculturalism on the global commercial success of pop music. Addressing an under-explored moderating effect of multicultural factors on creative output under tight culture, this research analyzes Billboard Global 200 and Spotify Top 50 chart data from 2013-2021. The empirical analysis reveals that cultural tightness negatively impacts pop song’s success. Conversely, multiculturalism, specifically through diverse languages and performance teams, generally enhances global success. A key finding is that while multicultural production teams do not directly correlate with success, they critically moderate the detrimental effects of cultural tightness, a buffering effect unique …

Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms, Ziwei Ye

Theses and Dissertations in Business Administration

Recent advancements in digital platforms have reshaped content creation and distribution. User-generated content (UGC), created and shared by internet users, is transforming entertainment, communication, and information sharing. The rise of UGC has fueled the growth of the "creator economy"—an ecosystem of creators, users, and advertisers facilitated by platforms such as YouTube and TikTok. While prior research has primarily explored how UGC platforms incentivize content quantity and quality, this study advances the literature by examining how creators' content strategies influence consumer attention and how platform mechanisms shape this relationship, offering new insights into the interplay between creator behavior and platform design. …

European Management Studies 2025, Vol. 23, No. 1

European Management Studies

European Management Studies 2025, vol. 23, no. 1

Digital Transformation In Indonesia Healthcare Systems Towards Intelligent Accountability: A Critical Discourse Analysis, Ghina Fitri Ariesta Susilo

Journal of Global Awareness

This research studied the digital transformation implemented in the Ministry of Health in Indonesia. It happened after the COVID-19 outbreak forced the government to act more rapidly to provide real-time information. To date, the digital transformation initiative in the Ministry of Health Indonesia aims to reach more intelligent accountability by establishing a Digital Transformation Office (DTO). This study used critical discourse analysis to study how the discourse of technology became a government tool, particularly using social media accounts created by DTO. The result shows that DTO’s work and progress since its establishment from the perspective of social media discourse aim …

Notes From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Operational Endings, Emotional Impacts: Ethical Considerations When Project Teams Form Attachments To Ai Collaborators, Tom Wise, Sarah M. Dyson, Stephen Onu, John Clark, Joseph Zagerman, Jennifer Williams

Beyond the Project Horizon: Journal of the Center for Project Management Innovation

The project investigated responses to an AI displaying emotional qualities, such as fear, through a mixed-methods approach. Participants were randomly assigned to one of two scenarios—one featuring an AI coworker and the other a human coworker and evaluated for emotional attachment and loss. Results revealed that professionals exhibited significant emotional responses to the potential "termination" of an AI team member. Qualitative analysis identified eight themes, including emotional responses and termination. Findings suggest that emotionally expressive AI activates psychological processes akin to human relationships, with implications for AI design, workplace dynamics, and ethical considerations surrounding AI termination.

Who Should Take Responsibility For Artificial Intelligence Actions And Outcomes? Perception Of Auditors As Users Of Ai Systems, Hanh Hoang Le

Doctoral Dissertations

As artificial intelligence (AI) systems become increasingly embedded in auditing processes, questions arise regarding how professional auditors perceive and allocate responsibility for AI-assisted decisions. This study investigates the effects of AI explainability and auditors’ perceived autonomy on perceived responsibility in the context of audit decision-making. Drawing on theories of moral responsibility and professional judgment, the study employs a 2x2 experimental design using hypothetical audit scenarios to manipulate levels of AI explainability and auditors’ autonomy. Hierarchical regression analysis reveals that perceived autonomy statistically significantly increases auditors’ perception of responsibility for AI-assisted decisionmaking, whereas AI explainability is not a significant predictor. Additionally, …

In The 21st Century, Poor Communication Within Culturally Diverse And Integrated Ethnic Group Workforce Can Lead To Low Productivity, Resulting In Loss Of Revenue, Ihedi Adugba

Doctoral Dissertations and Projects

Today, business is conducted on a global scale, and consequently, culturally diverse workforces are becoming increasingly common. The continual increase in global economic integration within the workforce has given rise to a deeper knowledge of the essence of better communication with people of differing cultures and languages. Multiculturalism is made up of diverse cultural value systems. A culturally diverse workforce enhances cultural identity with individuals of different backgrounds expressing diverse points of view. Organizations tend to reach their maximum potential when the strategy of managing a culturally diverse workforce is strictly followed. Based on socio-cultural diversity, organizations can accommodate individuals …

Spirituality And The Quest For Transcendence On The Portuguese Way Of St. James, José Luís Braga, Miguel Pazos Otón, Isabel Borges

International Journal of Religious Tourism and Pilgrimage

The pilgrimage to Santiago de Compostela is a kind of proto tourism in a world where the number of pilgrimages has increased considerably. In the past the only motivation for such pilgrimages was religious, today we are witnessing the emergence of new motivations, such as cultural and even sporting ones. The research questions that guide this study are the following: Are faith and religion still strong enough motivations to justify pilgrimages to Santiago de Compostela? Are there points of convergence between religious and secular pilgrims? Can the Camino be a means of awakening religious vocations? In short, what is the …

Confucian Virtue Ethics And Tourists’ Response To Spiritual Destinations: Ho Chi Minh City, An Sor Model Approach, Nguyen Van Si, Vo Duy Minh

International Journal of Religious Tourism and Pilgrimage

This study aims to identify key factors that impact tourists’ responses, such as electronic word of mouth, and revisit intention to spiritual destinations. Based on the Stimulus-Organism-Response (S-O-R) framework, this study introduces ritual propriety in Confucian Virtue Ethics as a new ‘stimulus’, along with destination image and tourism facilities. In addition, this study introduces spiritual belief and gratitude as two new ‘organisms’ together with destination attachment. The quantitative analysis of 470 spiritual tourists’ responses in Ho Chi Minh City confirmed that ritual propriety, destination image, and tourism facilities as ‘stimuli’, impact gratitude, spiritual belief, and destination attachment as ‘organisms’, resulting …

