Sociology of Culture Commons^™

Exploited And Empowered Inclusion: Contesting The Flawed Consumer In The United States, Wendy A. Wiedenhoft Murphy

The Journal of Sociology & Social Welfare

Compared to affluent consumers, the consumption practices of poor and low-income consumers have received less attention in the global North, where they have been marginalized as flawed. This paper hopes to address this neglect by providing an exploratory profile of poor and low-income consumers in the United States. It will challenge that these consumers are flawed by explaining how they participate in consumer society via exploitative inclusion and empowered inclusion. It concludes by suggesting ways that less-affluent consumers can experience expanded empowerment.