Digital Commons Network^™

Development And Validation Of Two Versions Of The Student Prior Attitude Scale (Spa), James E. Weber, Gary Yoshimoto, James A. Smith, Howard W. Bohnen

Mountain Plains Journal of Business and Technology

It is not uncommon for students to have preconceptions of a class before it begins. These preconceptions may come from information about a class, often through word of mouth, or knowledge that the class requires skills inconsistent with the student’s skill set. These preconceptions of a class may have a positive or negative effect on how a student initially feels about the class, and may, in fact, have an effect on end-of-term student evaluations. Since student evaluations are often used for personnel decisions, it is vital that these evaluations be reliable and valid. This study reports on the development and …

A Double Edged Sword: Understanding Vanity Across Cultures, Srinivas Durvasula, Steven Lysonski

Marketing Faculty Research and Publications

Purpose – Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning, bulimia and anorexia nervosa. The key question for both marketers and policy makers is what is the best way to understand the Gen Y segment? The vanity concept is used in this study as a way to understand the Gen Y consumer segment. The purpose of this paper is to examine vanity perceptions (cross-nationally and by …

Lost In Translation: Organizational Behavior Constructs Across Cultures – Hope As An Example, Bill Provaznik

All Faculty Scholarship for the College of Business

This paper examines the differences in the conception of the Positive Organizational Behavioral construct of hope between a strongly individualistic culture like the United States, and strongly collectivistic cultures like China, the Philippines and Vietnam. The differences are explained by the varying conceptualizations of autonomy, interconnectedness and self between the two cultures. The insight from this comparison should serve both to help accommodate cultural level differences among employees as well as offer a further step in the refinement of the application of individualist/collectivist interpretations to western based managerial and psychological models as well as practices.

2008 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2008.

Developing A Virtual City For Emergency Preparedness Planning And Training, Jon K. Morgan

Theses

Existing techniques for emergency preparedness planning and training fail or lack the ability to convey training on a broad scale and timely fashion. Skill sets that are required for planning, mitigation, response and recovery issues are lost through information overload or failure to identify other channels in which to convey the information. In order to resolve some of the issues with currently existing methods such as tabletop training exercises (TTX), instructional video learning and full-scale exercises we can turn to virtual environments.

In a virtual environment teams can interact with their surroundings from the comfort of the office without having …

원산지 개념의 구성 차원이 소비자의 제품평가에 미치는 영향, 소현 신, 상욱 김, 서일 채

Asia Marketing Journal

Considerably many numbers of studies on country-of-origin(hereafter COO) effects have been presented in international business and marketing areas. Recent studies have been included the effects of COO of manufacture, parts, and design, as well as the effects of brand origin, reflected by the accelerating convergent manufacture circumstances and increasingly competitive environments. Moderating constructs such as knowledge of product category and involvement as individual variables, have been also introduced and researched in various angles. In addition, how the effects of COO occur as processes is also argued in previous studies. This research has attempted to explain business corporation`s strategic decisions on …

The Influence Of Culture On Advertising Effectiveness In Pakistan And Australia: A Cross-Cultural Study, Faiz Muhammad Shaikh

Business Review

Presents findings from an empirical study, which investigates the effects of different advertising appeals used across cultures. Cultural differences along the individualism collectivism dimension are hypothesized to affect people's reactions to certain advertising appeals. Results indicate that appeals, which emphasize individualistic benefits, are more effective in the Australia than in Pakistan. When appeals emphasizing collectivistic benefits are employed, they are generally more effective in Pakistan. However, such effects can be moderated by product characteristics. Different product types may serve to influence the effectiveness of culturally congruent advertising appeals. Discusses the implications of the findings, that cultural differences play a significance …

A Preliminary Exploration Of Generational Similarities And Differences In Values Between The United States, United Kingdom, Iceland, Japan, Korea, Colombia And The Philippines, Arnel Onesimo Uy, Edward F. Murphy Jr, Regina A. Greenwood, Jaime A. Ruiz-Gutierrez, Terrell G. Manyak, Bahaudin Mujtaba

