Sociology of Culture Commons^™

Intersubjective Norms: Cultural And Interpersonal Perspective, Kimin Eom, Heejung S. Kim

Research Collection School of Social Sciences

Normative perspectives in cultural psychology provide a fresh view to understand the processes of cultural influence on human behavior. Although much of the existing research focuses on individuals’ internalized personal values and beliefs to explain cultural tendencies, the new perspective proposes perceived intersubjective norms as an alternative key component in cultural influence (Chiu, Gelfand, Yamagishi, Shteynberg, & Wan, 2010; Zou et al., 2009). Extending this newly emerging approach, the lead articles in this special issue address some of the important questions and issues of normative perspectives in cultural psychology. The articles provide useful explanations for why individuals vary in the …