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2014 - The Nineteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Nineteenth Annual Symposium of Student Scholars, held on April 17, 2014. Includes abstracts from the presentations and posters.

Alabama's Women In Agriculture: The Road To Gaps Harmonization And Global Addendum - Tuskegee's Walmart Initiative, Gertrude D. Wall, Walter A. Hill, Barrett Vaughan, Barbara Shipman, Assata Maat, Rose Hill, Shirley Tyson

Professional Agricultural Workers Journal

This paper shares challenges faced and overcome by four African American women on their 2013 journey to secure USDA’s Produce Good Agricultural Practices (GAPs) Harmonized Food Safety Standards with the Global Addendum (Global Markets Primary Production Assessments: GMPPA). Collaboration, consistent training, and technical support from the Tuskegee University Extension and Research staff, and the Small Farmers Agricultural Cooperative undergirded the preparation of the farms for GAPs Certification. The timely sharing of staff expertise and experience from commercial partners (Walmart, Purivida, C.H. Robinson, W.P. Rawls), and support from the USDA (Strike Force Initiative) were important contributors to the positive outcomes described. …

Segmenting Segmentation: A Taxonomy Bridging Theory And Practice Of Strategic Consumer Segmentation, Andrew Thomas Thoeni

Dissertations, Theses and Capstone Projects (Full IR Collection)

Beginning with Chamberlin’s explanations of market variation in 1933, segmentation has been formally studied for eighty years. While more than 2,700 studies have been published (most as studies on statistical methods of segmentation), scant evidence has been gathered on the role market segmentation plays in strategy formulation and what has been presented has not been adequately classified to provide a basis for further comparative study. Based on Resource-Advantage theory, this dissertation defines a taxonomy of strategic segmentation that depicts how a firm’s view of a market relates to its assumed heterogeneity of the market and how a firm approaches a …

Successfully Social: A Non-Profit’S Guide To Modern Social Media Marketing, Deana D. Dennis

Senior Honors Theses

Social media has revolutionized modern business and marketing practices by providing a mass audience of potential stakeholders for all business entities. Nonprofit organizations that learn to utilize social media affectively could benefit in virtually every organizational initiative, including marketing, fundraising, and advocacy, by easily connecting to target audiences through the power of virtual social networking. The specific focus of this work is on Christian ministries and charitable organizations. Case studies of two differing Christian organizations are discussed: the relief organization, Samaritan’s Purse and the young adult ministry, Love and Respect (NOW). The case studies explore the organizations’ background and mission, …

Building A Successful Publishing Company, Joshua M. Buechner

Senior Honors Theses

Abstract

In the present book publishing industry, it is becoming increasingly difficult for traditional book publishing companies to compete and adapt due to the changing structure of the industry. By examining the history and industry of book publishing and lessons from Disney, TOMS Shoes, and the film industry, a feasible business strategy will be formulated for a book publishing company. Trends such as the rise in self-publishers and the balance between print books and eBooks are dramatically changing the industry environment, shifting the power towards authors more than ever before. Where once the only way to publish was through a …

Ada News - 04/07/2014, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

13th Annual Undergraduate Student Symposium, Farquhar Honors College

Undergraduate Student Symposium

The Undergraduate Student Symposium, sponsored by the Farquhar College of Arts and Sciences, presents student projects through presentations, papers, and poster displays. The event serves as a “showcase” demonstrating the outstanding scholarship of undergraduate students at NSU. The Symposium is open to undergraduate students from all disciplines. Projects cover areas of student scholarship ranging from the experimental and the applied to the computational, theoretical, artistic, and literary. They are taken from class assignments as well as from independent projects. The projects do not have to be complete; presentations can represent any stage in the concept’s evolution, from proposal and literature …

2014-04-04 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from April 4, 2014.

The Santa Clara, 2014-04-03, Santa Clara University

The Santa Clara

No abstract provided.

