Open Access. Powered by Scholars. Published by Universities.®

2007

Linguistic Frames

Articles 1 - 2 of 2

Full-Text Articles in Quantitative, Qualitative, Comparative, and Historical Methodologies

Linguistic Alternatives To Quantitative Research Strategies Part One: How Linguistic Mechanisms Advance Research, Joseph Yeager, Linda Sommer Sep 2007

Linguistic Alternatives To Quantitative Research Strategies Part One: How Linguistic Mechanisms Advance Research, Joseph Yeager, Linda Sommer

The Qualitative Report

Combining psycholinguistic technologies and systems analysis created advances in motivational profiling and numerous new behavioral engineering applications. These advances leapfrog many mainstream statistical research methods, producing superior research results via cause-effect language mechanisms. Entire industries explore motives ranging from opinion polling to persuasive marketing campaigns, and individual psychotherapy to executive performance coaching. Qualitative research tools such as questionnaires, interviews, and focus groups are now transforming static language data into dynamic linguistic systems measurement technology. Motivational mechanisms, especially linguistic mechanisms, allow specific changes within a motive’s operations. This includes both the choices the intervention creates and its end-goal. Predictable behavior changes …


Linguistic Mechanisms Cause Rapid Behavior Change Part Two: How Linguistic Frames Affect Motivation, Joseph Yeager, Linda Sommer Sep 2007

Linguistic Mechanisms Cause Rapid Behavior Change Part Two: How Linguistic Frames Affect Motivation, Joseph Yeager, Linda Sommer

The Qualitative Report

Written and spoken language contains inherent mechanisms driving motivation. Accessing and modifying psycholinguistic mechanisms, links language frames to changes in behavior within the context of motivational profiling. For example, holding an object like an imported apple feels safe until one is informed it was grown in a toxic waste dump. Instantly linguistic processing changes the apple’s meaning to dangerous. Qualitative data change from static into dynamic measures of motivational changes. Linguistic cause-effect mechanisms dramatically enhance the results and meaning of qualitative research methods, resulting new applications for behavioral engineering, including opinion polling, persuasive marketing campaigns, individual psychotherapy and executive performance …