Digital Commons Network^™

Addressing Grand Challenges Through The Bottom-Up Marketing Approach: Lessons From Subsistence Marketplaces And Marketplace Literacy, Madhubalan Viswanathan, Arun Sreekumar, Srinivas Sridharan, Gaurav R. Sinha

Marketing & Business Law Faculty Works

We present a bottom-up marketing approach as a pathway to addressing the grand challenge of poverty and inequality for the marketing discipline. We derive this approach from the research stream on radically different contexts of subsistence marketplaces. Research on subsistence marketplaces has typically explored micro-level phenomena but also traversed upward and explained aggregate phenomena at higher levels. We present a conceptual framework to encapsulate general and granular elements of the bottom-up marketing approach. Study 1 demonstrates general elements of the framework through a retrospective examination of the global diffusion of a marketplace literacy program. Study 2 demonstrates the more granular …

The Importance Of Creativity As A Leadership Trait In Times Of Uncertainty, Niall C. Hegarty, Gerald Cusack

Journal of the North American Management Society

The purpose of this article is to illustrate that in times of uncertainty and crisis leadership creativity is the key ingredient in ensuring the survival of the firm. In such times there is no stock solution - one size does not fit all. Hence, the important trait of creativity is a crucial component needed in organizational leadership. The article progresses through the various types of creativity and challenges to survival of organizations that require the presence of creativity and develops a creative LOOP system to promote continued organizational creativity. Triggered by the presence of Covid-19 and the natural exploration of …

Exploring The Impact And Challenges Of Global Business Courses In Higher Education: Perspectives Of Teachers And Students, Maged Eid, Razan Baradhi, Laurent Yacoub, Nada Jabbour Al Maalouf

Arab Economic and Business Journal

This study evaluates the impact and challenges of the "Global Business Core" course, where students from various countries engage in online, synchronous discussions via videoconferencing to explore life-related topics and intercultural learning. By focusing on the perspectives of both students and instructors, this qualitative study offers an in-depth understanding of how global business education shapes participants' experiences. Data were collected through unstructured interviews with 15 students, 5 instructors across 6 countries, and the director of global academic initiatives. The data were manually processed using a coding process in line with thematic analysis, which involved identifying key patterns and themes from …

Towards An International, Generalizable Marketing Strategy Maturity Model, Juan Manuel Harraca

USF Tampa Graduate Theses and Dissertations

In an increasingly dynamic business environment, organizations face relentless pressure to adapt their strategies and optimize value propositions to maintain competitiveness. The formulation of effective marketing strategies has emerged as a critical factor in achieving sustainable competitive advantage and ensuring long-term success. However, many firms struggle to refine their marketing capabilities in response to evolving market demands. Addressing this challenge, the Marketing Strategy Maturity Model (MSMM), introduced by Harraca in 2023, offers a structured framework to assess and improve a firm’s marketing strategy formulation processes.

The MSMM provides a dual approach, emphasizing the enhancement of both the processes and the …

Building Modern City And Urban Science, Guangtao Wang, Fen Li, Xiang Liu, Yufei Gao

Bulletin of Chinese Academy of Sciences (Chinese Version)

China is in a new stage of development of Chinese-style modernization, and the construction of modern cities plays a leading role in the process of modernization. Urban science is an important direction that urban researchers has been exploring, and the construction of modern cities needs the guidance of China’s urban science theory. On the basis of summarizing the basic characteristics of urban science, this study draws on the frontier progress of urban science both domestically and internationally, this study proposes definitions of China’s urban science, and constructs a theoretical framework with four dimensions, namely, ideological guidance, theoretical evidence-based approach, practical …

Issues And Challenges Of Exporting Malaysia Musang King Durian To China, Swee Keong Goh, Jamalludin Helmi Hashim, Shirley Sie Ling Tan

