Digital Commons Network^™

Home, Health, Community, & Allyship 2025: Utahns' Awareness, Understanding, And Attitudes, Susan R. Madsen, April Townsend

Marketing and Strategy Faculty Publications

During the fall of 2023, Utah Women & Leadership Project (UWLP) researchers conducted a statewide study to establish a baseline for public perceptions related to the awareness, understanding, and attitudes about challenges that Utah women and girls face. In early 2024, we published 20 short research summaries¹ that shared the results of this comprehensive study (see Nos. 9–28). Next, in the fall of 2024, we administered this survey, with slight changes, around the state of Utah for the second time. Six comprehensive research white papers were then published on the results (see Nos. 11, 12, 13, 14, 16, and …

Evaluating Marketing Decision Systems Under Experimental Constraints, Vatsal Modi

AMTP Proceedings 2026

Marketing organizations increasingly rely on algorithmic decision systems to guide targeting, budget allocation, and personalization. While these systems are widely deployed, evaluating their incremental impact remains challenging when traditional experimentation approaches, such as geo-based or large-scale randomized tests, are infeasible due to operational, regulatory, or interference constraints. This study examines how marketing decision systems can be rigorously evaluated under such conditions. Drawing on recent advances in causal inference and marketing analytics, we develop a decision-centric evaluation framework that integrates synthetic control methods, quasi-experimental designs, and incrementality diagnostics to approximate counterfactual performance. The framework emphasizes methodological transparency, robustness checks, and practical …

A Spiritual Passage From Santiago To Sligo: Celtic Pilgrimage From St. John’S Eve To Queen Maeve’S Procession, Nichole Lariscy Ph.D.

International Journal of Religious Tourism and Pilgrimage

This paper explores the spiritual dimensions of Celtic pilgrimage through a comparative analysis of two journeys: the Celtic Camino, primarily known as the English Way to Santiago, in Galicia, Spain, and the pilgrimage to Queen Maeve’s Cairn in Sligo, Ireland. It examines how invented traditions and mythological narratives contribute to a sense of ancestral connection and spiritual homecoming. The study employs autoethnographic narrative and theoretical frameworks including Simon Coleman’s concept of laterality and Jenny Butler’s observations on neo-pagan re-sacralisation of the landscape. Field observations, personal reflections, and literature review inform the analysis. The paper identifies ritual, festival, and storytelling as …

The Resurrection Of Doshu-Michi: Reviving A Forgotten Pilgrimage Route In Japan, Ryosei Kaneko

International Journal of Religious Tourism and Pilgrimage

This study reveals the rediscovery of the Doshu-michi, a 30-kilometer historical pilgrimage route associated with Akao Doshu, a devout follower of Jôdo Shin Buddhism (True Pure Land Buddhism) during the late 15th century. The research focused on identifying and reviving the original pilgrimage path traveled by Doshu, a route that begins at Gyotokuji Temple, which he founded, and Dozenji Temple, his birthplace, and ends at Zuisenji Temple, located in what is now Nanto City, Toyama Prefecture, Japan. The route follows a ridgeline at an elevation of roughly 1,000 meters. Drawing on literature reviews, oral testimony from local elders, and systematic …

Dante Down Under: Poetic Inversion And The Way Back To Eden, Mary A. Watt

International Journal of Religious Tourism and Pilgrimage

In the closing moments of Dante’s Inferno, as the pilgrim protagonist and his guide, the Roman poet Virgil, finally emerge from the dark depths of hell, their hope of reaching paradise is rekindled as they look up, ‘to see once again, the stars.’ This directional shift has been effected at the centre of a spherical earth, where Dante and Virgil had to invert themselves in order to start the journey to the southern hemisphere. To find his way back to the ‘right road,’ Dante has had to turn himself upside down, but in order to craft a redemptive iter …

Pandemic Challenges: Resource-Based Strategies In The Black Belt Region, Valencia D. Winston

