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Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote Jun 2024

Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote

Dissertations, Theses, and Capstone Projects

In this dissertation, I explore how corporations engage in values-based marketing in the 21st Century. It is hardly a new phenomenon for corporate advertising to co-opt popular cultural values and trends. With the rise of platform capitalism — under which digital platforms generate wealth by cultivating our online data and resell it to advertisers — as well as the political and social context of the Trump Administration, however, major corporations have entered a new phase in the marketing framework that aims to attract consumers based specifically on their cultural and political values. Using a mixed methods approach I explore …


The State Of The Unions 2022: A Profile Of Organized Labor In New York City, New York State, And The United States, Ruth Milkman, Joseph Van Der Naald Sep 2022

The State Of The Unions 2022: A Profile Of Organized Labor In New York City, New York State, And The United States, Ruth Milkman, Joseph Van Der Naald

Publications and Research

New York City leads the recent uptick in private-sector union organizing at companies like Starbucks and Amazon. A new report released by the CUNY School of Labor and Urban Studies, State of the Unions 2022: A Profile of Organized Labor in New York City, New York State, and the United States, analyzes new union membership and union election wins across the nation’s major cities. The report also details the geographic, demographic, and occupational makeup of union membership in New York City, New York State, and the nation.


Caring Choices? Supporting And Dreaming With Students In New York City’S Stratifying High School Admissions System, Megan R. Moskop May 2019

Caring Choices? Supporting And Dreaming With Students In New York City’S Stratifying High School Admissions System, Megan R. Moskop

Dissertations, Theses, and Capstone Projects

In New York City, all eighth graders attending public school must apply for high school. They have 400 schools from which to choose, and they must create a ranked list of twelve choices. They are then matched to one school. The results of this process play a large role in creating one of the most segregated and unequal school systems in the country. In “Caring choices? Supporting and dreaming with students in New York City’s stratifying high school admissions system,” I share an autoethnographic account that spans ten years of work as an activist educator striving both to support students …


Global Movements In The Capitalist World System: Occupy Wall Street And The World Social Forum, Loren M. Collins Jan 2017

Global Movements In The Capitalist World System: Occupy Wall Street And The World Social Forum, Loren M. Collins

Cal Poly Humboldt theses and projects

Over the past forty years, the information revolution, a neoliberal agenda and globalizing financial markets have led to a quantitative increase in accumulation, widening inequalities throughout the globe. This widening inequality has cast doubt on the legitimacy of a world system governed primarily by the invisible hand of the free market. Economic power has taken priority over political power in determining the nature of social relations and our institutions. This imbalance has opened the door for resistance movements to challenge a system that fails to represent the interests of the vast majority of the world’s population while it benefits a …


A Theory Without A Movement, A Hope Without A Name: The Future Of Marxism In A Post-Marxist World, Justin Schwartz Jun 2013

A Theory Without A Movement, A Hope Without A Name: The Future Of Marxism In A Post-Marxist World, Justin Schwartz

Justin Schwartz

Just as Marx's insights into capitalism have been most strikingly vindicated by the rise of neoliberalism and the near-collapse of the world economy, Marxism as social movement has become bereft of support. Is there any point in people who find Marx's analysis useful in clinging to the term "Marxism" - which Marx himself rejected -- at time when self-identified Marxist organizations and societies have collapsed or renounced the identification, and Marxism own working class constituency rejects the term? I set aside bad reasons to give on "Marxism," such as that the theory is purportedly refuted, that its adoption leads necessarily …


The Emergence Of A Standards Market: Multiplicity Of Sustainability Standards In The Global Coffee Industry, Juliane Reinecke, Stephan Manning, Oliver Von Hagen Mar 2013

The Emergence Of A Standards Market: Multiplicity Of Sustainability Standards In The Global Coffee Industry, Juliane Reinecke, Stephan Manning, Oliver Von Hagen

Stephan Manning

The growing number of voluntary standards for governing transnational arenas is presenting standards organizations with a problem. While claiming that they are pursuing shared, overarching objectives, at the same time, they are promoting their own respective standards that are increasingly similar. By developing the notion of ‘standards markets,’ this paper examines this tension and studies how different social movement and industry-driven standards organizations compete as well as collaborate over governance in transnational arenas. Based on an in-depth case study of sustainability standards in the global coffee industry, we find that the ongoing co-existence of multiple standards is being promoted by …


The Emergence Of A Standards Market: Multiplicity Of Sustainability Standards In The Global Coffee Industry, Juliane Reinecke, Stephan Manning, Oliver Von Hagen Jan 2012

The Emergence Of A Standards Market: Multiplicity Of Sustainability Standards In The Global Coffee Industry, Juliane Reinecke, Stephan Manning, Oliver Von Hagen

Management and Marketing Faculty Publication Series

The growing number of voluntary standards for governing transnational arenas is presenting standards organizations with a problem. While claiming that they are pursuing shared, overarching objectives, at the same time, they are promoting their own respective standards that are increasingly similar. By developing the notion of ‘standards markets,’ this paper examines this tension and studies how different social movement and industry-driven standards organizations compete as well as collaborate over governance in transnational arenas. Based on an in-depth case study of sustainability standards in the global coffee industry, we find that the ongoing co-existence of multiple standards is being promoted by …


Oppositional Identities: The Military Peace Movement’S Challenge To Pro-Iraq War Frames, Lisa A. Leitz Jan 2011

Oppositional Identities: The Military Peace Movement’S Challenge To Pro-Iraq War Frames, Lisa A. Leitz

Peace Studies Faculty Articles and Research

In the United States, rhetoric in support of the Iraq War often focuses on discourses of patriotism and supporting the troops. These discourses hold enormous sway over the American public because of the discursive legacies of the Vietnam War and the September 11, 2001 terrorist attacks. In response, members of the peace movement who are veterans, soldiers, and military families stress their military identities during activism. These individuals have organized as an important branch of the U.S. antiwar movement that challenges the pro-war framing of patriotism and troop support by strategically deploying 'oppositional identities.' The oppositional identity strategy involves highlighting …