2015 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2015.

Nonprofit Leadership: A Study Of Governance Changes Over Time, Daisha M. Merritt

Publications

This is a leadership study understood through board governance in nonprofit organizations. The study sought to discover if there were indicators of coercive institutional isomorphism occurring in human service nonprofit organizations in the United States. IRS 990 tax forms were compiled from 2008- 2012 to determine if there were increasing levels of reported governance practices. Methodology included factor analysis, comparison of means, trend analysis, and regression models. Results indicated that there is an overall trend of increasing reported practices of governance in human service nonprofit organizations. Board size is the most significant indicator associated with changes in reported governance practices. …

2015-April-28-Etsu Offers Renaissance Child Summer Camps Johnson City, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Morality Of A Carbon Tax: Transition To A Sustainable Economy, Timothy Lamendola

Binghamton University Undergraduate Journal

A carbon tax is needed to address the negative externalities caused by carbon emissions. Increased carbon dioxide concentrations in the atmosphere have a direct and negative impact on net social benefit to current and future generations. Our current human population has a moral obligation to future generations and, therefore, is responsible for excess burning of fossil fuels. This essential carbon tax is needed to help wean humans off their fossil fuel reliance. One should not be concerned with the economic losses this could cause because an economy based off unlimited growth is unsustainable and must be altered. A new, sustainable …

“I Love Lucy” Gender Analysis And Its Influence On Popularity And Longevity, Brianna Knoll

Scholarly and Creative Works Conference (2015 - 2021)

This thesis takes an analytical approach to examine the television show I Love Lucy. The contributing factors to the show’s continued success are considered, including Lucille Ball’s comedic style, domesticity and the role of housewives, marital relations, pregnancy on television, and the larger gender representations with a subtopic of social norms. Upon studying the above aspects of I Love Lucy, it is clear that each topic played an essential role in the success of the show. Ball’s comedic style combined with her portrayal of a 1950s housewife, and the social norms that she and her co-stars broke through …

Lindenwood To Co-Sponsor Ferguson Community Day, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2015-April-23-Science Fiction Author/Journalist Nick Pope To Speak Thursday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Innovation Campus Adds Korean Food Processor, Chris Dunker

Nebraska Innovation Campus Materials

Suji Park owns and operates Korean restaurants in South Korea and Japan -- and caters food service at the U.S. Embassy in Seoul -- but she has long been drawn to Nebraska’s status as the Beef State. “It’s the Silicon Valley of red meat,” said Park, whose Suji’s Cuisine was announced Monday as the fifth private company and first international tenant of Nebraska Innovation Campus. They already have a sales office employing six people in Omaha. When the Korean food manufacturer opens a research office in the Food Innovation Commons this summer, Park said, Suji’s Cuisine will expand its line …

The Effects Of The Internet On Marketing, Alexander M. Payne

Senior Honors Theses

With the use of the Internet, marketers are able to reach consumers where they work, play, shop, and live more efficiently than without it. Through e-commerce, social media, mobile phones, and much more, businesses are able to spread brand awareness, increase market share, and unveil new products. With this great opportunity comes an equally great responsibility, as businesses have now come under extreme scrutiny by their customers. In the Information Age, news travels faster and farther than ever before, with the news of ethical mishaps reaching even the smallest of shareholders. The most crucial element in e-commerce is trust and …

A Practitioner Critique Of A Conceptual Paper On Measuring Value And Performance, Andrew C. Wicks, Jeffrey S. Harrison

Management Faculty Publications

Much of the business literature suggests that firm performance should be measured in financial terms, based on the notion that the primary obligation of a corporation is to provide high shareholder returns. An alternative literature is emerging in which scholars identify the many weaknesses associated with shareholder primacy, and offer alternative performance measures that are focused on a broader set of stakeholders. One such publication was provided to high-­‐level executives in large companies. The executives were then given the opportunity to critique the paper and to discuss the extent to which their firms are engaging in the types of performance …

Swosu Research And Scholarly Activity Fair 2015, Jason L. Johnson

SWOSU Research and Scholarly Activity Fair Programs

Welcome to the Twenty-Second SWOSU Research and Scholarly Activity Fair! On display today are 103 presentations involving 169 student researchers, writers, performers, and artists, and 40 faculty sponsors encompassing scholarly activity from the Departments of: Accounting, Computer Science, and Entrepreneurship; Art, Communication, and Theatre; Biological Sciences; Chemistry and Physics; Education; Engineering Technology; Finance, Management, and Marketing; Language and Literature; Music; Nursing and Allied Health; Pharmaceutical Sciences; Psychology; and Social Sciences.