Jesselton Journal of Educators and Scholars

This project paper is to analyse and understand Musang King Durian (MSKD) for its fruit, plantation, and market, especially its export to the China market. A comparison is also made with Thailand’s Monthong durian. Research findings are used to recommend solutions to the identified challenges. Porter’s Five Forces model and SCCMT are applied to provide in-depth figures supporting the proposed recommendations. The study includes a projection of China’s durian market size in 2030, identifying that Malaysia’s MSKD is capable of achieving 10 percent of China’s market share. This achievement is significant for Malaysia’s MSKD plantation industry. The research aims to …

Exploring Online Destination Brand Advocacy, Violetta Wilk, Saalem Sadeque, Geoffrey N. Soutar

Research outputs 2014 to 2021

This paper explores online brand advocacy (OBA) in a tourism destination context. Through a Social Influence Theory lens, it explores the ways in which residents and overseas tourists discuss Australia as a destination brand on social media. By analyzing a big dataset of social media user-generated content (UGC), this study sought to identify the key dimensions evident in positively valenced social media UGC, to see whether these dimensions varied between residents and overseas tourists, and to see whether the dimensions reflected OBA. The analyses found online destination brand advocacy (ODBA) had five dimensions: Destination Acknowledgement (hashtags), Destination Insights, Destination Positivity …

Determinants Of Salary Variation And The Gender Pay Gap: A Survey Of The American Association Of Hip And Knee Surgeons (Aahks) Surgeon Member Workforce, Prem N. Ramkumar, Jenna A. Bernstein, David C. Landy, David E. Demik, Justin T. Deen, Reena J. Olsen, Anna Cohen-Rosenblum

School of Medicine Faculty Publications

Background: The increased emphasis on reimbursement, diversity, and burnout in hip and knee arthroplasty necessitates a foundational understanding of the surgeon workforce. The purpose of the study was to cross sectionally survey a representative sample of the AAHKS surgeon membership on the subject of salary, practice patterns, and demographic factors to establish a baseline framework for future advocacy efforts and initiatives. Methods: An online survey was sent to AAHKS members between December 20, 2022 and January 19, 2023. Surgeon demographic data, experience, practice geography and type, and annual case volume were solicited. Univariate and multivariate analyses were performed to describe …

2024 - The Fifth Annual Fall Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Fall 2024 Symposium of Student Scholars, held in November 2024. Includes abstracts from the presentations and posters.

Local Ceos And Voluntary Disclosure: Evidence From Non-Gaap Earnings, Jiwoo Seo, Adam Esplin, Yun Ke, Kari Olsen

Hunt Institute Working Paper Series

In the U.S. CEO labor market, firms are more likely to hire local CEOs than non-local CEOs. We explore the consequences of this hiring practice on voluntary disclosure of firm financial information in the non-GAAP earnings setting. Using a sample of S&P 1500 firms from 2003 to 2020, we show that firms led by local CEOs are less likely to provide non-GAAP earnings than those led by non-local CEOs. This result holds across a battery of robustness tests, including a placebo test, adopting different matching procedures, an instrumental variable approach, various regression specifications, and alternative samples using CEO turnover events. …

The Heterogeneous Effects Of Cannabis Dispensaries On Crime: The Importance Of Foot Traffic, Thomas Lebesmuehlbacher, Justin Roush, Rhet A. Smith

Hunt Institute Working Paper Series

This paper pairs exact dispensary locations with city block level crime data to study the impact of medical cannabis dispensaries on crime in the state of Florida from 2016-2019. Leveraging a Florida state law that requires broadly uniform security provisions across dispensaries, we capture important dispensary heterogeneity by incorporating customer volume and local non-dispensary foot traffic with smartphone geopositional data. We use not-yet-operational dispensary locations as a control group and a geo-spatial difference-in-differences framework and find reductions in larceny, vehicle burglary, and motor vehicle theft following the opening of high-volume dispensaries. We fail to find evidence of similar deterrent effects …

Finding Purpose In Higher Education: Insights From The Distinctive Career Of Professor Rajani Naidoo, Howard Thomas

Research Collection Lee Kong Chian School Of Business

The author explores Professor Rajani Naidoo’s inspiring journey in higher education, marked by advocacy, leadership, and a commitment to social justice. Born in apartheid South Africa, Rajani’s formative experiences with inequality shaped her lifelong dedication to equity in education. Her academic path took her to the University of Bath, where she directed the International Centre for Higher Education Management, emphasising interdisciplinary research and ethical leadership. Now Deputy Vice-Chancellor at the University of Exeter, she drives cultural change and inclusivity. Rajani’s work challenges competitive norms, advocates global collaboration, and envisions universities as agents of societal good. Her story exemplifies purpose-driven academic …

Celebrating Professor Rita Mcgrath: Winner Of The Ck Prahalad Outstanding Scholar / Practitioner Award, Strategic Management Society, Us 2022: A Conversation With Howard Thomas, Rita Mcgrath, Howard Thomas

Research Collection Lee Kong Chian School Of Business

This article highlights Rita McGrath’s extraordinary career and contributions to management thinking, particularly at the intersection of strategy and innovation. Raised in a science-oriented family, McGrath’s academic journey began with a PhD at Wharton and continued at Columbia Business School. She pioneered concepts like “Discovery-Driven Planning” and the idea of “transient competitive advantage,” reshaping how organisations navigate uncertainty and innovation. Her works, including The End of Competitive Advantage and Seeing Around Corners, blend rigorous research with practical insights. A tireless advocate for diversity in academia, McGrath’s achievements bridge academic excellence and real-world impact, serving as an inspiration for future leaders.

Assessing The Role Of Ocean Literacy In Fostering Sustainable Practices And Conservation In Kenya : Secondary School Teachers’ Perspectives, Victoria Mere Tuva

World Maritime University Dissertations

No abstract provided.

Investigating The Impacts Of Homestay Tourism On A Local Community: Homestay Operators' Perspectives In Anantnag District, Sajad Ahmad Bhat, Ajaz Ahmad Dar, Dr Danish Iqbal Raina, Dr Basith Nabi Wani

Journal of Tourism Insights

Background: Homestay tourism, characterized by travelers residing in the homes of local residents, offers an intimate and authentic experience that fosters cultural exchange. This paper explores the impacts of homestay tourism on a local community, focusing on the Anantnag District in the Kashmir Valley. Drawing upon the insights of homestay operators, this research investigates the economic, sociocultural, and environmental dimensions of this tourism phenomenon.

Objective: To investigate the economic, sociocultural, and environmental implications of homestays on a local community and to determine differences in how the neighborhood perceives these impacts.

Methods: This study uses a quantitative research design, including a …

Reimagining Tourism And Rail Industry:Trends And Outlook In The Post-Pandemic Era, Anju Chandran, Dr. Kalarani T G

Journal of Tourism Insights

The COVID-19 pandemic has caused unprecedented disruption to the global tourism and travel industry, with widespread travel restrictions, border closures, and lockdown measures impacting every aspect of the sector. Both the tourism and travel industry are expected to slowly recover but the post-pandemic landscape is likely to look quite different, with shifting travel patterns, changing consumer preferences, and new health and safety protocols. The Indian Railways, a crucial public utility, has persevered in these difficult times by beaming vividly as a symbol of optimism and community devotion despite all of this turmoil. India's vast and complex railway network shows a …

Exploring The Dynamics Of Rural Tourism In Jammu And Kashmir: A Structural Equation Modelling Approach To Understanding Socio-Economic Impacts, Sajad Ahmad Bhat, Dr Danish Iqbal Raina, Ajaz Ahmad Dar, Muhammad Arsalan Wani

Journal of Tourism Insights

Background: Rural tourism has emerged as a critical component of sustainable development in regions like Jammu and Kashmir, where it holds the potential to significantly impact the local socio-economic fabric. This study investigates the intricate relationships between tourist experiences, their perceptions of local culture and environment, and the resultant socio-economic impacts on the local community.

Objectives: The primary objective of this study was to explore how tourist experiences influence their perceptions and, subsequently, the social and economic impacts on local communities in rural tourism settings. Additionally, the study aimed to identify the existing challenges in rural tourism and the opportunities …

Tourist Expectation And Their Perception Towards Service Quality : The Case Of Baidyanath Dham Jyotirlinga, Deoghar, Vaishali Singh, Anjan Bhuyan

Journal of Tourism Insights

The purpose of this study is to examine the perceptions and expectations of tourists regarding the Service Quality attributes at Baidyanath Dham Jyotirlinga in Deoghar, Jharkhand. The aim is to identify the significant areas of shortcomings in the tourist amenities/services offered at the pilgrimage site and suggest ways to improve the overall pilgrimage experience. The study used the scale development procedures provided by Churchill (1979) and Hinkin (1995) as the initial step in developing a service quality scale. First, a thorough literature analysis highlighted six crucial factors: accommodation, information accessibility, transportation, safety and security, hygienic food and drink, and temple …

Exploring Boondocking Through Time: Evolution And Challenges For Outdoor Hospitality In The United States, Julien Bousquet

Journal of Tourism Insights

This study delves into the evolution of boondocking from a survival strategy to a lifestyle choice among RV enthusiasts, called boondockers, who cherish nature and self-reliance. Through a historical approach, it charts boondocking's evolution and assesses its societal, economic, and environmental impacts. The analysis highlights a dynamic progression, driven by advancements in RV technology, a shift towards sustainability, and digital community engagement. Environmental challenges underscore the necessity for sustainable practices, while future outlooks point to innovations in eco-friendly RV technologies and a stronger focus on Leave No Trace principles. The study forecasts a significant role for boondocking in the future …

The Importance Of Financial Literacy, The Inclusion Of Financial Education In The School Curriculum (Case Study: Kosovo), Ardian Uka, Valon Ismajli, Erzana Uka

UBT International Conference

The paper discusses the value of financial literacy and emphasises the importance of financial education inclusion into Kosovo's publicschool curriculum. The paper initially elaborates on the importance of financial literacy and then expands on its impact on people’s knowledge to become or maintain their financial stability and well-being. It is pointed out that understanding personal finance management can help people have a better connection with money and their finances. Research suggests that young people getting ready for adulthood should be encouraged to become financially literate to meet society's health and economic concerns. In this context, after observing the school curriculum …

Sales Promotion And The Performance Of Liquids Production Companies In Kosova, Rajan Arapi, Ajsel Xheladini

UBT International Conference

The research is focused in the performance of the juice production companies in Kosovo, mix promotion and especially in encouraging sales. From the academic point of view this phenomenon is intriguing because of the differences between the performance of the juice production companies and the application of sales promotion ways they use. The aim of the study is to analyze the relationship between the performance of the production companies and the mix promotion, especially the role and the influence of encouraging the sales. The realization of the goals and objectives is achieved through the analysis of primary dates, questionnaires with …

Lack Of Qualified Workforce In The Tourism Sector In The Republic Of Kosovo, Progress Qahili, Fatmire Shala Dreshaj, Kushtrim Dreshaj

UBT International Conference

The tourism sector in the Republic of Kosovo has a considerable potential for development and to contribute to the country's economy. However, one of the main challenges facing this sector is the lack of skilled labor. This problem affects the quality of tourist services, the experience of visitors and the competitiveness of Kosovo as a tourist destination in the regional market. Factors contributing to this shortage are analyzed here, including the lack of appropriate professional training, the emigration of skilled workers and the seasonal nature of work in this sector. Also, the consequences of this lack are examined, such as …

