Digital Commons Network^™

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …

2022- The Twenty-Sixth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-sixth Annual Symposium of Student Scholars, held on April 19, 2022. Includes abstracts from the presentations and posters.

2022-April-12-Etsu Professor Emphasizes Research And Teaching, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 12, 2022) – Donning a hard hat and a bright yellow safety vest, Dr. Arpita Nandi joined her students on an up-close, behind-the-scenes tour of an improvement project happening at Boone Dam on the South Fork Holston River in northeast Tennessee. Throughout the year, she arranges similar tours ranging from exploratory drill locations to environmental remediation sites. 

Only a few weeks earlier, the chair of the Geosciences Department at East Tennessee State University learned she had received a critical $325,000 Tennessee Department of Transportation grant to examine landslide and debris flow for high priority areas in …

Program Review: Agribusiness Program, University Of Nebraska At Kearney Agribusiness Faculty

Academic Program Reviews

No abstract provided.

Which Attributes Separate Top-Performing Outside Salespeople From The Rest?, Paul Niemann

Dissertations

For decades, sales organizations have faced the ongoing challenge of attaining the maximum sales results from their salespeople. Whether a salesperson has plenty of skill but lacks the will to reach their potential or has the will to become a top salesperson but lacks the necessary skills to reach their potential, the failure of sales organizations to obtain maximum results from their salespeople is a problem. Some salespeople have plenty of skill but lack the will to reach their potential, while others have the will to become a top salesperson but have not yet acquired the necessary skills to reach …

Future Proofing Entrepreneurship In The Arab World, Haya Al-Dajani

Arab Economic and Business Journal

This conceptual article proposes a cooperative entrepreneurship framework with a producer cooperative enterprise start-up model to contribute to addressing the complex consequences of the social, political and economic challenges affecting the Arab world. The article argues that the adoption of a producer cooperative enterprise start-up model will contribute to future proofing entrepreneurship in the Arab world, and avoid a return to a preference for public sector employment that will stifle the sustainable social and economic development of the region. As such, the article contributes to bridging the gap in the literature on entrepreneurship start up support initiatives and models in …

Human Trafficking Among Utah Girls And Women, Lindsay B. Gezinski, Mckayla Caress, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

Human trafficking is a global problem that involves the exploitation of people for profit through the means of force, fraud, or coercion.¹ It takes a variety of forms, including forced labor, debt bondage, domestic servitude, and sexual exploitation.² Systemic inequalities, such as mass displacement, extreme poverty, and lack of access to education and job opportunities are examples of contributing factors that can fuel trafficking of vulnerable populations.³ While the scale of trafficking in persons is difficult to determine, estimates suggest that there were over 40 million victims worldwide in 2016.⁴ In fact, during the COVID-19 pandemic, …

Fungi In A Warmer World: Fungal Diversity In The Tropical Miocene Climate Optimum Of The Clarkia Region Of Idaho, Usa, J. Fairchild, L. Lennex-Stone, T. Horsfall, L. Tarlton, S. Jones, A. Caldwell, O. Vanderespt, L. Smallwood, A. Patel, J. O'Keefe, I. Romero, N. Nunnez Otano, M. Pound

2022 Celebration of Student Scholarship - Poster Presentations

A knowledge gap associated with how fungal communities change in response to climate was identified in the 2018 State of the World Fungi report (Willis, 2018). While it is virtually impossible to test in the present, fungal assemblage changes can be studied in sediments from a warmer-than-present period such as the Miocene Climate Optimum (MCO) (Romero et al. 2021; O’Keefe 2017). The Fungi in a Warmer World project aims to generate and analyze a global-scale data set of fungal biodiversity, ecology, and associated flora from MCO sediments. This dataset will be used to model past fungal assemblage changes across the …

Survey Of Spiders Within Eastern Kentucky, Mercy Hailu, Bailey Bullock, Joshua Hicks, Eliana Eldridge, Sean O'Keefe

2022 Celebration of Student Scholarship - Poster Presentations

Biodiversity is known to be the variation of living organisms compromising several levels, beginning from genes, then species, communities, then finally ecosystems. Biodiversity is crucial in maintaining ecological balance, boosting ecosystem productivity, and determining the quality of ecosystem services such as pest management in agriculture. Being aware of biodiversity's importance can also help with the prevention of continuous threats to biodiversity and be best prepared to manage conservation challenges. Typically, mammals, birds, and plants are used to assess biodiversity. However, spiders may be effective in indicating environmental change because they are taxonomically quite diverse, species fill a variety of ecological …

