Digital Commons Network^™

The Dynamics Of Beta Mean Reversion, Dimitry Afanasenko

Finance: Undergraduate Distinction Theses

This thesis examines whether firm-specific characteristics help explain cross-sectional variation in the speed of beta mean reversion among large-cap U.S. equities. Using WRDS market-model betas based on trailing weekly returns, the study constructs non-overlapping annual June beta observations for a stable sample of 190 firms that remained continuous constituents of the S&P 500 from 2000 through 2024. The analysis proceeds in three stages. First, pooled and fixed-effects panel regressions test whether beta mean reversion exists in the sample overall. Second, a firm-specific persistence parameter, gamma, is estimated from rolling ten-year windows of annual betas in order to measure differences in …

Daniels Distinction Portfolio By Adrian Minde Hunshammer, Adrian Minde Hunshammer

Finance: Undergraduate Distinction Portfolios

A Daniels Distinction Portfolio of experiential education by Adrian Hunshammer.

Daniels Distinction Portfolio By Ally Weix, Ally Weix

International Business: Undergraduate Distinction Portfolios

A Daniels Distinction Portfolio of experiential education by Ally Weix.

The Growth Of Green Marketing Studies In Southeast Asia: A Bibliometric Review, Muh Erwin Syah, Nuryakin Nuryakin

ASEAN Marketing Journal

Research Aims: This study maps the intellectual structure and development of green marketing research in Southeast Asia. It identifies dominant research clusters and knowledge gaps and provides directions for future research.

Design/methodology/approach: The method used in this study is qualitative research with a literature study approach. The method used in this study is qualitative research with a literature study approach. The data source used in this study was taken from the Scopus database on May 25, 2025, with a publication timeframe (2014–2024). As for the data found, 3,872 publications were obtained and analyzed. Finally, this dataset was converted to RIS …

Three Decades Of Digital Marketing: A Systematic Literature Review Of Strategic Shifts, Ethical Issues, And Innovation Paths, Winarto Poernomo, Denny Bernardus, Christina Utami, Liliana Dewi

ASEAN Marketing Journal

Manuscript type: Review Paper.

Research Aims: This study aims to examine the evolution of digital marketing over the past three decades and identify the technological, strategic, and behavioral transformations shaping contemporary digital marketing practices.

Design/methodology/approach: This study employs a systematic literature review (SLR) approach by synthesizing previous academic studies related to digital marketing development, emerging technologies, consumer behavior, and marketing strategies across digital platforms.

Research Findings: The findings reveal three major phases in the evolution of digital marketing: the foundational era of website-based marketing, the expansion of social media and mobile engagement, and the current era characterized by artificial intelligence, …

The Palm Farm Next-Door: Land Concessions, Livelihoods, And Nutrition In Plantation-Adjacent Communities, Julia Entwistle

Electronic Theses and Dissertations

Large-scale land concessions have reshaped agrarian landscapes globally, yet their implications for community land tenure, livelihoods, and nutrition remain unevenly understood. This dissertation examines how plantation agriculture and foreign investment have transformed land access, labor relations, and food systems in Liberia, a country with one of the highest proportions of land under concession globally. Guided by a political ecology framework, the study employs a mixed-methods design integrating policy analysis, in-depth interviews, and household surveys across two palm oil concession sites. The findings show that ambiguous land policies historically facilitated dispossession, while recent legal reforms have enabled communities to strategically mobilize …

Offline Fashion Shopping Trends: Factors Influencing Millennial And Gen Z Purchase Decisions, Muhammad Alfikri, Ma'mun Sarma, Irni Rahmayani Johan

ASEAN Marketing Journal

Type of manuscript: Scientific Paper

Research Objective: This study aims to identify the characteristics and behaviour of millennials and generation Z in Medan City in purchasing fashion products, and analyse the influence of various factors such as information, lifestyle, word of mouth, technology, place, promotion, product, and price on their purchasing decisions, which include aspects of product choice, quantity, and time of purchase.

Design/methodology/approach: Data was collected online using Google Forms from 350 respondents. Respondents were millennials and generation Z who had shopped in person for at least the last 3 months, and the data was analysed using …

2026-06-12 Agenda Booklet, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of June 12, 2026, held in Prestonsburg, which includes the meeting minutes of the meeting held on March 27, 2026.

