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Green Corporate Responsibility And Sustainable Human Resource Management (Hrm) Functions, Sundara Boopathi R, Shanmugam Sundararajan Apr 2026

Green Corporate Responsibility And Sustainable Human Resource Management (Hrm) Functions, Sundara Boopathi R, Shanmugam Sundararajan

Journal of Global Management Research

In order to encourage employee sustainability behavior and achieve long-term organizational success, Green Corporate Responsibility and Sustainable Human Resource Management (HRM) departments place a strong emphasis on incorporating environmental principles into HR processes. Within the context of Green Corporate Social Responsibility (GCSR), this study investigates how Sustainable Human Resource Management (Green HRM) functions affect Organizational Sustainability through the mediating roles of Pro-environmental Behavior (PEB) and Pro-environmental Psychological Climate (PEPC). based on the Resource-Based View (RBV), Social Exchange Theory (SET), and Ability-Motivation-Opportunity (AMO) theory. By incorporating six essentials Green HRM practices-green hiring and selection, green training and development, green performance evaluation, …


Identifying Skill Gaps And Upskilling Priorities For C-Level Executives Using The Analytic Hierarchy Process (Ahp) Analysis, Mohamed Riyazhkhan, Mohsin Aziz, Krishna Murthy, Abdul Azeez K M, George Anthony Fernando Apr 2026

Identifying Skill Gaps And Upskilling Priorities For C-Level Executives Using The Analytic Hierarchy Process (Ahp) Analysis, Mohamed Riyazhkhan, Mohsin Aziz, Krishna Murthy, Abdul Azeez K M, George Anthony Fernando

Journal of Global Management Research

C-level executives, or chief-level executives, play a significant role in corporate development, and their roles and responsibilities are essential for sustaining organizational effectiveness in an increasingly competitive business environment. They also constitute a fundamental component of organizational management systems (Julie & Emory, 2006). In this research, data were collected exclusively from C-level or C-suite executives (CEO, CFO, COO, and CHRO) from leading corporations in Oman and India. This study investigates three representative cases related to managerial functions across various corporate organizations. The first case examines the job descriptions associated with C-level executives, the second case explores the identification of skill …


Investigating Various Methods Of Order Picking On Efficiency And Quality Of Distribution Center Picking Operations, Mien Thi Thao Tran, Samita Rana Magar Apr 2026

Investigating Various Methods Of Order Picking On Efficiency And Quality Of Distribution Center Picking Operations, Mien Thi Thao Tran, Samita Rana Magar

Create@State

ABSTRACT:

Order picking is the most labor-intensive activity in warehousing, accounting for approximately 55% of total operating expenses. This study evaluates the efficiency and quality trade-offs among three primary picking methods: Single, Batch, and Zone. Conducted via an educational simulation, the study utilized a 60-SKU alphanumeric Lego inventory system where four participants executed picking cycles to measure operational lead time and quality variance.

The results demonstrated a significant correlation between picking methodology and output quality. Single Picking achieved the highest quality standards, yielding only three errors alongside the fastest completion time (4:21). Conversely, Batch Picking resulted in the lowest quality, …


Evaluating The Effectiveness Of Ai In Minimizing ​The Bullwhip Effect In Supply Chains​, Ngan Vo, Khang Cao, Nikita Lama Apr 2026

Evaluating The Effectiveness Of Ai In Minimizing ​The Bullwhip Effect In Supply Chains​, Ngan Vo, Khang Cao, Nikita Lama

Create@State

This study evaluates the effectiveness of artificial intelligence (AI) in reducing the bullwhip effect within a simulated supply chain using the Beer Game model. Three decision-making approaches were compared: traditional human-only ordering with limited information, AI-assisted ordering using ChatGPT, and collaborative decision-making with full information sharing across supply chain tiers. Supply chain performance was evaluated over four simulation rounds using key operational metrics, including order variability, inventory levels, backorders, and customer service performance. Results indicate that traditional human decision-making led to higher order variability and stronger fluctuations due to reactive decisions and limited information visibility. AI-assisted ordering improved decision consistency …


Supersuit Up Or Get Left Behind: Why A Personal Agentic Os Is Required For Commercial Viability In The New Economy, Gary Sheng, Ron Roberts Apr 2026

Supersuit Up Or Get Left Behind: Why A Personal Agentic Os Is Required For Commercial Viability In The New Economy, Gary Sheng, Ron Roberts

Digital Laboratory: Publisher of Internet Journal

In my first article, The Writing on the Wall, we laid out the case: self-improving AI has arrived, the economy is splitting, and every organization faces an existential choice. This paper answers the question we heard most after that piece: “Okay, I believe you. What do I do on Monday morning?” The answer is your Personal Agentic OS. It is the minimum viable infrastructure that turns you from a passive consumer of AI into a sovereign operator of it. And in April 2026, three events converged to make this the most urgent professional skill in the world: Andrej Karpathy’s LLM …


Swosu Research And Scholarly Activity Fair 2026, Swosu Office Of Sponsored Programs Apr 2026

Swosu Research And Scholarly Activity Fair 2026, Swosu Office Of Sponsored Programs

SWOSU Research and Scholarly Activity Fair Programs

On behalf of the University Research and Scholarly Activity Committee (URSAC) and the Office of Sponsored Programs (OSP) at Southwestern Oklahoma State University, we are pleased to welcome you to the Thirty-Fourth SWOSU Research and Scholarly Activity Fair.


The Invisible Fuel: How Corporate Affinity For Technology Drives Resilience, Rachel Gandy Apr 2026

The Invisible Fuel: How Corporate Affinity For Technology Drives Resilience, Rachel Gandy

Theses

This paper examines how Corporate Affinity to Technology (CAT) affects organizational resilience among U.S. managers. Based on survey data from 364 managers in the retail, finance, and healthcare industries, this research indicates that the degree of technology use in a firm does not relate to the firm’s level of broadband availability or technology intensity, but rather to the extent to which technology is woven into the fabric of skills development, organizational culture, and the decision-making process. High-CAT firms are resilient under stress; low-CAT firms are fragile, irrespective of the level of technology they have invested in. Recommendations for managers who …


Northern Rainstorm Belt And Response Strategies, Jianping Huang, Xiaodan Guan, Xiaohuang Liu, Xiaohan Shen, Xiaojie Liu Apr 2026

Northern Rainstorm Belt And Response Strategies, Jianping Huang, Xiaodan Guan, Xiaohuang Liu, Xiaohan Shen, Xiaojie Liu

Bulletin of Chinese Academy of Sciences (Chinese Version)

In the summer of 2025, the Northern Rainstorm Belt stretching from eastern Northwest China to the Northeast region exhibited a significant increase in summer precipitation and rainfall frequency over northern China. Cities in the north were frequently struck by extreme rainstorms, resulting in prominent disasters such as “floods in drylands and urban waterlogging”. Northern China spans a vast territory, serving not only as a major grain-producing area and a densely populated region but also as an ecological security barrier that connects the farming-pastoral ecotone and the Loess Plateau. Its stability has nationwide implications. Therefore, comprehensively enhancing flood control capacity, strengthening …


Technology-Driven Risk Governance In U.S. Financial Reporting: The Role Of Cybersecurity Disclosure And Regulatory Technology In Strengthening Capital Market Transparency, Kingsford Brakye, Mary Magdalene Yeboah Apr 2026

Technology-Driven Risk Governance In U.S. Financial Reporting: The Role Of Cybersecurity Disclosure And Regulatory Technology In Strengthening Capital Market Transparency, Kingsford Brakye, Mary Magdalene Yeboah

Beacom School of Business Student Publications

The rapid digitalization of the financial reporting systems has exposed the U.S. public companies to cybersecurity threats that could impair financial information integrity, the reliability of disclosure, and investor confidence. This paper examines how cybersecurity risk disclosure practices and regulatory technology adoption affect transparency and accountability in US capital markets. The study reviewed existing literature, regulatory guidance, and corporate disclosures in the filings of U.S. public companies, 2020-2026, using a qualitative analytical approach. The results show that the disclosure of cyber risk in corporate reporting is becoming visible in recent years, with the advent of new laws, such as new …


Benchmarking Digitalized Innovation In Business Strategy Across Msmes, Shyam Sundar. S, Uma Raman. M, Shanmuga Priya. G, C. M. Sudha Arogya Mary Apr 2026