Fungi In A Warmer World: Middle Miocene Fungal Assemblages And Diversity From Alum Bluff, Florida, Savannah Jones, Taylor Horsfall, Laikin Tarlton, Abigayle Caldwell, Liberty Smallwood, Jolene Fairchild, Libby Lennex-Stone, Alyssa Patel, Olivia Vanderespt, Ingrid Romero, Jennifer O'Keefe, Noelia Nunez Otano, Sophie Warny, Matthew Pound

2022 Celebration of Student Scholarship - Poster Presentations

Fungi play a key role in the terrestrial carbon cycle, soil formation, and overall plant growth as terrestrial decomposers (1, 2). Thus, the study of fungi, especially in the fossil record, is critical to understanding how fungal assemblages will react to future warming events. Fossil fungi provide a large-scale, long-term dataset unavailable from modern records, allowing for the generation of viable paleoclimate reconstructions and predictions (3, 4). Despite their importance and advantages in forming ecological and climatological interpretations, deep-time fungi have been underutilized (3). The Fungi in a Warmer World (FiaWW) project aims to deliver the first global view of …

A Phenomenological Study To Describe How Hispanic Entrepreneur Women Use Mark Crowley’S Four Principles To Accomplish Extraordinary Results, Elizabeth Vargas

Dissertations

Purpose: The purpose of this phenomenological study was to describe how exemplary Hispanic entrepreneur women lead from the heart using Crowley’s four principles (building a highly engaged team, connecting on a personal level, maximizing employee potential, and valuing and honoring achievements) to accomplish extraordinary results in their organizations.

Methodology: A qualitative phenomenological research approach was used in this study to illuminate the lived experiences of exemplary Hispanic entrepreneur women. A sample of eight Hispanic entrepreneur women from the target population in Southern California was chosen. The sample of eight Hispanic entrepreneur women was chosen using predetermined criteria. Each participant was …

Unconventional Monetary Policy And Disaster Risk: Evidence From The Subprime And Covid–19 Crises, Gustavo S. Cortes, George P. Gao, Felipe B. G. Silva, Zhaogang Song

Research Collection Lee Kong Chian School Of Business

We compare the interventions conducted by the Federal Reserve in response to the subprime and COVID–19 crises with respect to their effectiveness in reducing disaster risk. Using model-free measures of disaster risk derived from daily options data, we document that interventions in response to both crises reduced tail risks in domestic equity markets. The spillover effects of the two crises have been markedly dissimilar. While subprime interventions are generally characterized by negative spillovers to international equity markets, policy responses to the COVID–19 crisis are generally associated with positive spillovers. We interpret these results as consistent with the different degrees of …

The Impact Of Cultural Perceptions Of Well-Being And Resulting Sustainable Local Development Initiatives, Atifah Jatoi

Senior Theses

Views on and approaches to sustainable economic development can differ vastly depending on country and location. Historically, in the United States, sustainable development is primarily based on the four pillars of sustainability: social, human, environmental, and economic. On the other hand, in communities in relatively collectivist societies, sustainable development policies and organizations are influenced by collective interest, cooperation, and the well-being of the community. Local development initiatives centered around promoting the well-being of the community are a way to have a more equitable approach to sustainable development and are necessary to address ecological, economic, and social challenges. I will discuss …

The Professional Constructor, Full Issue, Volume 47, Number 01

The Professional Constructor

No abstract provided.

San Diego County Childcare Landscape: An Analysis Of The Supply And Demand, Tessa Tinkler, Mehrnoush Jamshidi

Youth, Education, and Literacy

The COVID-19 pandemic has had significant impacts on the availability and demand for childcare. San Diego County, like much of the U.S., has historically had a much smaller supply of licensed childcare than there are children who need care. The pandemic has made this gap larger as the childcare supply has shrunk. Childcare providers have had to endure closures, new and constantly changing health guidelines, and uncertain revenue streams. On the demand San Diego County Childcare Landscape April 2022 ii side, parents’ conditions and needs have also changed. Parents have become unemployed, worked remotely, and kept their children home to …

