Digital Commons Network^™

How Motivated Reasoning And Temporal Frames May Polarize Opinions About Wildlife Disease Risk, Sungjong Roh, Katherine A. Mccomas, Laura N. Rickard, Daniel J. Decker

Research Collection Lee Kong Chian School Of Business

We draw from theories of motivated reasoning, dual-processing models, and attribution of responsibility to examine how scientific messages may increase public polarization with respect to emerging risk issues such as Lyme disease. A nationally representative sample of Americans (N = 460) read messages about Lyme disease that varied the framing of responsibility for the prevalence of the disease (human/wildlife vs. wildlife only) and when its effects will occur (today vs. in the next 10 years). The influence of framing was contingent on participants’ partisanship, which resulted in a boomerang effect among Republicans and increased the degree of political polarization regarding …

2015 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2015.

Proceedings Of The International Interdisciplinary Business And Economics Conference: Volume 4, Cihan Cobanoglu, Serdar Ongan

University of South Florida (USF) - M3 Publishing

This is the fourth volume of the International Interdisciplinary Business and Economics Conference Proceedings Series.

ISSN: 2372-5885

2015-05-19-Wellness Committee Honors ‘Health Heroes’, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

An Investigation Of The Relationships Between And Among Power, Trust And Job Satisfaction Of Nurse Managers In Acute Care Hospitals Using Rogers Science Of Unitary Human Beings, Maureen A. Schneider

Seton Hall University Dissertations and Theses (ETDs)

Background: Defined as control and freedom, power is often characterized as hierarchical. Power-as-freedom exists as a unitary manifestation of the whole and is acausal. Thus a worldview that emphasizes mutual process rather than a causal (control) view supports a culture of trust in the healthcare environment that generates a committed and a thriving work force. When nurse leaders support a climate of trust, managers develop a sense of commitment to the organization which may lead to job satisfaction. However, there is a lack of empirical evidence supporting the relationship between power, trust and job satisfaction among nurse managers.

Purpose: The …

2015 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 15, 2015.

Combining Systems Methodologies To Reduce Allergen-Related Food Recalls, Jill Marie Sweney

Dissertations and Theses

The risk of poor food safety is a major focus for managers in the food manufacturing industry. Despite industry-led and regulatory efforts to improve the overall food safety of US packaged consumer foods, product recalls and market withdrawals are increasing. This is especially true for the most frequent cause for food recall: the undeclared allergen. With industry trends leaning toward adoption of third-party food safety management certifications, a popular food safety code from the Safe Quality Foods Institute is evaluated using Systems Analysis. Three changes to the food safety code are proposed to address three of the top causes for …

Nonprofit Leadership: A Study Of Governance Changes Over Time, Daisha M. Merritt

Dissertations, 2014-2019

This is a leadership study understood through board governance in nonprofit organizations. The study sought to discover if there were indicators of coercive institutional isomorphism occurring in human service nonprofit organizations in the United States. IRS 990 tax forms were compiled from 2008- 2012 to determine if there were increasing levels of reported governance practices. Methodology included factor analysis, comparison of means, trend analysis, and regression models. Results indicated that there is an overall trend of increasing reported practices of governance in human service nonprofit organizations. Board size is the most significant indicator associated with changes in reported governance practices. …

Instagram: Builiding A Following In Niche Audiences And Captivating Strangers Utilizing Visual Social Media, Maia Henderson

Renée Crown University Honors Thesis Projects - All

Social media platforms, such as Facebook and Twitter, are used by advertisers to create brand identity and connect with consumers on a personal level. With the invention of Instagram however, fashion enthusiasts have been able to create their own visual accounts and build a following within a niche community. They don’t have to represent a specific brand or be sponsored, yet they are followed by many because of the quality of their content and by utilizing certain Instagram conventions. There is no known formula about how these accounts become so popular. These “Instafamous” accounts resonate deeply with their followers and …

Viewability: An Exaggerated Crisis, Jared Rosen

Renée Crown University Honors Thesis Projects - All

This thesis addresses the ongoing debate surrounding Viewability within the digital advertising industry. Since advertising is the lifeblood of many publishers and sites across the web, it is vital that brands and marketers derive value from this relationship. The Media Rating Council and Making Measurement Make Sense Movement both over exaggerate the value of Viewability in the digital advertising marketplace. By examining a plethora of articles and regulatory standards, I have been able to conclude that Viewability is a soft metric that does not provide media insights into the success of a given campaign. By conducting interviews and reviewing articles …

Examining The Relationship Between Ethical Strategies And Consumer Perceptions In The New Age Of Social Technology, Anabelle Uy