2014-April-02- Earth Month, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Elearning Cost Analysis Of On-Premise Versus Cloud-Hosted Implementation In Sub-Saharan Countries, Joel Samson Mtebe, Roope Raisamo

The African Journal of Information Systems

The cost of acquiring, managing, and maintaining ICT infrastructure is one of the main factors that hinder educational institutions in Sub-Saharan countries to adopt and implement eLearning. Recently, cloud computing has emerged as a new computing paradigm for delivering cost effective computing services that can be used to harness eLearning. However, the adoption of cloud computing in higher education in Sub-Saharan countries is very low. Although there are many factors that may influence educational institutions to adopt cloud services, cost effectiveness is often a key factor. Far too little is known on how much the use of cloud computing can …

Learning Curve In Rwanda: A Long Journey Of Transformation, Debby Thomas

Faculty Publications - College of Business

This brief glimpse into one community visit offers a taste of what holistic community development through discipleship looks like. This community has studied issues of farming, salvation by grace, animal husbandry, financial management, discerning God's will, health and cleanliness, and other topics over the last five years. They are learning how to identify the barriers that trap them in poverty, and they are learning to overcome these problems through a holistic discipleship process that teaches them to become problem solvers, to study God's word, and to use the resources they have to address the problems their community faces.

Teaching The Gospel From Agency Theory In The Bible, Michael E. Cafferky

Faculty Works

The purpose of this paper is to show how the basic ideas of Agency Theory can be taught directly from the Bible through the use of biblical sheep-shepherd-hireling imagery and in so doing, naturally open an opportunity to lead business students to the call of the Gospel. To pursue this purpose, the paper will briefly review contemporary business scholarship on the concept of agency. Following this, the paper will consider evidence of Agency Theory from the biblical record focusing on the biblical foundations for caring for the economic asset of sheep, the work of the owner-shepherd, and the work of …

Analysis Of Kaizen Implementation In Northern Ethiopia’S Manufacturing Industries, Asayehgn Desta, Hadush Berhe Asgedom, Alula Gebresas, Mengstu Asheber

Collected Faculty Scholarship

The Kaizen manufacturing processes in Japan have revolutionized the way enterprises deliver products to their customers. Given ambitions to advance, retain market share, and satisfy their domestic market while expanding into the international market, it has become a dream for many manufacturing companies similar to Japanese manufacturing enterprises to build a culture of continuous improvement. In other words, a number of foreign companies are striving to acquire the habit of improvement using kaizen, as well as to focus on a customer-driven strategy to improve productivity and the quality of products and services by continuously amassing marginal improvements over time. Mapping …

Assessing The User Experience When Using Mobile Augmented Reality In Advertising, Shanshan Li

Open Access Theses

Facing huge profits brought by applying augmented reality (AR) to advertising on mobile devices, this study investigated the user experience from four dimensions as emotional, instrumental, motivational and social experience when using AR as an advertising tool. It aims to help designers understand that how the user experience emerges during the use of AR advertising tool. In addition, providing some design suggestions to AR designer. Eighteen participants were recruited and the data were collected through observation and interviews. According to the results, users evaluated their emotional experience higher than the other three dimensions. The AR's value in building brand awareness …

Consumer Perceptions Of Child-Friendly Shaped Healthy Fruit And Vegetable Snacks, Selena Lauren Baker

Open Access Theses

Fruits and vegetables (FV) are widely recognized as healthful foods by the public, and most individuals are aware of dietary guidance recommendations to consume more FV. However, actual consumption of FV has been and continues to be low in the United States and many other countries, despite public health efforts to change this trend. The sub-optimal intake of FV among children and adolescents is of particular concern due to high nutrient requirements for proper growth and development during these life stages. Fruit and vegetable intake patterns in childhood have been shown to track into later life and may affect individuals' …

Assessing An Animal Humane Society Using Mckinsey’S 7s Framework To Make Recommendations For Organizational Improvement, Tandreia Sherice Dixon

Open Access Theses

An organization's effectiveness is predicated upon the degree of fit and alignment of its internal components. Organizational effectiveness and alignment are both essential to successfully create and implement strategies within an organization. An animal humane society suffering from employee turnover wanted to improve their organizational effectiveness. There were strategies and recommendations provided for employee turnover; in hope of successful implementation, the researcher investigated the animal humane society further by evaluating the current state of the organization with an organizational framework. The McKinsey 7s's Strategic Readiness Survey derived from the McKinsey 7s framework was used to evaluate the current state of …

An Investigation Of Sustainable Product Purchase Behavior: A Social Cognitive Perspective Of Consumer Action, Keith Edmund Ferguson

Dissertations, Theses and Capstone Projects (Full IR Collection)

Environmentally friendly products have been available since the 1970s receiving both praise and skepticism on the part of consumers. More recently, product focus has shifted towards a product‘s social, economic, and environmental concerns (sustainable products). While consumers admit they would buy sustainable products, this behavior is currently not occurring at the point of purchase. This research contributes to the existing literature by further exploring why a consumer‘s likelihood to purchase sustainable products is not translated into actual sales. Based on an extensive review of the extant literature a theoretical model was developed and tested using an online survey distributed to …

