Work, Economy and Organizations Commons^™

“The Customer Is Always Right” Customer Service And Managerial Structures In Relation To Company Size On Main Road Rondebosch, Cape Town, Carlos Gausman

Independent Study Project (ISP) Collection

Customer service culture in Rondebosch, Cape Town will be studied in this paper. The relationship between customer service and management structures through operational models is explored. Customer Intimacy is the operational model used by the three cases studied – Pick n Pay, Lyra’s Café, and Zone Fitness. Business size and entrepreneurial influence play a role in the vested interest mangers and employees have concerning their work ethic (productivity, motivation, and efficiency) and company profit/personal income. Information was gathered through participant observation and interviews of branch managers, employees, and customers. Customer loyalty plays a larger role in maximizing profit than becoming …