Digital Commons Network^™

The Effects Of Avian Influenza On Consumer Egg Prices In The United States, Jacob B. Franklin

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Outbreaks of highly pathogenic avian influenza (HPAI) create major challenges to poultry supply chains due to the high mortality rates in flocks, leading to disruptions in production and higher costs for producers. Using quantitative data from Federal Reserve Bank of St. Louis, USDA, and National Agricultural Statistics Service, this research analyzes changes in egg production, retail prices, and regional variations throughout the United States for the 2022-2025 HPAI event. A time-series regression model was used to control for production costs, seasonal patterns, and regional differences. All of these measures come together to quantify the impact of HPAI outbreaks on consumer …

A Study Of The Agricultural Industry In Belize And Associated Future Growth Opportunities, Henry J. Conner

Accounting Undergraduate Honors Theses

During the summer of 2025, I had the opportunity to complete an internship in Belize with Peacework. During my time there, I worked with the Ministry of Agriculture. This Thesis is a summary of my time there and a study of the agricultural industry in Belize. It explores topics like climate change, sustainable agriculture, and the economic impact of recent events and potential future events on Belize.

The Role Of Advertising In Shaping Eating Habits, Mary J. Landrum

Journalism Undergraduate Honors Theses

Today, more individuals worldwide are classified as overweight than underweight (World Health Organization, n.d.-a.). Over the past several decades, obesity rates have increased dramatically, particularly in the United States. Since the 1960s, the prevalence of obesity in the U.S. has risen from 13% to 43%, reflecting a significant shift in population health. Even more striking, less than 1% of Americans were considered morbidly obese in 1960, compared to nearly 10% today (USAFacts, 2023). This trend is not limited to the United States. Globally, the percentage of adults living with obesity more than doubled between 1990 and 2022, increasing from 7% …

Diving Into Commercial Banking: Internship Experience At Hilborn & Howell, Llc, Reid W. Finch

Finance Undergraduate Honors Theses

This paper attempts to provide insight into the commercial banking industry through personal experience and the help of high-level lending professionals.

Oxytocin-Mediated Trust Formation In Relationship-Based Sales, Isabella G. Farrington

Biological Sciences Undergraduate Honors Theses

Trust is a critical driver of success in relationship-based sales, particularly in complex environments such as medical, pharmaceutical, and B2B markets where decisions involve uncertainty, risk, and long-term commitment. Existing research in marketing and psychology primarily explains trust through interpersonal behaviors, communication, and relationship management strategies. However, the biological mechanisms underlying trust formation remain largely underexplored in these contexts.

This thesis examines the role of oxytocin, a neuropeptide associated with social bonding and cooperation, in shaping trust and decision-making in professional sales environments. Drawing on research from neuroscience, neuroeconomics, and relationship marketing, it proposes that oxytocin-mediated processes provide a biological …

Modular Category Optimization For Substitutability: An Item-Level Approach, Medhansh A. Sankaran

Data Science Undergraduate Honors Theses

This thesis examines substitutability within Walmart apparel as a foundation for modular category optimization. Using large-scale item-level data, I develop an attribute-based framework that aggregates products to the fineline level, constructs a structured feature space, and identifies candidate substitute relationships through similarity-based matching within relevant merchandise groupings. The results show that Walmart item master data contains sufficient structure to support scalable substitute generation across a high-variety assortment. However, substitutability is not uniform: many item pairs exhibit high similarity but low observed demand transfer, indicating that structural similarity alone does not guarantee substitution. To address this, the framework is positioned within …

Abigail Sarai: A Neuroaesthetic Approach To Fashion Brand Development, Abby Martos

Theses

This thesis project presents a comprehensive direct-to-consumer business plan for an independent women’s fashion brand, Abigail Sarai, strategically positioned around the commercial value of aesthetic design. The project is grounded in an interdisciplinary theoretical framework integrating neuroaesthetics and consumer behavior research. Existing literature demonstrates that visual principles such as symmetry, harmony, and proportion activate neural reward systems associated with pleasure, while consumer research identifies happiness and emotional well-being as central drivers of purchasing behavior. Building upon these findings, this project proposes that aesthetic beauty can function as a deliberate and measurable value proposition within fashion entrepreneurship. By aligning brand design …

The Impact Of Quantum Computing And Distributed Ledger Technology On Accounting/Auditing/Finance Systems, Ulingeta O. L. Mbamba

