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A Counterfactual Analysis Of The Impact Of Stock Market Absence On Economic Growth In Selected Sub-Saharan African Countries, Etsub Tekola Jemberu, Adriana Knápková, Bruce Dehning Apr 2026

A Counterfactual Analysis Of The Impact Of Stock Market Absence On Economic Growth In Selected Sub-Saharan African Countries, Etsub Tekola Jemberu, Adriana Knápková, Bruce Dehning

Accounting Faculty Articles and Research

Despite the global expansion of financial markets as a strategy for financial reform over the past century, around one-sixth of the world’s countries lack a formal stock market. This paper provides novel evidence from nine sub-Saharan African countries on how the absence of stock markets impacts economic growth. Using the synthetic control method (SCM), we estimate the counterfactual GDP per capita these countries would have experienced had they established a stock market during 1993–1995. The findings reveal that the absence of a stock market resulted in substantial losses for most countries, including Burundi, the Democratic Republic of Congo, Comoros, Guinea, …


Inflation And Interest Rates, Consequences And Prospects For Marketing, Francis R. Whitehouse Jr. Apr 2026

Inflation And Interest Rates, Consequences And Prospects For Marketing, Francis R. Whitehouse Jr.

Atlantic Marketing Association Proceedings

No abstract provided.


Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson Apr 2026

Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.


The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr Apr 2026

The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner Apr 2026

Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner

Atlantic Marketing Association Proceedings

No abstract provided.


Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith Apr 2026

Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith Apr 2026

Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups Apr 2026

Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups

Atlantic Marketing Association Proceedings

No abstract provided.


Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda Apr 2026

Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda

Atlantic Marketing Association Proceedings

No abstract provided.


Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi Apr 2026

Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith Apr 2026

Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield Apr 2026

Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.


Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert Apr 2026

Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert

Atlantic Marketing Association Proceedings

No abstract provided.


Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter Apr 2026

Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.


Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman Apr 2026

Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan Apr 2026

Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.


A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd Apr 2026

A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd

Atlantic Marketing Association Proceedings

No abstract provided.


Navigation Bar Design Effects On Consumer Visual Processing, James Coyle Apr 2026

Navigation Bar Design Effects On Consumer Visual Processing, James Coyle

Atlantic Marketing Association Proceedings

No abstract provided.


Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander Apr 2026

Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal Apr 2026

Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie Apr 2026

Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie

Atlantic Marketing Association Proceedings

No abstract provided.


Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander Apr 2026

Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Moneyup: A Predictive Financial Management System For College Students, Isaiah J. Adams, Malaya E. Wilburd, Dan V. Le, Joshua P. Golden Apr 2026

Moneyup: A Predictive Financial Management System For College Students, Isaiah J. Adams, Malaya E. Wilburd, Dan V. Le, Joshua P. Golden

ATU Scholars Symposium

College students often lack accessible tools that combine real-time financial tracking, mobile accessibility, predictive analytics, and secure system design, leaving many without structured insight into their spending behavior. MoneyUP is a full-stack financial management platform developed to address these challenges through a secure, data-driven budgeting system deployed as both a web application and a cross-platform Flutter mobile application. The system integrates the Plaid API in its Sandbox environment to synchronize simulated banking data for secure testing without exposing live financial credentials. Transaction data is processed and stored using Supabase with a relational PostgreSQL database structured to enforce normalization, referential integrity, …


Lindenwood Joins Inaugural Educator Preparation Community Of Practice, Lindenwood University Apr 2026

Lindenwood Joins Inaugural Educator Preparation Community Of Practice, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


A Commentary On Hong And Thoroughgood (2025): Exclusion Signaling As A Complementary Mechanism In Third-Party Reactions To Witnessed Gratitude, Farzaneh Fouladi, S. R. Aurora Apr 2026

A Commentary On Hong And Thoroughgood (2025): Exclusion Signaling As A Complementary Mechanism In Third-Party Reactions To Witnessed Gratitude, Farzaneh Fouladi, S. R. Aurora

Management Faculty Publications

No abstract provided.


Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana Apr 2026

Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana

Northeast Journal of Complex Systems (NEJCS)

Abstract

This research examines the evolution of market microstructure at the National Stock Exchange of India (NSE) from 2020 to 2024, a period characterized by substantial growth in algorithmic trading from 35% to 44% of total trading volume. Using market microstructure data and analytical techniques grounded in complex systems perspectives, the study documents temporal patterns in price discovery, liquidity, volatility, and market efficiency associated with this digital transformation.

The analysis reveals several notable changes in market characteristics. Transaction costs improved significantly, with bid-ask spreads declining by 23.4% and market depth increasing by 18.1%. Price adjustment half-life decreased by 50%, indicating …


Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia Apr 2026

Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone Apr 2026

The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.


Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees Apr 2026

Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees

Atlantic Marketing Association Proceedings

No abstract provided.


The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer Apr 2026

The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer

Atlantic Marketing Association Proceedings

No abstract provided.