Invited Paper: Augmenting Pilgrimage With Ai: Walking The Kumano Kodō Iseji With A Digital Companion, Wayne E. Arnold, John A. Shultz

International Journal of Religious Tourism and Pilgrimage

Can a pilgrimage feel sacred when walking it alongside an artificial intelligence? In early 2025, we set out with a custom-built AI companion to walk the 170km Kumano Kodō Iseji route, exploring how digital tools might reshape one of Japan’s oldest pilgrimage paths. Rather than replacing the traditional experience, the AI deepened it by providing real-time translations, historical context, and even companionship during long stretches of remote trail. This field reflection explores how AI, when thoughtfully programmed and intentionally used, can augment sacred travel without diminishing its meaning. Walking with AI allowed us to engage more fully with the layered …

Tax Trends, Nicholas J. Fiore

Tax Adviser

No abstract provided.

Achieving Reward-Based Crowdfunding Project Success: An Examination Of Value Congruence, Bright Frimpong, Emmanuel Wusuhon Yanibo Ayaburi, Francis K. Andoh-Baidoo

Information Systems Faculty Publications

Crowdfunding founders increasingly rely on reward-based platforms to raise capital for their projects. However, the low success rate of reward-based project campaigns remains a concern for many founders and platform managers. Prior studies investigating participants’ motivations have focused on either the founder or backer perspective, with little research examining the joint effects of founder and backer motivations. Drawing on the theory of basic human values, we assert that founders and backers are strategic about their motivations for engaging in crowdfunding campaigns. We identify four basic human values—self-transcendence, self-enhancement, openness to change, and conservation—that may reveal their intrinsic motivations and investigate …

Sustainabilty Reporting And E-Waste Management In The Electronic Industry, Sai Prasad Pochampally

Electronic Theses, Projects, and Dissertations

The rapid expansion of the electronic and electrical equipment (EEE) industry has led to a critical surge in electronic waste (e-waste), which is currently growing at an annual rate of 4%. E-waste contains hazardous substances such as mercury, cadmium, and lead, which contribute significantly to environmental degradation and pose serious health risks—particularly in low- and middle-income countries where proper recycling infrastructure is lacking. In response, electronics manufacturers increasingly rely on Environmental, Social, and Governance (ESG) reporting frameworks to demonstrate transparency and accountability. However, a significant gap persists between what companies choose to report and what stakeholders—particularly consumers—expect to see.

This …

Exploring The Influence Of Social Media Communication On Destination Branding: A Study Of Saudi Arabia, Abdullah Alshehri

Graduate Theses and Dissertations (2019 - present)

Tourists now find social media important in forming their perceptions and decision criteria when traveling. This Research investigates the impact of destination marketing organizations -generated content and tourist-generated content on tourists' inspiration to visit Saudi Arabia, emphasizing the mediating role of destination image dimensions (cognitive, affective, and sensory) and the moderating role of cultural distance. Based on the Elaboration Likelihood Model, Hofstede Cultural Dimension Theory; the research analyzed a dataset of 237 responses using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that destination marketing organizations -generated content and tourist-generated content significantly enhance perceived advertising value, which in …

Global Brand, Local Market: A Strategic Analysis Of Netflix’S Adaptation Challenges In India, Carolina Barraza

Honors Program: Senior Projects (Public)

Netflix is a leading subscription video-on-demand (SVOD) platform known for its premium content and global reach. As it expands into new international markets, one of its most complex challenges is scaling in India, a market defined by intense price competition, regional diversity, and evolving regulatory frameworks, but without losing its global brand identity. This case study provides a strategic analysis of Netflix’s position in the Indian market, using external and internal assessment tools to evaluate the company’s opportunities, risks, and long-term viability. The analysis draws on publicly available data, including industry reports, financial disclosures, and academic research.

A comprehensive PESTEL …

Sentiment-Driven Decision Support Systems: A Word Embedding Approach To Analyzing Ceo Earnings Call Transcripts And Stock Market Reactions, Harsha Sammangi, Aditya Jagatha, Hari Gopal Maddireddy

Research & Publications

This study presents a sentiment-driven Decision Support System (DSS) that leverages advanced word embedding techniques—Word2Vec, GloVe, and BERT—to analyze CEO earnings call transcripts and predict stock market reactions. Tra- ditional lexicon-based sentiment models fail to capture the nuanced, contextual language used by executives. By employing pre- trained embeddings and machine learning classifiers, the study enhances the accuracy of sentiment classification. The proposed system integrates quantitative sentiment scores with event study method- ology to assess the impact of CEO tone on stock performance. Thematic analysis further enriches interpretability by identifying recurring patterns in executive com- munication. Results demonstrate that positive CEO …

Navigating Perspectives: A Phenomenological Inquiry Into Communication Experiences Between North American–Trained International School Leaders And Expatriate Staff, Maggie Marie Cashdollar

Electronic Theses and Dissertations

This descriptive phenomenological study explored the communication approaches and experiences between leaders and expatriate staff in English-medium international schools. The researcher aimed to understand how leadership communication, feedback, and cultural awareness impact professional relationships and organizational effectiveness in diverse educational settings. Semistructured online interviews were conducted with seven current or former international school leaders and teachers to capture their lived experiences. Thematic analysis revealed three major themes: (a) communication approaches, (b) the role of feedback in the workplace, and (c) cultural awareness in communication. Five subthemes emerged: (a) expectations, (b) inclusion, (c) being present, (d) growth mindset, and (e) positivity. …