She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray

Electronic Theses and Dissertations

This dissertation examines how women leaders develop and sustain self-efficacy, and develop as leaders, throughout their lives. Although decades of research document the barriers women face navigating leadership journeys, including the challenges described in the Women’s Leadership Labyrinth of prejudice, discrimination, and childcare issues, existing literature offers limited insight into how women actively build belief in their capacity to lead and accomplish their goals. Further, research consistently shows that women report lower leadership self-efficacy than men, even with comparable experience, yet the developmental processes that shape this gap, beginning in childhood, remain underexplored. Guided by self-efficacy research and its four …

Becoming The Phoenix: Black Women’S Experiences And Leadership Growth Through Humanized Black Feminist Action Learning, Jovan Keith

Electronic Theses and Dissertations

This study examined the workplace learning experiences of Black women professionals in corporate leadership contexts. Leadership development programs often rely on standardized models that overlook the lived realities shaping Black women’s professional experiences. In response, this study introduced Humanized Black Feminist Action Learning, a leadership development intervention that integrates Black feminist scholarship, humanizing pedagogy, and critical action learning.

Using a qualitative case study design, the research examined a cohort of midcareer Black women professionals who participated in four facilitated learning sessions structured around workplace dilemmas. During these sessions, participants engaged in reflection, dialogue, and action as they examined workplace dynamics …

Driving Development: Coalitions, Policies, And Upgrading Brazilian Automotive Technology (1988–2025), Henrique Estides Delgado

Electronic Theses and Dissertations

Among industrial activities in Brazil, the automotive sector generates some of the most significant and multifaceted multiplier effects on the country’s gross domestic product (GDP). The sector integrates activities ranging from raw materials to high-tech services, incorporating advanced technologies that influence innovation and positioning in global value chains (GVCs). Remarkably, this industry has been structured over time by public policies that have decisively shaped incentives for its participants. The world’s largest automotive multinationals have been attracted to operate in the country through varied institutional arrangements involving domestic capital and incentives across federative units. This dissertation analyzes how variations in institutional …

Shaping Egypt’S Transition To Sustainable Electric Transport: Current Policies And Future Directions, Noha A. Ragab

Theses and Dissertations

Egypt has enacted policies to promote the adoption of electric vehicles (EVs) in order to reduce their overall carbon footprint. However, the pace of transition remains limited, so the research aims to answer the following question: “How do current policies shape Egypt’s transition towards sustainable electric transport, and what additional measures can support this transition?" The study employs a qualitative analysis methodology, based on diffusion of innovation theory and conceptual framework, to analyze current policies in Egypt and identify challenges and gaps in their implementation. It also analyzes responses from 23 interviews with experts in the field, manufacturers, dealers, EV …

Bus 104 - S&P 500 Company Profile Assignment, Remi Alapo

Open Educational Resources

The S&P 500 Company Profile Presentation serves as the midterm assignment for BUS 104 by asking students to apply core business concepts to the analysis of a real, publicly traded company. Each student selects one company from the S&P 500 index and develops a professional presentation that examines the company’s history, industry position, products or services, management structure, financial profile, marketing approach, workforce, competitive environment, and ethical or social responsibility practices. The assignment helps students connect course themes such as economics, ownership, management, leadership, human resources, marketing, accounting, finance, technology, and business strategy to an actual company operating in today’s …

Bus 104 – Local Business Visit Assignment, Remi Alapo

Open Educational Resources

The Local Business Visit Assignment gives students the opportunity to connect classroom learning to real-world business practice by observing and analyzing how a local business operates. Through the visit, students examine key business concepts such as ownership, management, customer service, marketing, workplace organization, and community impact. The assignment encourages students to think critically about how business decisions are made and how course concepts apply in everyday settings. By engaging directly with a business in their community, students develop a deeper understanding of entrepreneurship, business operations, and the practical realities of running a successful organization.

Bus 104: Business Start-Up / New Business Idea Presentation, Remi Alapo

Open Educational Resources

The Business Start-Up / New Business Idea Presentation serves as the culminating assignment for BUS 104 by asking students to apply core business concepts to the development of an original business idea. Working in pairs, students design and present a professional start-up proposal that integrates major course topics such as entrepreneurship, ownership, management, organizational structure, human resources, marketing, ethics, and financial management. The assignment emphasizes critical thinking, collaboration, research, and oral communication while helping students connect classroom learning to real-world business planning. Through this project, students demonstrate their ability to analyze business opportunities, make strategic decisions, and present a clear …

The Intersection Between Mindfulness And Cybersecurity: A Tool To Reduce Burnout And Improve Operational Effectiveness, Ivo Ricardo Dias Rosa

Journal of Cybersecurity Education, Research and Practice

Abstract: This paper offers a conceptual discussion of how mindfulness, understood as present moment awareness and deliberate attention regulation, can support cybersecurity professionals. Drawing on a narrative synthesis of workplace mindfulness, burnout, and high pressure decision making literature, we map plausible self regulation mechanisms to typical cyber defense tasks. Rather than presenting new empirical data, we develop an explanatory framework linking attention, reactivity, and recovery to decision quality, team communication, and adherence to incident playbooks. We focus on two connected outcomes: reducing burnout in roles with sustained cognitive and emotional demands, and improving operational effectiveness during critical situations such as …

