Sociology of Culture Commons^™

“All Things Considered”: A Comparative Case Study Examining The Commercial Presence Within Public Radio, Peter P. Nieckarz Iii

Dissertations

This dissertation addresses the commercial presence within public radio. A case study of three NPR affiliate stations was conducted to determine to what extent public radio is being influenced or compromised by increased commercial rationality. It also addresses how they have been able to resist commercialism and remain true to the original ideals of public radio. The research included active interviews, observations, and document analyses of data collected from field research at each o f the three stations in the sample. Analysis of the data indicates that public radio stations have grown more commercial due to declining tax-based subsidies, and …