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Marks And Brands: Conceptual, Operational And Methodological Comparisons, Deli Yang, M. Sönmez, Q. Li 2012 Trinity University

Marks And Brands: Conceptual, Operational And Methodological Comparisons, Deli Yang, M. Sönmez, Q. Li

School of Business Faculty Research

People tend to use brands and marks interchangeably due to their similarities. However, they are often nonsubstitutable to each other. This paper systematically examines the similarities and differences of these two terms in conceptual, operational and methodological manners taking account of history and international dimensions. Such clarification is important given the increasing significance of marks and brands for all stakeholders (rather than consumers only). The paper starts with the definitional understanding about the two terms. It then focuses on the history of these two terms to reveal how their evolvement has been. Next, it discusses their similarities and differences, including …


Non-Monetary Strategies To Retain Key Employees, Becky Rader 2012 University of Nevada, Las Vegas

Non-Monetary Strategies To Retain Key Employees, Becky Rader

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to provide a handbook that management can use to retain employees, especially top performers.

Companies within the hospitality industry are attempting to strengthen their bottom line during these tough economic times. Employees contribute significantly to the bottom line but are often overlooked as assets by the company. As a result, many employees become disengaged and unsatisfied. As this happens, employees begin to look for opportunities outside the company where they feel they will be more valued for their abilities. Unfortunately, for the company losing employees, the most likely losses are the most accomplished employees. …


Logistics And Supply Chain Management In The Hotel Industry: Impact On Hotel Performance In Service Delivery, Clement K. Odoom 2012 University of Nevada, Las Vegas

Logistics And Supply Chain Management In The Hotel Industry: Impact On Hotel Performance In Service Delivery, Clement K. Odoom

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to identify and describe the way logistics and supply chain management practices can be used for costs savings. As hotel companies manage and operate their properties, they should focus on several aspects such as logistics management, inventory management, information technology, procurement and distribution, lean and green supply chain practices. Finally, this paper explores the competitive benefits that come from applying these concepts. Part three will contain a set of recommendations how they can be utilized in the hotel industry


Impact Of Business Intelligence And It Infrastructure Flexibility On Competitive Advantage: An Organizational Agility Perspective, Xiaofeng Chen 2012 University of Nebraska-Lincoln

Impact Of Business Intelligence And It Infrastructure Flexibility On Competitive Advantage: An Organizational Agility Perspective, Xiaofeng Chen

College of Business: Dissertations, Theses, and Student Research

There is growing use of business intelligence (BI) for better management decisions in industry. However, empirical studies on BI are still scarce in academic research. This research investigates BI from an organizational agility perspective. Organizational agility is the ability to sense and respond to market opportunities and threats with speed, and BI can help in the sensing role of organizational agility. Drawing on the systems theory, dynamic capabilities framework, and literature on competitive advantage, organizational agility, business intelligence, and IT infrastructure flexibility, we hypothesize that BI use and IT infrastructure flexibility are major sources of organizational agility. We developed a …


Establishing Relationships Between Risk Management And Knowledge Transfer, Garrett S. Haltiwanger 2012 Old Dominion University

Establishing Relationships Between Risk Management And Knowledge Transfer, Garrett S. Haltiwanger

Engineering Management & Systems Engineering Theses & Dissertations

Risk management (RM) and Knowledge management (KM) have mostly been treated as separate management philosophies. Risk management is a widely taught topic in academia and is practiced in industry. Knowledge management is being taught at increasingly more colleges and many companies are discovering a need for managing knowledge. This dissertation shows that some research has been conducted to apply the principles of knowledge management in establishing risk management plans. To a lesser extent there has been research conducted to apply the philosophies of risk management to identifying knowledge gaps and maintaining corporate knowledge. Both risk management and knowledge management are …


A Study Of Risk-Taking Behavior In Investment Banking, Elzotbek Rustambekov 2012 Old Dominion University

A Study Of Risk-Taking Behavior In Investment Banking, Elzotbek Rustambekov

Theses and Dissertations in Business Administration

This dissertation examines corporate risk-taking behavior by investment banks in the United States. This study was sparked by the collapse of Lehman Brothers, one of the largest bankruptcy filings in U.S. history. This dissertation examines the specific factors that drove investment banks such as Lehman Brothers to take excessive risks, and how the deregulation of the US financial services industry towards the end of the 1990s contributed to risk-taking behavior.