Local Food Availability In Menus Of Hotels: The Case Of Batman, Turkey, Dilek Ginigen, Bülent Aydın, Caner Güçlü

Journal of Mediterranean Tourism Research

The purpose of this study is to find out the availability of the local dishes of the city of Batman in the menus of the accommodation establishments. Therefore, at first, the local dishes of this city were compiled via document analysis technique. As a result of this compilation, for the study, semi-structured interviews were conducted with the managers or head chefs of 13 accommodation establishments located in Batman. As a result of these interviews, it was revealed that none of the accommodation establishments include local dishes in their menus. Furthermore, other results presented that the visitors have a demand towards …

Center For Real Estate Quarterly, Volume 19, Number 9, Portland State University. Center For Real Estate

Center for Real Estate Quarterly

Table of Contents:
-- Economic Analysis by Jerry Johnson
-- The Office Market by Anthony Bertenelli
-- Rental Housing Market Analysis by Jason Guralnick
-- Housing Productions by Jordan Mulvihill
-- Ownership Housing Market by Parker Webb
-- Portland Evictions Part 3 by Rachel Luoto
-- Portland’s Safe Villages bt Nate Grein
-- A New Path for Portland by Garret Runck.

The Potential Growth Of Synchronized Skating In The Midwestern Section Of Us Figure Skating, Hanna Marie Fussman

Masters Theses

Synchronized skating, a sport in which eight to twenty skaters perform a program in unison as a team, is the fastest growing yet least known and recognized discipline of figure skating in the United States. Skaters do not have control over whether they are exposed to synchronized skating due to their location not having a team, or due to a coach who has tainted the perception of their students to believe that synchronized skating is not as “worthy” of a discipline, causing them to have little to no interest to take advantage of the exposure and opportunities they may have. …

Essays On Information Diffusion And Stock Market Efficiency & Analyst Style, Zuben Jin

Dissertations and Theses Collection (Open Access)

The dissertation consists of three chapters on information diffusion and stock market efficiency and analyst style. The first chapter examines the asset pricing implications of investors’ inattention to non-obvious firm relatedness hidden in earnings calls. This chapter documents that the overlap in attention allocation over various business aspects serves as a time-sensitive proxy for firm relatedness. By employing the unsupervised topic modelling methodology, I characterize the attention allocation of earnings conference call participants (executives, investors and analysts) over topics discussed. I construct a novel cross-firm topic similarity measure that captures difficultto-observe and time-varying firm relatedness compared with existing peer-firm classification …

Geographical Diversification Revisited: Examining Context To Date And Moderating Effects Of Crisis, Deepika Aniruddha Deshpande

Dissertations and Theses Collection (Open Access)

This study seeks to revalidate existing research insights on the relationship between internationalization and firm performance and to examine the role of the Global Financial Crisis (GFC) as a potential moderator to this relationship. The research uses a longitudinal database of US-listed manufacturing companies over the period 2000-19. It employs a foreign market penetration-based construct as well as a foreign production-based construct of internationalization and uses a fixed effects linear regression model for the analysis.

The study suggests that the relationship between foreign market penetration-based internationalization and firm performance shows a declining trend over the past two decades. This may …

Key Factors Impacting Success Of Omnichannel Retailing: A Managerial Perspective, Anuradha Narasimhan

Dissertations and Theses Collection (Open Access)

Omnichannel retailing has revolutionized consumer behaviour with consumers seamlessly flitting between offline and online channels as they explore, shop, buy, receive, and exchange or return products and services. The COVID-19 pandemic has accelerated digital and omnichannel adoption by consumers as retailers and brand owners create strategies and deployment to stay ahead. Omnichannel retailing is about seamless channels from the consumers’ perspective and about integrated channels from the firms’ side. This firm-focussed study examines the key factors driving success of omnichannel retailing using a mixed-methods approach – we conducted twenty-five depth interviews and received 146 responses to the quantitative survey from …

Predicting Success And Failure Factors Of Thai Start-Ups: An Empirical Study Of Start-Up Success And Its Determinants In Thailand, Ajjaree Limpamont

Dissertations and Theses Collection (Open Access)

Innovation is crucial to economic growth in both developed and emerging countries across the world. Its benefits creates impact on individuals, corporate and government stakeholders in improving quality of lives, increasing income levels and boost up economics. While innovations are important, where, and how they are best conceived of, managed, executed, and brought to the society has been of great debate and has attracted a great deal of scholarly inquiry. There have been numerous research findings discussing the wisdom and impact of each of these pathways. While the business start-up is an effective organizational form for harnessing resources and creating …

Measuring The Intensity Of Mymotivators™ / Whole Brain® Communication In Print Advertising, Tanner Schulz

Undergraduate Honors Capstone Projects

Advertising’s purpose is to create a state of mind conducive to purchase (Colley, 1961).

