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Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote
Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote
Dissertations, Theses, and Capstone Projects
In this dissertation, I explore how corporations engage in values-based marketing in the 21st Century. It is hardly a new phenomenon for corporate advertising to co-opt popular cultural values and trends. With the rise of platform capitalism — under which digital platforms generate wealth by cultivating our online data and resell it to advertisers — as well as the political and social context of the Trump Administration, however, major corporations have entered a new phase in the marketing framework that aims to attract consumers based specifically on their cultural and political values. Using a mixed methods approach I explore …
Caring Choices? Supporting And Dreaming With Students In New York City’S Stratifying High School Admissions System, Megan R. Moskop
Caring Choices? Supporting And Dreaming With Students In New York City’S Stratifying High School Admissions System, Megan R. Moskop
Dissertations, Theses, and Capstone Projects
In New York City, all eighth graders attending public school must apply for high school. They have 400 schools from which to choose, and they must create a ranked list of twelve choices. They are then matched to one school. The results of this process play a large role in creating one of the most segregated and unequal school systems in the country. In “Caring choices? Supporting and dreaming with students in New York City’s stratifying high school admissions system,” I share an autoethnographic account that spans ten years of work as an activist educator striving both to support students …