I use four theoretical perspectives to examine corporate risk-taking behavior among investment banks. These perspectives include: institutional theory, behavioral theory of the firm, knowledge based view (KBV) of the firm, …


A Study Of Failures In The Us Banking Industry, Joseph Trendowski 2012 Old Dominion University

A Study Of Failures In The Us Banking Industry, Joseph Trendowski

Theses and Dissertations in Business Administration

This dissertation studies failures in the U.S. banking industry following the 2008 financial crisis. The dissertation offers an exhaustive review of the organizational failure literature, and changes in the banking industry environment over the past century. It takes three theoretical perspectives - institutional, industrial organization and resource-based view- to analyze failures in the banking industry.

The review and analysis allows me to trace the roots of recent bank failures to external (institutional, competitive) and internal (resource structure, strategy, risk) factors, and propose several hypotheses linking such factors with failures. The hypotheses are tested using a data-set that included all bank …


Technology Roadmap For Tesla Motors Sedan Ev, Abrahim Abdulsater, Aparna Balasubramanian, Bing Wang, Farshad Madani, Mohammad Mansour, Rajasree Talla 2012 Portland State University

Technology Roadmap For Tesla Motors Sedan Ev, Abrahim Abdulsater, Aparna Balasubramanian, Bing Wang, Farshad Madani, Mohammad Mansour, Rajasree Talla

Engineering and Technology Management Student Projects

In order for the United States, as well as other nations, to decrease their dependency and reliance on imported fossil fuel, to control and reduce the largest source of their carbon emission, and to secure their national transportation system, a faster transition from the Internal Combustion Engine to the Electric Vehicle has to be promoted. The public and private sectors will have to work hand in hand to ensure reaching such a national goal.

This paper lays out a technology roadmap for a private company ‘Tesla Motors’, proposing a balanced mixed basket of Technology Push and market Pull strategy in …


2012-06-20 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate. 2012 Morehead State University

2012-06-20 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for June 20, 2012.


2012-06-18 Executive Council Meeting Minutes, Morehead State University. Faculty Senate. 2012 Morehead State University

2012-06-18 Executive Council Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Executive Council Meeting Minutes for June 18, 2012.


Design Thinking In Enterprise Supply Chains, Edward Sweeney 2012 Technological University Dublin

Design Thinking In Enterprise Supply Chains, Edward Sweeney

Other Resources

No abstract provided.


2012-06-07, Morehead State University. Board of Regents. 2012 Morehead State University

2012-06-07, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.


Applied Computer Cooling, Spencer Ellsworth 2012 California Polytechnic State University - San Luis Obispo

Applied Computer Cooling, Spencer Ellsworth

Liberal Arts and Engineering Studies

No abstract provided.


General Motors Company: Restructured To Rediscover American Innovation, Jeffrey S. Harrison, Stefan Michalski, Joel Winbigler, Trevor Wind 2012 University of Richmond

General Motors Company: Restructured To Rediscover American Innovation, Jeffrey S. Harrison, Stefan Michalski, Joel Winbigler, Trevor Wind

Robins Case Network

Many analysts predicted that General Motors was not salvageable. However, after a government-backed restructuring, the company seems to be doing much better. The big question is whether the turnaround is sustainable. The company is investing heavily in technology in an effort to continue its record of success. This case examines GM up to its reorganization and also details its current strategies.


American Airlines: Bankrupt, Like Every Other Legacy Airline, Jeffrey S. Harrison, Siri Kalburgi, Colleen Koch Reed 2012 University of Richmond

American Airlines: Bankrupt, Like Every Other Legacy Airline, Jeffrey S. Harrison, Siri Kalburgi, Colleen Koch Reed

Robins Case Network

American held out to the end, being the last of the large legacy carriers to file for Chapter 11 protection. This case reviews the history of American from its inception through its filing. Current strategies and industry trends are also examined.


