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Sociology of Culture

Research Collection School of Social Sciences

Collectivism

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Beliefs And Social Norms As Precursors Of Environmental Support: The Joint Influence Of Collectivism And Socioeconomic Status, David K. Sherman, John A. Updegraff, Michelle S. Handy, Kimin Eom, Heejung S. Sim Apr 2021

Beliefs And Social Norms As Precursors Of Environmental Support: The Joint Influence Of Collectivism And Socioeconomic Status, David K. Sherman, John A. Updegraff, Michelle S. Handy, Kimin Eom, Heejung S. Sim

Research Collection School of Social Sciences

The present research investigates how the cultural value of collectivism interacts with socioeconomic status (SES) to influence the basis of action. Using a U.S. national sample (N = 2,538), the research examines how these sociocultural factors jointly moderate the strength of two precursors of environmental support: beliefs about climate change and perceived descriptive norms. SES and collectivism interacted with climate change beliefs such that beliefs predicted environmental support (i.e., proenvironmental behaviors and policy support) more strongly for those who were high in SES and low in collectivism than for all other groups. This interaction was explained, in part, by sense …