Business Management Review

The integration of Quantum Computing (QC) and Distributed Ledger Technology (DLT) is poised to fundamentally reshape modern accounting by transforming how financial data is processed, secured, and verified. QC, utilising qubits, will exponentially enhance data analytics, risk assessment, and real-time financial forecasting, accelerating complex auditing tasks far beyond the capabilities of classical systems. In parallel, DLT, such as blockchain, provides a decentralised, immutable record of transactions, significantly increasing transparency and trust. This synergy may enable real-time analysis, continuous auditing, and intelligent automation, converting traditional static, centralised processes into dynamic, transparent ecosystems. Together, this convergence may redefine accounting, auditing, and finance, …

Exploring The Transformative Effects Of Executive Coaching On Leaders: A Qualitative Study, Dwayne Norman

Theses & Dissertations

This qualitative dissertation examines the transformative effects of executive coaching on leaders’ development, personal growth, decision-making, and overall effectiveness across varied organizational contexts. Grounded in authentic leadership theory and employing a generic qualitative inquiry design, the study investigated how leaders who completed executive coaching describe changes in their behavior and mindset. Eleven experienced leaders participated in semi-structured interviews selected through purposive sampling. Thematic analysis, guided by the cyclical and inductive coding methods of Saldana (2021), generated 187 initial codes, which were distilled into 72 final codes. These final codes were then further refined into twelve categories and four overarching themes: …

Assessing Tourism-Induced Impacts In Communities Around The Indiana Dunes National Park, Charles James Kovacs

Masters Theses

This project aims to examine the effects of the tourism industry in and around a new National Park within the United States’ National Park system (NPS). The Indiana Dunes National Park (IDNP) received National Park designation in 2019. The park, situated on the south shore of Lake Michigan, is a roughly fifty-minute drive east of Chicago. This project seeks to ask and answer how the tourism industry has grown and continues to impact the lives of residents near the IDNP. Two communities, Michigan City and Chesterton, serve as the primary study areas along with the park itself. Qualitative methods, centered …

Giving Week 2026 Raises $209,844, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Generation Z represents an emerging consumer group within the hospitality and tourism industry, yet winery experiences are often designed with more traditional audiences in mind. As younger consumers increasingly value authenticity, communication, and experience-driven hospitality, wineries must consider how their practices align with evolving expectations. This honors thesis explores winery hospitality and communication practices in the Ozarks through a Generation Z perspective using a creative, experience-based approach. The final product of this project was Pour & Ponder, a podcast created to document reflective discussions following visits to three wineries: Sassafras Springs Vineyard, St. James Winery, and Ozark Hills Winery. …

Equal Protection Under The Law: Constitutionality Of Current And Proposed Anti-Lgbtq+ Legislation In Tennessee And Its Potential Impact On Business, Henry J. Kalla

Honors Theses

In recent years, the Tennessee General Assembly has become a battleground of sorts for bills attempting to police the treatment of LGBTQ+ individuals. Multiple laws that impact LGBTQ+ citizens have sparked debate as interested parties on all sides seek to clarify the scope of equal protection, religious freedom, and free expression in this evolving age. Federal law has statutes in place that prohibit discrimination against individuals based on certain protected characteristics, but sexual orientation or transgender status are not explicitly among them. The states have interpreted this ambiguity as providing them the freedom to pass their own civil rights legislation …

(Human)Ities In The Field Of Business, Emma M. Bitting

Honors Theses

Business is often seen as a field driven by numbers, but it is fundamentally powered by shared narratives, such as branding and mission statements. Increased optimization and efficiency has resulted in industries stripped of their humanity, leaving professionals interpersonally deficient. In an increasingly competitive workforce, one’s humanity has become a primary differentiator from the competition (artificial or otherwise). The division between the humanities and business has become a professional liability apparent to any observer, yet it is rarely addressed as the systemic failure it has become. This very divide increasingly hinders progress, rather than serving as the specialization of fields …

Transforming Legacy Brands Into Cultural Moments: The Power Of Transmedia Storytelling, Grace Goshert

Marketing Undergraduate Honors Theses

Throughout my internship, I was captivated by the company’s journey to being driven by

intellectual property rather than just being product driven. On my very first day, the Vice

President of Marketing for North America, Matt Brutocao, spoke to all the interns about his role

and the direction the company is going. My first notes from my internship and his presentation

are the words marketing is storytelling. Throughout the rest of my internship, this idea would

come into play during talks with executives, company people in all departments, and with my

peers. It was very clear that Mattel wanted to …

"Nobody Reads Books Anymore:" Challenges, Opportunities, And Recommendations For The Book Publishing Industry In A Digital World, Nathan D. Provencher

