Urban Studies and Planning Commons^™

Music Scenes, The Creative Economy, And Changing Your Backyard, William Ford

Honors Theses

City branding has become a popular tactic by cities looking to improve economic development, reputation, or attract tourists and businesses to move to its specific town or city especially with music branding. However, much of the research on city branding focuses on massive international cities.

This project focuses on how city branding can be implemented in a smaller setting, but more specifically how the uniqueness of a smaller town’s music scene can be the catalyst to an effective city brand. To do this, data from the Levitt Foundation was analyzed to get a better grasp on what qualities a smaller …