Urban Studies and Planning Commons^™

Capitalizing On Distinctiveness: Creating Wv For A New Economy, Brian A. Hoey

Brian A. Hoey, Ph.D.

This article explores use of images and ideas of place to promote particular social and economic agendas within the regional context of Appalachia. Despite prevailing imageries of backwardness and isolation that adhere to the region, as well as recent history of often-bleak economic conditions, communities such as Huntington, West Virginia, are ideal places to observe inventive forms of community-building, place-making, and place-marketing that borrow from emerging cultural and economic models and stand in sharp contrast to a once dominant paradigm that encouraged capital investment by relying simply on tax breaks and the provision of cheap land and labor to attract …