DLSU Business & Economics Review

Generational similarities and differences among working adults in the United States, United Kingdom, Iceland, Japan, Korea, the Philippines, and Colombia were investigated using the Rokeach Value Survey (RVS). Hypotheses were supported for cross-cultural generational differences for 23 of 36 values; there were also generational similarities. Sixteen values were ranked similarly for the 40+ year-old generation; thirteen values were ranked similarly for the 18 to 29 year-old generation; and 13 values were ranked similarly for the 30 to 39 year olds. This study is one of the first to identify values that are similar across cross-cultural generations in Western, Eastern, South …

Front Matter Of Volume 3 Number 2, Tufail A. Qureshi

Business Review

Front matter, Contents and Editorial Perspective

2008 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2008.

Examining Differential Item Functioning Of The Rosenberg Self-Esteem Scale Across Eight Countries (In Press), Lisa E. Baranik, Adam W. Meade, Chad E. Lakey, Charles E. Lance, Changya Hu, Wei Hua, Alex Michalos

Research Collection Lee Kong Chian School Of Business

We examined the differential item functioning (DIF) of Rosenberg's (1965) Self-Esteem Scale (RSES) and compared scores from U.S. participants with those from 7 other countries: Canada, Germany, New Zealand, Kenya, South Africa, Singapore, and Taiwan. Results indicate that DIF was present in all comparisons. Moreover, controlling for latent self-esteem, participants from individualistic countries had an easier time reporting high self-esteem on self-competence-related items, whereas participants from communal countries had an easier time reporting high self-esteem on self-liking items (Tafarodi & Milne, 2002). After adjusting for DIF, we found larger mean self-esteem differences between the countries than observed scores initially indicated. …

Discerning Leadership Perceptions Of Central Eurasian Managers: An Exploratory Analysis, Kiran M. Ismail, David L. Ford Jr.

Organization Management Journal

This exploratory study examined the responses of Central Eurasian corporate, government, and non-governmental organization managers regarding their perceptions of work-related values of effective organizational leadership. The respondents were participants in a 2-week leadership development program held in Istanbul, Turkey. Two inter-related research questions regarding leadership concepts and challenges were explored through content analysis of program intake interview protocols. The participants’ pre-program perspectives on what constituted effective organizational leadership were found to be consistent with the GLOBE Project’s culturally endorsed leadership dimensions. Moreover, several common patterns of behaviors and challenges were uncovered that could be attributed to particular idiosyncrasies in the …

Breakthroughs: Examining The Conditions In Which Highly Regulated Government Funded Programs Generate Innovative Practices, Marilyn Ayenew Hosea

Student Scholarship

In the study of government-nonprofit power relationships, influence, authority, and accountability are often thought to be the purview of government and the burden of nonprofit service providers. A concern during this era of scarce financial resources and tight regulatory oversight is that the acceptance of public funds will impede the nonprofit's ability to implement local innovations that build upon and support the expectations of a variety of key stakeholders (governing boards, service consumers, the public-at-large, and government/private funders). This paper examines the conditions under which federally funded nonprofit organizations exercise autonomy by pursuing ventures that resist conforming influences of government …

Breakthroughs: Examining The Conditions In Which Highly Regulated Government Funded Programs Generate Innovative Practices, Marilyn Ayenew Hosea

Student Scholarship

In the study of government-nonprofit power relationships, influence, authority, and accountability are often thought to be the purview of government and the burden of nonprofit service providers. A concern during this era of scarce financial resources and tight regulatory oversight is that the acceptance of public funds will impede the nonprofit's ability to implement local innovations that build upon and support the expectations of a variety of key stakeholders (governing boards, service consumers, the public-at-large, and government/private funders). This paper examines the conditions under which federally funded nonprofit organizations exercise autonomy by pursuing ventures that resist conforming influences of government …

Cultural Advantage For Cities: An Alternative For Developing Countries, Florentin Smarandache, Victor Christianto

Branch Mathematics and Statistics Faculty and Staff Publications

No abstract provided.

Forecasting Expeditionary Training For Company Grade Logistics Readiness Officers: A Delphi Study, Phillip Kirk Larson

Theses and Dissertations

Since the development of the Expeditionary Airman concept and the start of combat operations in the Global War on Terrorism, the Logistics Readiness Officer’s (LRO) duty environment has expanded beyond traditional garrison-based duties. This expansion can arguably incorporate current topics of joint operations, irregular warfare, and cultural intelligence. The intent of this study is to determine what training, if any, future company grade LROs will require on these three topics. The research uses Delphi methodology, utilizing an expert panel of twelve LROs with experience in joint operations within a deployed environment, and interactions with foreign nationals. The study applies two …

Assessment Of The Current Cultural Awareness And Training For The Air Force Contingency Contracting Officer, Reza A. Grigorian

Theses and Dissertations

This study examined the current cultural awareness of contracting officers and the effectiveness of cross-cultural training provided to contracting officers through the Defense Acquisition University (DAU), and their monthly training at the base level. Current training in culture is fairly limited - only 2 days of the 9 day course in contingency contracting is dedicated to cultural training. Nevertheless, a comparison of means of 38 students before and after the DAU CON 234 course showed a statistically significant increase in Cultural Intelligence (CQ) on the cognitive and behavioral dimensions, but not on the motivational dimension. In addition, more experienced contracting …

2008 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2008.

Suffolk Business Alumni Magazine, Fall 2008, Sawyer Business School

Suffolk University Business School Alumni Magazine

No abstract provided.

Content Dimensions Of Web Advertising: A Cross-National Comparison Between United States And Thailand, Kuntida Traiwanatham

Theses Digitization Project

The purpose of this study was to determine whether and how web advertising differs across countries of diverse cultures (between U.S. and Thailand) in such areas as creative appeal used, the amount and type of information contained, and selected descriptive characteristics that are unique to this relatively new medium.

Entrepreneurship As Social Change, Lori W. Snyder

New England Journal of Entrepreneurship

Book review by Lori Wagner Snyder.

Steyaert, Chris and Daniel Hjorth, eds. Entrepreneurship as Social Change. Cheltenham, UK and Northampton, MA: Edward Elgar Publishing, 2006. ISBN 9781847206275

Examining Career-Related Mentoring And Managerial Performance Across Cultures: A Multilevel Analysis, William A. Gentry, Todd J. Weber, Golnaz Sadri

Leadership Institute: Faculty Publications

The benefits of the mentoring relationship for protégés have been a primary focus in the mentoring literature. Researchers have recently begun to examine how mentoring can benefit the mentor. The purpose of the present study is to examine whether direct report-ratings of a manager’s career-related mentoring behaviors are related to boss-ratings of that manager’s performance. In addition, this study assesses whether the cultural background of the manager moderates the career-related mentoring–performance relationship via multilevel methodology. Results reveal that managers who are rated by their direct reports as engaging in career-related mentoring behaviors are perceived as better performers by their bosses. …

A Cross Cultural Study Of Corporate Blogs In The U.S. And In Korea, Sunran Jeon, Seong No Yoon, Jongheon Kim

Scholarship and Professional Work - Business

Corporate blogging is now world wide due to the potential benefits of blogging. The purpose of this study is to investigate corporate blogging in the U.S. and Korea. The framework to compare corporate blogging in two countries is corporate blogging strategies developed by Lee et al. (2006). Comparing corporate blogging strategies in the U.S., top-down corporate blogging strategy IV (promotion) is mostly adopted in Korea, and most companies use their blogs at the third party site. Promotion blogs have gained popularity and high readership in Korea unlike U.S.

Asp Effects In The Small Size Enterprise: A Case Of Bizmeka Of Korea Telecom, Hwanyoung Kim, Sunran Jeon, Jongheon Kim

Scholarship and Professional Work - Business

An application service provider (ASP) is a business model providing information technology (IT) enabled solutions to customers over the Internet. Utilizing an ASP model, small and medium-sized enterprises (SMEs) can acquire affordable IT solutions. Korea Telecom (KT), a leading IT company in Korea, provides an ASP service called Bizmeka to SMEs. In this study, we identify factors influencing the perceived benefits of Bizmeka usage. We also examine the relationship between the perceived benefits of Bizmeka usage and customer satisfaction. Based on the results of our survey, we found the following factors to be important in determining customer satisfaction with ASPs: …