Benchmarking Digitalized Innovation In Business Strategy Across Msmes, Shyam Sundar. S, Uma Raman. M, Shanmuga Priya. G, C. M. Sudha Arogya Mary

Markets, Globalization & Development Review

The contemporary globally interconnected economy is fundamentally changing international trade and opening up new prospects for businesses, particularly Micro, Small, and Medium-Sized Enterprises (MSMEs). The basic concept of global business is changing in the modern world due to the digital environment. To preserve their competitive advantage both domestically and internationally, businesses must look for new opportunities. Since the usage of digital technology is causing entrepreneurial processes to become more fluid and irregular over time and space, our research chose a conceptual approach to examine how the digitalization of MSMEs would benefit decision-makers in global organizations. Using a conceptual approach, as …


Customer Lifetime Value (Clv): A Qualitative Study From India On How Satisfaction, Relationships, Loyalty And Wom (Word-Of-Mouth) Shape Clv, Sharmistha Bhattacharyya, Mrinmoy Kumar Sarma Apr 2026

Customer Lifetime Value (Clv): A Qualitative Study From India On How Satisfaction, Relationships, Loyalty And Wom (Word-Of-Mouth) Shape Clv, Sharmistha Bhattacharyya, Mrinmoy Kumar Sarma

Markets, Globalization & Development Review

The study aims to assess the impact of non-financial measures like satisfaction, relationship-related driver, loyalty and word-of-mouth on the lifetime value of customers of small retail businesses. This work is targeted to develop a conceptual phenomenon on the impact of these drivers on customer lifetime value from the viewpoint of owners of the entities. 30 in-depth interviews are conducted. The interviews are analysed following the six-step thematic analysis method. The analysis reveals significant influence of all the four factors. It is found that the participants have their own ways of maintaining these drivers for an enhanced lifetime value. The study …


Engaging Young People In Sustainable Finance: Opening Up Opportunities For Transformation, Allison Guerette Apr 2026

Engaging Young People In Sustainable Finance: Opening Up Opportunities For Transformation, Allison Guerette

Markets, Globalization & Development Review

The field of sustainable finance could benefit from more meaningful engagement with young people, who offer a unique perspective and have a vested interest in addressing climate change and other global issues that will shape their future. In this post-qualitative study, three young people document what they see, hear, and experience as they attend a symposium for experts on sustainable finance and environmental, social, and governance (ESG) investing. These raw tellings are used in the cocreation of a youth sustainable finance assemblage and analysis tool, which the young people then apply to the Return on Sustainable Investment (ROSI™) methodology. Relationality, …


Risk Identification Of Green Hydrogen Supply Chain In Ammonia Industry In Indonesia Using Delphi And Topsis Methods, Ananda Priatama, Sheila Tobing Apr 2026

Risk Identification Of Green Hydrogen Supply Chain In Ammonia Industry In Indonesia Using Delphi And Topsis Methods, Ananda Priatama, Sheila Tobing

Journal of Materials Exploration and Findings

The development of green hydrogen in Indonesia, while promising for supporting industrial decarbonization, remains in its early stages and faces various challenges across technical, economic, and regulatory domains. This study aims to identify and prioritize the risks linked to green hydrogen supply chain in Indonesia, particularly for applications in the ammonia industry. A set of 49 potential risk factors was initially compiled through literature review and prior studies. The Delphi method was employed with a panel of experts to validate these risks, ultimately refining the list to 27 critical risk factors. Subsequently, the Technique for Order Preference by Similarity to …


On Humans And Ai: A Financial Reporting Dilemma, Jeremy Bertomeu, Edwige Cheynel, Radhika Lunawat, Mario Milone Apr 2026

On Humans And Ai: A Financial Reporting Dilemma, Jeremy Bertomeu, Edwige Cheynel, Radhika Lunawat, Mario Milone

Olin Business School Faculty Research

This study examines the resolution of ethical dilemmas in financial reporting by human participants and large language models. Participants act in the role of a CFO deciding whether to discontinue a prior policy with biased reporting; however, the bias is known and corrected by investors whereas a change may temporarily mislead investors. We find that models are less amenable to competing ethical considerations than humans, and exhibit greater preference for truthful reporting. Moreover, they respond with greater consistency to institutional ethical guidance, while humans become more indecisive under pressure from management. The models exhibit more internal coherence between their moral …