Renée Crown University Honors Thesis Projects - All

Technology’s growing influence on the daily lives of individuals in modern society is ubiquitous. The increased demand for transparency in business has affected not only consumer perception but the ethical strategies of firms as well. Today, consumer trends illustrate the importance of ethically sourced products and services. They use the platform of technology to gather and disseminate company information and discuss their satisfaction, or lack thereof, with the ethical strategies of firms. This higher value placed on ethical practices and transparency has transformed our previous viewpoint of conventional business. Firms must be able to meet the demands of consumers to …

Inland Vet Supply Employee Training Manual, Jessica Crawford

Agricultural Education and Communication

The purpose of this senior project was to create an informative manual that would aid new employees in learning proper store protocols at Inland Vet Supply. The project included the creation of the manual based on the wants of the employer, Tammy Horal, as well as the needs of the store itself. The manual was written in a way that could be easily understood, and quickly referred to. The intended goal for the manual was to improve the ease of learning, and to reduce the amount of confusion when teaching new employees store procedures. It is with hope that once …

Wall Street Women: 1950s To The Present, Nicholas Calabro

Honors Projects in History and Social Sciences

This project is designed to show the connection between the women of Wall Street and the Second and Third Waves of Feminism. In particular, it analyzes what principles of Second and Third Wave Feminism can be applied to the women of Wall Street. The project does this with qualitative information about feminism as well as the women’s experience on Wall Street and quantitative data about performance between men and women. This project is being done for the female accounting/finance students at Bryant University, so they can apply this information in the real world. In conclusion, both the Second and Third …

Huntsman Alumni Magazine, Spring 2015, Usu Jon M. Huntsman School Of Business

Huntsman Business Magazine

Alumni magazine for the Jon M. Huntsman School of Business at Utah State University.

Fast Fashion: At What Cost?, Fiona Hall-Roulac

Senior Theses

Fashion has played a large role in society and the production of clothing has greatly changed for American consumers over the past hundred years. I will examine the notion of fast fashion and how these practices have changed how people shop and as a result how workers work. I will examine how some companies are creating transparency by showing their factories, actual prices of the goods, as well as focusing on small locally produced goods and the cost for Americans receiving low cost fast fashion goods. The 20^th century marked the industrial revolution where clothing production greatly transformed. It …

Analysis And Implications Of Guest Attitudes Towards Queuing In Theme Parks, Austin Lemaster

HIM 1990-2015

Queue lines are a fundamental inevitably of the modern theme park. Parks have begun to introduce various systems for combating the normal queue, some of which are at no extra cost to guests and some of which are an extra cost. These systems feature a variety of methods by which guests can bypass the normal queue and enter one featuring a minimal wait. Parks have also started to introduce elements within queues that make waiting in them easier and change guests’ perception of time, thus making the waits seem shorter. This thesis attempts to determine the attitudes of guests towards …

Lu Fashion Show 2015 (May 1-2, 2015), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the LU Fashion Show 2015.

Self-Concept And Product Extension: Why Some Products “Wear In” While Others “Wear Out”, Carmen M. Hawkins

Honors Capstones

No abstract provided.

Coins In The Air: A Literature Review On The Evolving Framework Of Bitcoin And Its Relevance To The Accounting Profession, Javin H. Forrester

Accounting

Bitcoin is an innovative virtual currency, which has gained much commercial traction, yet is widely overlooked by the accounting profession. Due to its parallels with actual currencies and its growing use, accountants should be aware of what bitcoin is, including its risks and benefits, in order to properly leverage its business uses. Of the existing financial instruments, derivatives stand out in their potential to stabilize the bitcoin market. Bitcoin regulation is sparse, but evolving, especially in the face of the emerging bitcoin securities and derivatives markets. The accounting profession is poised to play a major role in facilitating the future …

The Controversy Of Mandatory Audit Firm Rotation: Has Quantitative Accounting Research Misinformed Us About The Relationship Between Audit Tenure And Audit Quality?, Courtney Stern

Accounting

There is controversy between regulators and audit firms over the policy of mandatory audit firm rotation. Many regulators favor mandatory audit firm rotation whereas audit firms are against such a policy. Regulators argue that mandatory firm rotation would improve audit quality while audit firms claim that audit quality increases with audit tenure. Typically, regulators and audit firms refer to academic research that supports their position. One early paper on mandatory audit firm rotation that is commonly cited by academics and opponents of mandatory rotation is Carcello and Nagy (2004), which finds that longer audit tenure does not reduce audit quality. …

The Effect Of Showrooming On Specialty Retailers: Leveraging A Framework For Success, Erin Jodi Belk

