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Full-Text Articles in Quantitative, Qualitative, Comparative, and Historical Methodologies
Linguistic Research Strategies Versus Quantitative Research Strategies--Different Roles, Different Results, Joseph Yeager, Linda Sommer
Linguistic Research Strategies Versus Quantitative Research Strategies--Different Roles, Different Results, Joseph Yeager, Linda Sommer
The Qualitative Report
Selecting a statistical framework for a behavioral study has profoundly different results than does a linguistically framed research strategy. The linguistic strategy overcomes many limitations inherent in statistical strategies and offers more meaningful results. Inferential statistical studies often discuss how the findings “explain” the results of the study. Seldom mentioned is the fact that statistical explanations occur in terms of the framework of statistical methodology. Statistical explanations do not explain anything in terms of the actual behavior at issue and do not lead to subsequent interventions about the motivated choices for a target group. Linguistic strategies work especially well if …
Linguistic Alternatives To Quantitative Research Strategies Part One: How Linguistic Mechanisms Advance Research, Joseph Yeager, Linda Sommer
Linguistic Alternatives To Quantitative Research Strategies Part One: How Linguistic Mechanisms Advance Research, Joseph Yeager, Linda Sommer
The Qualitative Report
Combining psycholinguistic technologies and systems analysis created advances in motivational profiling and numerous new behavioral engineering applications. These advances leapfrog many mainstream statistical research methods, producing superior research results via cause-effect language mechanisms. Entire industries explore motives ranging from opinion polling to persuasive marketing campaigns, and individual psychotherapy to executive performance coaching. Qualitative research tools such as questionnaires, interviews, and focus groups are now transforming static language data into dynamic linguistic systems measurement technology. Motivational mechanisms, especially linguistic mechanisms, allow specific changes within a motive’s operations. This includes both the choices the intervention creates and its end-goal. Predictable behavior changes …