An Evaluation Of The Nebraska Ffa Launch! Program, Miranda M. Hornung Apr 2026

An Evaluation Of The Nebraska Ffa Launch! Program, Miranda M. Hornung

Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research

The purpose of this program evaluation was to discover the experiences of entrepreneurial education received in the Nebraska FFA Launch! Program in relation to future decisions for high school students about entrepreneurship. The Launch! Program aims to provide an educational experience for youth to develop an entrepreneurial mindset and view entrepreneurship as a possible career pathway. This focus addresses the opportunity to potentially help solve the issue of brain drain in rural Nebraska communities. A program evaluation was conducted by story harvesting from past participants through Zoom interviews to understand personal experiences and takeaways from their time in the Launch! …


Emergent Dynamics In Multiplex Social Networks: Agent-Based Modeling Of Information Diffusion For Misinformation Control, Harshvardhan Prabhakar Ghongade, Anjali Ashokrao Bhadre, Shivani Agarwal, Harjitkumar Uttamrao Pawar, Harshal Subhash Rane Apr 2026

Emergent Dynamics In Multiplex Social Networks: Agent-Based Modeling Of Information Diffusion For Misinformation Control, Harshvardhan Prabhakar Ghongade, Anjali Ashokrao Bhadre, Shivani Agarwal, Harjitkumar Uttamrao Pawar, Harshal Subhash Rane

Northeast Journal of Complex Systems (NEJCS)

Information misrepresentation is widespread in multi-layered social networks which provide multiple avenues to communicate information. As such, it presents significant opportunities for both information integrity and public discourse to be undermined by disinformation. This paper outlines a new agent-based model, developed to capture emergent dynamics of multi-layered social networks and to help identify technical means to mitigate information misrepresentation in complex systems. A key component of this research includes a novel Multi-Layer Information Diffusion Model (MLIDM), integrating both cross-layer communication among agents, as well as heterogeneous agent behaviors and adaptive intervention strategies. Our methods employ a three-stage process to model …


Teaching With S2scc-Ai: A Practical Framework For Sport Management Classrooms, Kimberly D. Bynum, Wendy T. Gillis Apr 2026

Teaching With S2scc-Ai: A Practical Framework For Sport Management Classrooms, Kimberly D. Bynum, Wendy T. Gillis

The COSMA Journal

ABSTRACT

Generative artificial intelligence (AI) technologies, including tools such as ChatGPT, Claude, and Perplexity, are radically changing how higher ed students approach their college learning experience. These shifts are especially impactful in undergraduate sport management programs, where employers expect graduates to demonstrate teamwork, critical thinking and digital literacy skills. As AI becomes embedded across sport industry functions such as event operations, marketing, analytics, and fan engagement, higher ed pedagogy must evolve to reflect the professional contexts students are preparing to enter. In this paper, Student-to-Student Co-Creation enhanced by AI (S2SCC-AI) is advanced as a practical, COSMA-aligned pedagogical framework for leveraging …


Athletic Training Students Learn And Compete At Regional Level, Lindenwood University Apr 2026

Athletic Training Students Learn And Compete At Regional Level, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Analyzing Social Media Content Strategies That Drive Engagement For Independent Hairstylists, Aurora Batts Apr 2026

Analyzing Social Media Content Strategies That Drive Engagement For Independent Hairstylists, Aurora Batts

Honors Theses

This study explores how social media, has changed the way independent hairstylists market themselves and connect with clients. Social media has become a huge tool in the beauty industry, allowing stylists to showcase their work, build their brand, and attract new clients. Because platforms like Instagram act as a digital portfolio, clients are making decisions based on what they see online rather than just location or recommendations.

Due to this shift, it is important to understand which types of content perform well and generate engagement. This study focuses on identifying the specific content characteristics that lead to higher engagement for …


Green And Clean: Case Studies Featuring The Shift Toward Healthier Consumption, Mckay Orwig Apr 2026

Green And Clean: Case Studies Featuring The Shift Toward Healthier Consumption, Mckay Orwig

Honors Theses

This thesis is composed of eight accounting case studies investigating the impact of the “Make America Healthy Again” (MAHA) movement on corporate operations, and other narratives. Dr. Dickenson assigned and advised the case studies throughout the course of Honors Accountancy 420. During the fall semester, we were assigned several individual case studies that broadened our background knowledge on legislation and the MAHA movement, as well as having the opportunity to hear from professionals from leading firms.  During the spring semester, Dr. Dickenson placed us in groups to research our assigned companies, my group ultimately assigned the international snacking company, Kellanova. …


Modeling Flood-Induced Cascading Disruptions In The Indian Electronics Supply Chain Using Influence Network Analysis, Surendra Orupalli, Hiroki Sayama Apr 2026

Modeling Flood-Induced Cascading Disruptions In The Indian Electronics Supply Chain Using Influence Network Analysis, Surendra Orupalli, Hiroki Sayama

Northeast Journal of Complex Systems (NEJCS)

This study investigates flood induced disruptions in the Indian electronics supply chain using influence network analysis. Monsoon floods are recurring hazards that significantly impact economic activities, logistics, and industrial productivity. This study integrates district-level rainfall data (2020 to 2025) with supply chain network models to quantify cascading failures. The methodology applies rainfall thresholds (≥ 300 mm/month) to identify flood-prone districts and constructs a stochastic influence matrix representing inter-firm dependencies. Flood propagation dynamics are modeled iteratively with a propagation coefficient (α = 0.6) and convergence threshold (ε = 10⁻⁴). The resulting disruption profiles are mapped onto company-level revenues calibrated to India-specific …


Rethinking Consumer Data And Behavior, Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson Apr 2026

Rethinking Consumer Data And Behavior, Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

Purdue University Press Books

Today’s food and agricultural consumers are driven by more than just price—they are influenced by trust, values, and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively.

This book utilizes research on loyalty, risk, sustainability, and ethical considerations, revealing how these factors influence purchasing decisions in ways traditional data often misses. It examines consumers’ willingness to pay for local and organic products, the impact of food labeling and safety messaging, and the surprising role of sensory cues such as appearance and taste. The book also …


Visual Attention And User Satisfaction In Ota Platforms: An Eye-Tracking And Big Data Approach, Aura Lydia Riswanto, Seieun Kim, Hak-Seon Kim Apr 2026

Visual Attention And User Satisfaction In Ota Platforms: An Eye-Tracking And Big Data Approach, Aura Lydia Riswanto, Seieun Kim, Hak-Seon Kim

Faculty and Student Publications

Purpose – This study aims to investigate how visual attention to online travel agency (OTA) app elements influences user behavior and satisfaction by integrating experimental and real-world data.

Design/methodology/approach – This study used a multi-method approach combining an eye-tracking experiment with 40 participants, a post-experiment survey on usage intention and big data analysis of 5,547 Google Play reviews from five major OTA platforms, using text mining and regression techniques.

Findings – The eye-tracking results showed that users focused most on user reviews and app information, rather than logos or app names. Visual attention to reviews significantly predicted higher usage intention …


Application Identification With Pfsense, Snort, And Openappid In Academic Lab Networks, Minh-Khanh Vu Apr 2026

Application Identification With Pfsense, Snort, And Openappid In Academic Lab Networks, Minh-Khanh Vu

Journal of Cybersecurity Education, Research and Practice

This paper evaluates the practical capabilities and limitations of a widely used open-source network security stack—pfSense firewall, Snort Intrusion Detection System (IDS), and OpenAppID detectors—in academic cy- bersecurity laboratories and small-to-medium enterprise (SME)-like environments. In a controlled virtual testbed, we measure application-level and feature-level identifi- cation performance for major applications (Facebook, YouTube, Zoom) using the pfSense/Snort/OpenAppID configuration. The stack achieves 97% application-level identification accuracy for these applications in our lab dataset, drawing on a library of 3,374 OpenAppID detectors. However, our experiments reveal a substan- tial feature-level detection gap: specific functions such as Zoom file transfers and Facebook messaging can- …


Ethical Decision-Making Frameworks In Ai-Driven Pharmaceutical Research & Development, Dhaval Dinesh Panchal, Osama Mohd Hash Ansari, Sudha Divya Madhuri Kallam Apr 2026

Ethical Decision-Making Frameworks In Ai-Driven Pharmaceutical Research & Development, Dhaval Dinesh Panchal, Osama Mohd Hash Ansari, Sudha Divya Madhuri Kallam

