Urban Studies and Planning Commons^™

Marketing The City Of North Las Vegas: Marketing Plan And Image Enhancement Program, Janet Zimmerman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Like many other Southwestern states, Nevada is experiencing a tremendous growth in population. As the second fastest growing city in Nevada, North Las Vegas is facing its own unique challenges and opportunities. Growth in Southern Nevada has also brought internal competition for those residents and businesses entering the area. It has also created a need to update the city's image and appeal.

One example of how a city effectively enhanced its image can be found in the same population area, Henderson, Nevada. Henderson, the state's fastest growing community, is attracting new residents and businesses at a rate that was 1.5 …