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Articles 1 - 2 of 2
Full-Text Articles in Sociology of Culture
Examining The Sociocultural Experiences Of Cherokee Nation Citizens In Athletic Competition And Sport, Michael Dewayne Merrie
Examining The Sociocultural Experiences Of Cherokee Nation Citizens In Athletic Competition And Sport, Michael Dewayne Merrie
Graduate Theses and Dissertations
The purpose of this dissertation was to examine the sociocultural experiences of Cherokee adults in athletic competition and sport. Specifically, following a qualitative design, fifteen participants were interviewed about their personal experiences in athletic competition and sport while growing up in rural Oklahoma. Interviews were open-ended and followed a semi-structured script of questions with additional probes. Once completed, the recorded interviews were transcribed and data were analyzed. The data revealed six axial codes and three selective codes. Cherokee culture, psychoSocial identity, and athletic competition were the three major selective codes discovered in this study. Qualitative analyses revealed that participants have …
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …