Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Urban Studies and Planning
Marketing The City Of North Las Vegas: Marketing Plan And Image Enhancement Program, Janet Zimmerman
Marketing The City Of North Las Vegas: Marketing Plan And Image Enhancement Program, Janet Zimmerman
UNLV Theses, Dissertations, Professional Papers, and Capstones
Like many other Southwestern states, Nevada is experiencing a tremendous growth in population. As the second fastest growing city in Nevada, North Las Vegas is facing its own unique challenges and opportunities. Growth in Southern Nevada has also brought internal competition for those residents and businesses entering the area. It has also created a need to update the city's image and appeal.
One example of how a city effectively enhanced its image can be found in the same population area, Henderson, Nevada. Henderson, the state's fastest growing community, is attracting new residents and businesses at a rate that was 1.5 …