Digital Commons Network^™

The Marian Paths Of Portugal And Local Development, Eunice Almeida Duarte, João Caldeira Heitor

International Journal of Religious Tourism and Pilgrimage

This study aims to analyse the contribution of Marian Paths to the development of individual sites. The theoretical framework of the work is an empirical study which uses databases such as Science Direct, Emerald, Google Scholar, and Web of Science databases to identify suitable themes for empirical evidence (2015-2021) on pilgrimage paths and local development. Based on this, 19 interviews were undertaken to develop an understanding of developments, particularly in the area of Fátima, Portugal. The contents of the interviews were analysed using NVivo. This article concludes that there is no management model implemented on the Portuguese Marian paths, more …

2023-March-07-Etsu Mentored Substance Use Research Training Program Underway, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 7, 2023) – East Tennessee State University launched its second cohort of the ETSU Mentored Substance Use Research (EMSUR) training program, designed to train substance use researchers across multiple disciplines in order to improve health outcomes in Central Appalachia.

A total of 14 ETSU graduate and undergraduate students were selected for the second cohort and are paired with a faculty mentor to train them in substance use research.

Seven faculty members are participating as mentors in the program, which is led by Dr. Manik Ahuja, assistant professor in the Department of Health Services Management and Policy in …

Are Accounting Gurus In Sync With Petty Traders’ Indigenous And Innovative Record-Keeping?, Aborampah Amoah-Mensah Dr.

The Qualitative Report

Although record-keeping by small- and medium-scale enterprises (SMEs) has been extensively researched, there is a paucity of research on indigenous and innovative record-keeping. This paper examines the indigenous and innovative record-keeping practices of petty traders in Kumasi, Ghana, with a focus on how they gain a competitive advantage. In addition, it aims to derive a theoretical model from the findings of the study using grounded theory. Lastly, this research seeks to understand if academic and accounting practitioners are in sync with petty traders’ record-keeping. The results from focus group discussions show that petty traders engage in both indigenous (stones or …

The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business, Jordan C'Rene Reuille-Dupont

University Honors Theses

In marketing, predictive analytics molds big data into tools that can create demographics, target pleasurable neuromodulator chemicals like dopamine, and influence individual and societal behavior patterns. Professionals and scholars alike can use machine-based computation to transform big data into usable knowledge that accurately represents and tracks human behavior. In the past couple of decades this has led to the acceleration of the attention economy and has fueled the age of information. It has pushed countries to not only enforce new laws and regulations, but also race to secure control over data science technologies. The research for this thesis will ultimately …

The Center For Agricultural Profitability Contributes To Collaborative Adaptive Management Project At The Barta Brothers Ranch, Jay Parsons, Mitchell B. Stephenson, Kyle Martens

Cornhusker Economics

In 2020, the University of Nebraska's Barta Brothers Ranch (BBR) launched a collaborative adaptive management (CAM) project to address risks and uncertainties related to grassland management in the Sandhills. The project brings together UNL faculty engaged in research, extension and teaching across multiple disciples, departments and geographic locations. All three Institute of Agriculture and Natural Resources (IANR) District Research, Extension, and Education Centers are involved the project (Eastern Nebraska, Panhandle, and West Central) along with three East Campus based centers: the Center for Grassland Studies, the Center for Resilience in Agricultural Working Landscapes, and the Center for Agricultural Profitability housed …

The Role Of Year And Animal Origin On Key Determinants Of Ewe Longevity, Audrey Burton, Annika Weaver, Rebekah Mills, Flint Herrelson, Patricia Harrelson

2023 Celebration of Student Scholarship - Poster Presentations

The MSU sheep flock is an Innovation Flock in the Sheep GEMS project through the University of Nebraska-Lincoln. The Sheep GEMS project is a national, multi-breed project that is focused on evaluating different sheep breeds and their longevity in different climates. As a participant, we collect/send raw data that is compiled. Our preliminary data from the 2022 (Year 1) and 2023 (Year 2) lambing season has been included. We collected measurements from Katahdin ewes (n = 38; 1-4.5 years old). We measured fecal egg counts (FEC), FAMACHA scores, body condition scores (BCS), teat and udder scores. Using the MIXED procedures …

The Dedicated Truck To Take You To The Train Station: A Case Study On Ram's Marketing Strategy Through The Hit Series, Yellowstone, Hailey Keidel

Experience Industry Management

A company’s marketing strategy is crucial to said company’s success and expansion throughout its lifecycle. When looking at the automotive industry and its marketing standards, RAM is taking a step beyond with its partnership with Yellowstone. The purpose of this study was to analyze RAM’s marketing strategy in the Paramount series, Yellowstone. A case study was conducted on RAM through a tool created by the researcher with data collected from RAM’s core site, Yellowstone’s core site, and a variety of news and statistic outlets. The results of this study determined that RAM’s marketing strategy is highly successful in connection with …

From Bali Beaches To Breathwork: A Comparative Analysis On Yoga Tourism Strategies Used By Bali’S Destination Marketing Organizations, Brooke R. Findlay

Experience Industry Management

Strategic marketing is crucial for the success of tourist destinations. When potential tourists research a location before visiting, they commonly click through the websites of various Destination Marketing Organizations (DMOs). This paper compares the marketing efforts of two (DMOs), the Bali Tourism Board (BTB) and Wonderful Indonesia, focusing on their use of social media and websites in promoting yoga tourism in Bali. Yoga tourism is an element of wellness tourism that attracts yogis from all over the world to practice yoga in spiritual locations. Bali increasingly grows in numbers of yoga tourists each season and is now a world-renowned yoga …

Addressing Plastic Pollution Through Green Consumption: Predicting Intentions To Use Menstrual Cups In The Philippines, Alvin Patrick M. Valentin, Ma. Regina Hechanova-Alampay

Quantitative Methods and Information Technology Faculty Publications

Plastic pollution is a global environmental crisis that poses a huge threat to the health of people and marine ecosystems worldwide. A significant source of plastic pollution is menstrual hygiene management, and an approach that can help address this crisis is the usage of washable and reusable menstrual cups. Using an extended theory of planned behavior model that includes self-identity and perceived quality, the study predicted intentions to use menstrual cups in the Philippines. Structural equation modeling results showed that perceived quality predicted attitudes towards menstrual cup usage. Moreover, attitudes, perceived behavioral control, and self-identity predicted intentions to use menstrual …

Harnessing The Power Of Video Ads, Linyi Li

Asian Management Insights

In digital advertising, video ads as a top-of-funnel function have a longer-lasting efect than display and search ads on a consumer's consciousness.

Autism In The Workplace, Gundars Kaupins

Management Faculty Publications and Presentations

Autism is a lifelong, genetic disorder that creates communication challenges, including social-emotional reciprocity, nonverbal communicative behavior deficits, and relationship struggles; restricted or repetitive behavior patterns and interests; and sensitivity to sensory inputs.1 This disorder presents a range of conditions, known as the autism spectrum, which spans from “low-functioning” individuals, who have significant speech challenges, to “high-functioning” individuals, who can communicate but have other social and behavioral challenges; high-functioning autism has traditionally been called Asperger’s syndrome. This disorder has become more of a mainstream topic, with television shows and movies, such as The Good Doctor and Rainman, depicting characters on …

2023-March-01-This Charismatic Critter Evolved A Unique Lifestyle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Take a stroll through a desert in western North America, and you might spot a tiny hopping rodent with enormous ears. Kangaroo rats and kangaroo mice are well-adapted for life in dry habitats, but their distant ancestors were not.  

Now, thanks to a new fossil discovered in Oregon, researchers have a clearer picture of how and why these charismatic critters evolved their unique lifestyle. 

This fossil was identified as a new species in a study published in the journal PeerJ. Dr. Joshua Samuels, associate professor in the East Tennessee State University Department of Geosciences and curator at …

If It Ain't Broke, Don't Fix It: Understanding The Value In Producing Film Adaptations And Movie Franchises, Courtney Mcdonald

University Honors Theses

The business of making movies is not an easy one; in an industry where very few see financial success, risk aversion often takes the wheel. In order to combat the immense amount of uncertainty, existing research has attempted to establish factors of film success, including actor star power and reviews. However, statistical studies evaluating these factors have produced consistently inconclusive results. To approach this idea from another perspective, this paper investigates two specific areas of film—movie adaptations and film franchises—that contain valuable properties not always as explicitly connected to box office results. While many movies are referenced, two film franchises …

Digitalisation Touches Everything, Havovi Joshi

Asian Management Insights

Digitalisation touches everything

Exploring Diversity And Depth Of Knowledge, Metacognition, And Individual Ambidexterity, Deddi Tedjakumara

Dissertations and Theses Collection (Open Access)

Recent data show that the average lifespan of a company listed in the Standard and Poor's 500 (S&P 500) Index has declined from 32 years in 1965 to 21 years in 2020 (Clark, 2021), and it is estimated that 75% of the companies listed in the S&P 500 today will disappear from the list by 2027 (Hillenbrand, 2019). Organizational theory holds that for a company to be sustainable, it must strike a balance between exploring new possibilities and exploiting old certainties (March, 1991). The ability to manage the tension between exploration and exploitation is important at both organizational and individual …

Laguna Love: A Sustainable Bikini Collection, Aubrianna L. Davenport

Graphic Communication

Graphic Communication can be applied to various industries of design. As a Cal Poly student I had the opportunity to study abroad in Florence, Italy. During that time I studied fashion and product development, which sparked my desire to become a textile designer one day; I specifically hope to work in the surf apparel industry. Whilst taking textile design classes abroad, I learned that I could apply my love for graphic design to the fashion industry quite seamlessly; I am thankful that Graphic Communication has provided me with the skill sets in Adobe Creative Cloud, especially, when applying my knowledge …

Theory Of A Philanthropic Alliance: The Case Of The Global Alliance For The Future Of Food, Michael Quinn Patton, Ruth Richardson

The Foundation Review

Different kinds of action entities need different theoretical frameworks. A theory of change hypothesizes how an intervention is expected to achieve desired impacts in the world. A theory of philanthropy articulates a foundation’s role in supporting specific kinds of theories of change. This article extends that analysis to a theory of philanthropic alliance, which explains and hypothesizes how several foundations working together can have greater collective impact than they could working separately. A theory of philanthropy will be contrasted with a theory of philanthropic alliance, using the Global Alliance for the Future of Food to illustrate and illuminate the distinction …

Impact Of Cosmetic Standards On Food Loss, Pascale Crama, Yangfang (Helen) Zhou, Manman Wang

Research Collection Lee Kong Chian School Of Business

A significant portion of the food loss in agricultural supply chains occurs at the farm level and has been linked to high cosmetic standards adopted by retailers regarding the size, color, and shape of the produce. We examine the economic incentives for retailers to adopt such high standards and their impact on food loss. We build a sequential game between a retailer and a farmer, where the retailer signs a contract with the farmer specifying both the wholesale price and cosmetic quality standard. Setting a high standard allows the retailer to sell the products at a price premium but increases …

Consumers’ Preferences For Ethical Entertainment Consumption: Conceptualization, Development, And Validation Of A Scale, Avirupa Basu, Tamas Makany, Pratap Chandra Mandal, Ashutosh Bishnu Murti

Research Collection Lee Kong Chian School Of Business

Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant importance among consumers. However, there is limited literature on the Ethical Consumption in the domain of OTT entertainment, which is a new and burgeoning field of literature. Conceptualizing and developing a measurement scale for CPEEC will help measure the ethicality of entertainment like films, web shows and reality shows. The CPEEC scale is developed and validated by performing 33 in-depth …

Factors Influencing Political Participation In Lebanon: The Mediating Role Of Perceived Congruence, Mahmoud A. El Homssi, Alaaeldin A. Ali, Amal Kurdi

BAU Journal - Society, Culture and Human Behavior

Abstract

This study analyzes the factors that influence political participation. These factors include: political information efficacy, political interest, community engagement, political party affiliation and perceived congruence. Moreover, this study addresses the mediating role of perceived congruence on the relationship between political interest, community engagement and political participation. A quantitative survey method was used and structured questionnaire was administered to a convenience sample of 412 respondents. The findings of this study revealed that political interest, community engagement, and political party affiliation have a positive effect on political participation. In addition, the results indicated that perceived congruence has no direct or mediate …

Your Customers Are Demanding That Your Business Be Sustainable, Mark Field

Turning The Dial conference

At Turning the Dial, Mark Field discussed your customers are demanding that your business be sustainable. Mark is the founder and CEO of Prof Consulting Group, an award-winning international consulting group specialising across the food and grocery supply chains. Prof supports their clients through growth consulting through innovation, new market access and strategic procurement, in addition to running a dedicated ESG team specialising in human rights, animal welfare, sustainable packaging, and environmental operations. The ability to bring ESG and Growth into the same conversation or strategy helps deliver profitable long-term outcomes. Mark is a former Group Technical Director for UK …

Crimes Of Assault On Electronic Programmes In Palestinian Legislation, عبدالله ذيب محمود, Mamoun Abu Helou, Waheeb Abu Ulbeh

AAU Journal of Business and Law مجلة جامعة العين للأعمال والقانون

The development and great spread of information technology and communication devices and the increase in reliability of the Internet have led to its widespread use in the daily life of Palestinian citizens and thus the emergence of many related electronic crimes. This study revolves around talking about the crimes of assaulting electronic programs in Palestinian legislation, which are represented by obstructing or disrupting access to electronic services, devices, programs, or electronic information of all kinds. The object of protection in the crime of assaulting electronic devices and the electronic network is the programs that are configured or accessories to computers …

Factors Affecting Consumers’ Purchase Intentions Towards Recycled Products, Sherine Esmat

Theses and Dissertations

The work executed addresses the status of recycling industry in Egypt and its relation to the current sustainability trends as well as climate change issues. It also identifies the main concerns of consumers when purchasing recycled products. Consequently, identifies the key pillars that need to be applied or communicated with the target consumers to enhance the concept of selling recycled products and increase its market share. Since this industry is significantly broad, the focus of the study was only on recycled PET plastic bottles (rPET), this is to ensure attaining accurate and reliable results.

An interview and a site visit …

2023-02-10 Institutional Animal Care And Use Committee Meeting Minutes, Morehead State University. Faculty Senate., Institutional Animal Care And Use Committee.

Faculty Senate Records

Institutional Animal Care and Use Committee meeting minutes for February 10, 2023.

How Desirable Is The Medium? Effect Of Point Accumulation Scheme On Consumer Loyalty Toward Reward Program, Eujin Park

Asia Marketing Journal

An accruable point scenario study was applied to examine the effect of the point-accumulation trend (diminishing vs. increasing) and the nominal value (small vs. large) of a medium for repeated consumption on program loyalty. The results showed that both factors affect consumer loyalty toward a reward program. Consumers who received a medium with an increasing accumulation trend and a large nominal value perceived a reward to be more valuable than those who received a diminishing trend and a small nominal value. The results confirmed that a large nominal value or an increasing accumulation trend increased the perception of reward and …

Rules Of Attraction: Females Perception Of Male Self-Representation In A Dating App, Olga Roshchupkina, Olga Kim, Eun-Ju Lee

Asia Marketing Journal

In the current study, we explore how women decide whether to accept or reject a potential match offered by a dating app (Tinder). Specifically, we were trying to identify overlying factors that influence the decision and understand how women make a judgment based on limited cues provided by a Tinder profile. Women largely base their decision on the perceived attractiveness and character of the potential match. The findings suggest that attractiveness is highly subjective, with no universal rules that can be quantified; thus, it is hard to predict acceptance of the potential match. There are however factors that contribute significantly …

Sustainability Of Traditional Retail In An Emerging Market: A Conceptual Framework Applied To A Vietnamese Wet Market, Thi Tuyet Nhung Tran

Asia Marketing Journal

In emerging countries, traditional retail, such as wet markets, still accounts for a large proportion of retail sales. Traditional retail has poor infrastructure compared to modern retail, and is often associated with problems of waste, water, and environmental pollution. Therefore, traditional retail faces extreme difficulties in achieving sustainability. This study aimed to determine what value traditional retail contributes to sustainability. We generated and applied a conceptual framework of sustainability to explore this question. We used a single case study of a small-scale wet market in Vietnam. The results showed that wet markets have significant value for the development of sustainable …

How Did The Tamagotchi Become A Worldwide Phenomenon, Gianna V. Bona

CAFE Symposium 2023

The Tamagotchi is a popular Japanese toy by Bandai Co that pioneered virtual pets and led other companies to develop virtual toys and games that changed how children and consumers interacted with toys.

All Stick And No Carrot? Reforming Public Offerings, Stephen J. Choi, Adam C. Pritchard

Law & Economics Working Papers

The SEC heavily regulates the traditional initial public offering. Those regulatory burdens fuel interest in alternative paths for private companies to go public, “regulatory arbitrage.” The SEC’s response to the emergence of alternatives, most recently SPACs and direct listings, has been to suppress them by imposing heightened liability under Section 11 of the Securities Act. The SEC’s treatment of the traditional IPO regulatory process as a one-size-fits-all regime ignores the weaknesses of this process, in particular the informational inefficiency of the book-building process. In this essay we argue that the agency’s focus in regulating issuers going public should be on …

Financial Capability – Examining The Impact Of Financial Education On U.S. Military Members, Philip Mason Chapman

Doctoral Dissertations and Projects

In 2018 a national survey was conducted of 27,091 participants designed to gauge financial capability. While the survey revealed that financial education matters, there is a gap between those with a military background and their civilian counterparts. This dissertation is designed to address how this discrepancy can exist when military individuals have unlimited access to financial education. Even with this access, investors with a military background make poorer financial decisions while simultaneously claiming to have a higher level of financial satisfaction and financial knowledge. Financial education has long been associated with an individual’s desire to seek professional financial assistance and …