Marketing Undergraduate Honors Theses

This thesis analyzes the current challenges and opportunities facing the book publishing industry in the digital era. Although recent data suggests a decline in reading for pleasure among U.S. adults, industry revenues remain relatively stable, indicating that traditional measures of reading do not fully reflect industry performance. This thesis examines how digitization influences key aspects of the book publishing industry, including production, marketing, and consumption. Using a combination of secondary research and an interview with a self-published author, this thesis analyzes the impact of digital technology on the industry. The findings indicate key challenges, including increased competition for consumer attention, …

Not Just A Drink: The Cultural Evolution Of A Beverage Turned Lifestyle And Its Adaption To Spain, Ava Axtell

Marketing Undergraduate Honors Theses

This research explores the rise of dirty soda in the United States and how a simple customizable beverage evolved into a cultural ritual shaped by social media, treat culture, and the lifestyle norms of the LDS community. It analyzes the cultural meaning behind Swig’s popularity, including how influencers and online aesthetics transformed the drink into a status symbol and daily indulgence. This study also compares U.S. and Spanish cultural values, including individualism, indulgence, and social rituals, to determine how Swig must adapt its product, branding, and store model for successful expansion into Spain. Findings reveal that while dirty soda thrives …

Beautiful By Drew Advertising Campaign, Maddilyn R. Fairchild

Marketing Undergraduate Honors Theses

An Honors Thesis in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration in Marketing and Management-Organizational Leadership. This document includes a creative brief and pitch deck, presented to professionals from the Beautiful by Drew company. It is a comprehensive advertising campaign designed to reach Gen Z shoppers.

Behind The Game-Day Experience: Sports Marketing In Practice, Catherine S. Boyle

Marketing Undergraduate Honors Theses

This paper examines two internship experiences in sports marketing and athletics administration: one with the Houston Texans and one with the University of Arkansas Athletics Department. With the Texans, responsibilities included sponsorship activation, fan engagement at events such as the CONCACAF Gold Cup and Training Camp, and serving as a player care assistant for players' families. At Arkansas Athletics, work focused on NIL strategy, athlete profile development, basketball scouting, and managing a social media account dedicated to athlete branding. Both experiences made clear how much of sports marketing happens behind the scenes, and how much it depends on relationships.Working in …

Cultural Intelligence Recruitment: A Reflection Of Communication And Marketing At Wallace Myers International, Emily Salazar Coutino

Marketing Undergraduate Honors Theses

In an increasingly interconnected global economy, effective international talent acquisition hinges on the ability to navigate cultural diversity and communicate authentically across borders. This reflective thesis, anchored in a two-month internship at Wallace Myers International, a Dublin-based recruitment agency, examines how the cultural backgrounds of consultants and interns from Germany, France, Italy, Hong Kong, and the U.S. influence workplace communication, employer branding, and recruitment marketing. Drawing on Hofstede’s Cultural Dimensions Theory and Inglehart’s Theory of Cultural Transformation, the study analyzes observed communication dynamics among a diverse multinational team and their impact on candidate engagement and client relations. It explores the …

Creative Brief For Upkept, Angela Cheng

Marketing Undergraduate Honors Theses

The repair and alterations market is currently outdated and fragmented, despite the demand for repair services. Consumers are willing to spend money on repairs, but there isn’t currently a convenient solution that makes the process easy. Upkept is trying to change this market by offering a more modern, tech-enabled, online solution that makes garment repair simple and accessible. Instead of going to a tailor in person, the process is streamlined. The goal is to make clothing repair feel like an easy, everyday option rather than an expensive inconvenience. Helping consumers save time, be more sustainable, and get more value and …

Rainbow Row: Tourism, Color, And The Making Of A Civic Icon, 1930s – 1960s, Samantha E. Threlkeld

All Theses

This thesis investigates the emergence of Rainbow Row in Charleston, South Carolina, as a civic and tourism icon through an integrated analysis of visual culture, preservation governance, and material evidence. While Rainbow Row has become one of the most recognizable images of Charleston’s historic district, the chronology and cultural mechanisms through which its colorful façades were produced, interpreted, and disseminated have remained largely unstudied. This study addresses the primary research question: How Rainbow Row’s painted façades were leveraged in marketing and tourism narratives between the 1930s and the 1960s, and what those representations reveal about the construction of Charleston’s civic …

J Mich Dent Assoc May 2026

The Journal of the Michigan Dental Association

Each month, the Journal of the Michigan Dental Association delivers news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200-plus members. It remains the main publication reaching Michigan dentists and is available worldwide through ADA Commons.

