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Full-Text Articles in Work, Economy and Organizations
Effects Of Perceived Scarcity On Covid-19 Consumer Stimulus Spending: The Roles Of Ontological Insecurity And Mutability In Predicting Prosocial Outcomes, R. Bret Leary, Rhiannon Macdonnell Mesler, Bonnie Simpson, Matthew D. Meng, William Montford
Effects Of Perceived Scarcity On Covid-19 Consumer Stimulus Spending: The Roles Of Ontological Insecurity And Mutability In Predicting Prosocial Outcomes, R. Bret Leary, Rhiannon Macdonnell Mesler, Bonnie Simpson, Matthew D. Meng, William Montford
Management and Organizational Studies Publications
In 2021, the United States government provided a third Economic Impact Payment (EIP) for those designated as experiencing greater need due to the COVID-19 pandemic. With a particular focus on scarcity and ontological insecurity, we collected time-separated data prior to, and following, the third EIP to examine how these variables shape consumer allocation of stimulus funds. We find that scarcity is positively associated with feelings of ontological insecurity, which, interestingly, correlates to a greater allocation of stimulus funds towards charitable giving. We further find evidence that mutability moderates the relationship between ontological insecurity and allocations to charitable giving. In other …
How Affective Displaysand Self-Construal Impact Consumers’ Generosity, Rhiannon Macdonnell, Bonnie Simpson
How Affective Displaysand Self-Construal Impact Consumers’ Generosity, Rhiannon Macdonnell, Bonnie Simpson
Management and Organizational Studies Publications
Nonprofit brands vary widely in their positioning to consumers, ranging from crisis and desperation, to joy and optimism.The literature, however, provides limiteddirection for the many nonprofit organizations that seek to align their brand with positive emotions. Herein, we examine the relationship between affective displays (sad vs. happy) portrayed in charitable advertisements and consumer self-construal in shaping consumer generosity.We employ one field study (study 1) and one lab experiment (study 2), using different charitable causes (i.e., Kiva.org[study 1] and a fictitious children’s cancer charity [study 2]) and currencies (i.e., lending money [study 1] and volunteering time [study 2]).Taken together, we find …