Sociology of Culture Commons^™

A Comparison Of The Islamophobic Experiences Of The Female Convert And Immigrant Muslims In America, Aliaa Dawoud

Dissertations, Theses, and Capstone Projects

This study compares the Islamophobic experiences of female converts and immigrants in America. It is based on interviews with a total of thirteen women, six Muslim born ones and seven converts. Both groups included hijabis and non-hijabis. Unlike most other studies, in which the converts are mostly or exclusively converts from Christianity, two of the interviewees were converts from Judaism while another one was a convert from a Christian/Buddhist/atheist background.

This study argues that Islamophobia is primarily manifested in the form of pervasive everyday racism that is levied at both female converts and immigrants alike, largely in the form of …

Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote

Dissertations, Theses, and Capstone Projects

In this dissertation, I explore how corporations engage in values-based marketing in the 21^st Century. It is hardly a new phenomenon for corporate advertising to co-opt popular cultural values and trends. With the rise of platform capitalism — under which digital platforms generate wealth by cultivating our online data and resell it to advertisers — as well as the political and social context of the Trump Administration, however, major corporations have entered a new phase in the marketing framework that aims to attract consumers based specifically on their cultural and political values. Using a mixed methods approach I explore …