The May 2026 (Volume 108, No. 5) issue of the Journal is published in print format to provide updates and insights for Michigan's oral health community and MDA members. Print editions occur every other month beginning with January.

The May 2026 issue of the MDA Journal introduces Dr. Melanie Mayberry as the new association president, highlighting her …

Staff Matters: Should I Negotiate A Starting Salary With A Final Candidate?, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

This article provides guidance for dental practice owners on handling salary negotiations with final job candidates. The author emphasizes the need for a well-defined salary structure based on market data to avoid internal pay inequities and budget strain. It recommends that employers communicate their compensation philosophy transparently and broaden the discussion beyond base pay to include the value of the total benefits package, such as health insurance, retirement plans, and professional development.

Mda Services: Don’T Get Bogged Down: Regulatory Compliance, Reva Darling

The Journal of the Michigan Dental Association

This column encourages dental practice owners to utilize MDA-endorsed vendors to simplify business operations and ensure regulatory compliance. It specifically recommends Eagle Associates for HIPAA and OSHA training and Complete Dental IT for managing technology-related security risks. The author argues that using these pre-vetted services saves members time on vendor interviews and negotiation while providing favorable pricing that individual practices could not achieve on their own.

Your New Mda President: Dr. Melanie Mayberry, David Foe

The Journal of the Michigan Dental Association

This feature introduces Dr. Melanie Mayberry, the 2026-27 president of the Michigan Dental Association. An interview details her extensive background in private practice, DSOs, academia, and public health. Dr. Mayberry discusses the primary challenges facing dentists, specifically workforce gaps and flat reimbursement models. Her agenda for the upcoming year includes finalizing a new strategic plan, modernizing the Annual Session, and enhancing member engagement through mentorship programs for new graduates.

The Impact Of Change In The Legal Definition Of Confidentiality On The Redaction Behavior Of U.S. Firms, Alexey Alferov

Graduate Theses and Dissertations

U.S. public companies may redact information from material contracts in SEC filings as long as such information is not considered to be material by the SEC and when it is the type of information that the registrant treats as private and confidential. In 2021, the SEC revised redaction regulations in response to the expansion of the legal definition of ‘confidential’ by the Supreme Court of the United States. In this paper I examine whether these changes, referred to as FMI Amendments, impact companies’ decision to redact information from their material contracts filed with the SEC. In addition, I extend Thompson …

Bounded Transformation: From Static Readiness To Trajectory Based Change Viability, Mary Piecewicz, Manjari Gupta

Master of Public Administration for Senior Leadership

Most organizational transformations do not fail loudly. They fade, fragment, and quietly exhaust the people expected to sustain them. What practitioners often diagnose as resistance, poor adoption, or weak execution may begin earlier, with an untested assumption that the organization is stable, coherent, and capable enough to absorb planned change. Existing change frameworks offer useful guidance for implementation, but they do not formally ask whether the organization is currently moving in a direction, and with enough stability, to make planned change viable.

This capstone introduces Bounded Transformation: From Static Readiness to Trajectory-Based Change Viability, a trajectory-based pre-condition framework for …

The Future Of Sustainable Fashion: How Vr Can Transform Retail Into An Eco-Friendly Shopping Experience, Kaeleigh G. Stroud

Apparel Merchandising and Product Development Undergraduate Honors Theses

Exploring the influence of virtual reality (VR) on consumer behavior highlights its potential as a powerful tool for facilitating sustainable fashion practices. The primary focus of this research is to examine how VR technology affects consumers’ hedonic (enjoyment-driven), utilitarian (function-driven), social (connection-driven), and symbolic (meaning-driven) values, and how these values impact consumer satisfaction. While VR can be used as a tool to enhance consumer engagement, its potential to create a more sustainable shopping experience in fashion makes it essential for facilitating eco-friendly fashion consumption.

To understand how VR impacts consumers’ shopping behaviors, this study explores how sustainable shopping shapes consumer …

Social Media Marketing In The Fast Fashion Industry: Influence Of Influencers And #Ootd Campaigns On Brand Equity, Ashley Ninkham

Apparel Merchandising and Product Development Undergraduate Honors Theses

This study examines the impact of influencer marketing and #OOTD (Outfit of the Day) campaigns on brand equity in the fast fashion industry. It primarily focuses on consumer behavior, brand loyalty, and sustainability awareness. As social media continues to grow, it plays a significant role in shaping the consumption of fashion. This research aims to understand the effects of social media marketing strategies on brand image and purchasing behaviors.  A quantitative method was used through a survey with a 5-point Likert Scale (ranging from strongly disagree (1) - Strongly agree (5)). A total of 203 participants completed the survey via …