College of Business

From 2019 to 2021, the COVID-19 pandemic disproportionately affected rural small businesses in Alabama and Mississippi's Black Belt Region. Rural communities in the Black Belt face a number of significant economic and structural barriers, such as historic lending inequities, generational poverty, and a lack of access to capital and mentorship, compounded by unreliable broadband and fiber optic connectivity. This study utilizes the resource-based view (RBV) to explore how businesses leverage their assets for success. The research has three main objectives: to determine if the distribution of the Payroll Protection Program (PPP) loan was equitable across demographics, to investigate whether demographic …

Redesigning Online Graduate Orientation To Foster Academic Resilience And Prevent Underperformance, Stella Michael-Makri, David E. Rodriguez

Journal of Academic Underperformance

Graduate students in fully online programs often begin their academic journey without adequate preparation for the emotional, structural, and cultural challenges of graduate-level work. For students who are first-generation, racially marginalized, international, or returning to education after time away, this lack of scaffolding can lead to early disengagement, underperformance, or attrition. Orientation, often treated as a checklist of logistical tasks, represents a missed opportunity for meaningful academic intervention. This manuscript proposes a five-module conceptual model for online graduate orientation designed to proactively support online graduate students in the domains of emotional regulation and academic identity, time management and executive functioning, …

The Role Of Pet-Parenting Attitudes In Shaping Consumer Behavior Toward Preventive And Wellness-Oriented Pet Care, Jin Hua Jian, Chee Vui Wong, Jiangwei Yang

Jesselton Journal of Educators and Scholars

The increasing tendency to view pets as family members has transformed consumer behaviour in contemporary pet care markets, particularly in relation to preventive and wellness-oriented consumption. This study examines how pet-parenting attitudes shape consumer decision-making and expenditure on preventive pet care in an emerging urban context. Grounded primarily in Consumer Culture Theory, with the Theory of Planned Behavior as a supporting lens, the study adopts a quantitative approach using survey data collected from 400 urban pet-owning households. The findings indicate that pet-parenting attitudes exert a significant positive influence on preventive and wellness-oriented pet care expenditure. This influence operates both directly …

Workforce Participation In Northeast Kentucky: A Qualitative Documentary Study, Timothy A. Gibbs

Morehead State Theses and Dissertations

A capstone submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Ernst and Sara Lane Volgenau College of Education at Morehead State University By Timothy A. Gibbs on March 2, 2026.

Deep Learning Approaches For Anti-Money Laundering On Mobile Transactions: Review, Framework, And Directions, Jiani Fan, Lwin Khin Shar, Ruichen Zhang, Ziyao Liu, Wenzhuo Yang, Dusit Niyato, Kwok-Yan Lam

Research Collection School Of Computing and Information Systems

Money laundering is a financial crime that obscures the origin of illicit funds, necessitating the development and enforcement of anti-money laundering (AML) policies by governments and organizations. The proliferation of mobile payment platforms and smart IoT devices has significantly complicated AML investigations. As payment networks become more interconnected, there is an increasing need for efficient real-time detection to process large volumes of transaction data on heterogeneous payment systems by different operators such as digital currencies, cryptocurrencies, and account-based payments. Most of these mobile payment networks are supported by connected devices, many of which are considered loT devices in the FinTech …

Program Management And Building Partner Capacity: A Tangled Thicket, Phil W. Reynolds

Publications

This chapter explores how the U.S. Department of Defense plans and executes Building Partner Capacity projects in lower-middle and low-income partners. U.S. planners and practitioners rarely understand the effective pre-conditions that influence partner security apparatus and infrastructure. Consequently, security capabilities provided to the partner are rarely sustained and provide questionable security to the affected population. The U.S. Department of Defense uses a three-part approach to building security with partners: training and equipping, building institutional capacity, and monitoring and evaluating. U.S. security planners should manage all three parts concurrently to produce a security capability that the partner uses and sustains and …

A Study On The Relationship Between Traffic Spillover And Rental Rates Of Shopping Centre Stores Based On Consumer Movement Data, Hongjun Zhang

Dissertations and Theses Collection (Open Access)