Airline Quality Rating 2015, Brent D. Bowen, Dean E. Headley

Airline Quality Rating Report

Take the 2015 Airline Passenger Survey

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality Rating 2015, reflects monthly Airline Quality Rating scores for calendar year 2014. AQR scores for 2015 are based on 15 elements in four major areas that focus on airline performance aspects important to air travel consumers over the calendar year of 2014.

The Airline Quality Rating 2015 is a summary of month-by-month quality ratings for U.S. airlines that are required to report …

Identifying Genes Involved In Suppression Of Tumor Formation In The Planarian Schmidtea Mediterranea, Erin Dorsten

Best Integrated Writing

Erin Dorsten makes a proposal for a scientific study of experiments to identify genes involved in protecting an organism with negligible senescence from tumor formation in this piece written for the Integrated Writing course BIO 4020: Current Literature: Biology of Regeneration, taught by Labib Rouhana at Wright State University.

Ada News - 04/06/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Consumer Inferences Of Corporate Social Responsibility (Csr) Claims On Packaged Foods, Gaeul Kim

Open Access Theses

With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR communication tool, consumers' processing of CSR claims and the effects of these claims on product evaluations still remain unknown. In this regard, the present study carries two important research questions. First, do non-health/nutrition-related CSR claims influence consumers' product evaluations, such as perceived health benefits or tastes? If so, how does the effect of CSR claims differ by type of CSR …

Corruption And Economic Growth In China: An Emirical Analysis, Nicholas D'Amico

Senior Honors Projects

This paper will begin with a review of the relevant literature on corruption and its effect on economic growth, both in general and in China specifically. The following sections will discuss the state of corruption in China and outline China’s historic economic growth since it opened up to the global economy. Next, the methodologies of the empirical study of this paper and a model for measuring the effects of corruption on economic growth will be presented. Finally, the results of this study will be analyzed, followed by a discussion of policy implications as China moves forward in the 21^{st …}

An Impact Analysis Of Increased Hydrokinetic Electricity Generation In The United States, Joseph Mchugh

Senior Honors Projects

The United States relies mainly on fossil fuels to meet its energy demand, but it is beginning to look into renewable energy alternatives. One such alternative is hydrokinetic technology, which captures the kinetic energy found in waves, tides and currents. Although initially hampered by regulatory uncertainty and low government backing, hydrokinetic technology is now gaining traction within the United States. Improved regulations and government laws are promoting research and development in the field, which will lead to more projects. This paper performs an impact analysis of an increased number of hydrokinetic energy projects as a result of reduced regulatory uncertainty …

Hospitality News, Spring 2015, School Of Hospitality - Providence

College of Hospitality Management Newsletter

No abstract provided.

Sleep And Moral Awareness, Christopher M. Barnes, Brian C. Gunia, David T. Wagner

Research Collection Lee Kong Chian School Of Business

The implications of sleep for morality are only starting to be explored. Extending the ethics literature, we contend that because bringing morality to conscious attention requires effort, a lack of sleep leads to low moral awareness. We test this prediction with three studies. A laboratory study with a manipulation of sleep across 90 participants judging a scenario for moral content indicates that a lack of sleep leads to low moral awareness. An archival study of Google Trends data across 6 years highlights a national dip in Web searches for moral topics (but not other topics) on the Monday after the …

Commemoration And Poppies: Cambridge, And Other American Battle Monuments Commission Cemeteries’ Mission On Anniversary Years, Nina M. Ray, Andy T. Mink

Marketing Faculty Publications and Presentations

"The English language does not have the words to describe something as powerful as this¹"

Around the beginning of August 2014, the grassy moat around the Tower of London became a field of red ceramic poppies to commemorate the centenary of World War I. As Remembrance Day (Veterans Day, in the United States) on November 11 approached, millions travelled from all over the London area, the country, and indeed the world, to view 'Blood Swept Lands and Seas of Red.' This display became so popular that the Mayor of London, as well as the leaders of the three …

2015 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2015.

