Diversity And Consumption: Evaluation Of The Research Papers On The Lgbt Community In Top Marketing Journals,
2020
Universidade Federal de Minas Gerais
Diversity And Consumption: Evaluation Of The Research Papers On The Lgbt Community In Top Marketing Journals, Cintia Loos Pinto, Nuria Huete Alcocer, Laura Mercedes Avellaneda Rivera, Ricardo Teixeira Veiga
Atlantic Marketing Journal
The purpose of this research is to identify the evolution of papers published on LGBT issues in the main marketing journals. To that end, the 50 top-ranked journals in the SCImago Journal Rank (SJR) were analyzed, revealing that 17 of them had at least one publication on the subject. Analysis of a total of 34 articles enabled the main topics studied to be summarized in six categories: the effects of LGBT advertising on the viewers; LGBT advertising – an overview; gender studies in marketing; the gay-friendly approach; the LGBT market; and social marketing.
From Spectacle To Collectible : A Reappraisal Of Katherine Dreier And Juliana Force's Pioneering Impact To Bolster The Ascendancy Of Modern Art In America,
2020
Sotheby's Institute of Art
From Spectacle To Collectible : A Reappraisal Of Katherine Dreier And Juliana Force's Pioneering Impact To Bolster The Ascendancy Of Modern Art In America, Caroline Holt Yarbrough
MA Theses
My thesis analyzes the critical and pioneering role that Katherine Dreier, Juliana Force, and other New York-based female cultural promoters played in advancing the education, acceptance, and appreciation of modern art in America. By illuminating the strategies these women used to accomplish their objectives to support contemporary artists and demystify modern art to the public, as well as elucidating the barriers they overcame as women driving for change in a male-dominated society, I seek to answer the fundamental questions of how and why women were able to play such a central role in creating the canon of modern art in …
The Executive Director Experiences Of African American Women In Mainstream Nonprofit Performing Arts Organizations,
2020
Walden University
The Executive Director Experiences Of African American Women In Mainstream Nonprofit Performing Arts Organizations, Davida S. Gobin
Walden Dissertations and Doctoral Studies
African American women are presently underrepresented in mainstream nonprofit performing arts organizations (PAOs) throughout the United States. Despite this inequality, a small number of African American women have overcome the odds and have productively earned senior leadership roles as executive directors in mainstream nonprofit PAOs. Using the conceptual frameworks of intersectionality and critical race feminism, the purpose of this study was to explore the shared lived experiences of African American women in executive director positions and the impact of race and gender on their leadership development and training for advancement in a mainstream nonprofit PAO. Four research questions explored the …
Dancing With The Stars: The Practical Value Of Theory In Managing Star Employees,
2020
Brigham Young University Law School
Dancing With The Stars: The Practical Value Of Theory In Managing Star Employees, Shad Morris, Sharon A. Alvarez, Jay B. Barney
Faculty Publications
Star employees create disproportionate value for organizations. However, managing stars is decidedly difficult. Scholars have not yet appropriately addressed this practical problem. Much of the problem is interpreting our theoretical models that convey human capital from a static perspective. By combining incomplete contract theory with human capital research and theories of strategy, we show how existing theory can provide a framework for solving problems related to managing stars while also offering a platform for further research within the strategic human capital field. To do this, we recap extant theory and examine how stars create value for an organization by co-developing …
Online Advertising And Consumer Behavior In Tunisia,
2019
University of Sfax, Tunisia
Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem
Atlantic Marketing Journal
The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information,
2019
University of Central Arkansas
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
Atlantic Marketing Journal
The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching,
2019
City University of New York: Queensborough Community College
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities),
2019
University of Lynchburg
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
Atlantic Marketing Journal
In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …
Dichotomies: Lessons From A College Life On Tour,
2019
Franklin University
Dichotomies: Lessons From A College Life On Tour, Alexander J. Dontre
All Faculty and Staff Scholarship
In this unique memoir, the author reveals his struggles and triumphs as a touring musician pursuing a college education. From 2011-2017, Alex Dontre performed 505 concerts with his band Psychostick while simultaneously enrolled in rigorous online courses. It culminated with a master's degree in Business Psychology from Franklin University, at which time he gave the commencement speech at his graduation as valedictorian.