13th International Conference On Business, Technology And Innovation 2024, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2024

UBT Annual International Conference is the 13th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

International Conference On Management Business And Economics, University For Business And Technology - Ubt

UBT International Conference

UBT Annual International Conference is the 13th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …

Integrating Risk And Vulnerability: Exploring A Unified Model For Supply Chain Resiliency, William G. Cook

USF Tampa Graduate Theses and Dissertations

The world has entered an era of retreating globalization, mounting geo-political tensions, rising protectionism, and increasing focus on the fragility of complex supply chains. The negative impacts of supply chain disruptions have been increasingly documented since the turn of the century. Given the global scale of recent disruptions, supply chain resiliency has become a national imperative. The Global Financial Crisis, the Covid-19 pandemic, and other major disruptive events demonstrate the active role of government in mitigating damage, the enduring effects of regulation, and the resultant re-evaluation of supply chain strategies by the private and public sectors. In this environment, supply …

Analyzing The Catfish And Trout Competitiveness Trends And Potential Trade Within The Us And Global Aquaculture Industry: A Gravity Model Approach, Diana Marisol Amaya Discua

LSU Master's Theses

The United States is one of the major seafood product importers in the world. Despite the increases in global seafood and aquaculture consumption over the past decades, there is limited information on the trade dynamics of this sector. To address this gap, this study uses an augmented gravity model to evaluate the factors that have influenced catfish and trout imports into the United States. The analysis was conducted using the Poisson Pseudo Maximum Likelihood (PPML) estimator to address issues of heteroskedasticity, autocorrelation, and zero trade flows. The results highlight the importance of Gross Domestic Product (GDP) and exchange rates in …

Can Tourist Engagement Enhance Tourist Behavioural Intentions? A Combination Of Pls-Sem And Fsqca Approaches, Siamak Seyfi, S. Mostafa Rasoolimanesh, Ali Vafaei-Zadeh, Kourosh Esfandiar

Research outputs 2014 to 2021

This study aims to investigate the effects of tourist engagement dimensions on revisit and Word of Mouth (WOM) intentions of heritage tourists. The data were collected from domestic tourists in the heritage city of Kashan, Iran. To analyse the collected data, this study applies Partial Least Squares–Structural Equation Modelling (PLS-SEM) as a symmetric analysis technique, as well as fuzzy-set Qualitative Comparative Analysis (fsQCA) as an asymmetric analysis approach to strengthen the findings. The findings of PLS-SEM showed the significant effect of the absorption dimension on revisit intention, whereas these results demonstrated the significant effects of the dimensions of interaction, and …

Safety First: Unpacking Key Roles Of Arctic Adventure Guides, Barbara Olga Hild, Betty Weiler Professor

International Journal of Tour Guiding and Visitor Attraction Research

Building on past research on tour guides and guiding, this paper provides an in-depth examination of the safety management role of tour guides leading adventure trips. A review of previous literature identifies broad dimensions of tour guiding and, within these dimensions, specific guiding roles mainly in relation to communication. The current study’s qualitative examination of experienced Arctic guides, however, illustrates how environmental conditions contribute to near misses and points to safety management as an adventure guide’s fundamental role. The findings highlight the need for guide competence and certification and underpin recommendations for research in relation to guide education and practices …

Perceptions Of Rural America: Exploring College Students' Views And Career Priorities Post-Graduation, Tom Hall

USF Tampa Graduate Theses and Dissertations

The problems facing rural America are wide ranging and multilayered. Perceptions can often be reality for those unfamiliar with rural life, which can pose a hurdle for businesses to overcome. With an in-depth literature review and research study, this dissertation aims to provide context and understanding to the problems and misconceptions of rural America. Without context, it is easy to interpret rural America as a dying, outdated part of the country, but the reality is far more complex. A research study was conducted that surveyed 400 actively enrolled college students from schools in 19 American states on three things: 1) …

Ada News - 10/07/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.