Chatgpt, Where Should I Go? A Qualitative Exploration Of How Large Language Models Are Experienced As Support For Travel Planning, Mohammad Amin Kuhail, Asbjørn Følstad, Saifeddin Alimamy

All Works

Large language models (LLMs) are increasingly used for travel planning. Yet, little is known about how travellers experience and interact with such language models. This qualitative study explores how users employ LLMs to plan trips, drawing on the hedonic/pragmatic model of user experience to examine functional and affective dimensions. We collected data from 104 participants with prior experience using LLMs for travel advice through open-ended questionnaire responses. Thematic analysis revealed three key insights: (1) users value the pragmatic benefits of LLMs, such as efficiency, clarity, and confidence in decision-making, while also appreciating hedonic qualities, including inspiration, enjoyment, and authenticity; (2) …

Foundations' Deep, Emily Williams, Morgan Williams

University Honors Theses

Most historic buildings do not survive as they were built, yet preservation frameworks still tend to evaluate them as if they did.

Foundations' Deep begins with a structure located in Helena, Montana 59602, a building that sits uneasily within the categories it has been asked to meet. Built in the early twentieth century, it has persisted through alteration, abandonment, and use. What remains is not a stable artifact but a record of accumulated decisions, some careful and many indifferent, now embedded in the fabric of the building itself.

The thesis grows from this condition and from the limits of the …

New American Women (Immigrants And Refugees) In Utah, Robyn C. Blackburn, Vanessa Tuttle, Yvette Young, Susan R. Madsen

Marketing and Strategy Faculty Publications

Year after year, the topic of immigration features centrally in US public policy discussions and debates. This focus is not surprising, given that the US is home to more immigrants than any other country in the world. While policy discussions often focus on immigrants who lack legal authorization to be in the US, most immigrants are legal residents (77.0%).¹ An immigrant is any person who lives in a country that is not their country of usual residence or nationality.² The US immigrant population includes naturalized citizens (i.e., those who entered the US legally and became citizens), lawful permanent …

The Perception Of Advertising Disclosures From Social Media Influencers And Its Impact On Consumers, Maria Lindquist

Masters Theses

Social media influencers play a commercial role on social media platforms such as Instagram, where sponsored content is often integrated into personal and relatable content. Content which could be considered a “normal” post by social media influencers. Sponsorship disclosures are required and regulated by the Federal Trade Commission to signal paid advertising and partnerships between Influencers and brands. Sponsorship disclosures are theorized to activate persuasion knowledge and psychological reactance, potentially reducing consumer purchase intentions. This study examined how varying levels of sponsorship disclosure affect purchase intentions, perceived authenticity, and psychological reactance among young adult social media users. Sourcing information from …

Environmental, Social, And Governance (Esg) Research: A Systematic Review Of Recent Trends (2020–2024), Jiyeon Kim Ph.D., Wooyoung Yang

Faculty Publications

The 2020–2024 period marks a pivotal era in sustainable development, characterized by significant regulatory developments, including the EU Corporate Sustainability Reporting Directive (CSRD), the International Sustainability Standards Board standards, and the introduction of mandatory ESG reporting requirements worldwide. This review examines how recent policy changes have reshaped the linkages between ESG and sustainability. Following the PRISMA 2020 guidelines, we conducted a systematic review examining empirical studies of ESG–sustainability performance relationships published between 2020 and 2024. Studies examined the quantitative relationships between ESG sustainability performance and publicly traded corporations. Quality assessment employed the adapted Newcastle–Ottawa Scale with sustainability-specific criteria. From 2847 …

Towards An Inclusive Labour Market: Skills For The Future, Eva Erjavec

Economic and Business Review

In the transition to a knowledge-based society, human capital has become a key driver of economic growth, innovation, and social progress. As industries evolve and new technologies reshape labour markets, the development of future skills plays a crucial role in ensuring workforce adaptability, productivity, and long-term competitiveness. A bibliometric analysis aims to examine the importance of human capital for economic growth and the transition to a knowledge economy, synthesizing existing research and academic discussions. By systematically reviewing the literature, this paper seeks to provide insights into how skills and education contribute to sustainable economic development and social resilience. Furthermore, it …

Building Evidence For Active Work Through A Bibliometric Review Of Employee Physical Activity And Job Performance, Tamara Stanković, Alenka Slavec Gomezel

