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Full-Text Articles in Urban Studies and Planning
Data From: Market Segment Prediction Tool, Philip L. Winters, Amy Lester
Data From: Market Segment Prediction Tool, Philip L. Winters, Amy Lester
TREC Datasets and Databases
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features that sets it apart from other popular, behavior-change planning approaches, such as education and mass media campaigns. These seven features include a focus on socially beneficial behavior change; a strong consumer orientation; the use of audience segmentation techniques and the selection of target audiences; the use of marketing’s conceptual framework (marketing mix and …
Nationwide Worker Database To Analyze Transit Outcomes Using An Economic And Demographic Lens, Robert Hibberd, Arthur C. Nelson
Nationwide Worker Database To Analyze Transit Outcomes Using An Economic And Demographic Lens, Robert Hibberd, Arthur C. Nelson
TREC Datasets and Databases
This extensive database project provides demographic data for workers, both in terms of where they live and where they work, for 39 U.S. Metropolitan Statistical Areas (MSAs). Planners and researchers can use this database to assess the extent to which transit stations and station areas are associated with economic and demographic change, and to forecast similar magnitudes of change through proposed new or expanded transit systems. Specific data elements include job numbers based on job sector, earnings, race, education, sex, and distance of census blocks to transit separated by mode type. Data were extracted as part of a larger project …