Regional Sociology Commons^™

Affirmative Marketing Handbook: A Guide To Integrated Housing, Judy Wunker, Wilma Scott, Donald L. Demarco, Dudley Onderdonk

Park Forest

From the Preface:

As fair housing laws have been adopted during the late 1960's and the 70's, tools have been forged for implementing integration and fighting discrimination and segregation. One such tool, affirmative marketing, has come to public attention as the implementation of affirmative action became an important issue in the United States. For those groups interested in avoiding (re)segregation and promoting integrated communities through affirmative marketing, literature on the subject is sparse and scattered. Because of the need for a comprehensive guide, we pulled together existing information, and pooled our own ideas, observations and experiences concerning affirmative marketing to …