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Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote Jun 2024

Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote

Dissertations, Theses, and Capstone Projects

In this dissertation, I explore how corporations engage in values-based marketing in the 21st Century. It is hardly a new phenomenon for corporate advertising to co-opt popular cultural values and trends. With the rise of platform capitalism — under which digital platforms generate wealth by cultivating our online data and resell it to advertisers — as well as the political and social context of the Trump Administration, however, major corporations have entered a new phase in the marketing framework that aims to attract consumers based specifically on their cultural and political values. Using a mixed methods approach I explore …


Book Review: The Shaming State: How The U.S. Treats Citizens In Need, Steve Matthewman May 2024

Book Review: The Shaming State: How The U.S. Treats Citizens In Need, Steve Matthewman

Critical Disaster Studies

Salman’s book centers two different constituencies, in two different locations, in the 2010s, who have been impacted by two different disasters. The first group are Iraqi refugees who have been resettled in Wayne County, Michigan. Trying to start again over half a world away, they are trapped in the transit lounge of life, never able to move on, never able to properly belong. They found a state in recession, the automobile industry collapsing, the city of Detroit bankrupt. Their particular county had higher unemployment than the state’s average and a poor median income as well. Economically speaking, ‘Michigan fared worse …


Nationalist Sentiments And The Multinational Enterprise: Insights From Organizational Sociology, Jesper Edman, Ilya R. P. Cuypers, Gokhan Ertug, Ruth V. Aguilera May 2024

Nationalist Sentiments And The Multinational Enterprise: Insights From Organizational Sociology, Jesper Edman, Ilya R. P. Cuypers, Gokhan Ertug, Ruth V. Aguilera

Research Collection Lee Kong Chian School Of Business

International business scholars have recognized the impact of political and economic nationalism on the multinational enterprise (MNE). We complement these approaches by highlighting the sociological manifestations of nationalism and their implications for the MNE. We argue that nationalist sentiments, i.e. widely-shared assumptions of superiority over other nations and cultures, constitute an under-researched but critical element in international business (IB). Drawing insights from organizational sociology, we elucidate how nationalist sentiments manifest in the MNE’s external and internal environment. Specifically, we suggest that nationalist sentiments accentuate national institutional logics, generate status-based categorizations of foreign and domestic firms, and heighten emphasis on national …


Food Policy Council, Alexandra G. Winn, Kirsten Hannah Jaquish, Shelby Lynn Davis, Alexandra N. Ehlers, Joshua Lohnes Apr 2024

Food Policy Council, Alexandra G. Winn, Kirsten Hannah Jaquish, Shelby Lynn Davis, Alexandra N. Ehlers, Joshua Lohnes

Undergraduate Scholarship

Nourishing Networks is a workshop that promotes the development of Food Policy Councils, which are a group of community members that advocate for the Right to Food in their community. Through conversation surrounding food access barriers and strategies in their community, the workshop aims to educate participants on how they can improve food access in their community. This research project sought to conduct Nourishing Networks meetings in a variety of West Virginia counties with the intention of accompanying local community members and organizations to create a Food Policy Council for their region. Using a standardized organization process, curriculum, and reporting …


What Comes After The Critique Of The Corporate University? Toward A Syndicalist University, Clyde W. Barrow Apr 2024

What Comes After The Critique Of The Corporate University? Toward A Syndicalist University, Clyde W. Barrow

Emancipations: A Journal of Critical Social Analysis

For the past three decades, university faculty have produced a cascade of contemporary protest literature that routinely criticizes the knowledge factory, academic capitalism, managed professionals, college for sale, the university in ruins, the corporate corruption of higher education, and University, Inc. University faculty are regularly warned about the fall of the faculty, the last professors, and the last intellectuals. This article reviews the historical development of the corporate and neoliberal university, but it takes the next step of asking what is to be done after the critique of the corporate university. It calls on faculty to engage in a variety …


Professionals, Not Laborers: Historical Contingencies Impacting Faculty Prestige And Unionization, Camden M. Webb Apr 2024

Professionals, Not Laborers: Historical Contingencies Impacting Faculty Prestige And Unionization, Camden M. Webb

Undergraduate Honors Theses

Some higher education faculty believe that unionization is beneath their status, despite lacking ownership of the means of production. While higher education experienced increasing importance in the United States during the twentieth and twenty-first centuries, faculty unionization saw periods of both growth and decline. From a macro-level framework in social structures of accumulation (SSA) theory, with additions from Marx, the Ehrenreichs, Bourdieu, and Simmel, my research develops a theory to explain the impact of changing social structures on status reproduction and faculty unionization. SSA theory explores the historical contingencies that impact relationships between institutions and capital accumulation. Marx’s class relationships, …


Building Global Labor Solidarity: Where We Are Today (Early 2024), Kim Scipes Apr 2024

Building Global Labor Solidarity: Where We Are Today (Early 2024), Kim Scipes

Class, Race and Corporate Power

Labor activists have long-been encouraging workers to build international labor solidarity to empower each other and to improve all workers’ lives and well-being going back to before the First International. This tradition, while dismembered by the Cold War between the US and the UK on one hand and the Soviet Union on the other, has been resuscitated since the 1970s, with efforts by activists, scholars, and some workers to build cross-national border solidarity across the globe for workers, an effort that is growing.

This paper details these efforts, dividing the work between 1978-2011 and 2011 to today, listing some of …


Portraits Of Hispanic And/Or Latino Leadership Development In The Military, Michael Lugo Mar 2024

Portraits Of Hispanic And/Or Latino Leadership Development In The Military, Michael Lugo

Electronic Theses and Dissertations

Abstract

The study presented denotes a continuous transition among the Hispanic and/or Latino demographics in the military and the cadet accounts of military inequality incidents while in the military (Cabrera et al., 2017; Eckel & King, 2004). To assist Hispanic and/or Latino needs based on demographics and environment (National Center for Education Statistics, 2019). Military leaders contribute to growing a diverse, inclusive, and equitable military force for all ethnic groups. The Department of Defense (DoD) is the most racially and ethnically diverse workplace in the United States (Daniel et al., 2022). Nevertheless, racial/ethnic harassment and discrimination in the military continue …


Containerization Of Seafarers In The International Shipping Industry: Contemporary Seamanship, Maritime Social Infrastructures, And Mobility Politics Of Global Logistics, Liang Wu Feb 2024

Containerization Of Seafarers In The International Shipping Industry: Contemporary Seamanship, Maritime Social Infrastructures, And Mobility Politics Of Global Logistics, Liang Wu

Dissertations, Theses, and Capstone Projects

This dissertation discusses the mobility politics of container shipping and argues that technological development, political-economic order, and social infrastructure co-produce one another. Containerization, the use of standardized containers to carry cargo across modes of transportation that is said to have revolutionized and globalized international trade since the late 1950s, has served to expand and extend the power of international coalitions of states and corporations to control the movements of commodities (shipments) and labor (seafarers). The advent and development of containerization was driven by a sociotechnical imaginary and international social contract of seamless shipping and cargo flows. In practice, this liberal, …


Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal Jan 2024

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …