Arts Management Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

2022 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 13, 2022.

Television Strategies In Digital Media: How The Tonight Show Has Transformed In The Age Of Digital Distribution, Julia Hansen

Honors College Theses

Digital Media has impacted the ways in which people consume and engage with media, and this change influences the strategies of television networks, from content style, production practices, and distribution methods. This study explores the implications of digital media in television strategies through the examination of NBC’s The Tonight Show, first through a comparative analysis of historical host, Johnny Carson, to the show's most recent host, Jimmy Fallon. This analysis found that the two hosts have contrasting personalities which cater well to the audiences of their time. Additionally, it was discovered that the programming of the show has grown more …

The Death Of Print Magazines In Fashion: The Fight To Stay Relevant During The Digital Era And A Look At The Future Of Fashion Print Magazines, Mary Shannon Donnelly

Honors College Theses

We have found ourselves in a digital era. For the past ten years, the public’s Internet usage per day has skyrocketed across all age groups, which in turn, has had an effect on the print industry (e.g. books, magazines, newspapers). As technology has progressed, many have turned to online magazines and journals to receive their fashion news. Given this rapid advance in digital technology, in my honors thesis, I plan to focus on the effect of digital media on print, specifically in the context of fashion magazines. Specifically, I will explore the history of the fashion magazine, its efforts to …

Rock On: The State Of Rock Music Among Generation Z, Gianna Cicchetti

Honors College Theses

Rock music is a significant part of American culture and has always had ties to the socialization of the youth since its rise in the 1950s. Many musicians and music journalists have pushed forth the opinion that the genre is “dead” as its relevance in young adult culture has faded away in favor of different genres of mainstream music. However, rock artists have seen more success and virality in the past few years. This is primarily true through the social media platform TikTok, the largest platform of its kind with most young people as part of its userbase. The following …

Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney

Honors College Theses

On March 12th, 2020, all Broadway productions closed their theaters due to the declaration of the Covid-19 global pandemic. This shutdown led to companies in the Broadway industry transitioning to nontraditional marketing strategies. This paper will outline how the Covid-19 pandemic led to changes in strategic marketing decisions and compare the motivations of these decisions for two Broadway companies: Playbill and The Broadway League. Previous literature denotes changes to marketing strategies as a result of other historic events in the
industry, and current news sources provide industry insight into the campaign discussions.Primary research will be conducted through one-on-one structured interviews …

Wavzine: Independent, Localized Cultural Journalism In The Digital Age, Jake Edward Davis

Journalism

wavzine (also called .WAV or colloquially known as “The Zine”) is a music, arts, and culture multimedia website and print periodical founded by Cal Poly students in the summer of 2020. Two years on, it was comprised of roughly 45 regular staff members and even more occasional contributors, all of whom are volunteers. Along with independently publishing articles, videos, podcasts, and art online, wavzine also organizes and hosts concerts for local bands, collaborates with local cultural events such as Shabang Music Festival and the San Luis Obispo Film Festival, and sells its own branded merchandise. To its 2,700 Instagram followers, …

Donating Through Memberships: Perks, Presence, And Purpose, Erin Cronin

Nonprofit and NGO Studies Student Projects

This paper discusses why donors choose to give through membership at the Egyptian Theatre in DeKalb, Illinois. Information regarding the Egyptian Theatre is found within the methodology section, describing its history, size, and events held at the Theatre. Within this piece, the topics of defining membership, membership at nonprofits, member’s impact of giving to nonprofits, member’s motivation for giving at nonprofits are explored within the literature review. These draw from other works and look towards existing information within the academic world in regard to donor motivation and the impact of reoccurring giving. The methodology explains how this research was conducted …

Navigating The Public Funding Landscape: Lessons From One Small, Isolated, Rural, Arts Organization, Elise L. Kieffer

Faculty & Staff Research and Creative Activity

This study follows the experience of one arts organization in an isolated, rural, Appalachian community of Kentucky, to explore the relationship between the NEA and the state arts agencies with which they partner. Using the case study of Burkesville Academy of Fine Arts as an inspiration, this question is explored: If BAFA had received necessary technical support from the KAC, is it likely that it might have been awarded funding by the NEA? The study compares BAFA to organizations in comparable communities who received NEA funding. Following findings, suggestions for policy and practice are provided.

The Benefits Of A Professional Website For A Musician, April C. Cain

IPS/BAS 495 Undergraduate Capstone Projects

For my capstone project at Boise State, I decided to create a website for my music. I am a music producer and needed a professional web presence for promotion, current and future fans, professional contacts, and to also serve as a portfolio of my work. There are also added benefits for future projects in the form of a blog and file selling features. I researched web-building platforms and methods as well the benefits of having a website for not just myself but for fans and other consumers of music and developed an action plan to create my own professional website. …

Rural And Regional Arts Organizations, Elise Lael Kieffer

Faculty & Staff Research and Creative Activity

This chapter presents the arts operating in two specific regions. Where arts organizations are located informs the political climate in which they work, their methods, and their constituency. The Appalachian Regional Commission (ARC) was founded by an act of congress in 1965 and is tasked with five key goals. These goals include increasing economic opportunities within the region, improving workforce readiness, developing and maintaining critical infrastructure, utilizing and leveraging natural and cultural assets within the region, and developing leadership and community capacity (ARC, 2019). This area is defined by persistent poverty and reduced economic opportunity. Local issues are, in fact, …

Osha, Ada, And Other Government Mandates, Elise Lael Kieffer

Faculty & Staff Research and Creative Activity

In chapter fourteen the exploration is focused on governmental mandates, laws, rules and regulations. In contrast, policies and procedures within the organization are also covered. The discussion then centers on the Occupational Safety and Health Administration (OSHA), how the administration works, how one must and can follow OSHA mandates, and how penalties can be assessed if OSHA rules are not followed. Finally, the chapter concludes with a lengthy discussion of the physical requirements of the Americans with Disabilities Act, who must comply, and how one can do so.

Time Machine, William B. Sims, Joseph P. Robinette, Reid W. Sorel

Honors Scholars Collaborative Projects

The album will be organic, raw, gritty country sound, inspired by vintage country/folk and bluegrass and encouraged by modern underground/alt country and new-wave folk.

Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu

MA Projects

The FPI (Francesca Popescu Ife) Art Initiative is a curatorial business that focuses on creating pop-up exhibitions featuring emerging and mid-career artists from countries that are not as widely represented in New York or other major art markets. The foundation of this company is to form partnerships with real estate, hospitality, and public venues to host curated pop-up exhibitions throughout New York City and the Hamptons with future goals to expand nationally. The objective is to showcase artwork within a home environment where individuals and collectors interested in art and design can view and discover new artists exhibited within a …

What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson

Atlantic Marketing Journal

This paper presents the results of a nationwide survey of the American public’s general familiarity with, and perceptions of, multi-level marketing, direct selling, and social selling. Survey respondents were most familiar with direct selling; there was no substantive difference in familiarity with multi-level marketing and social selling. Respondents familiar with the three terms possessed perceptions of them that were significantly more positive than were the perceptions of respondents reporting not being familiar with the terms. Across all terms, male respondents reported being more familiar with, and more positively disposed toward, them than did female respondents. Respondents 55 years of age …

Improving Arts Management/Marketing Efficiency: Optimizing Utilization Of Scarce Resources To Produce Artistic Outputs, Theresa A. Kirchner, Linda L. Golden, Patrick L. Brockett

Marketing Faculty Publications

Purpose

This longitudinal research examines US symphony orchestra sector organizations to determine individual efficiencies in allocating resources (donations, governmental/private funding, etc.) for desirable outputs (concerts, educational programs, community outreach). It provides researchers and managers with a tool for identifying, assessing and mitigating organizational inefficiencies.

Design/methodology/approach

This study assesses relative efficiencies in performing arts organizations using Data Envelopment Analysis (DEA), a widely-used nonparametric data-intensive benchmarking technique that determines an optimal “production frontier” of best-practice organizations among their peers and assesses their abilities to turn multivariate inputs into multivariate desired outputs.

Findings

This analysis highlights efficiency differences in a wide range of …

Transdisciplinarity In Experience Design: A Global Survey Of Higher Ed Programs In Exd/Xd, Yvonne Houy

Creative Collaborations

In our age of ubiquitous devices and digital media it is the perceived value of the end-to-end experience that brings people to a place. Designing inspiring and emotionally engaging end-to-end experiences requires experts in a wide range of disciplines committed to an interdisciplinary collaboration that can arrive at transdisciplinary design - the sum becomes greater than its parts.

Civil engineering, hospitality, business, psychology, digital User Experience (UX) design, and experience data analysis need to be seamless integrated with the fine and performing arts and design fields:

• Architecture, interior, landscape and sound design actively engage the senses.

• Graphic and fine arts …

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Leadership Strategies To Mitigate Alternative Dispute Resolution Grievances, Retaliation, And Revenge, Andrew Washington

Walden Dissertations and Doctoral Studies

Alternative dispute resolution (ADR) has been an area of study among scholars since the 1970s. Critics have questioned protections, gaps in the literature, and inconsistencies in the law. The current study was essential for organizational leaders and EEOC facilitators to understand why the ADR process does not protect U.S. Federal government organizational leaders from unjustified or unreasonable claims and retaliation. The overarching research question addressed how the ADR process protected U.S. Federal government organizational leaders in Washington, D.C., Maryland, and Virginia from unjustified or unreasonable claims and retaliation. The purpose of this qualitative multiple case study and purposeful sampling was …

Millennial Motivation For Nonprofit Arts And Culture Organizations, Rebekah Wagenbach

Walden Dissertations and Doctoral Studies

Many arts-related nonprofit organizations rely on a volunteer labor force and often face difficulties fulfilling their missions without successful recruitment and retention efforts. Millennials make up almost a third of the volunteer force. This research focused specifically on members of the Millennial generation and their relationship with arts and culture-related nonprofit organizations in their communities for the purpose of helping these types of organizations recruit, retain, and manage volunteers from this age group. The theoretical foundation for this research consisted of public service motivation theory and generational cohort theory. The research question examined the primary motivations for Millennial adults born …

The Impact Of Verified (Unverified) Online Product Consumer Reviews On Consumer Product Attitudes, Kathryn Cort Dr., Roland Leak Dr.

Atlantic Marketing Journal

Customer product reviews are an integral component for companies conducting e-commerce, enabling them to stay connected and engaged with their consumers. However, more important these reviews are being utilized and incorporated into the marketing plans of companies. Companies can use a mixture of verified and unverified purchase badges in their displayed product reviews. This study finds that as customers are provided with this additional information to help form impressions about the products they are reviewing, customers' need for cognition ultimately determines how they utilize the presence or absence of these badges.