Job Design: A Human Approach Through Catholic Social Teaching And Job Design Theories, Thomas Decastra

Honors Theses

“Job Design: A Human Approach through Catholic Social Teaching and Job Design Theories” is a thesis that looks at the stories of job design theories and catholic social teaching in the last 150 years. Both stories are told and analyzed independently. The story of job design theories begins with Fredrick Taylor, moves to applied psychology, and finishes with contemporary practices that include lean production. The story of Catholic Social Teaching starts with Pope Leo XIII’s Rerum Novarum, includes one document from Second Vatican Council, and three other papal encyclicals ending with Pope Benedict XVI’s Caritas in Veritate. Then …

Simulation Modeling And Analysis Of Customs-Regulated Container Terminal Operations With Multimodal Transportation, Mariam A. Kotachi

Engineering Management & Systems Engineering Theses & Dissertations

World trade has been increasing dramatically in the past two decades and, as a result, container exchange has grown significantly. Consequently and to meet this increase, several container terminals are expanding and many new ones are being established. A port with one or more container terminals is considered a complex system in which many entities interact to accomplish seamless handling of containers inbound and outbound. The level of complexity is drastically heightened for container terminals containing multimodal transportation systems as they typically involve ships, rail, and trucks arriving to one or more terminals delivering containers of different sizes to several …

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …

Analyzing The Dynamics Of The Artisan Fishing Industry And Lapsset Port In Lamu, Kenya, Valerie Rodden

Independent Study Project (ISP) Collection

The LAPSSET project has the potential to severely impact the artisan fishing industry in Lamu. Through the provision of a perception focused survey and a few one on one interviews with artisan fishermen and key stakeholders in the industry, this study creates a more comprehensive understanding of the relationship between the fishing industry and the LAPSSET project. The fishermen of Lamu are most concerned about the lack of communication concerning the port’s activities and the blocking of fishing areas during port construction and operation. In general, there is a great sense of fear surrounding the port and the future of …

La Coexistencia De Dos Agriculturas En Argentina Una Mirada A La Vida De Una Granja Familiar: ¿Cómo Sobrevivir Al Lado De Las Grandes Empresas?, Camille Sanchez De La Vega

Independent Study Project (ISP) Collection

Desde los primeros años del siglo XX, el desarrollo de Argentina como país estaba coincidió con el desarrollo de la industria agrícola. Hoy, Argentina es famosa por su papel en el mercado global como exportadora de bienes naturales. No solamente es un país con uno de los niveles más altos de alimentos transgénicos, sino que tiene el título del mayor exportador de producción orgánica en América Latina. Con los dos tipos de agricultura —exitosos pero contradictorios— con un enfoque hacia la exportación, quería entender como esta coexistencia está reflejada en el mercado interno para los bienes naturales.

A través de …

Spring Into Service Day Slated For April 12, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Prostitution As A Business, Steven Zhou

Seaver College Research And Scholarly Achievement Symposium

This presentation is based on a book project providing an interdisciplinary introduction to the topic of prostitution. Steven Zhou will present on prostitution as a business enterprise, describing the social stigmatization of sex work as well as how prostitution functions as an industry involving entrepreneurial risks and rewards, stakeholders, a market structure, and occupational hazards.

Innovative Biotechnology Approach To Treating Central Nervous System Diseases, Amanda Miller

Seaver College Research And Scholarly Achievement Symposium

The Biotechnology Industry is a relatively young industry that saw revenues of $400B in 2012. While the industry is beginning to reach maturity and has seen decelerating growth rates in recent years, the industry is certainly not in decline. Despite slowing down, the industry growth rates have remained relatively stable over the last ten years with 13% growth in 2003 and only decreasing to 9% in 2012. The Biotechnology Industry works in conjunction with the trillion dollar Pharmaceutical Industry to develop drugs to supplement human needs. Instead of focusing on chemical processes, Biotechnology utilizes living organisms and modifies their molecular …

2014-March-21-Dr. Jim Mead Uses Dung Expertise To Confirm Presence Of Bighorn Sheep, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-21-Dr. Jim Mead Uses Dung Expertise To Confirm Presence Of Bighorn Sheep, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-20-'Diverge': Exhibit By Graduate Students On Display At Reece, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-20-'Diverge': Exhibit By Graduate Students On Display At Reece, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.