Economic and Business Review

Physical activity (PA) is widely recognized as beneficial for employee health and well-being, yet research linking employee PA to job performance remains fragmented across disciplines, outcome conceptualizations, and theoretical perspectives. Although prior systematic reviews and meta-analyses report generally positive effects of workplace PA on health-, absenteeism-, and productivity-related outcomes, they provide limited insight into how this research field is intellectually structured or how it has evolved over time. To address this gap, we conduct a comprehensive bibliometric review of the employee PA–job performance literature. Using performance analysis alongside co-citation, co-occurrence, and bibliographic coupling techniques and interpreting results through the invisible …

Ms110 Syllabus: Introduction To Computers, Information Systems, And Artificial Intelligence, Wei Zhang

Management Science and Information Systems Faculty Publication Series

This is a syllabus for Professor Wei Zhang's MS110: Introduction to Computers, Information Systems and Artificial Intelligence Course within UMass Boston's College of Management. This is an Open Educational Resource and can be remixed, copied, redistributed, altered and reused as long as permission is given to the original creator.

The Impact Of Multi-Brand Promotions On Visual Distinctiveness And Consumer Choice, Melanie Isabel Paul Austin

Dissertations, Theses, and Capstone Projects

In cluttered retail environments, marketers must often decide whether to showcase a brand alone in a single-brand promotion, or alongside other brands in a multi-brand promotion. Prior research has explored the role that different retail promotions play in consumers’ choice contexts. This research explores how multi-brand promotion versus single-brand promotions impact consumers’ purchase behavior. Study 1 uses secondary scanner data to show that multi-brand promotions lead to significantly higher sales of the promoted product compared to single-brand promotions. Study 2 replicates our secondary data findings in a quasi-field study with actual choice behavior. A series of lab studies again confirm …

Technology Disruptions In Platform Ecosystems: Ai, Market Adaptation, And Digital Resignation, Eunah Cho

Dissertations, Theses, and Capstone Projects

This dissertation examines how technological disruptions reshape behavior, competition, and user response in platform ecosystems. Bringing together two studies of generative AI in digital labor market and one study of mandatory privacy disclosure in mobile app ecosystems, it argues that platform technologies do not affect participants uniformly. Instead, their effects are mediated by market structures, competitive dynamics, and platform dependence.

The first study shows that ChatGPT shifts workers’ human capital strategies by reducing investment in specialized depth while increasing skill diversity, revealing a move from exploitation toward exploration. Yet market rewards remain uneven, as workers who integrate AI with deep …

Essays On Behavioral Aspects Of Retail Operations, Ceren Gultekin

Dissertations, Theses, and Capstone Projects

This dissertation combines a structured literature review on availability signaling in retail with two analytical chapters on inventory disclosure. The literature review incorporates the design and key insights of a systematic review and identifies directions for future research. Inventory disclosure is a form of availability signaling through which retailers strategically communicate stock levels to influence consumer buy-now-or-wait decisions. To mitigate strategic purchase deferrals, retailers may share low stock to create urgency or mask high stock to prevent consumers from relying on abundance. Despite its importance for profitability, academic findings and industry practices vary widely, ranging from consistent sharing to consistent …

Managing Multi-Channel Service Operations, Omer Berk Olmez

Dissertations, Theses, and Capstone Projects

In today’s evolving service landscape, the growth of virtual channels alongside traditional in-person services is changing how providers interact with customers and how services are delivered. This dissertation studies how service systems should be designed and managed when customers can choose between virtual and in-person channels through three connected perspectives: customer behavior, work design, and public policy. The first study examines booking-window design in a pooled multi-channel appointment system using appointment-level data from an undergraduate advising office, a queueing model, and a digital twin. It shows that booking windows shape the offered set and the flow of demand across channels, …

From Gaming To Politics: The Impact Of Political Chatter By Social Media Influencers On Consumer Engagement With Non-Political Content, Mahdi Niknejad Moghadam

Marketing Faculty Publications and Presentations

Social media influencers (SMIs) have become integral to digital marketing, shaping consumer perceptions and promoting products and services. While some SMIs are dedicated to political content or develop such content occasionally, nonpolitical SMIs may also engage in political chatter within their usual content. This study examines the effects of such chatter on consumer engagement by focusing on gaming SMIs. The main analysis is based on a dataset of 43,892 videos from 200 SMIs. The findings indicate that, overall, political chatter intensity in non-political content negatively impacts user engagement. However, this adverse effect is mitigated when SMIs express negative emotions, i.e., …

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect, Chang Ma Ph.D., Jae Eun Park, Alei Fan, Laurie Wu

Faculty Publications

In today's fast-paced and high-pressure society, maintaining emotional well-being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation. Through a series of studies, we assess the effectiveness of experience therapy and investigate how different service experiences—varying in levels of personal effort involvement and social involvement—contribute to negative affect regulation. The findings demonstrate that experiences requiring high personal effort and social involvement are particularly effective in alleviating negative affect, especially among emotionally stressed individuals. These effects are mediated, respectively, …