An Unlikely Pair: Impressionism And The Work-Life Interface,
2019
Gettysburg College
An Unlikely Pair: Impressionism And The Work-Life Interface, Emily N. Roush
Student Publications
When I get asked what I am studying in college, I often get puzzled or confused replies due to the fact that the fields are pretty unconventional as a pairing. The remarks, “What in the world are you going to do with that?” or “How interesting,” are common responses after sharing. Organization and management studies and art history are an unlikely duo that seem to be vastly different at first glance. After taking many courses within both disciplines to fulfill my double major, I argue that these disciplines are more similar than one may initially assume. Thus, I was inspired …
Economic Provenance: The Financial Analysis Of Art Historical Records,
2019
New York University
Economic Provenance: The Financial Analysis Of Art Historical Records, Amy C. Whitaker
Journal of Contemporary Archival Studies
The Leo Castelli Gallery launched pivotal mid-twentieth-century artistic careers, including those of Jasper Johns and Robert Rauschenberg. Although well-studied for its artistic impact, the Castelli archives—as well as those of other gallery artists such as Frank Stella and early collectors such as Burton and Emily Hall Tremaine—include a curious trove of artists’ financial records and related correspondence. This paper argues that these records form an “economic provenance” that is important both to both art market analysis and art history. This economic context is sometimes overlooked because of the contested relationship between art and markets. In this context, the archive can …
All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal,
2019
University of the Pacific
All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal, Michele Gibney, Keith Hatschek, Nicole Wasnock
Conservatory of Music Faculty Presentations
The number of currently publishing, student run music journals can be counted on one hand. And of those, only half are for undergraduates. At University of the Pacific, the Conservatory of Music started a music industry analysis and opinion journal in 2018. Edited and written by undergraduate students, Backstage Pass has published two issues totaling 47 papers. The benefits of journal writing, editing, publishing and hosting are numerous from many different stakeholder points of view. The collaborative effort is shared between the University Libraries (hosts the institutional repository where the journal is published and offers technical support) and the Conservatory …
An Examination Of Contemporary Christian Music Success Within Mainstream Rock And Country Billboard Charts,
2019
Pace University
An Examination Of Contemporary Christian Music Success Within Mainstream Rock And Country Billboard Charts, Megan Marie Carlan
Honors College Theses
Ranging from inspirational songs void of theological language to worship music imbued with overt religious messages, Contemporary Christian Music (CCM) has a long history of being ill-defined. Due to the genre’s flexible nature, many Christian artists over the years have used vague imagery and secular lyrical content to find favor among mainstream outlets. This study examined the most recent ten-year period of CCM to determine its ability to cross over into the mainstream music scene, while also assessing the impact of its lyrical content and genre on the probability of reaching such mainstream success. For the years 2008-2018, Billboard data …
Footprints Of Resilience: Tracking The Career Development Steps Of African American Male Musicians,
2019
University of Arkansas, Fayetteville
Footprints Of Resilience: Tracking The Career Development Steps Of African American Male Musicians, Patrice Tiffany Leshay Bax
Graduate Theses and Dissertations
For African American (AA) male musicians, the road toward career advancement in the entertainment industry is particularly arduous. Despite many difficulties on the journey to career success, the history of gospel, R&B, jazz, and funk music is evidence that many AA male musicians find their way to develop and advance their careers. Many AA male musicians find career development and advancement opportunities through religious and sacred institutions. However, the journey to become a professional musician for AA males is fluid and not formalized causing ambiguity in the steps taken to enter this career field and sustain growth in a rapidly …
Are Literary Agents (Really) Fiduciaries?,
2019
University of Pittsburgh School of Law
Are Literary Agents (Really) Fiduciaries?, Jacqueline Lipton
Articles
2018 was a big year for “bad agents” in the publishing world. In July, children’s literature agent Danielle Smith was exposed for lying to her clients about submissions and publication offers. In December, major literary agency Donadio & Olson, which represented a number of bestselling authors, including Chuck Palahnuik (Fight Club), filed for bankruptcy in the wake of an accounting scandal involving their bookkeeper, Darin Webb. Webb had embezzled over $3 million of client funds. Around the same time, Australian literary agent Selwa Anthony lost a battle in the New South Wales Supreme Court involving royalties she owed to her …
Industry Profile: Denny Stilwell, Mack Avenue Music Group President,
2019
University of the Pacific
Industry Profile: Denny Stilwell, Mack Avenue Music Group President, Axel Tanner
Backstage Pass
No abstract provided.
Insta-Promotion: Here’S Why (And How) You Should Be Using Instagram To Market Your Music,
2019
University of the Pacific
Insta-Promotion: Here’S Why (And How) You Should Be Using Instagram To Market Your Music, Jennifer Morrow
Backstage Pass
No abstract provided.
A Failure Of The Music Industry: The Frustration Of Women Of Color,
2019
University of the Pacific
A Failure Of The Music Industry: The Frustration Of Women Of Color, Christina Estes-Wynne
Backstage Pass
Throughout the history of the music industry, women of color have not received the same recognition as their male counterparts because males have dominated the industry resulting in lack of female representation. Women have been oversexualized reducing their clout in their fields and the lack of acknowledgement of success, which discourages future generations of colored women from attempting to reach their highest potential.
Social Activism In The U.S. Music Industry,
2019
University of the Pacific
Social Activism In The U.S. Music Industry, Joey A. Tan
Backstage Pass
No abstract provided.
The Trending Killer,
2019
University of the Pacific