Sustainability In Clothing Supply Chains: Implications For Marketing, Sudhindra SESHADRI 2012 Singapore Management University

Sustainability In Clothing Supply Chains: Implications For Marketing, Sudhindra Seshadri

Research Collection Lee Kong Chian School Of Business

Recommendations for sustainability strategies for business have predominantly taken an individual firm level perspective. Yet, sustainability efforts are by essence collaborative and span firm level boundaries. Multiple stakeholders espousing often divergent goals need to work together over long periods on sustainability collaborations. Well recognized externalities in the firm’s economic existence need to be addressed by multiple stakeholder skill sets and are fraught with high risks and uncertainties. These are conditions ripe for syndication, as financial and corporate syndicates have demonstrated.The rules of syndication cover the structure of membership, setting of goals and objectives, governance, incentives and sharing of rewards and …


Does Corporate Governance Influence Misstatement Disclosure Timeliness?, Rapheal Joseph Hamilton 2012 Syracuse University

Does Corporate Governance Influence Misstatement Disclosure Timeliness?, Rapheal Joseph Hamilton

Business Administration - Dissertations

The relationship between corporate governance and firm disclosure for firms in crisis, specifically firms in violation of GAAP, may differ from the relationship demonstrated in prior literature between governance and voluntary disclosure. An emerging stream of disclosure literature assumes that the relationship between corporate governance and misstatement disclosure choices mirror that found in prior voluntary disclosure literature though no study has empirically demonstrated that a similar relationship exists. Using a sample of 302 accounting irregularities disclosed between 2000 and 2006, I investigate the role of corporate governance, including both internal and external mechanisms, in influencing misstatement disclosure timeliness. I provide …


Management Assessment Of The Public Works Department: City Of Lowell, Massachusetts, Edward J. Collins, Jr. Center for Public Management, University of Massachusetts Boston 2012 Edward J. Collins, Jr. Center for Public Management, University of Massachusetts Boston

Management Assessment Of The Public Works Department: City Of Lowell, Massachusetts, Edward J. Collins, Jr. Center For Public Management, University Of Massachusetts Boston

Edward J. Collins Center for Public Management Publications

This report presents the results of the management assessment of the Lowell Public Works Department conducted by the University of Massachusetts Boston’s Collins Center for Public Management.

The project team conducted a comprehensive organization and management analysis of the Department's existing operations, service levels, infrostructure management, organizational structures and staffing levels. The analysis was to be fact-based and include all aspects of service provision by the Department.


Lockheed Martin: Dealing With Dependence On A Single Customer, Timothy Kyle Benusa, Sam Gottwald, Jeffrey S. Harrison, John Reed 2012 University of Richmond

Lockheed Martin: Dealing With Dependence On A Single Customer, Timothy Kyle Benusa, Sam Gottwald, Jeffrey S. Harrison, John Reed

Robins Case Network

Lockheed Martin is a giant in the aerospace and defense industry, and obtains more than four fifths of its revenues from governments for national defense. Budget deficits have caused the United States and other governments to carefully evaluate the amount they allocate to defense, and sharp cuts are anticipated. What can Lockheed Martin do to deal with reductions in demand from its most important customer?


An Empirical Examination Of University Intercollegiate Athletic Expenditures, Jeffrey L. Stinson, Adam Marquardt, Joshua Chandley 2012 Central Washington University

An Empirical Examination Of University Intercollegiate Athletic Expenditures, Jeffrey L. Stinson, Adam Marquardt, Joshua Chandley

All Faculty Scholarship for the College of Business

To date, little empirical work has examined the institutional returns associated with athletic program investments. While intangible brand effects are commonly cited, such as athletics serving as the perceptual “front porch” of the institution, direct examination of the effects of athletic programs has often been narrow in scope. Within this study, we assess the contributions of investment in athletics as compared to other areas of institutional investment, on important institutional outcomes. Data for the study was collected from two datasets, the Integrated Postsecondary Education Data System (IPEDS) and the Equity in Athletics dataset. Fixed effects models for NCAA Football Bowl …


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