Harrisburg University Dissertations and Theses

Artificial intelligence is increasingly being utilized in pharmaceutical research and development to speed up drug discovery, enhance clinical trial design, and support regulatory decision-making. However, the increasingly rapid adoption of AI in the pharma industry has outpaced the development of consistent ethical governance, raising concerns related to data privacy, transparency, regulatory compliance, and stakeholder trust. This study explored the methods by which project managers could develop and utilize ethical decision-making frameworks to facilitate responsible AI implementation in pharmaceutical research and development. Guided by the Responsible Innovation framework, this research employed a mixed-methods design combining semi-structured interviews and quantitative surveys with …


The Sixth Sense Garment: A State-Of-The-Art Framework For Sustainable Neurofashion, Andrew Burnstine Apr 2026

The Sixth Sense Garment: A State-Of-The-Art Framework For Sustainable Neurofashion, Andrew Burnstine

Faculty and Staff Publications & Presentations

No abstract provided.


Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram Apr 2026

Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram

Faculty Submissions

This study examines two critical digital touchpoints on medical tourism provider (MTP) websites: (1) the accessibility of contact pages which often function as entry points for inquiries, scheduling, and pre-travel coordination, and (2) the authenticity of visual imagery used to shape expectations about care environments, personnel, and technological capacity. A sample of 105 MTPs across all six World Health Organization regions were analyzed using quantitative web accessibility testing and qualitative visual analysis. Results indicate pervasive accessibility errors on contact-page touchpoints and extensive reliance on inauthentic imagery to depict patients, providers, and medical technologies. Together, these practices may distort user expectations …


Essays On Innovation And Financial Markets Cryptoassets And Other Financial Technologies, Zachary Ethan Glatzer Apr 2026

Essays On Innovation And Financial Markets Cryptoassets And Other Financial Technologies, Zachary Ethan Glatzer

Electronic Theses and Dissertations 2020 - Present

In this manuscript, I present essays that examine the role of innovation in financial markets. The first essay introduces a classification framework for cryptoassets. Existing approaches either apply overly broad economic-function criteria or rely on narrow legal definitions, neither of which adequately captures the diversity of digital assets. This essay proposes a two-track framework that integrates both functional roles and technical structure. By bridging the gap between traditional asset categories and emerging digital instruments, this framework offers actionable guidance for policymakers assessing regulatory treatment, practitioners evaluating risk profiles, and academics engaged in research at the intersection of digital finance and …


Health Insurance Literacy Among College Students At The University Of South Carolina, Emma J. Smith, Lorie Donelle Phd, Rn, Fcan, Robin Dawson Apr 2026

Health Insurance Literacy Among College Students At The University Of South Carolina, Emma J. Smith, Lorie Donelle Phd, Rn, Fcan, Robin Dawson

Caroliniana Undergraduate Research Journal

Purpose: This study aims to investigate the health insurance literacy skills of graduate college students and undergraduate college students.

Methods: A cross-sectional research design incorporated a 20-item questionnaire to examine college students’ knowledge of common health insurance terms and definitions, as well as their perceived understanding of health insurance. Descriptive analyses were conducted of participant demographics, health insurance literacy scores were summarized, and common health insurance policies were tested through a readability checker.

Results: The majority of students were between the ages of 18-25 and undergraduate students. More than half of the participants were female, and more …


A Dynamic Systems Framework For Customer Lifecycle Management: From Latent State Discovery To Robust Control Policy, Ali Nasirzonouzi Apr 2026

A Dynamic Systems Framework For Customer Lifecycle Management: From Latent State Discovery To Robust Control Policy, Ali Nasirzonouzi

Northeast Journal of Complex Systems (NEJCS)

Traditional marketing often relies on static strategies that fail to capture dynamic customer behavior. This paper introduces an integrated framework to model and control the customer lifecycle, bridging the gap between empirical data and computational simulation. Using the Customer Personality Analysis dataset, we implemented a five-stage methodology. We first identified three distinct customer segments (At-Risk, Standard, High-Value) using Gaussian Mixture Models. To address the lack of longitudinal data, we calibrated a normative transition model based on customer inertia principles. Our analysis revealed that marketing effectiveness is highly state-dependent; notably, At-Risk customers exhibited a 33.5% lift when targeted with catalogs. Leveraging …