Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Sociology of Culture
An Ethnographic Exploration Of Pokémon Go, Ketzia Abramson
An Ethnographic Exploration Of Pokémon Go, Ketzia Abramson
Student Scholar Symposium Abstracts and Posters
The mobile app game, “Pokémon GO” became a worldwide phenomenon immediately following its initial release in the summer of 2016. Now, more than a year later, despite its fall from social domination and decline in popularity, POGO is still at the forefront for better understanding the future of communication and socialization in today’s ever growing digital age. This ethnographic study, aided by field research, observations, and literature review of both the app itself as well as the ‘Poké-verse,’ provides an in-depth analysis of how and why a mobile gaming app that utilizes no new forms of technology (augmented reality combined …