Accounting Undergraduate Honors Theses

As technology continues to increasingly infiltrate the lives of consumers around the globe, retailers are being faced with new challenges. Not only is there a push for retailers to be faster and more responsive, but retailers are also expected to have high integration across all channels. Over the past few years, as online shopping expanded and e-commerce became the norm, phenomena such as showrooming — consumers using their phones to comparison shop in stores — seemed like the evident and looming death of brick and mortar retailers (Adler, 2013). Historically, offline retailers have tried various methods to eliminate showrooming, going …

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …

Zipcar: Unlocking The Keys To Alternative Mobility For Aarhus University Students And Professionals Of The Community, Natascha D. Bunner

Marketing Undergraduate Honors Theses

Zipcar is a company which has revolutionized the mobility of its users and is currently the world leader of car-sharing networks (Zipcar, 2015). A member of the industry powerhouse, Avis Budget Group, Inc., with operations currently in the United States, Canada, UK, France, Spain, and Austria, Zipcar is looking to expand its market share and total sales internationally. This report sets forth to analyze the potential market of Aarhus, Denmark for Zipcar. The report is essentially a marketing plan for Zipcar to enter the community of Aarhus, Denmark which contains competent cultural, economic, industry analyses for the intended product and …

2015-May-01-Wellness Committee Honors 'Health Heroes', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Evaluating Event Effectiveness Across Alternate Platforms, Kristin Marie Malek

UNLV Theses, Dissertations, Professional Papers, and Capstones

As technology continues to influence younger generations and demand a commanding presence in the workplace, more industries are trying to incorporate these advances. Organizations are rapidly adopting new technologies and have justified their return on investment by examining new attendee rates, ‘click-throughs’ on links, and company specific metrics. Despite advances in technology and growing consumer dependence on electronics, the meeting and events industry has been slow to adopt IT advances for fear of cannibalization (Fenich, et al., 2011; Pearlman & Gates, 2010). The goal of this research was to gain a better understanding of how alternate platforms can affect event …

The Celtic Way: Order, Creativity, And The Holy Spirit In The Celtic Monastic Movement, Fiona Leitch

Senior Honors Theses

The Celtic monastic movement lasted hundreds of years and is responsible for much of the spread of Christianity to the West. Much of the movement’s success can be attributed to the Celtic Christians’ understanding of the importance of the role of creative culture and order as well as an openness and responsiveness to the leading of the Holy Spirit. It is these three things working in tandem that influenced the success of the Celtic monastic movement. Although the movement ended a thousand years ago, it can offer guidance and wisdom for carrying out ministry today. A case study of Cuirim …

What Happens In Las Vegas? How Exhibitors Use The Tradeshow Floor And Social Venues To Facilitate Business, Chrissy L. Nanton

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study illuminates how place characteristics shape the way in which tradeshow exhibitors “do” business on and off the tradeshow floor. A surge in framing tradeshows as temporary clusters has occurred in the recent decades. Temporary clusters are defined as “hotspots of intensive and dedicated exchange of knowledge, network building and generation of new ideas” (Maskell, Bathelt and Malmberg 2004). The idea that temporarily sharing geographic space can advantage firms is particularly noteworthy in a post-industrial globalized economy. In the literature, social scientists have paid specific attention to the connections between geography and spatial proximity, and information diffusion and knowledge …

Valuation Of Intangible Assets: Should Brand Equity Be Accounted For On The Balance Sheet?, Brooke Wasserman

Honors Scholar Theses

Brand valuation has become a commonplace tool for assessing company performance related to marketing and promotions of businesses. However, current U.S. and international accounting standards inhibit the recording of brands as assets on financial statements due to their intangible nature. This paper discusses the importance of understanding the contribution that brands provide to companies and outlines the potential options for reporting any associated intangible assets on financial statements. I suggest that additional reports should be included alongside currently required financial statements to record brand value separately from the other statements. The intangible brand assets should not be placed as a …

Swings For Dreams: Public Perceptions Of The Nonprofit Sector And Effects On Donating Behavior, Kelsey L. Fisher

Master's Projects

No abstract provided.

Price Slides Within Cattle Markets Over Time And Space, Justin Edward Dickamore

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The production of cattle in the United State is a very large business. Production begins at the cow-calf level, where a calf is born and raised to a specific weight. This weight is the weaning weight and averages between 300-600 pounds. The calf is then typically shipped to a feedlot, where it is fed a high corn ration which increases the weight of animal quickly and cost effectively to reach a sufficient slaughter weight. Cattle production takes place primarily in 5 different geographical locations which include the North Central, Southeast, Northern Plains, Southern Plains, and West regions. Due to the …