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Full-Text Articles in Urban Studies and Planning
An Exploratory Study On Museum Visitor Ship Trends In Singapore, Aldy Gunawan, Chentao Liu, Heranshan S/O Subramaniam, Melissa Tan, Ranice Tan, Clarence Tay, Tasaporn. Visawameteekul
An Exploratory Study On Museum Visitor Ship Trends In Singapore, Aldy Gunawan, Chentao Liu, Heranshan S/O Subramaniam, Melissa Tan, Ranice Tan, Clarence Tay, Tasaporn. Visawameteekul
Research Collection School Of Computing and Information Systems
The COVID-19 outbreak has unpredictably disrupted the operations of numerous museums. Museum visitor experience has a physical, personal, and social context, which are not achievable during the pandemic. Despite the depreciation during the Circuit Breaker period, the disruption also presents an opportunity for local museums to develop new strategies of audience engagement to accommodate the altered audience behavior. This exploratory study analyses data from six Singapore-based museums to understand the visitorship patterns across different ages and genders. The impact of COVID-19 is also analysed. Using R-studio and relevant packages, we conducted statistical tests such as hypothesis testing, Chi-square testing and …