Urban Studies and Planning Commons^™

The Rhetoric Of The Regional Image Interpreting The Visual Products Of Regional Plannning, Alissa Barber Torres

Electronic Theses and Dissertations

The Rhetoric of the Regional Image: Interpreting the Visual Products of Regional Planning investigates the manner in which visual conventions and visual contexts of regional visioning scenarios affect their interpretation by urban and regional planners, who use visual communication to meet the technical and rhetorical demands of their professional practice. The research assesses Central Florida‘s ―How Shall We Grow?‖ regional land use scenario using focus groups and interviews with planning professionals, a corresponding survey of community values, and rhetorical analysis to explore the ―How Shall We Grow?‖ scenario as persuasive communication. The Rhetoric of the Regional Image proposes specific recommendations …