Mad About The Boy, Debra Mayrhofer

Research outputs pre 2011

The media coverage of an out-of-control teenage party in the Melbourne suburb of Narre Warren on 12 January 2008, and its construction of the protagonist who threw the party, has highlighted once again the inequitable treatment of youth, particularly adolescent males, in the Australian media. This paper examines the coverage in terms of the discursive strategies used by the mainstream Australian media to legitimise and naturalise the denigration and humiliation of the boy involved. It will discuss the ongoing demonisation of young males in general, and the concomitant ‘panics’ about their degeneration into moral lassitude, as well as the particular …

Validating An End-User Computing Satisfaction Instrument: A Confirmatory Factor Analysis Approach Using International Data, Kee-Sook Lim, Jeen-Su Lim, John H. Heinrichs

Journal of International Technology and Information Management

This study evaluates the construct validity of an end-user computing satisfaction scale in the context of the Korean culture. The structure and dimensionality, reliability and validity of an end-user computing satisfaction (EUCS) instrument were cross-validated using data obtained from 108 managers of Korean firms in the context of the end-user satisfaction with their office information system. The results of this study are generally consistent with previous findings regarding the measurement property of this instrument. However, Korean data also supports the five correlated first-order factors model. Managerial and research implications of the identified results are discussed.

Impact Of Behavioral Performance Management In A Korean Application, Fred Luthans, Shanggeun Rhee, Brett C. Luthans, James B. Avey

Department of Management: Faculty Publications

Purpose – The purpose of this study is to examine whether the use of money, social recognition, and feedback have a similar impact on employee performance in the context of a modern Korean broadband internet service firm.

Design/methodology/approach – The study design was a quasi-field experiment (with control group). First, the leaders of this Korean firm were trained in behavioral performance management. Following the steps of organisational behavior modification (O.B. Mod.) they identified, measured, and analyzed critical performance behaviors and then intervened with the following reward incentives: money (n = 38), social recognition and caring attention (n = 41), and …

Susceptibility To Global Consumer Culture : Scale Development And Purchase Behaviour Of Shanghai Consumers, Yue Huo

Lingnan Theses

Global Consumer Culture (GCC) is a term emerged in early 1990s. It refers to generally accepted beliefs and consumer tendencies toward globally shared consumption-related symbols such as brands, product categories, and consumption activities and events. Although researchers sought insights in this area in the last decade, they mainly focused on the specific topic of Brand Positioning method under the context of GCC. Little efforts were made to examine what global consumers actually do and think when making their buying decision, and what the common characteristics global consumers share in the world. The existence and increasing influence of global consumers whose …

Culture, Sovereignty, And Hollywood: Unesco And The Future Of Trade In Cultural Products, Christopher M. Bruner

Scholarly Works

On October 20, 2005, the General Conference of the United Nations Educational, Scientific and CulturalOrganization (UNESCO) adopted a treaty - by a vote of 148-2, with 4 abstentions - that legitimates domestic legal measures aimed at the protection of local producers of cultural activities, goods and services. Opposed by the United States and Israel, the Convention represents a major diplomatic victory for Canada and France - its principal proponents - and a major blow to Hollywood and the United States, audiovisual products being among America's most lucrative exports. Both Canada and France, like many countries around the world, have long …

Young Irish Adults In Civil Society: Volunteering, Reflexive Identity Work And Social Capital, Geoffrey Robert Weller

Doctoral

This thesis seeks to explain how young Irish adults are capable of achieving identities as episodic volunteers. Participation in civil society in Ireland is changing, with new forms of volunteering emerging (Donoghue et al 2006). Issues of identity and identity construction appear to be symptomatic of these changes (Beck and Beck-Gernsheim 2002). This research focuses upon young Irish adults identity work as they discursively construct their episodic volunteering (Macduff 2005). The research uses a discourse analysis lens (Wetherell 1998; Wetherell and Edley 1998, 1999; Edley and Wetherell 1995, 1996, 1997, 1999; Edley 2001). It is based upon 17 intensive interviews …