This study is based on consumer movement trajectory data and examines the relationship between traffic spillover among stores within shopping centres and their rent ratios, responding to the practical limitation that traditional rental pricing mechanisms often overlook the dynamic structure of customer flows. Using micro-level consumer movement data and store rental data from three shopping centres in Shenzhen, Nanjing, and Chongqing, this paper constructs a store transition network reflecting customer movements between stores. Social network analysis is employed to measure stores’ network influence indicators (such as degree centrality, betweenness centrality, and structural holes) as well as traffic spillover indicators derived …

Determinants Of U.S. Manufacturing Firms’ New Location Decisions: What Factors Shape State-Level Entry?, Ye Wana Hlaing, John Schoeneman

Journal of Global Business Insights

The location of new manufacturing facilities is a critical determinant of firm performance and long-term competitiveness in an increasingly dynamic global economy. This decision-making process is complex, shaped by economic, social, geographic, and regulatory conditions. Understanding these factors is essential for policymakers, investors, and firms seeking to design strategies that foster regional development, job creation, and sustainable economic growth. This study examines the key determinants of manufacturing firms’ new-location choices in the United States. Although factors such as land availability, workforce productivity, and regulatory stability are well recognized, the magnitude and mechanisms through which they affect location decisions remain insufficiently …

Interest Fit Beyond The Riasec: The Comprehensive Assessment Of Basic Interests-O*Net (Cabin-Net), Chu Chu, Kevin A. Hoff, Zihan Liu, Nicholas F. Heimpel, Anthony Greco, Frederick L. Oswald, James Rounds

Research Collection Lee Kong Chian School Of Business

Over the past half-century, Holland’s RIASEC model has dominated vocational interest research. Although the RIASEC categories effectively capture general occupational themes, their breadth obscures meaningful variability across underlying basic interests, which are more refined interest scales. In this research, we adapted the Comprehensive Assessment of Basic Interests (CABIN; Su et ., 2019) to be used alongside O*NET for assessing interest fit, resulting in the 60-item CABIN-NET that measures 20 basic interest scales organized under RIASEC domains. In Study 1, we refined items for the CABIN-NET using a nationally representative adult sample (N = 768). In Studies 2 and 3, we …

Global Value Chains And Economic Inequality, Vivek Soundararajan, Ari Van Assche, Hari Bapuji, Gokhan Ertug

Research Collection Lee Kong Chian School Of Business

In their inaugural editorial, Van Assche and De Marchi (2024) argued that meaningful progress in international business policy requires a more fine-grained understanding of how private international business practices intersect with public policy objectives. This editorial builds on that insight by applying it to a critical yet still underexplored issue – one on which we hope to see more research in this journal: the role of multinational enterprises (MNEs) and global value chains (GVCs) in shaping economic inequality within developing economies. Decisions related to sourcing, contracting, and GVC governance are inherently distributional rather than neutral, with important implications for how …

Philanthropic Archives And Legacy, Katherine Badertscher, Huitan Xu

The Foundation Review

This article details an environmental scan of publicly available sources and interviews to explore the landscape of archival work in philanthropy.

There is no single guidance appropriate across the spectrum of foundations and family philanthropies. Given foundation heterogeneity, records management and archiving require tailored approaches rather than a “one-size-fits-all” solution.

The authors theorize legacy as a form of capital, embodied in records, stories, and knowledge, and present a continuum of five strategies for archiving infrastructure.

Tfr 18.1 Full Issue

The Foundation Review

No abstract provided.

Using Ai To Redirect Donor Support To Smaller Organizations, Madeleine Alegria, Brandolon Barnett

The Foundation Review

Despite rising interest in supporting local causes, many donors continue to give to large, nationally recognized nonprofits. This reflects ongoing structural barriers such as limited nonprofit visibility, decision fatigue, and search environments that prioritize brand familiarity.

At the same time, small-dollar giving has declined for three consecutive years, highlighting the need for more transparent, accessible, and trustworthy tools to support donor decision-making (Childress, 2024; Lilly Family School of Philanthropy, 2023).

In a 2024 evaluation study, 291 U.S. donors were randomly assigned to use either the Giving Compass Guide to Good platform or general internet tools to select a new nonprofit …

Advances In Culture, Tourism, And Hospitality Research: Volume 1, Cihan Cobanoglu, Hanqin Qiu, Jiaying Lyu, James H. W. Shen

University of South Florida (USF) M3 Publishing

This is the first volume of the Advances in Culture, Tourism, and Hospitality Research Book Series.

