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Shenandoah Valley Partnership: Growing And Enhancing The Food And Beverage Manufacturing Industry, Justin Williams

Master of Urban and Regional Planning Capstone Projects

This plan analyzes how the Shenandoah Valley Partnership can grow and enhance its food and beverage manufacturing industry. To answer this question, I interviewed and surveyed food and beverage manufacturers to understand their business needs, as well as interviewed service providers to identify their relationships with this industry. The four main results from the plan were:

• There is a need for more capital for the businesses.

• There is a labor shortage in the industry.

• The Shenandoah Valley has an excellent distribution location.

• The industry has a poor relationship with the region’s service providers.

The plan outlines recommendations on how institutions …