Arts Management Commons^™

Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto

Atlantic Marketing Association Proceedings

No abstract provided.

How Impressionism Was Rescued: A Marketing And Cultural Perspective, Kimball P. Marshall, Rene Desborde, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.

Diversity And Consumption: Evaluation Of The Research Papers On The Lgbt Community In Top Marketing Journals, Cintia Loos Pinto, Nuria Huete Alcocer, Laura Mercedes Avellaneda Rivera, Ricardo Teixeira Veiga

Atlantic Marketing Journal

The purpose of this research is to identify the evolution of papers published on LGBT issues in the main marketing journals. To that end, the 50 top-ranked journals in the SCImago Journal Rank (SJR) were analyzed, revealing that 17 of them had at least one publication on the subject. Analysis of a total of 34 articles enabled the main topics studied to be summarized in six categories: the effects of LGBT advertising on the viewers; LGBT advertising – an overview; gender studies in marketing; the gay-friendly approach; the LGBT market; and social marketing.

Tailormade : Fine Art Merchandise, Mirabelle Alan

MA Projects

This Master’s Thesis Project proposes a three-year business plan for establishing TAILORMADE, an online platform that develops fine art merchandise through accessible means to combat intellectual property theft from emerging artists. It analyzes how merchandise is used as a method in transforming the ways we create, buy and sell art. It also addresses how fast-fashion stores use their mass-produced merchandise as to copy artworks from emerging artists without consent or compensation. Through this analysis, TAILORMADE proposes a company that sells merchandise made by the artist, for the art lover, and that maintains artistic integrity.

TAILORMADE also taps into an emerging …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

From Spectacle To Collectible : A Reappraisal Of Katherine Dreier And Juliana Force's Pioneering Impact To Bolster The Ascendancy Of Modern Art In America, Caroline Holt Yarbrough

MA Theses

My thesis analyzes the critical and pioneering role that Katherine Dreier, Juliana Force, and other New York-based female cultural promoters played in advancing the education, acceptance, and appreciation of modern art in America. By illuminating the strategies these women used to accomplish their objectives to support contemporary artists and demystify modern art to the public, as well as elucidating the barriers they overcame as women driving for change in a male-dominated society, I seek to answer the fundamental questions of how and why women were able to play such a central role in creating the canon of modern art in …

A Comparative Analysis Of The Effect Liquor Laws Have On Young Audiences And Their Potential Impact On The Music Industry: A Case For Change In Indianapolis, Eleanor Oegema

Undergraduate Honors Thesis Collection

According to Do317, one of Indianapolis’ premier media companies which promotes live events and entertainment, “The Indy live music and concert scene is growing thanks to wide range of amazing Indianapolis live music and concert venues” (Do317, n.d.). However, the Indianapolis community is hindered by outdated liquor laws that affect the music entertainment industry from thriving. The purpose of this study is to explore the partiality based in old fashioned laws occurring in Indianapolis that affect the revenue potential in the live music and entertainment industry. This study examined liquor license laws in an historical context and a how they …

The Executive Director Experiences Of African American Women In Mainstream Nonprofit Performing Arts Organizations, Davida S. Gobin

Walden Dissertations and Doctoral Studies

African American women are presently underrepresented in mainstream nonprofit performing arts organizations (PAOs) throughout the United States. Despite this inequality, a small number of African American women have overcome the odds and have productively earned senior leadership roles as executive directors in mainstream nonprofit PAOs. Using the conceptual frameworks of intersectionality and critical race feminism, the purpose of this study was to explore the shared lived experiences of African American women in executive director positions and the impact of race and gender on their leadership development and training for advancement in a mainstream nonprofit PAO. Four research questions explored the …

An Exploration Of The Motivations And Behaviours Of Generation Z Festival-Goers In Ireland., Sinéad O'Mahony

Theses

The current study explores the motivations and behaviours of Generation Z festival-goers in Ireland. The goal of this research is to identify the motivations and behaviours of Generation Z festival-goers in Ireland. Generation Z comprises those who were born between the years of 1995 and 2009 (e.g., Goh and Lee, 2018). This area is largely under-researched, especially in Ireland. This study investigated early Generation Z, those aged between 18 and 23 years old at the time of the present study. A mixed method approach was utilised in the current study. A sample of early Generation Z festival-goers (n=131) completed an …

