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Tailoring General Population Surveys To Address Participation And Measurement Challenges Of Surveying Lesbian, Gay, And Bisexual People, Mathew Stange

Survey Research and Methodology (SRAM) Program: Dissertations and Theses

Being rare and stigmatized, lesbian, gay, and bisexual (LGB) people are hard-to-survey. Gaining their participation, reducing concealment of LGB identity, and accurately measuring their marital status are challenging. In this dissertation, I examine the effects that LGB-inclusive tailoring—inclusive cover image design and “same-sex” and “opposite-sex” marital status categories—has on addressing these challenges; particularly, the effect on who responds to a survey and the answers that they provide, among LGB and non-LGB people. The experiments were embedded in the 2013 Nebraska Annual Social Indicators Survey (NASIS), a general population mail survey of Nebraskans (n=1,608). I test how the LGB-inclusive cover design …