This study seeks to identify, measure, and understand the intrinsic motivators communicated within print advertisements and quantify their intensities. The theory is that ads with more intense motivator content - distributed somewhat evenly across all four quadrants of the Whole Brain ® Model - will be more effective in influencing that state of mind.

This research is the first step in identifying, quantifying, and visualizing motivators communicated within print advertisements. The study analyzed 15 print ads found in contemporary magazines.

The framework for this work is …

Organizational Cultural Strength As The Negative Cross-Entropy Of Mindshare: A Measure Based On Descriptive Text, Arianna Marchetti, Phanish Puranam

Research Collection Lee Kong Chian School Of Business

The strength of an organization’s culture is an important property that may have implications for organizational structure, performance, diversity, and inclusion, independent of its content. However, progress on conceptualizing and measuring cultural strength has been restricted so far. We propose a novel measure of an organization’s cultural strength as the negative average cross-entropy of its members’ mindshare distributions, defined on a support comprising a set of firm-specific cultural elements. Using descriptive text data produced by 2.9 million individuals in about 95 thousand US firms from the employee review website Glassdoor.com, we calculate our measure of organizational cultural strength using topic …

Energy Literacy In Portugal: A System Map And Framework To Increase Energy Literacy Through The Renewable Energy Transition, Molly S. Fox

Independent Study Project (ISP) Collection

Western society lives with a great dependence and an almost simultaneous ignorance of energy consumption (van den Broek, 2019). The systemic landscape of energy knowledge and dissemination is more critical than ever as Portugal races to meet decarbonization goals. This paper fills a knowledge gap by updating the current social landscape of energy literacy in Portugal through a comprehensive system map and framework to increase energy literacy levels through the renewable energy transition. By conducting a semi-systematic literature review, meta-narratives and themes were identified and used to create theoretical concepts, a framework, and a system map. This research found that …

Imagining An Independent Milk Pricing System, Josiah Beahm

Helm's School of Government Conference - 2021-2024

Franklin Roosevelt's Great Depression era policies have led to a stifled and bloated milk pricing system that leaves small dairy farmers in economic turmoil.

So, You Want To Start A Sales Center? An Organizational Learning Approach To Sales Center Formation And Growth, Cindy B. Rippe, Shannon Cummins, Olivia J. Degeorge

Marketing & Entrepreneurship Faculty Publications

Growth in demand for qualified salespeople has resulted in an increase in both university sales programs and the number of schools that want to transition their programs into sales centers and institutes. Despite this interest, few published articles provide direction on how to plan and launch a sales center. This research examines the views and experiences of existing and aspiring sales center directors to gain deeper insights into the tactics and techniques used for sales center creation and management. Leveraging an organizational learning theory approach, this work uses a mixed-method design to compare aspiring centers’ concerns with the experience and …

2022-03-31 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of March 31, 2022 which includes the meeting minutes of the quarterly meeting held on December 2, 2021.

Ecotourism Development In The Republic Of Karakalpakstan, Nurzada Atamuratova, Azamat Kudaybergenov, Atabek Alimov

Karakalpak Scientific Journal

The paper examines some theoretical and methodological issues of the development of ecological tourism in the Republic of Karakalpakstan. Presents the problems and ways to solve them, given the tourism potential assessment of Karakalpakstan, including analyze new ecotourism destinations in the Region. This paper examines some theoretical and methodological issues for the development of ecological tourism in the Republic of Karakalpakstan.

Proposed Statement On Auditing Standards, Special Considerations - Audits Of Group Financial Statements (Including The Work Of Component Auditors And Audits Of Referred-To Auditors); Exposure Draft (American Institute Of Certified Public Accountants), 2022, March 23, American Institute Of Certified Public Accountants. Auditing Standards Board

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.