Diversification As A Strategy: A Research-Based Plan To Cultivate New Audiences At The Richmond Symphony, James A. Perkins Jr, C Keith Claassen, Frank G. Weber, Verona D. Wilborn

Doctor of Education Capstones

Building a more inclusive audience is not a far-fetched idea; system diversification by its very nature is a performance strategy, not a performance goal. Changing audience demographics requires well laid out plans, achievable goals, effective processes, and a total organizational commitment to diversification. This report was created to provide perspectives that inform executive leaders in arts organizations who plan to attract diverse audiences. It highlights nine research-based recommendations for audience diversification. Our report is unique in that it layers four approaches that, if used simultaneously, have the potential to both increase the likelihood of success and decrease the amount of …

Dancing With The Stars: The Practical Value Of Theory In Managing Star Employees, Shad Morris, Sharon A. Alvarez, Jay B. Barney

Faculty Publications

Star employees create disproportionate value for organizations. However, managing stars is decidedly difficult. Scholars have not yet appropriately addressed this practical problem. Much of the problem is interpreting our theoretical models that convey human capital from a static perspective. By combining incomplete contract theory with human capital research and theories of strategy, we show how existing theory can provide a framework for solving problems related to managing stars while also offering a platform for further research within the strategic human capital field. To do this, we recap extant theory and examine how stars create value for an organization by co-developing …

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem

Atlantic Marketing Journal

The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Dichotomies: Lessons From A College Life On Tour, Alexander J. Dontre

All Faculty and Staff Scholarship

In this unique memoir, the author reveals his struggles and triumphs as a touring musician pursuing a college education. From 2011-2017, Alex Dontre performed 505 concerts with his band Psychostick while simultaneously enrolled in rigorous online courses. It culminated with a master's degree in Business Psychology from Franklin University, at which time he gave the commencement speech at his graduation as valedictorian.

An Unlikely Pair: Impressionism And The Work-Life Interface, Emily N. Roush

Student Publications

When I get asked what I am studying in college, I often get puzzled or confused replies due to the fact that the fields are pretty unconventional as a pairing. The remarks, “What in the world are you going to do with that?” or “How interesting,” are common responses after sharing. Organization and management studies and art history are an unlikely duo that seem to be vastly different at first glance. After taking many courses within both disciplines to fulfill my double major, I argue that these disciplines are more similar than one may initially assume. Thus, I was inspired …

Economic Provenance: The Financial Analysis Of Art Historical Records, Amy C. Whitaker

Journal of Contemporary Archival Studies

The Leo Castelli Gallery launched pivotal mid-twentieth-century artistic careers, including those of Jasper Johns and Robert Rauschenberg. Although well-studied for its artistic impact, the Castelli archives—as well as those of other gallery artists such as Frank Stella and early collectors such as Burton and Emily Hall Tremaine—include a curious trove of artists’ financial records and related correspondence. This paper argues that these records form an “economic provenance” that is important both to both art market analysis and art history. This economic context is sometimes overlooked because of the contested relationship between art and markets. In this context, the archive can …

All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal, Michele Gibney, Keith Hatschek, Nicole Wasnock

Conservatory of Music Faculty Presentations

The number of currently publishing, student run music journals can be counted on one hand. And of those, only half are for undergraduates. At University of the Pacific, the Conservatory of Music started a music industry analysis and opinion journal in 2018. Edited and written by undergraduate students, Backstage Pass has published two issues totaling 47 papers. The benefits of journal writing, editing, publishing and hosting are numerous from many different stakeholder points of view. The collaborative effort is shared between the University Libraries (hosts the institutional repository where the journal is published and offers technical support) and the Conservatory …

An Examination Of Contemporary Christian Music Success Within Mainstream Rock And Country Billboard Charts, Megan Marie Carlan

Honors College Theses

Ranging from inspirational songs void of theological language to worship music imbued with overt religious messages, Contemporary Christian Music (CCM) has a long history of being ill-defined. Due to the genre’s flexible nature, many Christian artists over the years have used vague imagery and secular lyrical content to find favor among mainstream outlets. This study examined the most recent ten-year period of CCM to determine its ability to cross over into the mainstream music scene, while also assessing the impact of its lyrical content and genre on the probability of reaching such mainstream success. For the years 2008-2018, Billboard data …