Simulating Cyber-Resilience: The Strategic Role Of The Locked Shields Exercise In Enhancing International Cyber Preparedness, Christopher A. Ramezan, Ludwig Christian Schaupp, Elizabeth A. Vitullo, William J. Walker

Journal of Cybersecurity Education, Research and Practice

As cyberthreats to critical infrastructure remain prevalent, national response mechanisms must evolve beyond the technical domain to incorporate legal, communicative, strategic, and cross-sector coordination. This work explores Locked Shields, an annual exercise conducted by NATO's Cooperative Cyber Defence Centre of Excellence, as a pedagogical and conceptual framework for simulating whole-of-government responses to cyber incidents. Unlike traditional cyber exercises, Locked Shields engages legal advisors, media strategists, and civil-military roles in realistic, scenario-driven simulations that portray the political and operational conditions of a real international-scale cyber crisis. We detail the exercise architecture, contrast with other cyber exercises, and assess its pedagogical and …

When Disaster Strikes Y’All Street: A Study On Cross-Sector Collaboration In Protecting U.S. Financial Critical Infrastructure, Rachael A. Zerr, John Friedlander

Publications and Research

This exploratory research examines public-private collaboration between corporate security leaders and local emergency responders in the North Texas financial corridor known as “Y’all Street.” Using perception-based survey data from senior representatives in the private and public sectors, the paper evaluates partnership strength, preparedness activities, information sharing, and operational coordination. Findings indicate that collaborative practices such as facility tours, joint exercises, and emergency planning are present, but that partnership maturity remains uneven and is not yet fully standardized across the corridor. The research concludes that more formalized and institutionalized coordination will be necessary to strengthen resilience as the region’s financial significance …

Enhancing It Project Sustainability: The Role Of Collaborative Resources, Stakeholder Engagement, And Project Governance, Laiba Tahir, Arif Uddin

Business Review

The purpose of this research is to examine the impact of collaborative social resources on project sustainability in Pakistan's IT Projects, with particular emphasis on the mediating effect of stakeholder engagement and the moderating role of project governance. A quantitative research strategy applied using a standardized questionnaire administered via Google Forms. The questionnaire, developed after reviewing relevant literature, and shared with IT professionals across Pakistan, yielding 342 valid responses out of approximately 600 distributed forms. Data analyzed with Statistical Package for the Social Sciences (SPSS) for preliminary analysis and AMOS (Analysis of Moment Structures) Structural Equation Modeling used for measurement …

Market Signals From Online Behavior, Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

Purdue University Press Books

Market Signals From Online Behavior asks, What do social media trends, Google searches, and online chatter reveal about consumer behavior? It also poses the question, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, agriculture, retail, and beyond.

Drawing from real-time data and social-listening analysis, Market Signals connects the dots between what is trending online and what it means for markets in the real world. Whether it is the rise of plant-based eating, changing holiday shopping norms, …

Reviving The Skies: The Impact Of Government Focus On Aviation Industry Growth In The Post-Covid World, Sumeet Hassan Anwar, Humna Asad

Journal of Aviation Technology and Engineering

Travel restrictions and border closures during the COVID-19 epidemic drastically reduced air traffic that affected the aviation sector. With an eye toward regional variances and public-private alliances, this essay investigates how government policies, financial interventions, and regulatory frameworks assisted recovery attempts. The essay also looks at how network-based resilience models lower vulnerabilities and improve operational connection, thus guaranteeing future disturbance readiness. Autoregressive integrated moving average models, among other forecasting instruments, help to forecast aviation demand and match recovery plans with changing market dynamics. By means of comparative policy analysis and network theory, this study reveals best practices from Asia, Europe, …

Consumer Decision-Making Constructs: Differences Among Generational Cohorts, Heather M. Meyer, Chloe Murphy