The Role Of Music In The Enhancement Of Marketing, Kaitlyn V. Neese

Senior Honors Theses

Marketers use thousands of techniques in order to create the ideal brand image for products and services. There is no detail left unconsidered at the end of a marketing proposal. Everything from the font on a package to the actor used in commercials is extremely thought-out because marketers are not trying to sell a product; they are trying to sell a brand. Because of this, music is becoming increasingly important in marketing decisions. The types of music playing in a store, on a commercial, on a website, or at a worksite can all effect the image of a product, and …

Core Conversations For The Greater Good: An Exploration Of Intrapersonal Communication As A Self-Leadership Strategy In Social Entrepreneurs, William L. Cowen Iv

All Theses And Dissertations

Social entrepreneurs actively create and apply business and communication strategies to support societal causes. They face many leadership and logistics challenges including the need to balance simultaneously mission advocacy and enterprise administration. This qualitative, phenomenological study examines how social entrepreneurs experience intrapersonal communication, conversations within oneself, as a self-leadership strategy that impacts mission and constituents. Within the vast intrapersonal communication field, this study specifically explored the concepts of self-talk, inner voice and inner dialogue, as well as imagined interactions, where conversations are rehearsed or replayed for perceived strategic advantage. The literature examined showed intrapersonal communication, self-leadership and social entrepreneurship all …

Paso Del Norte Economic Indicator Review, Spring 2015, Hunt Institute For Global Competitiveness

Technical Reports

No abstract provided.

Rural China In Transition: Changes And Transformations In China’S Agriculture And Rural Sector, John A. Donaldson, Forrest Q. Zhang

Research Collection School of Social Sciences

Agribusiness companies operating in China are transacting in various forms with small agricultural producers, and in doing so, transforming the household-based agriculture in rural China. We argue that the presence of these distinct forms and the diverging relations between agribusiness and producers show the central importance of China’s collective land rights. China’s unique system of land rights – featuring collective ownership but individualized usage rights – has acted as a powerful force in shaping interactions between agribusiness and direct producers. It provides farmers a source of economic income as well as political bargaining power – albeit to various degrees – …

The Active Audience? Gurus, Management Ideas And Consumer Variability, Claudia Groß, Stefan Heusinkveld, Timothy Adrian Robert Clark

Research Collection Lee Kong Chian School Of Business

This study draws on an active audience perspective to develop a better understanding of mass audiences' attraction towards popular management ideas. It focuses on audience members' own experiences and, in particular, what audience activities actually play a role in shaping mass attraction, and how the deployment of these activities may vary. Analysing 65 in‐depth interviews with management practitioners in their role as audience members of guru seminars, the authors identify different key consumption activities, and explain how individual management practitioners may shift in consumption orientation throughout the communication process. This paper argues that such a broader and more dynamic understanding …

Shaping Problems, Not Decisions: When Decision Makers Leverage Visual Analytics, Brian G. Williams

Student Scholarship

Just as modern software development strategies have introduced agile methods and rapid prototyping to organizations. Visual analytic tools now bring the same spirit of prototyping and iteration directly into the decision-making process. Yet decision makers and analysts may not yet be as “agile” as the tools they are using and instead tend to remain in their traditional roles during analytic tasks. The emerging analytic leaders are managers who do not merely act on the findings of others but rather find and shape problems by constantly interacting with data and scrutinizing and adjusting to changes in real-time data. Our research found …

Management And Leadership Style: Is Style Influenced By Engineering Education?, Jesse Levi Calloway

Engineering Management & Systems Engineering Theses & Dissertations

This paper addresses one aspect of the opportunity for corporations to reduce leadership development infrastructure by narrowing the participant pool to candidates that, intuitively, may be multi-skilled and capable of handling diverse roles and assignments within the corporate environment. In particular, the study seeks to determine the effect that engineering education has on leadership style by comparing the leadership style of certified project managers (CPMs), and non-CPM managers with engineering degrees, to the same for CPMs, and non-CPM managers, who do not possess engineering degrees. Engineering degrees may be further defined as mechanical, electrical, industrial and the like. Leadership styles …

Aligning With Aviation Industry Expectations And Requirements: Improving The Presentation Skills Of Erau Graduate Business Students, Janet K. Tinoco, Jason Alvarez

Publications

MBA students have diverse set of presentation skill levels. Students come from many parts of the world, different undergraduate degree programs, and with widely varying employment histories, if any at all. They need to build their understanding of what to present to whom and how.

Kenya’S Konza Techno City: Utopian Vision Meets Social Reality, Amina Johari

Independent Study Project (ISP) Collection

This paper explores Kenya’s ambitious Konza Technology City. In 2008 the Kenyan government unveiled its plan to construct a city from scratch 60 kilometers outside of the nation’s capital, Nairobi. Konza Technology City is a flagship project for Kenya Vision 2030, the country’s development program covering the period 2008 to 2030. The new city is expected to relieve Nairobi of some of its traffic and overcrowding issues, and also support the country’s growing technology sector. Konza City is just one of many proposed city plans all over sub-Saharan Africa reflecting a growing phenomenon. Due to the challenges many African cities …