Mountain Plains Journal of Business and Technology

Generational cohort theory has been popular in the social sciences for decades, yet it remains a niche topic in the consumer behavior literature. Prior studies have found relationships between generational cohorts and various product categories. In this study, the relationship between generational cohorts and consumer decision-making constructs is assessed. A nationally representative survey was conducted. MANOVA and ANOVA analyses revealed relationships between generational cohorts and promotion focus, information acquisition, quality consciousness, compulsive buying, and consumer debt characteristics. A separate linear regression analysis showed significance between age and some of these decision-making characteristics. Limitations, implications, recommendations, and directions for future research …

The Significance Of Risk Mitigation Strategies On Project Success In The Construction Industry, Arielle Summer Weinzweig Aweinzweig

Harrisburg University Dissertations and Theses

The construction industry is persistently challenged by risks such as cost overruns, schedule delays, and quality failures, often arising from ineffective or reactive mitigation strategies. To bridge the gap between theoretical frameworks and real-world applications, this study investigates the impact of risk mitigation techniques on project success in the construction industry. The study employs a qualitative method approach, with qualitative interviews to examine management insights and adoption barriers. Founded on risk management theory, this study aims to analyze existing mitigation techniques, identify key risk factors, and develop an evidence-based framework to enhance risk assessment and strategy implementation. It is projected …

Women's Safety & Security 2025: Utahn's Awareness, Understanding, And Attitudes, Susan R. Madsen, April Townsend

Marketing and Strategy Faculty Publications

During the fall of 2023, Utah Women & Leadership Project (UWLP) researchers conducted a statewide study to establish a baseline for public perceptions related to the awareness, understanding, and attitudes about challenges that Utah women and girls face. In early 2024, we published 20 short research summaries¹ that shared the results of this comprehensive study (see Nos. 9–28). Next, in the fall of 2024, we administered this survey, with slight changes, around the state of Utah for the second time. Six comprehensive research white papers were then published on the results (see Nos. 11, 12, 13, 14, 16, and …

Are Less Hierarchical Firms Organized Around Stronger Cultures? Evidence From Big Data, Arianna Marchetti, Phanish Puranam

Research Collection Lee Kong Chian School Of Business

Research Summary: Are less hierarchical firms organized around stronger cultures instead? We analyze 1.5 million employee reviews on Glassdoor.com from 23,000 US-based firms, alongside data on managerial hierarchy estimated from 42 million professional social media profiles. Our findings confirm a negative association between managerial hierarchy and organizational culture strength. We explore two potential explanations for this association: Functional equivalence between the two, and culture fragmentation caused by managerial hierarchy. Multiple correlational tests show support for functional equivalence as a plausible explanation for the observed negative correlation. Our findings enhance our understanding of the complex relationships between organizational structure and culture …

Are Cities Losing Innovation Advantages? Online Versus Face-To-Face Interactions, Ruben Gaetani, Naqun Huang, Jing Li, Yanmin Yang

Research Collection School Of Economics

How did COVID-19 affect the innovation advantages of dense locations? Using data on the universe of U.S. patent applications, we find that the density premium in the production of novel inventions declined by 18.5%-22.9% in 2020-2021 relative to its pre-pandemic level. Smartphone data on local mobility suggest that the drop in the frequency of local interactions can explain a significant portion of this effect. While COVID-19 resulted in a temporary setback in the innovation advantages of dense locations, the role of urban density in facilitating the exchange and recombination of ideas is unlikely to be persistently replaced by online communication.

Humanitarian Hospitality: A Framework For Ethical Encounters In Crisis Tourism, Georges El Hajal, Rodney Westerlaken, Erwin Losekoot

Research outputs 2022 to 2026

This paper introduces humanitarian hospitality as a conceptual framework for understanding relational ethics and care practices in crisis-affected tourism. While volunteer tourism, disaster recovery travel, and solidarity-based travel bring individuals into crisis-affected destinations, the hospitality that unfolds in these non-commercial encounters remains under-theorised. Drawing on philosophical perspectives and exploratory qualitative insights from 145 Red Cross and Red Crescent volunteers and aid workers, the study examines how emotional labour, ethical care, and informal hosting are enacted in contexts of conflict and displacement. The findings both parallel and complicate conventional host–guest dynamics, highlighting the ethical and emotional complexities of providing care under …